The villain must spend all his money before he goes bankrupt [Transmigration Book]

The Internet was full of tears, and the battle group continued to expand. It was already late at night, but there were still passers-by or other melon-eaters joining in.

This fight continued until four or five o'clock in the morning and it didn't end. Instead of ending, the heat became more and more intense.

It was even torn into the hot search for a while, and the ranking continued to rise as the battle group expanded.

After finally waiting for this wave of people who stayed up all night to go to sleep, the other wave of people who just woke up in the morning, after simply figuring out the cause and effect, took over the baton energetically and filled the vacancy.

With more and more people waking up in the morning, the scale of the tearing has expanded again, and the hot search ranking has jumped from the initial back row to the top tenth.

If this trend continues to develop, it will only be a matter of time before it reaches the top of the list.

After the assistant director was woken up at three o'clock in the morning, he had been paying attention to the comments on Weibo, and he called Ye Zhou countless times, trying to wake Ye Zhou up and discuss how to do public relations in this situation.

But Ye Zhou has the habit of turning on the night mode before going to bed. After eleven o'clock in the evening, he will automatically enter the do not disturb mode, and he can only get through his phone after six o'clock in the morning.

The assistant director, who couldn't get through the phone, went crazy. He didn't close his eyes all night, and he refreshed Weibo almost every 2 minutes to see where the gaffe had progressed, and to think about what to say to Ye Zhou tomorrow.

How to do this matter in order to minimize the damage to the work as much as possible.You know, their movie hasn't been officially released yet!

If it was blacked out before it was released, then once it is released in the future, the assistant director can almost imagine how dismal the box office will be.

The assistant director discussed with the colleagues in charge of promotion and publicity, and while staring at the comments on the Internet, he began to contact marketing companies and water army leaders he knew in advance.

He even made preparations to remove hot searches as soon as Ye Zhou woke up tomorrow.

It was six o'clock in the morning.

Ye Zhou's phone call finally got through, and the assistant director was moved to tears. After the call was connected, he briefly recounted what happened last night.

Ye Zhou, who had just woken up and was still a little dazed, listened quietly to the assistant director's explanation of the cause and effect. When the assistant director asked them what they should do now, Ye Zhou finally spoke with a bit of confusion in his voice.

"This should be a good thing for us, right?"

The assistant director was already devastated after not sleeping all night. It was a good thing to hear Ye Zhou say so calmly. He wished he could rush to Ye Zhou's house, shake his shoulders hard, and yell in his ear: "Be awake!" ah!!"

The overwhelming negative news, this is imminent, the director actually said it was a good thing, and the assistant director was about to cry out of anger.

Ye Zhou shifted his messy hair behind his ears after sleeping all night, and said, "Lao Meng, calm down first, and listen to me, okay?"

The assistant director held back his tears and responded in a rough voice.

Seeing that his mood had finally stabilized, Ye Zhou opened his mouth to analyze for him one by one: "You said just now that the cause of the incident was two big movie critics, because our movie is a good movie or a bad one, right?"

Assistant Director: "Yes!"

"That is to say, the current Internet public opinion is not one-sided, but there are good and bad, and the polarization is serious, right?"

Assistant Director: "That's right."

Hearing that he didn't deny it, Ye Zhou continued: "It's impossible for a work to have only one voice. Even the best work will have bad reviews. We should be more afraid of different voices, isn't it? Does no one care?"

Hearing this, the assistant director didn't speak for a long time, obviously he was seriously thinking about what Ye Zhou said just now.

After a long time, he sighed deeply: "Perhaps, you are right."

Seeing that he listened to his own words, Ye Zhou smiled lightly, his tone was not as serious as before, and said: "I just went to Weibo to check, Lao Meng, as long as this matter can be guided correctly, maybe it will be true. It will be beneficial to us."

"It's easier said than done?" The assistant director wiped his face with his hand, his voice was heavy, "Our movie hasn't been released yet, so it's unknown how much damage so much negative news will do to the movie."

"Director Ye, it's better not to be too blindly optimistic."

He shouldn't have said this as an assistant director. After all, the director Ye Zhou is the leader of the entire film and the film team.

