The Little Officials of the Song Dynasty

The "Three Kingdoms" comic strip quickly spread outward from Tokyo. Although no one dared to pirate "Three Kingdoms" privately because of the crackdown on Kaifeng Prefecture, it was limited to Kaifeng Prefecture.

Those private businessmen quickly sensed business opportunities and began to transmit the "Three Kingdoms" comic strips. They only printed the "Three Kingdoms" edition of the newspaper, and then sold them to other places.

The speed of its spread was so fast that even Yun Yanhui did not expect it.

About two months later, the Liao State's discussion field specifically requested to order the "Tokyo Daily".

The Liao Kingdom has always admired the culture of the Song Dynasty, and "Three Kingdoms" originally entered the Liao Kingdom through private smuggling channels, and then spread.It was only passed on to their upper echelons, and they asked the authorities to import the comics.

People in the discussion field went to talk with Song Dynasty, and Song Dynasty officials were also very speechless.

"Three Kingdoms" comic strip?Sorry, we don't only sell that, we only sell "Tokyo Daily".

The people in the discussion quickly responded, ahem, this is the local newspaper of the capital, we do not belong to the Song Dynasty, would it be a bit bad to subscribe to that?

The leaders of the Liao Kingdom thought about it for a long time, and in the end they euphemistically said, knowing yourself and the enemy can win a hundred battles, which is to understand the national conditions of other countries.So, order "Tokyo Daily", international express, direct delivery to Liao.

After reading "Three Kingdoms", I also read "Tokyo Daily" by the way. After reading it, I became a little worried.

Their publicity strategy is so advanced, we seem to be too backward, look at the "Tokyo Daily", every page is very readable, and there is even a special page for poetry and songs, at this level, their entire Daliao I can't find it either.

Not to mention, it's a daily newspaper, every day!

It's not as good as it is, but you still have to study hard.

Therefore, under the personal instruction of Emperor Liao, the Liao Kingdom also started a newspaper.However, due to technical limitations, they could not run the "Shangjing Daily", but only the "Shangjing Xunkan".

After Da Song heard about it, he also ordered a few copies.

Later, when the newspaper arrived at the editorial office of the "Tokyo Daily", it became the existence that was ridiculed by the crowd.

There is no shortage of talents in the Song Dynasty, and the editorial department of "Tokyo Daily" has no shortage of talents. There are not a few people who understand Liao, and there are Chinese works on it. Liao people love Song poetry most, and they also create some of them.

At that level, any editor can beat it.

On the other hand, it can also be seen that, as the main creator of the "Three Kingdoms" comic strip, Zheng Ling is really popular abroad.

Those Liao people especially liked "Three Kingdoms", and some people wrote poems, praised the comic strips and creators, and some even showed love.

Because the comic strips are very effective, the editorial department also attaches great importance to Zheng Ling and the others.Since the establishment of the newspaper, it can be said that the thinking of many Hanlin and imperial censors has changed.

In the past, they were relatively noble, but later they discovered that not necessarily what they think is good, they will be welcomed by the people.

How to better convey a message in a way that the common people can accept is definitely a technical task, and it is definitely worth studying.

Originally, many people just wanted to brush up their experience points here, show their faces in front of the officials, and then get promoted-in fact, some people have indeed been appreciated so far.

But later, many people's thinking has changed, and they prefer to stay in the propaganda outlet.

Therefore, for these editors, the amount of reading Zheng Ling and the others deserves to be respected.In the past, I always felt that their Hanlin was very different from the Hanlin of the Academy of Painting.

The treatment of Zheng Ling and others has improved not only in the editorial department, but also in the whole society.

Zheng Ling specially came to Yunyan to talk back, and also expressed his gratitude to his colleagues, "Brother Yan, now that I go out, I go up to the third envoy and down to the fried dough stick seller. From the heart."

The Zheng family used to be worried about Zheng Ling's social status, so they got him the imperial edict, which was just to prevent Zheng Ling from being ridiculed by the crowd.

