Fruit Tycoon [Farming]

If the juice is so delicious, what about the fruit?

After Ji Wei took over the publicity, Xu's Orchard's Weibo was directly made into a funny and down-to-earth route by him, and from time to time he put a bar on hot social topics. Later, netizens were a little dumbfounded about Xu's:

"What does the quarrel between husband and wife have to do with your selling fruit?"

"Forward this super big watermelon, tomorrow Xu will give you a watermelon the size of a washbasin..."

Xu's can't afford to hire traffic stars worth tens of millions for the time being. Ji Wei simply started to plan various programs, starting with sponsoring some mediation programs, and gradually building Xu's popularity.

In fact, Ji Wei has also considered taking the high-end route, but nowadays, celebrity endorsements are worth more and more, and companies are following suit.Among other things, several domestic mobile phones used to be a spokesperson, and then they were a spokesperson for a branch line, and now they are a spokesperson for a mobile phone. But if the appeal of the spokesperson is not enough, the publicity effect will not be as good as expected, and the product will be difficult to sell.

Ji Wei understands this aspect, and also knows that today is the era of traffic, and if things have nothing to do with him, he won't care, but now as the person in charge of Xu's publicity, Ji Wei has begun to care about this phenomenon.

Forget about mobile phones, which are high-end consumer products anyway, so there is nothing wrong with having more spokespersons.

But some brands, one product attracts seven or eight stars, such as spokespersons, ambassadors, close friends, sharing officers... Isn't it too much money to burn?What's worse is that these messy code names are nothing more than that, and there are subdivisions of spokespersons, such as make-up spokespersons, make-up friends, lip product sharing officers... Fans of stars battle from morning to night for a title. Look at the silly fork counting money every day until the hand cramps, no matter how many fights, it will only leave a chicken feather.

In this way, the first program sponsored by Xu was called "Talking about Things Today", which was a mediation program of the Minsheng Channel of Zhejiang Province. Disputes, aunts and uncles dancing and fighting in the square, all kinds of messes.This is also related to the fact that Zhejiang Province is the market that Xu's focus on promoting this year-to a certain extent, Zhejiang Province is the base camp of Pinchun, and it is a pure land that is difficult to break through in the beverage market.

Zhejiang province has always been a battleground in Huaguo's beverage market, probably related to two nationally-known lakes in the province. In addition to Pinchun, a mineral water brand under Qingyin also originated in Zhejiang province. The popularity of this type of mineral water in the country has surpassed that of pure mineral water, and it has the potential to catch up from behind.

Xu's goal this year is to enter the Zhejiang market and gain a high reputation in a short period of time. "Today's Story" is undoubtedly a good breakthrough.

Ji Wei's luck was quite good. One month after he sponsored "Speaking Things Today", "Speaking Things Today" became a hot search on Weibo because of a strange news.

The protagonists of this issue of "Today's Talking" are a pair of mother-in-law and daughter-in-law. The mother-in-law thinks the daughter-in-law is ugly, so she drags the daughter-in-law to a beauty salon for plastic surgery. It turns out that the plastic surgery shop is fake and shoddy products. The sisters look exactly alike.

The mother-in-law refused to pay the beauty fee on the spot.

The daughter-in-law fainted because she saw her new face in the mirror, and the mother-in-law and daughter-in-law began a long wrangling with the beauty salon.

The reason why it was on the hot search is because the fighting power of the mother-in-law and daughter-in-law is not covered, and golden sentences frequently appear during the video playback.

"You can't do it at a glance at your level. Just look at your face. Aren't you ashamed? Are you here to do beauty treatment for others and ask for money? Comrades from the Market Supervision Bureau, I invite you to take a look. Their raw materials Is there a problem? My daughter-in-law originally looked similar to Liu Yifei, but they made her look like this?"

"It's okay with me, I won't live with her! My son lived with her. Are you not afraid to see her like this now? For the sake of my son's mental health, am I here to find an explanation?"

The mother-in-law was spitting all over the place, and the daughter-in-law was crying beside her.

The camera slowly scanned the face of the daughter-in-law in the camera, and everyone showed expressions that couldn't bear to look directly.

It's not that it's ugly, but that the daughter-in-law's face is swollen like a bun, her eyebrows are high and low, her mouth is also swollen, and her face looking at the camera has a comedic effect.

Netizens felt that the mother-in-law was not so much worried about her son's mental health as she was worried that her son would burst out laughing when he saw his daughter-in-law in the middle of the night. After all, no one could hold back a laugh seeing this face.

At the end of the show, the daughter-in-law couldn't stand her mother-in-law being ugly on the left and the other on the right, so she started a divorce in front of the camera.

This mother-in-law is even more amazing, because the manager of the beauty shop is good-looking, she took him by the hand and asked him to go back to be her daughter-in-law, and even took out a handsome photo of her son on the spot, and praised her son as a flower.

The manager of the beauty shop was completely dumbfounded, but because the mother-in-law's enthusiasm was not fake at all, she even called her son on the spot: "... very beautiful, with a big butt, you can give birth just by looking at it. Xiuxiu is much more beautiful, she is not married, son, wait for me to ask her parents' contact information, I will find you a more beautiful wife right away..."