He questioned Ye Zhou so much now, but if Ye Zhou had a bad temper or a small mind, the relationship between the two of them would definitely be settled.

But after working together for so long, the assistant director is already familiar with Ye Zhou's temper, and he really appreciates him as a talented young director, and regards him as his friend, so he speaks heartfelt words to him.

When Ye Zhou heard what he said, he was indeed not angry.

On the contrary, Ye Zhou can actually understand the assistant director's concerns. A lot of negative news has been exposed before a work is released, which really affects the box office and subsequent word-of-mouth.

If it is more serious, it will even affect the perception of passers-by, as well as the scheduling of movies in theaters.

If possible, Ye Zhou didn't want to use such a method and cost to appear in the public eye.

But things have already happened, and it's impossible for Ye Zhou to say that everything can go back to before it happened.

Since it is doomed not to prevent things from happening, what Ye Zhou can do is to find the best solution in this headwind situation.

As the assistant director said, please ask the water army to control the comments, and withdrawing the hot search is obviously the most inferior of all solutions.

Netizens are not wax gourds and radishes, they are thoughtful and conscious people, so indiscriminately withdrawing hot searches or letting the trolls end, not only will not calm things down, but will arouse netizens' rebellious psychology.

It is not uncommon for celebrities in the circle to overturn their cars because they were withdrawn from popular searches, and they spent a lot of money to do so. Not only did their reputations not be restored, but they were completely stink because of netizens' counterattacks.

It is simply a game of killing one thousand enemies and damaging two thousand yourself.

Unless there is really no other way, Ye Zhou will generally not consider this solution.What's more, the current situation is actually not as bad as the assistant director imagined.

At least the movie has not been officially released yet, and there are only a small number of viewers who have watched the screening, which means that most netizens don't know their movie well.

As long as netizens' enthusiasm for tearing up can be transformed into curiosity about movies, for their crew, it is considered a disguised form of propaganda.

Ye Zhou pondered for a moment, and then said, "Old Meng, we are like walking a tightrope. If we accidentally fall, we will be smashed to pieces. So, I hope you can listen carefully to what I say next."

Hearing this, the assistant director finally pulled himself together and brought the computer next to him closer, ready to write down Ye Zhou's request at any time.

"First, try to get in touch with the two bloggers Yunwaiyu and Flying Gua as much as possible. No matter what the price is, you can just spend money directly. Let them continue to stick to their positions and speak out again."

"I need this battle to go to the next level as much as possible while maintaining the original heat."

The assistant director couldn't believe his ears when he heard this.

The situation is already chaotic enough, and if they want to add more firewood to make the fire burn even more vigorously, their director is probably already mad.

As if he could guess what the assistant director was thinking, Ye Zhou said before he spoke: "I know you have an opinion, but listen to me now, and you can record what I say. When I finish speaking, you If there is a problem, we will discuss it.”

The assistant director choked for a moment, but finally swallowed his words, honestly opened the file, and wrote down the first thing Ye Zhou said just now.

"Second, use your network to contact more film critics and bloggers, and invite them to come to City A in batches before the end of screenings, and participate in our screenings for the next six days."

"Remember, you must make it clear to them in advance that the necessary condition for participating in the film is to write a film review of at least [-] words after watching the film, but no matter whether it is good or bad, we will not interfere with their evaluation of the film."

The assistant director was taken aback by Ye Zhou's generosity, and the two had already been torn into pieces. He couldn't even imagine that if Ye Zhou's plan was followed, a group of film critics would be invited directly without interfering with their evaluation of the film. What's the difference between courting death.

"What if someone doesn't want to come?" the assistant director asked in a low voice.

Ye Zhou laughed again, and said: "Although we are on the cusp of the storm, it has also brought us great enthusiasm. It doesn't matter whether our movie is good or bad, as long as they want to take advantage of this wave of enthusiasm, whether it is criticism or praise, It's a good thing for them."

He didn't speak clearly, but the assistant director already understood what he meant.

Yes, no matter whether their movies are good or bad, the enthusiasm is always real. They don't interfere with the reviews of film critics, which means that this matter will not do any harm to film critics.

