average american beauty

Caroline had a very exhausting weekend.

In order to be able to extract valuable suggestions from her limited experience, Caroline began to recall in turn which shopping malls or brands in her impression had experienced similar things.

But she is not a market practitioner who has read countless business cases. After thinking about it for a long time, she decided to directly analyze the current situation facing Max Department Store.

As a well-operated shopping mall, Meisi wants to maintain or even increase sales, and because of its favorable position in the competition with Partridge, from which angle can it be considered?

Caroline lay on the bed and sketched casually on the paper, and wrote the mind map that became popular later on according to the ideas in her mind.

The easiest way to think of is to expand the target customer base.According to the current customer class of Meisi, most of the high-income people in Chicago have come to shop, while the middle class will only occasionally visit before and after the festival, and the working class, which accounts for the vast majority of Chicago, almost never set foot in the mall. Deeborn Street.

But in order to attract a large number of middle-income customers, there must always be enough products suitable for them. Caroline thought of the favorite chain of fast-moving consumer stores for young people in later generations.Standardized production of cheap products will have a very large profit margin after occupying a certain market share.

Then she silently put a cross behind this one.

This line looks promising, but it is not suitable for the current situation that Meisi Department Store is facing. After all, Meisi Department Store already has a small number of moderately priced products to attract mid-end customers. Consider it from the perspective of a company covering from production to sales.

Then Caroline can only think about increasing the loyalty of existing customers.The Partridge family also had similar ideas when they wanted to change the original shopping mall and open a new "boutique shopping store".

……

"membership?"

Ms. Green looked at the proposal in her hand and muttered softly, then raised her eyes to look at Caroline who was sitting opposite.

"Yes, just like the popular club membership system among gentlemen, with Meisi Department Store as the core, we apply for 'Meisi Membership' for our customers."

Caroline got a little excited about the idea.The idea of ​​the membership system came to her mind yesterday when she was writhing in pain on the bed when she ran out of ideas.

After thinking about it, she thought that maybe she could try it in Meisi Department Store. God knows how much more money she spent on this small salary because of various Starbucks memberships and Yucca memberships.

"We can first promote 'senior membership' among upper-level customers, and only launch a limited number of [-] or [-]." Caroline stretched out her hand and nodded in the air as she spoke.

"The first batch of senior members can be important customers who have previously spent a certain amount in Max's Department Store, or customers who have paid a certain amount in advance for shopping at Max's in the future. After becoming a member, they can purchase according to their subsequent consumption The quota can be exchanged for 'points', and the points can be used to exchange for various special treatment."

"For example, the five pairs of micro-carved gloves that we sold out immediately after we entered from Europe before Christmas last year, special products like this that are only available to us in Chicago, can be used as special offers for members, and each member can only buy a limited amount , or simply can only be redeemed with points.”

"We can also hold special events for members, such as a special afternoon tea party for members in the rest area on the third floor at a specific time of the week, or an advance pre-sale of products for the next season, etc..."

The more Caroline spoke, the more excited she became. When she stood up unknowingly, she realized that her behavior seemed to be a little carried away, and a blush immediately appeared on her face.

"I wrote it all in the report. If you think it's useful, you can read it." Caroline sat back shyly, and couldn't help but look at Ms. Green's reaction.

Ms. Green had a very gratifying smile on her face. She knew that this little girl who had only worked in Meisi for less than a year would always surprise her.Some of her suggestions just now coincided with her original plan to hold certain activities for upper-class customers, and the concept of "membership system" just fit into it.

"Any other ideas? I want to hear from you first."

Caroline looked at Ms. Green's encouraging eyes and continued,

"If the advanced membership system is implemented smoothly, we can continue to promote ordinary members. Ordinary members do not have the authority to participate in the member club, but they can also redeem points according to the consumption amount, which can be used for discounts during festivals or exchanged for consumer coupons to achieve long-term benefits. The purpose of attracting customers."

"The best situation is to make Meisi membership, especially senior membership, a status symbol. If necessary, we can limit the number of members. Only by guaranteeing the annual shopping quota can we retain membership."

After Caroline stopped, Ms. Green put the report in her hand on the table, nodded appreciatively, and looked down the entire report roughly.After a while, her eyes stopped on the last page.

