Ancient promotion routine

After the painting was finished, Zhang Yanjin called Zhang Wuer in, and handed over the drawings and methods to Zhang Wuer, saying: "A new workshop was opened in the coal mining area, specializing in honeycomb coal, and the coal powder and small coal slag were used. .”

Zhang Wuer is now completely convinced of Zhang Yanjin, and he firmly believes in anything novel that Zhang Yanjin draws.

He took the drawing and looked at it for a while, then suddenly exclaimed: "Erlang, you are really a god!"

Chen Su, who was bored at the side, was attracted by Zhang Wuer's exclaiming voice, and his drowsiness immediately fell by half.He just heard Zhang Wuer praising Zhang Yanjin as a god?He must have heard it wrong, right?

He looked at Zhang Wuer with some contempt. He usually thought that Zhang Wuer was pretty good. He thought he was a person with a real temperament and willingness to do practical things. He didn't expect that he would flatter Zhang Yanjin like this!He was so disappointed!

He turned his head to look at Zhang Yanjin, and found that Zhang Yanjin was smiling and silent. He seemed to have been used to such compliments for a long time, so he said with a bit of chills: "Zhang Yanjin, I said you are too shameless, right? How dare you let Zhang Wuer do this?" praise you?"

He really couldn't stand it anymore, he had seen shameless people before, but he had never seen Zhang Yanjin like this, shameless and calm.

Zhang Wuer was obviously taken aback, and even though he couldn't help but burst out laughing, he also realized that he was impolite, and quickly suppressed his smile.

"You can't blame the country for being stupid, but it's wrong for you to act stupid." Zhang Yanjin took a sip from the teacup, shook her head and sighed.

Chen Su glared at Zhang Yanjin and said, "Erlang, what are you talking about? Let me remind you kindly that you still call me stupid. You won't be so self-righteous that you won't listen to other people's persuasion, will you?"

Zhang Yanjin smiled but said nothing, just nodded the table and said, "Wu Er, show Chen Su the picture."

Chen Su was suspicious. He took a look at the drawing and found that it was a cylinder with several holes on it. He was instantly attracted by the three-dimensional pattern on the drawing. This was the first time he had seen such a drawing. The image is vivid and jumps into the eyes.

He looked at Zhang Yanjin in disbelief, and said in distaste: "You really drew this?"

In fact, when Zhang Yanjin was painting just now, he had been sitting by the side and glanced at it a few times, but he didn't take what Zhang Yanjin drew seriously at all, he just thought that Zhang Yanjin was bored and scribbled on the side.Although he was ignorant, but his father's collection of handwriting and pictures were all famous calligraphy and paintings. He was fascinated by his ears and eyes on weekdays. How could he see Zhang Yanjin's paintings?

"Otherwise?" Zhang Yanjin said with some amusement, "Didn't you just keep looking at it?"

Chen Su looked at this old friend, and his heart became more and more uncomfortable. When did this guy become so capable?

However, his heart soon relaxed. After all, he was not interested in this aspect, and he didn't think this picture was of any great use.

He put down the drawing and said with a smile, "Where did you get so clever?"

Zhang Yanjin didn't care about Chen Su either. He knew very well that the paintings that Chen Su came into contact with on a daily basis were calligraphy and painting by literati, and he had never done craftsman work. Naturally, he just felt that this kind of three-dimensional painting was novel and could not be seen. Take advantage of it.

This kind of three-dimensional picture has not been popularized in the Wei Dynasty. Few people appreciate the beauty of this kind of three-dimensional picture, including in architecture or among craftsmen. When he started to use it, he lightly tapped the table with his fingers. Could he be regarded as the pioneer of an alternative art genre in the Great Wei Dynasty?

Chen Su sat for a while, and finally couldn't sit still anymore. He stood up and said, "You are here, staying in the room every day?"

Zhang Yanjin yawned, and said lightly, "Do you think there is any improvement around you?"

Chen Su seemed to be choked. When he was in Chang'an City, he would go out to wander the bustling streets of Chang'an City every day, and go to Furongfang to listen to the singing and dancing of new singers. He was so happy.

When I came here, after the initial freshness passed, I felt very boring and even a little uncomfortable.

Zhang Yanjin naturally knew that Chen Su would feel bored, but he was different from Chen Su. He mined coal yards, brick factories, and large hotels in Datong, not just for making money.

Compared with the prosperous city of Chang'an, Datong was indeed poor and backward, but that was the joy of his coming here.

Wouldn't it be a great sense of accomplishment to see a small, poor and backward place slowly turning into a beautiful place under his leadership?Besides, these are just easy things for him.

In the end, Zhang Yanjin still couldn't resist Chen Su's pleading, and went with Chen Su to Taiyuan, a relatively large prefecture.

Compared with Taiyuan and the period called Jinyang after the development of Shanxi merchants in the future, Taiyuan at this time is at best an ordinary prefecture with a larger population and a larger place.

Although this place is not as prosperous as Chang'an City's Zongheng 38th Street, it is quite different from Datong.

