Suction Master [Crossover]

The appointment with the person in charge of the GW brand management department was at a boutique coffee shop.An agent sent someone to book the venue in advance to ensure that no loud noise would affect the brand's evaluation of its artists.

The person in charge is a 28-year-old fashion lady, who sits in a high position in the core department of a luxury brand at such a young age, and she is a standard bone spirit without thinking about it.According to Mike's experience with these brands, these international luxury goods generally attach great importance to the artist's tone, and the girls in the marketing department of these foreign companies usually have "elite" attributes, in other words, they are very showy.

The most intuitive expression is that I love English.

For example, one of the most exaggerated brands that Mike has ever seen said something that made him crisp on the outside and tender on the inside—"Our brand basically wants to talk to you to see if there is a match for ourquality. If there is a match, we can sider With you, if you don't match, you can only be a siderotherperson."

To tell the truth, foreigners also want to vomit after hearing such words.

He remembered that when he accompanied Dai Jue to win GW's endorsement contract for the past two years, the first time he met, the brand representative directly asked Dai Jue questions in English.Although it is said that there must be English lines in this kind of advertisement, dubbing is usually used. Even if dubbing is not used, the actor will practice a sentence thousands of times to record it. It is not necessary for the actor to have a high level of English. .

At that time, Mike felt that the other party was very picky. If Dai Jue hadn't had the experience of walking the red carpet in the United States, he might really freeze there on the spot.

Therefore, before coming to see the brand side this time, Mike specifically mentioned to Baili Guanxiao that the other party might ask him to introduce himself in English or talk about his understanding of the brand.

However, Baili Guanxiao's performance still amazed everyone present.

The two sides met, and as soon as they sat down, Baili Guanxiao made a short self-introduction in English fluently, and made it clear that I know that your working language is English. more comfortable, then I can work with you.

After Baili Guanxiao said this, the brand representative showed surprise and appreciation very clearly.However, she smiled and said: "No need. In fact, our luxury brands don't need artists to be fluent in spoken English, but to examine the artist's comprehensive temperament. If the artist is really timid even basic English communication, then even if the appearance is outstanding , and it does not match the core image of our brand. I have seen the qualities we are looking for from you, and we will speak Chinese in the next part.”

Baili Guanxiao nodded in agreement very gentlemanly, glanced at Mike from the corner of his eye, and caught a hint of "I have to admit that you are really awesome" from Mike's complicated expression with satisfaction.

The next meeting was very routine. The brand first asked Baili Guanxiao to explain his understanding of the brand, and then asked Baili Guanxiao directly: "Why do we use you as a spokesperson? Although you have been very strong recently, But after all, there are no works, and Dai Jue is obviously a more stable choice.”

Baili Guanxiao thought for a moment, and replied: "I have paid attention to GW's new products in the past six months, and found that it has a more obvious trend of market segmentation. It has launched more special models in the Chinese market, all of which incorporate Chinese elements, such as embroidery. , such as Xiangyun. The brand image of GW has always been weird and fashionable, but now it has added a lot of Chinese elements. I think the spokesperson needs to have a fashionable appearance and have some oriental impressions, so as to better help the brand transformation. "

The brand side looked at him more approvingly: "So you think that you have a more oriental impression than Dai Jue."

"Indeed." Baili Guanxiao nodded: "Dai Jue is my senior and one of the most popular male artists in China. But because of this, he has a very close relationship with Europe and the United States in recent years, and his image has become more and more popular. The more international it is, the more it is not conducive to highlighting the newly added oriental elements in the brand. And I have no works so far. The only impression the public has of me is that I will play Shen Ziting in "Qing Song Chang'an", a very classical and elegant image."

Representative Fang nodded with a smile, but turned around and took out some papers from his bag, which turned out to be a few design manuscripts. Baili Guanxiao had done a lot of homework on the GW brand in recent days, and he knew it was still there just by looking at it. New ones not on the market.

"This is?"

The brand said with a smile: "This is a new model that we may launch. Last year, GW's Little Monster series was very popular among young people in China. This year, our series has not yet been named. Although we have added Chinese elements, we still hope to cater to young people. taste, do you have any opinion?"

Mike was taken aback when he heard this.Are you looking for a spokesperson, or are you looking for a marketing director?This question is clearly over the top.He couldn't help but slander that people in GW are playing cards less and less according to the routine.However, his expression was a little worried. He looked at Baili Guanxiao, afraid that this aloof and middle-school artist would give some surprising answers.

However, Baili Guanxiao read those design manuscripts very carefully. GW's new handbags this season are all very good-looking, novel in design, and eye-catching.It retains the combination design of GW's traditional bright colors and geometric patterns, and adds Chinese style elements such as auspicious clouds, vines, and embroidery. I can't take my eyes off of it.

Even so, it is still difficult to give such a series a name that is compatible with Chinese and Western connotations. Mike was thinking about several names by himself, but he didn't think it was appropriate. He was a little nervous for a while, afraid that Baili Guanxiao would screw up the endorsement that was about to be obtained.

