You can't afford to hurt a man wearing an anti-theft badge

5:00 a.m.

Starlight Entertainment was brightly lit early on. Not only the public relations department, but Shi Rui mobilized the entire company. Everyone called on friends and friends to mobilize people around them to support "Feng Hua". The big V is all posting #封明作品《风花》##千元天价产品奖创建《风花》# and other eye-catching TAGs, in the name of Feng Ming, launched an activity on Weibo and X Degree Tieba. Tens of thousands of people participated within an hour, and the exposure reached tens of millions of times, comparable to the heavyweight headlines of current affairs news.

6:00 a.m.

"Attention to all departments, attention to all departments, the promotional video of "The Bureau of Artifact Manufacturing" has been obtained, now come to gather, and bring your brains, I don't care how many days and nights you have been up all night, you must give me the highest IQ now! Do you understand?"

"Look for black spots! Find black spots for me!"

The department manager of Starlight Entertainment's public relations department shouted.

There was a sound of chairs rattling in the office, and people from the public relations department approached the manager one after another. The core planner of the planning team was sitting in the front row with a swivel chair, and behind them were executives and media. on the manager's computer.

Although the second wave of "Artifact Manufacturing Bureau" promotional video was kept secret, it was leaked to Xingguang ahead of time. The "Top Secret: For Internal Reference Only" watermark on this promotional video has not been removed.

The first scene of the opening is Xu Yanshao's "Century is a tool, a thousand years is a god". After the ink and wash are gone, Xu Yanshao is dressed in ancient costumes, standing in a corner of the metropolis, in front of him are brightly lit high-rise buildings, and the lights are fused into one. There are round and round spots of light, but behind it is a simple and quiet black-lacquered gate.

With just a title that can be directly used as a desktop, everyone was shocked.

"This is different from what we said. Isn't their crew very poor?"

"Then our core black spot is wrong?"

"What can I do, the follow-up will follow this theme..."

The faces of the planners changed, and there was a burst of low-pitched discussion.

"Watch the movie first." The manager didn't expect that Ming Mingshi always told them that "The Artifact Manufacturing Bureau" couldn't even afford to buy fans.

The suspense at the beginning of the film is full of suspense. Why does Xu Yanshao dressed in ancient costumes appear in a modern metropolis?Then there was a melodious flute sound, and the surrounding scene became ancient, but Xu Yanshao himself did not change. He walked into a mansion, and the house was solemn and solemn, with two white gauze lanterns swaying on the door of the middle hall. There are white banners hanging inside, arranged like a mourning hall, and the portrait of the deceased is in the middle, which is exactly the same as the role played by Xu Yanshao.

The constant flow of people in the mourning hall was silent. Judging from their clothes and manners, it can be seen that they were well-known literati at that time. No one cried or spoke, and the atmosphere was very depressed.

At this time, Xu Yanshao walked into the mourning hall, passing through the crowd, no one saw him.

"This tells a story about the immortality of the soul?" said a planner, "It's bloody enough."

The others also showed a little smile. This kind of creativity has been played to the brim, and it is right to attack at this point.

Unexpectedly, Xu Yanshao blurred out a white chrysanthemum and bowed deeply to the portrait three times.

He raised his head again, with a melancholy look on his face, and his eyes seemed to be deeply attached to the person in the portrait.

"Huh? Could it be a brother? It looks like he's not alone."

"Who is the person in this portrait? What is the relationship with the protagonist?"

The planners started talking in low voices again.

The plot has never stopped, moving forward smoothly, Xu Yanshao did not say a word, the memory brought him into a picture that was polished under the lamp, first the close-up, a slender hand gracefully holding the pine smoke with the landscape painted in gold Ink, the camera zooms out further, revealing a young man dressed as a scribe. This young man has a gentle smile and a gentle temperament. He seems to be extremely happy when he rubs the ink and writes. It's ink, with a blank look.

This "sone Xu Yanshao" has a completely different temperament from the previous "ghost Xu Yanshao" who traveled through time and space. If the former is a fool who devotes himself to writing articles, the latter is a detached immortal who is used to watching life and death.

Xu Yanshao played two kinds of people. These two people have the same clothes but different behaviors. Without any narration, the audience can see that they are not the same person.

Feng Ming definitely does not have such a level, everyone thought to themselves.

There were still whispers of discussion at first, but there was no sound at this time.

The ghost was just around the young master, and everyone was guessing who he was. Then, the young master's article spread, and scholars from all walks of life came to visit. After a moment of joy, disaster was imminent. In the face of interrogation and criminal law, he insisted on his own opinion, and even foolishly argued endlessly with the minister who tried to convict him. In the end, the emperor's seal was dropped, the manuscript was burned, and the son was questioned and beheaded. The emperor he had always revered acquiesced on the dark and distant throne the outcome of his trial.

On the day when the young master was executed, there were many spectators around the execution platform. The common people didn't feel much about Wenzhan, a literati, they just wanted to watch the excitement. Some showed anger, while others looked solemn.

Before he was executed, he could make a request, and the young master asked the executioner to let him play a flute. The sound of the flute was sad and far away, but he played it as fluently and melodiously as in March in the spring of spring. The common people also calmed down and listened to his flute. Voice.

