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This year's Christmas season at Max's is more lively than last year's.

The preheating of ordinary member point redemption kicked off the year-end sales activities of Meisi Department Store in advance.

Publicity in newspapers is definitely indispensable, and there is also high quality, which is the most popular publicity point of Meisi Department Store.These days, the articles about Meisi's special membership activities and the word-of-mouth of the upper-class people who came to participate in the activities also imperceptibly improved the status of Meisi Department Store in the hearts of ordinary people.

As there is no limit to the number of ordinary members of Meisi, as long as the most basic shopping at Meisi reaches the most basic ten yuan and registration, you can become a member, so there are not many people.

At Caroline's suggestion, the accountant of Max Stores prepared the accounts for the exchange of ordinary member points according to the customer's name and the amount of redeemable coupons in advance, so as to ensure that the customer would not be confused when he came to spend in the last week. Accounts crushed.

At the same time, Max's has advanced the time for redemption of vouchers by one week. This will not only attract some customers to visit the mall in advance, but also reduce the pressure on the redemption and collection counters in the last week before Christmas.

In order to improve customers' sense of participation and ritual, Ms. Green and Caroline have customized a batch of paper "Mayce Department Store Consumption Vouchers" last month, and now the finished products have been stored in the safe in the office. Only some samples remained.

After the mall closed, Vivian and the girls gathered around Caroline, curiously looking at the sample voucher in Caroline's hand.

"These small pieces of paper are so exquisite." Everyone couldn't help but sigh.

The coupons are printed in batches, with color pictures of the Meisi Department Store building printed on them, as well as Christmas-related graphic styles.

Because the minimum redeemable shopping amount is ten yuan, according to the exchange rate of fifty to one, the corresponding minimum face value coupon is twenty cents.In addition, there are coupons worth one, five, and ten yuan.Each coupon is printed with a number, and a note will be left after redeeming to the customer to prevent someone from stealing or changing it privately.

Since there are vouchers for internal shopping among employees and rewards for outstanding employees, if the salesmen of Meisi want to buy products in the mall, most of them will choose the discount time, and the amount purchased at the discounted price cannot be exchanged for vouchers .At most, among these people, they have the opportunity to exchange for coupons with a face value of [-] cents.

"Are these Ms. Green going to give us?" Joanna stared at the voucher in Caroline's hand, a little excited.

"This is a sample voucher, there is no way to use it, the normal voucher here is the number", Caroline pointed to the obvious "sample voucher" on the back of the voucher and explained to everyone, "Ms. Green asked all of us to Familiarize yourself with them first, so that our own salespeople won’t be able to tell the difference when a customer comes with a coupon.”

"Mrs. Anderson, Mrs. Wade, this one is for you." Caroline left a set for the girls, and gave another set to the other salesmen on the first floor.

Although it was just a sample, everyone rushed to pass it on because it was so fresh.

"If only these were sent to us," Joanna said regretfully.

"Don't worry, think about the employee activities last Christmas, maybe there will be surprises this year too." Caroline, who had already known this year's "employee benefits" in advance, winked at Joanna, took it and handed it back reluctantly. Give her a voucher.

After going back to the staff lounge with everyone and changing out of work clothes, Caroline took the sample voucher and the prepared materials folder to Ms. Green's office.

Ms. Green's office was open, and another salesman, Dean, was reporting to Ms. Green.He is the head of the new men's clothing department promoted by Ms. Green after Jason left Meisi. He is also an old employee of Meisi. He is two years younger than Jason.The sample coupons on the second floor are for Dean to bring to everyone.

"You're here, Caroline," Ms. Green greeted, and continued to arrange a few words for Dean before letting him leave.

Caroline stood aside, waited for Dean to leave the office before going forward to hand over the folder, and put the tied dozen sample coupons into the box on Ms. Green's desk.

"This is the product category I selected for the cheap store in the afternoon and the corresponding approximate pricing. You can take a look first."

Ms. Green got up from behind the table and asked Caroline to sit with her on the sofa by the window.

The idea of ​​cheap stores comes from the cheap fast-moving consumer stores mentioned in Caroline's original report.As Max's position in high-end shopping malls has become more and more stable, Ms. Green has begun to consider expanding the middle-level market.

According to the previous discussion between Caroline and Ms. Green, the products she selected are all types that do not require much try-on, and are styles that are highly accepted by the public.For example, a pair of plain gloves for a few cents, a dark-colored or plaid tie for one yuan, and there are nearly a hundred kinds of simple household items such as umbrellas, cigarette cases, rolled lace, and needle boxes.

As for the pricing method, it also follows the most classic nine-character ending, from 49 cents to 99 cents a piece, and none of the selected products cost more than two yuan.

Some people who don't have much money in their pockets and just want to go shopping in the mall still want to buy something before they leave.And these small commodities can be used by everyone, and many of them are also suitable as small gifts for others.

In addition to her cognition of cheap fast-moving consumer stores in her previous life, after Caroline made up her mind, she also implicitly asked many relatives and friends around her, and most of them found it acceptable.For example, young women with little pocket money, or people who earn more than ten yuan a week like Meisi salesmen, are actually the target customers of cheap stores, so Caroline still compares the selected products and prices. confident.

"I have another suggestion that the products selected in cheap stores must be different from those sold at the counters of shopping malls. The goods in cheap stores can be priced lower under the premise of ensuring quality and profit margins, but they do not provide For commodity packaging, only simple paper bags are provided to save costs, after all, the cost and price of the various packaging boxes we commonly use are relatively high.”

"At the same time, we can also sell some exquisite packaging boxes, packaging ribbons, etc. as commodities, so that if customers have such needs, they can also choose freely," Caroline added.

"I think there is nothing wrong with this idea." Ms. Green said after listening to Caroline's thoughts and reading the product list.

"These are just about commodities. I still need to think about whether to open a cheap store in the form of a counter inside Max's department store. What's your opinion?" Caroline hesitated when she said this, because In the previous life, many FMCG chain stores were built inside shopping malls. Different floors in the shopping malls have different target customers, but it is obviously not feasible to put them in Max’s Department Store 100 years ago.