Beauty shop manager: "..."

Daughter-in-law who was crying halfway, only left with sniffles and snot: "..."

As a last resort, the manager of the beauty shop had to refund the beauty fee to the mother-in-law and daughter-in-law. What's even more strange, the daughter-in-law wanted to collect the money, and the mother-in-law waved her hand: "Don't worry about the money. If you enter Our family is a daughter-in-law, and this is the dowry gift for you..."

The manager of the beauty shop: "Auntie, please, please take back the money!"

mediator:"……"

Daughter-in-law: "..."

In the end, the mother-in-law took two bottles of juice from the car and handed them to the mediator in order to express her gratitude to the mediator for introducing her to this beautiful new "daughter-in-law": "Thank you, thank you, everyone! Come and drink with me some other day." Son's wedding wine!"

Everyone: "..."

After the show was broadcast, not only the audience in Ningcheng were speechless about the show, but also Scissorhands directly posted the show on Weibo and reposted several marketing accounts. In the blink of an eye, this Weibo attracted many Gathered hundreds of fan comments.

"Hahahahahahahahahahahahahahaha haha ​​haha ​​haha ​​ha ha ha ha ha ha ha in the end!"

"I can't grasp the direction of this story at all..."

"Did you see the distorted face of her daughter-in-law?"

"The manager of the beauty shop: ??????"

"Love came too fast like a tornado, so I was the only one staring at her daughter-in-law's snot all the time? In the ten-minute video, her snot didn't fall off. She must have practiced free stretching exercises."

"This is the... mediation of a civil case transformed into a family ethics drama and then transformed into a love story? Forgive me, are the last two bottles of drinks an advertisement? With such a large font and such a clear shot, the show crew's intentions are clearly revealed .”

"This advertisement is too distracting. I still can't forget the shocked nostrils of the beauty store manager and the snot from the daughter-in-law. Now, tell me immediately, which beauty store made these two bottles of drinks? Oh , no, it's her big nostrils!"

Thanks to this wonderful video, Xu's popularity has greatly increased. Some netizens are indeed curious about the reward fee of this wonderful mother-in-law, but more people are still stunned by her strange three-dimensional view and the magical ability of a chameleon.

Some people even suspected that she did it on purpose, just to get a refund from the manager of the beauty shop.

But looking at the store manager's helpless expression and her daughter-in-law's shocked speechless face, netizens thought it was impossible.

After all, even if it's weird, no one can be so weird, right?

Xu's fans also went crazy laughing on Weibo.

"Wake up! You are a brand with a bright future! Don't ruin your future!"

"I saw this video today and laughed too loudly so my mouth was dry, so I opened a bottle of Hsu's Grape Juice and...why did that weird mother-in-law drink the same one as me?!!!"

"...I can only say that as expected of Mrs. Xu, you really have no integrity."

Lin Jinglun and Xu Yi watched the whole episode of the show. After all, it was the first show sponsored by the Xu family. At that time, Xu Yi and Lin Jinglun also voted for it.However, after seeing the crazy behavior of the mother-in-law in the show, Xu Yi and Lin Jinglun couldn't help breaking out in cold sweat: "This..."

It seems that from this moment on, Mrs. Xu is going to take off Gao Dashang's brain?

…but the sales figures for fruit juice in Zhejiang province speak for themselves.

After Xu's Juice entered Zhejiang Province, the sales volume was decent, but because the attitude of the supermarket was not enthusiastic enough, the sales volume of the product could not be compared with Jingzhou and Haishi.

You know, it's summer now, which is the peak period for beverage sales.

And after this episode of "Today's Talking" was broadcast, I don't know if it was because the wonderful mother-in-law's appeal was too strong, or the emoji packs made by the store manager and daughter-in-law were too popular, Xu's sales unexpectedly ushered in a significant ups and downs.

The growth rate is particularly gratifying.

After Xu's reached a certain scale in the juice market in Zhejiang Province, someone wrote a report to analyze this phenomenon, especially emphasizing the role of endorsement and sponsorship in the publicity process.

Xu's choice was analyzed by them as an unusual path.

"Xu did not choose Satellite TV's popular variety show, nor did he choose a traffic star with his own fans, but was close to the daily life of ordinary people, and tapped the advertising effect of ordinary people..."

For this analysis report, Ji Wei just wanted to say, doesn't he want to invite traffic stars?Just no money.

However, the success of "Today's Story" undoubtedly inspired Ji Wei. In the process of expanding Xu's territory in the future, this type of sponsorship really helped Xu a lot.

Driven by Xu, many brands have also taken a fancy to the market of Minsheng Life Channel, and began to place advertisements and sponsorships on programs of daily life. Regardless of the effect, at least the leaders of the TV station are happy.

Needless to say, this was also a pleasant surprise.

During the second half of the summer vacation, Xu Yi stayed at home, and Xu's mother would occasionally come back from Sujin City to accompany him and visit Tantou. The days were extremely relaxed.

Today is different from the past, the Xu family is already at the level where they can advertise on the TV station. The neighbors in the village used to speak badly to Xu's parents and Xu's mother, but now they feel that they are not flattering and have said all the good things.