However, Baili Guanxiao actually smiled after watching for a while, parted his red lips lightly and said, "Little Immortal."

say what? ?

Mike felt his head explode for a moment, little fairy?Li Guanxiao, what the hell do you take this interview for?Still a little god, why don't you call him little Buddha.

Mike was feeling his teeth itching with anger, when he looked up, he saw a flash of surprise in the brand's eyes, and then he actually fell into deep thought.

Baili Guanxiao's smile was very pretty.He seldom smiled, so this smile went straight into people's heart against the sunlight, and his dark eyes were bright, making him even more breathtaking.

"Maybe the name sounds a little nonsensical. But you said that last year GW's Little Monster series was very popular in the Chinese market. GW's transformation this year is not to completely destroy its brand image, but to build on the original image. Elevate and integrate. I think a name that is consistent with the previous series is far better than the adjectives that some brands use. This one."

Mike's left eyelid twitched, and it was incredible that he really saw the approval in the eyes of the female executive.

Baili Guanxiao paused for a moment, then continued: "Secondly, although it is a pioneering effort to integrate Chinese classical elements into an out-of-the-ordinary young fashion brand, it is easy to create a sense of disobedience if we really want to integrate these two styles. Looking at these manuscripts, they have used GW's customary funny designs to blur the boundaries of Chinese style elements, so I want to use a relatively relaxed wording to choose a name with a high degree of Chinese recognition."

The brand owner nodded again and again: "You're right. The name Little Monster was just proposed last year, and some people questioned that it was too hasty, but it has achieved very good market results, and consumers are very buyin."

"Well. Another reason is that although tassels, embroidery and other forms are used in the design, the patterns are almost all auspicious clouds and green vines. These two elements have very strong auspicious meanings in ancient China. I think the little god The series name is very appropriate."

After Baili Guanxiao finished the big conversation, he calmly picked up the mineral water on the table and took a sip.He turned his head slightly, watching his agent and the brand side lost in thought together.He didn't say anything else, just lowered his eyes and smiled lightly, gently blowing away the layer of bubbles on the surface of the mineral water, making a very subtle puffing sound in the quiet coffee shop.

——Taiwei Yuan continued to move, everything was under control.

……

In the end, the brand side did not give a very direct comment on Baili Guanxiao's proposal, but judging from the woman's attitude towards Baili Guanxiao, this matter is very interesting.

In the evening, when I went back to Baili Guanxiao, I received Mike's WeChat: "GW is very satisfied with you, the preliminary cooperation intention has been reached, and the endorsement fee is already being negotiated."

Baili Guanxiao made up his mind.He was about to reply to Mike's WeChat, but Yu Jinghao's WeChat suddenly squeezed in - "I heard that the conversation went well, congratulations."

This man always seemed to know his progress like the back of his hand.

Baili Guanxiao smiled at the phone screen without even noticing it, and replied—"Thank you also, for finding their naming proposal for the Little Monster series last year and showing it to me in advance."

"It's your own high understanding."

Baili Guanxiao returned a smiling face, but in his heart he secretly felt that Yu Jinghao's thoughts were delicate and his work was impeccable.One night before he went to the meeting, Yu Jinghao suddenly faxed him the naming plan of last year's Little Monster series that he got from inside GW, asking him to learn the brand planning ideas of GW people.Baili Guanxiao originally thought it was a wild thing, but he saw things quickly and had a smart mind, so he made preparations in advance.When the brand representative handed him the design manuscripts on a whim, he had already guessed their intentions.

I can't help but sigh Yu Jinghao's wisdom and foresight from the bottom of my heart.

In fact, since his debut, although he has worked hard and been lucky, Yu Jinghao has indeed helped him a lot.This man with a purple aura in his fate, like his lucky star, greatly blessed his luck.

Baili Guanxiao himself didn't realize that he had gradually gotten used to discussing with Yu Jinghao when he had any ideas. He seemed to have completely forgotten that the other party was the boss of the company.And he himself—it seems that he never regarded that person as his boss.

Baili Guanxiao only knows that in the past few days and nights, the light of the seven stars in the north has become stronger and more dazzling.Those all bode well for him at least for a while in the future.He didn't know how much credit Yu Jinghao owed to such good fortune, but he became more and more convinced that this man, whose fate was the same as his own, could never be his nemesis, but his nobleman.

As a destined noble person, it is natural to get closer.

So this time, instead of waiting passively, Baili Guanxiao took the initiative to send a text message to Yu Jinghao and asked, "When can I make an appointment to meet the friend you mentioned last time? I'm about to join the crew."

Yu Jinghao returned quickly: "I'll pick you up tomorrow night."

The author has something to say:

"President's Small Theater"

Yu Jinghao: I'm not helping someone cheat, I'm chasing a wife. <(￣︶￣)>

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Note: Everyone can bring GW into Fendi, because I was afraid of watching the dance scene, so I didn't use the name of Fendi.