Since Datong had Zhang Yanjin's coal mine and brick-burning factory, every day, workers full of strength and chants continued to sound, spreading to every corner of Datong.

This powerful labor chant has also become a vivid representative of Datong in this period.

The two wandered around for a long time. Chen Su wanted to go to the largest red clothes shop in Xizhou, but was stopped by Zhang Yanjin and went to Xiangcuilou for dinner.

This day coincided with the market day, Zhang Yanjin and Chen Su sat cross-legged by the window, and they could carry bamboo baskets with just a turn of their heads.

This place is not like Chang'an, there are special east and west markets, and there are few people who specialize in business, only market days.

In other words, there is a market day every few days.

When the farmers wait until the Thanksgiving Day, they will carry their grain, cloth, firewood and other things they want to sell to the market in exchange for what they want.

After Datong had a coal yard, among the people who came to the market from Datong, there were those who bought coal from the coal mining yard, carried it here, and then sold it at a higher price for a certain amount of remuneration.

Chen Su sipped his wine in boredom and smacked his lips: "This wine is too boring."

Talking unintentionally, but listening intentionally.Zhang Yanjin picked up the wine glass and took a sip. She also felt that the taste of the wine was indeed a little weak, and she couldn't drink it well.

Yidi began to make, wine mash, change the five flavors, Shaokang made fodder wine.Shaokang mentioned here is how to relieve worries, only Dukang in Dukang, and Yidi mentioned in it is the first person to invent wine.

Since ancient times, wine has been divided into two types, one is fruit wine, and the other is grain wine.

First, in places with luxuriant vegetation and flowers and fruits, some people found that flowers and fruits could be fermented to make wine, which tastes delicious.Then it was Du Kang who used sorghum to make wine and created sorghum wine.

Due to the limitations of craftsmanship and human thinking, during the Wei Dynasty, both emperors and common people drank this kind of low-alcohol sorghum wine or fruit wine.

This kind of wine is too bland and tasteless for Zhang Yanjin who has drunk high-grade baijiu.

Zhang Yanjin's fingertips slowly slid across the smooth and delicate wine glass, and her mind turned.

If he invented high-purity wine first, wouldn't it be another attractive highlight for his restaurant.

After the winery is established, he can also invent some wine, beer and other wines.

These wines can not only satisfy his appetite, but also make money, so why not do it?

"Xizhou is my family's territory. How can such a treasure as coal be cheaper to an outsider!" Just as Zhang Yanjin and Chen Su were chatting with each other, an abrupt voice entered Zhang Yanjin's ears.

Chen Su and Zhang Yanjin looked at each other, but neither of them spoke.

Ruitan was sold from Xizhou to Chang'an City. Except for the offerings to the emperor and gifts to relatives and friends, all the rest were sold at high prices. Coupled with the best-selling hand warmers and other items, it can be said to be making money every day.

In addition, only Datong in Xizhou can open-pit coal mining. Although there are coal mines in other places, they are all buried deep underground. The current technology is limited. First, few people find underground coal, and second, even if they do There is coal in the ground, and no one dares to dig it.

Zhang Yanjin's open-pit coal mining site has become a golden pastry in the eyes of everyone.

It doesn't make Zhang Yanjin feel strange that the tree attracts the wind, and the coal mine is envied by others.What's more, the voice of the person who said this was a little immature, and his tone was arrogant. He didn't seem to be a scheming person. Zhang Yanjin smiled lightly and continued to eat.

Those who have achieved great things in ancient times are not only talented in the world, but also have the will to persevere.His coal mine opened up and took away the interests of others. Naturally, some people will be jealous. This is an inevitable thing. If no one is jealous, he will feel strange.

But since these are his Zhang Yanjin's things, those who are jealous, he makes them only jealous.

On the other hand, Zhang Wuer, who came with Zhang Yanjin, went out quietly to find out who the speaker was.

Although Chen Su was ignorant of court affairs, he was a child who grew up in Chang'an City, and his father was Chen Derang, Minister of the Household Department, so he had long been accustomed to this kind of scrambling.

Hearing the voice not far away at this time, he knew what was going on without thinking about it, and knew that Zhang Yanjin would definitely be able to handle this matter well, so he didn't ask any more questions, but continued to eat and chat with Zhang Yanjin.

"Eating after eating, the hot pot is still delicious." Coming out of Xiangcui Building, Chen Su said a little disappointed.

He changed his style of painting and said: "Erlang, when I leave, how about you casting a hot pot and giving it to me? It's not in vain that I came all the way from Chang'an City to accompany you."

"That's what I use to open the inn. Before the inn is opened, you have a taste of it first. After the inn is opened, how about I send you to Chang'an City?" Zhang Yanjin did not agree.

What people don't have, I have, what others have, I have essence.

Hot pot has not been popularized, but it is because everyone has not thought of this way of eating. If Chen Su took it to Chang'an City to promote it, there would be imitations of hot pot everywhere. When his inn opened , Isn't there no gimmick?