After playing a song, I will die calmly.

This incident was spread as a strange incident, and the emperor was furious. He was not allowed to set up a mourning hall for him, and he was not allowed to be called by his name.

Only then did I understand why there were no relatives in the mourning hall ahead, and no one called his name.

The screen went dark, and the narration sounded.

"My name is Lu Xianmo. I was originally an old pine tree on the top of Wushan Mountain. It was born for thousands of years. I only know the clouds and clouds, but I don't see the joys and sorrows of the world..."

Lu Xianmo told his story with a detached voice. When he met the divine craftsman, he was made into a piece of pine smoke ink, which fell into the hands of the young master and turned into every word in his manuscript.

Although the manuscripts were completely destroyed and the person was gone, Lu Xianmo became an invincible body for thousands of years because of the spirit that remained in people's memory.

In the end, Lu Xianmo returned to the Artifact Manufacturing Bureau to fulfill his agreement with Shengong. ——This is the scene at the beginning of the promotional film.

One link after another, not only tells about Lu Xianmo's life experience, but also brings out the function and purpose of the Artifact Manufacturing Bureau, and the core theme of "a hundred years is a weapon, a thousand years is a god, and the spirit is immortal" that this film wants to convey is self-evident. .

After reading it, there was a dead silence in the public relations department.

There was sudden applause, and after clapping twice, it was realized that it was the work of the other party, and it stopped abruptly, leaving an embarrassing blank space.

7:00 a.m.

"What can we do now?" Xiao Jia, the planner, elbowed his colleague Lao Li next to him, "People make promotional videos into movies, and let's make promotional videos into advertisements, or faceless advertisements without plot. Let Feng Ming say, 'Young is not YOUNG'."

"Shhh, we are paid, we can do whatever the boss says." Lao Li continued to adjust his PPT, aligning a few small flowers in a leisurely manner.

"I'm so fucked up." Xiao Jia couldn't help but sigh.

"How about I rub it for you?" Lao Li glanced at him.

"Forget it." Xiao Jia felt a chill, and moved to the side.

"Now I can only look at the fan club, the official step by step." Lao Li shrugged.

8:00 a.m.

The propaganda war has officially begun.

The official Weibo account of "Fenghua" with 120 million fans released the second wave of promotional videos, with over 5 retweets within 30 minutes and 10 within 50 minutes. The topic of #封明风花# rushed to the top three on the topic list and the top five on the hot search list , 3000% of the big marketing Vs were out of the hole, and the fan group quickly occupied most of the hot comments. The [-] short comments that praised "Fenghua" from different angles prepared by the copywriter in advance were also clicked to the front by the like robot, creating a The situation is a good public opinion atmosphere.

The "Artifact Manufacturing Bureau" official account with 7 fans released Xu Yanshao's themed promotional video, which was retweeted 30 times in 3000 minutes, but the comments exploded, with 8000 comments, and the number is still increasing. Everyone is discussing the plot of "Artifact Manufacturing Bureau" below, Discuss Xu Yanshao, a mysterious newcomer - he has such good looks and great acting skills. The producer of "Artifact Manufacturing Bureau" dared to let him be the protagonist, which shows that he has vision and courage. Planted grass.

9:00 a.m.

"Feng Hua" with 120 million fans increased its followers to 200 million by reposting activities around Feng Ming. The main reason is that after participating in this event, it will automatically follow "Feng Hua", and many people who rushed to the face did not unfollow it. Still waiting for future awards to see if I win or not.An increase of 80 fans is considered to have reached the KPI, but the people in the public relations department know whether it is useful or not.

The 7 fans of "Artifact Manufacturing Bureau" have increased to 20, and the comments under the promotional video have been maxed out. Waves of sightseeing groups have come here, and some people have spontaneously posted on websites where movie lovers gather, such as x-petal and x-eye. After watching the "Artifact Manufacturing Bureau" promotional video, many movie lovers thought it was a new movie that was released in theaters, but only after watching it did they realize it was a TV series!The promotional video of the TV series is made like this, is it ready to learn from American TV series and demand TV series with movie standards! !It's conscience! !

11:00 a.m.

The official Weibo of "Fenghua" encountered a bottleneck, and stopped moving after the 200 million KPI was reached. Shi Rui called the public relations department to "event activities" to plan a controversial topic, but was advised by the manager "it is best not to".He put down the phone and called Zhang Fugui again. Zhang Fugui was on his way to meet Wang Wannian by plane, and the phone could not be answered in flight mode.

"Artifact Manufacturing Bureau" official Weibo has increased to 100 million fans, and the number of fans is still increasing, and the number of Weibo reposts of the promotional film is also rising due to the strong push of several film critics, gradually approaching "Feng Hua".

"Useless trash!" Shi Rui put down the phone, smashed things in the president's office angrily, and called a few shady public relations companies he had contacted in private, telling them to find a way to do something.

At 12:[-] noon, people finish their busy work, eat lunch, turn on their computers, pads, and mobile phones and start browsing Weibo and watching videos.

A black box video of "Breach of faith! "Artifact Manufacturing Bureau" broke the contract, is it a fan or a shady transaction?" was publicly released by the well-known gossip V "Miss Pa" in the circle, and it immediately grabbed the headlines of various client APPs.