Later, Water Scenery also made everyone's attitude towards him much better.But the "Three Kingdoms" comic strips made him very popular.

The same is true of Zheng Ling's colleagues. Now that they go out, they can definitely live for nothing by relying on their names.Whatever you want to do, you can do it smoothly, and officials big and small can give you some face.

"So you're satisfied?" Yun Yan said with her hands behind her back, "Did "Tokyo Daily" give you an extra fee?"

"Added, added, doubled." Zheng Ling said.

"How can twice as much?" Yun Yan showed a secretive smile, "If you want me to say, you are accepting commercials."

Zheng Ling was stunned for a moment, puzzled, "The advertising space on the side of our page is the editor's responsibility, and we have no right to accept it."

"Stupid, you advertise in your own comic strips." Yun Yan replied, "For example, if Lu Bu drinks alcohol, then draw a wine flag next to it and write a slogan on it. Diao Chan paints and paints the packaging as well. "

Zheng Ling: "..."

Zheng Ling's mouth grew big, and it took him a long time to stammer and say: "Yan, brother Yan, although I have said it many times, I still want to say it again, I am convinced..."

"I heard that this painting has been spread to the Liao Kingdom. Alas, you can't lower the cost of this advertisement. You said, what should I do if people from the Liao Kingdom read it and specify that they want to buy it? After all , They have already appointed them to be included in the "Tokyo Daily News", and there are ready-made examples." Yun Yan replied leisurely, "Although it is published on a local platform, its influence covers the whole country and even other countries. Never forget."

Zheng Ling was about to kneel, "I can't forget..."

As soon as Zheng Ling went back, he told the other authors. Everyone was surprised and happy, and they really shyly took the initiative to find the advertiser.

The advertiser was not someone else. After all, they were too embarrassed to find someone they didn't know, so Zheng Ling found an old friend, the flamboyant Boss Hao.

Boss Hao has made a fortune now by selling backflow pots and backflow incense devices, and he is still the leader in the industry.

At first, I didn't understand what Zheng Linglai meant, but after hearing what he said, I almost went crazy with joy, so I immediately agreed, and spent a lot of advertising money to buy an advertisement.

After Zheng Ling went back, he worked with everyone and placed an advertisement.

It was Wang Yun who presented Dong Zhuo with a new style of backflow incense. On the box was written a good burnt color, and there was even a line, which explained the preciousness of the incense.

The manuscript arrived at the editorial department first, and the editors were dumbfounded when they saw it.In the end, it was handed over to Hu Hanlin for a decision. They really didn't know what to do with the placement of advertisements.

When Hu Hanlin saw it, his eyes were rolling. Don't think about it, this must be Yun Yanhui's idea. You can still delete him. Forget it, just go ahead.

And as soon as this comic strip came out, those who looked closely at the picture frame by frame immediately discovered it.

What kind of logic can there be in comic strips? No matter whether there were good burning colors and backflow incense during the Three Kingdoms period, anyway, the status of good burning colors is deeply rooted in the hearts of the people-Wang Yun gave this to Dong Zhuo!The last "thing" that Wang Yun sent was Diao Chan!

This ad was really well done, and the new back-flowing incense was sold instantly, not to mention the invisible reputation.

With such a precedent, other advertisers don't need to look for it, they flock to it.

When Renzong was reading the manuscript, he found three advertisement placements at a time. Although the placements were all ingenious and exquisite, he couldn't help but twitched his mouth, "This... can the editorial department tolerate it?"

The commission must be commissioned!

But even if the commission is drawn, Zheng Ling and the others still share it with several creators, which is not a lot of money.

Among these people, although the painters are very good, many of them are from the family of painters, and they have been in the Hanlin Academy of Painting since their father and grandfather.However, there are not many famous ones, and the price of paintings is not particularly high, after all, most of them are young people.

But "Three Kingdoms" first made them a fortune, and the advertising placement made them another big fortune.