But after his inn is fully opened, and then he promotes the hot pot, the reputation of his inn has spread far and wide. Even if the hot pot is imitated everywhere at that time, it doesn't matter to him. .

Chen Su was depressed: "Zhang Yanjin, you are too stingy."

Zhang Yanjin spread her hands: "As the saying goes, being stingy is not good for friends, and conscience is hard to do."

Chen Su was stunned.He shook his head. In fact, the closer the friend was, the more he teased him like this, so he punched Zhang Yanjin in the head, and he didn't mention it again.

After the two returned to Jixiang Village, Zhang Wuer told Zhang Yanjin what he had heard: "Erlang, the person who yelled at the banquet just now is Du Xinlei, the third son of the Du family in Taiyuan City."

The Du family in Taiyuan City is famous for making tofu. After the ancestors of the Du family mastered the unique skill of making tofu during the eleventh generation of Qin Dynasty, the tofu they made was delicious and attracted people around to buy it.

Through selling tofu, the Du family accumulated some wealth and migrated from a remote village to Taiyuan City.The ancestors of the Du family were indeed a piece of business material. After accumulating wealth, they began to buy wasteland and set up industries around them. They also learned Confucianism and learned the truth. After hundreds of years, they finally made the Du family the largest in Taiyuan today. family.

The Xiangcuilou where Zhang Yanjin and Chen Su had dinner today is the property of the Du family.

Zhang Yanjin, an outsider who went straight to Xizhou and quickly took root in Datong, naturally became the thorn in the side of the Du family.

When Zhang Yanjin heard that it was Du Xinlei, the Saburo of the Du family, she knew it.The Du family is a local snake hovering in the land of Xizhou. Firstly, as a paratrooper, he has never visited a local snake. Second, his quick wealth is really enviable, and it is natural to attract people's hatred.

But Zhang Yanjin didn't have the slightest intention of meeting the local leader of the Du family. With the speed at which he is making money, and the fact that he plans to open an inn in Datong, the Du family will definitely be squeezed. The restaurant can't breathe, so the conflict between him and the Du family is inevitable.

After Chen Su stayed in Jixiang Village with Zhang Yanjin for a few more days, he really couldn't stand the boredom of Jixiang Village, so he took Zhang Yanjin's family letter to Duke Ning's mansion and went back to Chang'an City.

Zhang Yanjin continued to be busy with coal mines and brick factories. From that day on, he ordered Wang Shi and Wang Jiu to apply cement paint to the outermost layer of the red brick house. Wang Shi and Wang Jiu led a group of skilled craftsmen to practice for a period of time. Afterwards, having gradually grasped the tricks, he began to paint Zhang Yanjin's small villa.

It's just a few days of hard work, and the outermost walls have been smeared smooth and seamless with cement.

And the honeycomb briquette is really simple because the production process is really simple, and it only took one day for the workers to master the briquette briquette production skills, mass production began, and a special honeycomb briquette workshop was set up in the workshop. An iron formwork with a hole in the middle of the briquette.

In just a few days, all the pulverized coal and small coal slag piled up in the past few days were all produced, and the corners of the workshop were filled with neat briquettes.

Wang Shi and Wang Jiu greeted Zhang Yanjin when they saw Zhang Yanjin walk into the briquette making workshop.

Looking at the briquettes piled up in the corner, the two couldn't be happier.A few days ago, after coal powder and small cinders were made into briquettes, the two of them were still amazed at the exquisite design of briquettes.But two days later, they began to frown.

There is no other reason, but because the honeycomb coal cannot be sold at all.How could it be better designed?Still can't sell it?Even if they set the price very low, they still can't sell it.

Zhang Yanjin couldn't help laughing after hearing Wang Shi and Wang Jiu's complaints.

"When you first sold it, did you think about who you would sell it to?" Zhang Yanjin pointed out patiently.He must train his subordinates, otherwise the business will grow bigger and bigger in the future, and he has to do everything himself, wouldn't he be exhausted?

Wang Shi, Wang Jiu, and Zhang Wuer, who was behind Zhang Yanjin, were all taken aback. The three of them looked at each other, not knowing how to answer.

"When selling something, you naturally have to think about who to sell it to, so that things can be sold more quickly." Zhang Yanjin continued to explain: "Rui Tan is sold to ordinary people, will ordinary people buy it?"

The three of them finally understood, Wang Shi was a little stunned, he asked patiently, "Erlang, who do you think this briquette should be sold to?"

"Most people in the village burn wheat straw and dry firewood collected during the autumn harvest. These things cost no money. In contrast, no one uses such things as briquettes." Zhang Yanjin analyzed unhurriedly "But what about the big families in Chang'an City? If they had briquettes, would they still burn wheat straw and dry firewood?"

Zhang Wuer suddenly understood: "People in Chang'an City buy dry firewood from outside. Honeycomb coal is much more convenient than dry firewood. If they have honeycomb coal, they will definitely not use dry wood again. In this way, we The briquettes can be sold.”

"This is not enough." Zhang Yanjin said.

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