Caroline watched her movements and clenched her hands into fists.

On the last page of the report, she wrote about her previous thoughts on expanding the target customer base and attracting more middle-income customers.Including cooperating with manufacturers to establish Meisi's own brand, mass production of standardized and affordable products, coupled with local marketing and promotion methods, etc., the purpose is to lay the foundation for the future occupation of the middle consumer market.

Caroline knows that these are of no use to the current Meisi department store, but since Ms. Green said before that "you can write down whatever you think of", she also printed out some of the ideas in her mind and put them at the end one page.

This report was all typed out by Caroline after sorting out her thoughts.

Because there were some small mistakes in adjusting the line spacing in the middle, and one page needed to be reprinted, she was busy last night until two o'clock in the morning before finishing the entire report.

"You have done a very good job. These suggestions have given me a lot of wonderful inspiration." Ms. Green clasped her hands on her chin and tilted her head slightly to look at Caroline.

"Sometimes I often wonder what limits our thinking." Ms. Green said something that made Caroline confused, but before Caroline could react, she changed the subject.

"When did you learn to type?" She raised her hand to refill Caroline's tea and asked.

"A few months ago," Caroline held the bone china cup with both hands. The weather had already warmed up, and she was used to drinking hot tea after cooling it down a bit.

"Then you must have practiced hard." Ms. Green said after looking at the report that there was not a single stain of revision.

In fact, Caroline made many mistakes in the first two months of using the typewriter, but because she often sent the printed manuscripts for submission, she would rather use a very slow speed to ensure the accuracy, and wait until she is quite proficient in using it. stand up.

However, this is an indispensable process during practice, so she didn't pay much attention to it. Now that she was praised by Ms. Green, she realized that this is indeed an improvement for herself.

Afterwards, Ms. Green briefly talked with Caroline about her views on the current counter, but did not express her specific plan for dealing with Partridge this time.

In the following week, Caroline clearly felt that Ms. Green and Manager Adler were arranging something, especially Ms. Green, who was often not in Meisi Mall, and even when she was in the office, she rarely had time to spend as usual. layer tour.

Despite warnings from previous staff meetings, rumors of the imminent opening of a Partridge boutique have spread through Macy's.

During the lunch break on Saturday, Caroline was arranging her clothes in the staff bathroom when she heard someone coming in from the lounge and discussing in a low voice.

"In my opinion, with our qualifications, there is absolutely no problem going to Partridge's boutique." According to the voice, it should be Ada in the customer rest area on the third floor.

"I think Meisi is pretty good." Jane replied in a coquettish voice from outside the door. She and Ada were always inseparable.

"What do you know, I found out that the basic salary of Partridge's recruiting female salesperson is 14 yuan. If she is selected, it is not far better than being a waiter here?" Ada continued.

"Wait a minute," Veroni, who came with them, pushed the door of the bathroom. The door was locked by Caroline inside, and she naturally did not open it.

Caroline was very bored in the bathroom. She didn't want to listen to the gossip of the people on the third floor, but they started chatting about Max Department Store as soon as they came in. There was someone in the bathroom, which made her even more in a dilemma.

But she can't wait in the bathroom all the time, the lunch break is so short, Caroline and Vivienne have always taken turns to rest according to the time, and they can't be like the girl on the third floor, who always put the customers in the rest area during the lunch break. Throw it to the other two male waiters, and they often chat in the staff lounge by the way.

When Caroline was struggling to open the door and go out, Veroni found an excuse and left the lounge with Ada and Jane.

When Caroline came out, the three of them were no longer in the lounge, but Joanna and Anne on the first floor just pushed the door open and came in with today's sandwiches in their hands.

She greeted the two of them and put this little episode behind her for the time being.

After the staff meeting in the evening, everyone received their salaries as usual. Caroline squeezed the thickness and waited until she got home before opening her salary envelope.

As she expected, she received another bonus of 30 yuan from Ms. Green.

In addition, there was a handwritten text message that surprised her.

Ms. Green invited Caroline to her home on Chicago's North Side the next day.

Caroline looked at the brief invitation letter and fell into deep thought.