FMCG and luxury goods have different focuses when choosing spokespersons.The former cares more about nationality and image, while the latter also pays attention to star image, but at the same time also considers personal temperament.

Although the focus is different, Du Ruo is obviously satisfied with both.

After successfully transforming into a few roles that left a deep impression on the public, and winning the title of Best Actor in Oaks, Du Ruo's popularity among the public in China has reached the highest value since his debut.In this case, not only will Du Ruo's personal image not have a negative impact on the brand, but it will even complement each other.

This is how Du Ruo cooperated with these brands.

When Du Ruo's advertising pictures taken by netizens aroused a certain amount of enthusiasm on the Internet, Mushan Milk officially announced a new spokesperson through the official starlight account.

【Mushan Group: Share every day with you @杜如ToTheWorld, our new spokesperson (love.JPG) (promotional photo.JPG)】

In the apricot blossom forest, the handsome young man smiled slightly, as if bringing the spring of the garden to your eyes.

As soon as the high-definition promotional photos came out, the discussions and popularity on the Internet were pushed to a new peak.

[If the cub is cute: Oh my god!This promotional photo is simply the campus male god in my mind, completely the face of first love! 】

[Ruo Geshi is the most handsome: Damn it!I originally thought that Brother Ruo would follow the path of "I'm handsome" in the future, especially after watching "National Equipment", but suddenly this promotional photo came out...

I can!real!I almost regained my original intention QAQ when I watched ToTheWorld's debut trailer]

【Is the temperature public today: Ahhhhhhhhhhhhhhhhhhhhhhh!Did it make an official announcement without saying a word?I have decided, starting tomorrow, I will replace all the milk at home with Mushan's! 】

Mushan Milk has quietly carried out a wave of offline distribution and physical store advertisements, successfully feeding back the popularity from offline to online, and using offline publicity to feed back offline sales.

Although not many people will care about the replacement of the spokesperson except fans, but at least after seeing the new packaging, they may take a look at the new spokesperson without feeling disgusted.

This is the final effect of public favorability.

***

Du Ruo’s previously filmed advertisements were launched successively according to the plan, because they were all planned in advance, and the brand and the company had communicated with each other. They would not let a large number of advertisements in a certain period of time cause resentment, but chose to launch them into the market step by step. On the one hand Maintaining popularity, on the other hand, is not easy to arouse the audience's rebellious psychology.

At the same time, the filming of the crew of "Xiandao" continues.

"Okay, Ka! Take a break!"

When Wen Qi came to the set, Du Ruo had just finished a scene with Yang Xi, who played the heroine.When Director Fu Wenqing yelled "Cut", Wen Qi gestured to the assistant, took the water from the assistant's hand, and walked in front of Du Ruo.

Seeing Wen Qi approaching, Du Ruo unconsciously smiled, and his tone softened: "When did you come?"

"Just arrived." As soon as the familiar words came out, Du Ruo and Wen Qi couldn't help but chuckled.

"Really?"

"Well, this time it's true."

"Then I'll trust you for now." Du Ruo took the water bottle from Wen Qi's hand, and taking a few sips with a straw, heedless of makeup and styling.

Yang Xi, who had already walked to the side of the field, was drinking water, looking at the two people who were smiling and talking in the field, with a curious look in his eyes.

"Their relationship is really good." She murmured softly.

Although they were both in the entertainment industry, she had never had any contact with Du Ruo and Wen Qi before filming this movie, and she had heard about the ToTheWorld group.

But until he saw the two talking and laughing at Yanyan with his own eyes, he still couldn't help but sigh with emotion.

After a short rest, Du Ruo got up and returned to the set.

The next scene is a scene that needs to hang on to Wia.

With the help of the staff, Du Ruo tried to pretend coercion for the first time.

To be honest, the feeling of hanging Wia is not very good, the coercive trousers are between the legs, and the legs hurt from being strangled.

Because there will be some off-set extras for the announcement later, and there are still shots of off-set recordings aimed at Du Ruo at this time.The staff next to him rolled up a paper tube and held it in his hand as a microphone, and held it up in front of Du Ruo: "Excuse me, sir, how did you feel when you tried Wia for the first time?"

"It feels...a bit strange." Du Ruo lowered his head and muttered.

"Oh, what's so strange?"

The staff just knew what to ask.

"..."

Du Ruo looked at the camera that was almost staring at her eyes, and just wanted to cover her face.

Among other things, in the current situation, it is strange to conduct an interview, okay?

Watching Du Ruo's embarrassment, the other actors who were "melon-eating people" were very happy, and the "reporter" quickly raised the paper microphone to these "audience".

"May I ask how you feel when you hang Wia for the first time?"