This news was spread intentionally or unintentionally, and it touched the hearts of many people at once.

——Advertisers, waving products and money, squatted outside the Hanlin Academy of Painting all day long, just to cooperate with Zheng Ling and the others and send money to them.

Many well-known painters held their paintings and looked at them for a long time, "Did you make so much money by painting like this?"

Why did the market suddenly become like this?It's not that they don't understand, it's that the world is changing too fast!

The "Three Kingdoms" comic strip made a few young painters with low official positions in the Hanlin Academy of Painting popular, and made them make a fortune.

And now that they go out to sell paintings again, the price has doubled countless times, and the paintings that were left in the shop and not seen by anyone before can be sold at a good price.

At this time, I don't know how many people are moved.

Pick up a brush and start drawing stories. Needless to say, those who are planning to contribute articles to the "Tokyo Daily", even those who have no basic skills are also extremely jealous of the income.

Zheng Ling was very happy, "Soon, more and more people want to learn painting. Needless to say, the imperial court will also start to consider setting up a painting school. As for those people, they will not know how difficult learning painting is until they enter school... "

Yun Yan replied: "..." He looked at Zheng Ling with a little horror, and he said why Zheng Ling expressed his hope to guide public opinion, it seemed that it was very easy for them to succeed——Can the painters be poor if they can enter the Imperial Academy?It is overkill to draw comic strips!

Zheng Ling lowered her head shyly, "However, we will always lure them with high remuneration..."

Yun Yan replied: "..."

Yun Yanhui felt very proud. Looking at his nephew's enrollment plan, he didn't know how much higher than Du You...

……

On the other hand, Renzong was optimistic about several candidates. He was full of confidence at first, but after inquiring about Shuangyi, he became a little less sure.

So, just to be on the safe side, Renzong carefully selected five people and invited them to a poetry meeting, and then called Shuangyi to have a look in the dark and have a blind date.

When Yunyan came home and heard the news, they dressed up Shuangyi happily. If Yunyan was afraid that he would not succeed in the end, it would be a bit embarrassing, and he didn't know how to compose poetry at all, so he would have thought of going to the poetry meeting.

Shuangyi knew it was a blind date, so she went to see it anyway, so she went.

After returning, everyone asked her the result with concern.

Shuangyi shook her head again and again.

The officials really put their heart into it, those who are good at literature, those who are good at martial arts, those who are rich, and those who are good-looking... Each has their own strengths. What surprised Shuangyi the most was that he even picked Shen Kuo!

Shuang Yi came back and talked about it, Yun Yan only found out that there was Shen Kuo among these people, and almost vomited.

It stands to reason that Renzong invited them over, but he didn't say clearly, but normal people definitely know what the nature is.Renzong probably thought that Shen Kuo was not only versatile, but also knew Yun Yanhui, so he was also selected.

I just don’t know if Shen Kuo couldn’t laugh or cry when he heard the news, after all, he has seen Shuangyi’s ability several times...

"So, none of them succeeded?" Yun Yan replied, "Hey, it's okay, the officials will definitely make persistent efforts!"

Shuangyi: "..."

At this time, Yunyan heard a knock on the door outside, so she temporarily stopped "comforting" Shuangyi and went out to have a look.

Shen Kuo suddenly stood outside the courtyard gate, seeing Yun Yan come back, his expression was very embarrassed, he probably just came out of the poetry meeting.

Yun Yan walked over with a smile on her face, "Haha, I heard what happened today, how are you doing, are you okay?"

He really wanted to comfort Shen Kuo, for example: Don't take it to heart, although you and my sister accidentally had a blind date, it will definitely not affect our friendship.

Shen Kuo lowered his head, his ears were so red, he raised his head after a long while, summoned up his courage and said, "Brother Yan, can you ask Sister Ling why there is no... no..."

Shen Kuo couldn't continue, and Yun Yanhui was also speechless, with a confused face, "You...you..."