They can choose to follow the wave of criticism, or they can choose to prove for the movie, no matter which one they choose, they can attract great attention by virtue of the popularity of the movie.

The assistant director sighed. If it wasn't for the wrong timing, he really felt that Ye Zhou was a talent in his heart, and he knew people's hearts clearly.

"What about the third?"

Ye Zhou continued to speak clearly: "Thirdly, contact Zhu Ning's team to see if they are willing to come forward and announce the first and last two songs at the end of the film."

"Of course, this matter must be approved by Zhu Ning himself. If he is not willing, this will be voided immediately."

Hearing what Ye Zhou said, the assistant director didn't know how to react for a while.

You see, if he is soft-hearted, he can remain calm on the cusp of this kind of storm, analyze the pros and cons one by one, be extremely rational from beginning to end, not be disturbed by the outside world at all, and even sacrifice part of his reputation in order to achieve his goals, isn't it just a matter of heart? Don't you even care about yourself?

But if you say that he is ruthless, when facing those people he accepted into the circle, his heart is terribly soft-hearted. Whether it was the last time Xie Gefeiweiya had a problem, in order to give him an explanation, he directly chose to call the police regardless of public opinion, or this He was so soft-hearted about Zhu Ning's matter this time.

For their benefit, even their own interests can be sacrificed.

"Is there any more?" The assistant director was a little panicked, and he urged Ye Zhou to continue talking like a cover-up.

"Fourth, I need you to go to the hottest short video platforms in China, find their platforms, find their bloggers, up hosts, celebrities, and do everything possible to get them involved."

"Why is that? Just one Weibo is not enough. At present, our problems are mainly concentrated on Weibo. How can we..."

Ye Zhou drank his saliva and explained his doubts: "It's not enough because there is only one platform, Weibo. Each platform has a different audience. This public opinion war is universal, covering all age groups."

"For these people, they don't need to go into the theater, but I hope that when they mention our movie, they can hear about it, and even tell one or two plots. That's enough."

The assistant director took down Ye Zhou's words truthfully, and although he was still confused, he didn't speak at this moment.

"Fifth, during this period of time, we will release several trailers that we have prepared before, and collect the evaluations of the movie from the audience who have watched the screening in the next six days. It is best to interview directly at the entrance of the theater. After editing It will be released with a trailer mixed in, but with great care to keep it under wraps and spoilers as little as possible."

"Sixth, the last point, and the most important point, be sure to tell our staff not to respond or explain any comments on the Internet except for publicity before the film is released."

Ye Zhou stopped talking after finishing the last point, waiting for the assistant director to ask questions and object to the above six points.

But after waiting for a long time, there was silence on the phone. If he couldn't hear the sound of breathing, Ye Zhou would have thought that the assistant director had hung up the phone.

"Old Meng? If you have anything to ask, you can ask now." Ye Zhou reminded.

After a brief silence, Deputy Director Meng's voice rang again on the phone.

"There's nothing to ask, I think... I understand what you mean." The assistant director said dryly as he looked at the document that was full of but organized records.

This surprised Ye Zhou, but he quickly laughed: "Then, let's follow this plan."

"Okay." The assistant director agreed.

Before hanging up the phone, the assistant director's mouth moved, hesitating a little, but finally he asked out his doubts: "Director Ye..."

Ye Zhou was about to end the call, when he heard this, he paused, "Say it."

The assistant director rolled his Adam's apple, gritted his teeth, and asked the doubts in his heart.

"Have you considered the consequences of doing this? Once the quality of our films cannot be affirmed by audiences and film critics, the current balance of mixed reviews will be broken."

"Then, what you are doing now will become a sharp knife in the near future, cutting us back with a knife."

"Are you so confident that our movie has the quality to maintain this balance? If we can't bear the pressure, once it collapses in the end, we small characters may not be affected much, but as the director of this movie... ..."

"The reputation and future of the rest of my life will really be ruined."

The assistant director's voice was a little hoarse. If anyone was by his side at this time, he would see his eyes were reddened with tears when he said these words.

"Do we really need to pay such a high price to take this gamble?"

"Needed."