The second person to be appointed was Yang Xi, the actress who played the leading role: "To be honest, the first time I played Wia, it was just..." A frightened expression appeared on her face, "It's just a nightmare! Nightmare! At the beginning of filming, the sense of the camera was not very good, once it was hung in the air, it was even more impossible to find the camera, I couldn’t imagine how many shots I took in the air at that time.”

Xu Ming, the male second actor next to him, couldn't help complaining: "To be honest, all I saw on the screen was the fairy-like scene, which looked like—wow! It's so good! Filming with Wia, it’s a lot more tiring than other scenes, okay! And it’s also very easy to get work-related injuries..."

Obviously Wen Qi just came to visit the set, but perhaps in order to enrich the capacity of tidbits, the "reporter" turned the paper tube to Wen Qi after asking several actors.

Without waiting for Wen Qi to answer, the "reporter" changed the question: "Please tell me, how do you think Du Ruo will perform in the first Wia scene?"

The questions and answers from the "reporter" and others reached Du Ruo's ears, but he was reluctant to raise his head, for fear of being caught again.But the question that the "reporter" asked Wen Qi still reached his ears.

"Okay." Wen Qi's answer was concise and to the point.

"How about a little longer?"

"very good."

"How about longer?"

After questioning for the third time, Wen Qi finally spoke "a little bit longer".

"Du Ruo's motor nerves are very good, and his limbs are well coordinated. Even if you are in the air, I think he can control his body well. Then, he is not afraid of heights, which is also very important..." Wen Qiyong said seriously The tone, and the "reporter" analyzed the issue, and this tidbit slowly faded away in Wen Qi's "explanation".

Other staff next to me: Why do I suddenly have the discomfort of being forced into Amway during working hours...

After the photographer fixed the camera position and all other crew members were in position, Fu Wenqing shouted with a loudspeaker: "Everyone back up, the filming is about to start!"

The venue was emptied all of a sudden, and Wen Qi also followed the crowd back a few steps, but his eyes remained firmly on the figure hanging in the air.

It is the first time for most people to hang a wire for filming, and most people will need a period of time to get used to it. When some actors are filming for the first time, it is possible to hang in the air for several 10 minutes.

But Du Ruo's filming this time was unexpectedly smooth.

Fu Wenqing, who was behind the camera, looked at the state of the screen and couldn't help but nodded slightly.

If there are no accidents, this scene should be able to pass.

Just when everyone thought that this line could pass smoothly, Du Ruo had already reached a place not far from the ground, and a steel wire hanging from his body suddenly snapped, and his body suddenly slanted to the side, and his body quickly whereabouts.

No one expected that Wia would be disconnected suddenly.

The moment the accident happened, there was a sudden exclamation from the crowd.

"My God—"

As soon as the crowd screamed, a figure rushed out from the camera and the overlapping crowd.

At the moment when the feeling of weightlessness hit, Du Ruo closed her eyes subconsciously, her mind went blank, and only the whistling wind was left in her ears.

The expected pain did not hit.

The impact of landing in mid-air caused both of them to fall to the ground. Du Ruo only felt his forehead hit his warm chest. At the moment he fell, a pair of arms tightly wrapped around his waist. .

It wasn't until this time that Du Ruo's consciousness gradually came back from the pain from his forehead, and an exclamation came from his ear.

"Is there something wrong with the wire? Why did it suddenly fall?"

"Go and see if the two of you are okay!"

"Fortunately, Wen Qi rushed over..."

Noisy voices kept pouring into Du Ruo's ears, and it wasn't until the staff helped him up from Wen Qi's body that Du Ruo had the energy to pay attention to Wen Qi's state.

Wen Qi is much more embarrassed than Du Ruo now.

Even though the filming was done indoors and there were no sundries or other things on the ground, Wen Qi put himself under Du Ruo directly as a human cushion, and the impact he received was far greater than that of Du Ruo.

Maybe other people couldn't see it. At the moment when the staff helped Wen Qi up, Du Ruo subconsciously got excited by Wen Qi's slightly furrowed brows. He went over to support Wen Qi.

Fu Wenqing has already begun to curse: "What are you all doing standing around! Hurry up and take them to the rest room! Call the medical staff from the production team to come and deal with it!"

The scene was in chaos.

Such an accident happened suddenly. Although it seems that there is no danger now, unless it is really sure that both of them are fine, otherwise the matter will not go so well.

Du Ruo shook his head slightly at the staff who came to help him, then turned his head and asked in a low voice worriedly: "Are you okay?"

"No..." Wen Qi just wanted to smile nonchalantly, but as soon as he lifted his leg, he pulled the scratch on his back, and gasped suddenly, "Hiss——"

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