Back to 1993 through time travel

Xia Tian talked about going back to Baima Village, but the first stop was actually the coal washing plant in the county.

Xia Shanhe and Ding Xiaoxia are having conflicts recently, usually live in the factory and only go home once a week, Xia Tian can easily find him there.

He didn't want to see Ding Xiaoxia, but it didn't mean he wanted to see Xia Tian. Xia Shanhe was surprised that Xia Tian came back without saying hello, and suspected that he was here to take care of his college tuition and living expenses. Both his attitude and words seemed very cold.

Xia Tian could guess what Xia Shanhe was thinking, this man seemed to have made himself a loner.He didn't mention the money, but took out a scrapped official letter from Zhou's mother and showed it to Xia Shanhe.

Xia Shanhe scanned it again, and a little dissatisfaction appeared on his face. His wife had colluded with the villagers to rape the eldest son. He was the last to know about this, and he was very annoyed at the time.But after doing everything, he couldn’t stop him, so he could only comfort himself like Ah Q. Anyway, his son will go to school, and his life will be more secure in the future. share the household.

In fact, it doesn't matter what, as long as it doesn't affect his life.

Looking at it now, the final result should be beneficial to Xia Tian, ​​so he felt that it was even more pointless to pursue it.

——He doesn't have the mind to do mediation work. Ding Xiaoxia is his wife, and she will take care of him in his later years. Both sons are strong laborers.

Being numb and selfish to this point, besides making people feel cold, is actually quite useful. Xia Tian said straight to the point: "I don't need you to take care of my tuition fees, and I will fulfill my support obligations, but only for you, excluding Ding Xiaoxia. I will come back I ask you to sign an agreement, and ask them to notarize it in front of all the villagers."

The agreement was drawn up long ago, and the content about not being responsible for supporting Ding Xiaoxia was only mentioned briefly, but the key point was the promise to Xia Shanhe.

"Tuition and living expenses are taken care of by yourself," Xia Shanhe read sentence by sentence, as if he breathed a sigh of relief, "After having a stable income, he will pay [-] a month for alimony, and he will be responsible for the expenses of his father Xia Shanhe's illness and hospitalization..."

Thinking of this, Xia Shanhe's poker face finally showed a little joy.

It should be 98 when I graduated after Xia Tian. At that time, 500 yuan was not too little for a rural person, after all, the consumption level in the village was limited.Xia Shanhe was less than fifty at that time, and he was still able to work and work in the fields. The promise to see a doctor and be hospitalized solved his long-standing serious problem. The medical level in the city is many times higher than that in the countryside. Woolen cloth.

In this way, not to mention Xia Shanhe, even Gao Jianfeng, who was a bystander and didn't say a word, felt a little surprised.

Xia Tian felt the worried eyes of Gao, turned his head, and gave him a comforting smile.He dared to make this promise, first of all because he believed that he would definitely be able to spend the money. 500 yuan is a good amount at the moment, but no one can imagine the future inflation, double wages, and CPI growth index.Looking at it with Xia Shanhe's short-sighted eyes, one would take it for granted that the conditions he offered were not bad. As for seeing a doctor and being hospitalized, Xia Tian will be in the medical circle in the future. , then he simply retreated.

He made up his mind to win over Xia Shanhe with seemingly generous but actually meager benefits, and Xia Shanhe was really tempted: "Forget it, I can't force you to make such a mess with her, but if your agreement is not fulfilled in the future... ..."

"If you don't honor it, you can sue me. It's clearly written below. Accept the mediation. If the mediation fails, you can just sue me for not fulfilling the support obligation." Xia Tian said lightly, "But in the same way, the agreement signed based on negotiation is valid. Ding Xiaoxia and I From now on, there will be no more ties, and if she repents, I will also issue an agreement to sue her, and if I lose the lawsuit, I will have to pay for it."

Hearing Xia Tian finish the last sentence with a light smile, the question of "money" suddenly hit Xia Shanhe's heart, and he couldn't help thinking, this agreement had to be signed, and he had to keep an eye on Ding Xiaoxia, not for anything else, Just because he can have medical insurance in the future, and for the alimony.

It was rare for Xia Shanhe to act quickly, and he personally invited all the members of the village committee to be notaries at the signing site.

Someone puts all their efforts into making a fuss, Xia Tian just waits for the result.Of course Ding Xiaoxia would make a fuss, she sat down on the ground and cried out her grievances. The wail attracted all the idlers in the village. Brother came forward, with Ding Xiaoxia's face as big as a pot, no one would say a word for her.

Xia Shanhe was a little anxious by the disturbance, so he went up and scolded: "You are not good to him at ordinary times, what is there to be wronged now, my money is not enough to support you? Aren't you going to be strong in the future?"

Can that be the same?Ding Xiaoxia wiped her nose and thought, Xia Tian's grandson is going to be a city dweller and a college student, so what can he do to earn as much money as others!Why don't you let her make trouble?She originally thought about eating and squeezing out Xia Tian in the future, and if he didn't comply at all, she would make everyone in his unit know about his not raising a stepmother, and see how he would have the face to stay any longer.But now it's all right, Xia Tian has blocked this road, in her opinion, going to court is no different from provoking an official, and if you lose, you have to spend money, just thinking about it makes you feel pain all over your body.

Of course, with her self-interested brain, she would never have imagined that Xia Tian was not afraid of other people's eyes and so-called pointers at all, and never planned to mix in the system.

Ding Xiaoxia was besieged by everyone, she tried to persuade and sarcasm, and finally Xia Shanhe grabbed her hand and pressed her fingerprint on the agreement, writing her name crookedly.After all, Xia Shanhe pretended to keep his son for dinner, but was rejected by Xia Tian on the spot.

Gao Jianfeng, who had witnessed the farce of cutting the mess with a sharp knife, looked back, and had no intention of staying here. The two went out, not wanting to encounter another ridiculous episode.

Xia Dazhuang suddenly showed his courage, rushed out from the kitchen with a kitchen knife, and shouted: "If you dare to bully my mother, I will fight with you."

It's not easy to be cowardly, Xia Tian glanced at the knife and saw that the knife hadn't even opened the blade, he sneered in his heart, and only planned to avoid it sideways, but Gao Jianfeng blocked it in front of him, and then he gave Xia Dazhuang a slap in the chest foot.

Xia Dazhuang was kicked to the ground with a knife, and he didn't get up within 5 minutes.

Gao Jianfeng looked at the onlookers coldly, exuding a murderous aura from his body.

Although Xia Shanhe was dissatisfied with his son being kicked, but because he never understood Gao Jianfeng's origin, he thought that he might be from the military compound. He didn't want to cause trouble, thought for a moment, waved his hand in a peaceful manner, and signaled Xia Tian to leave quickly .

The onlookers looked at Gao Jianfeng and looked at his clothes. The young man looked like a child of a rich family, so everyone kept silent and watched the two of them leave Lao Xia's house.

Looking at the eyes of everyone in Xia Tian, ​​it was funny again. The quality of the clothes on Gao's body was good, but it was the only one he had that was clean.

This guy is a typical master who only takes a bath but doesn't wash clothes, and the oil bottle can be filled invisible if it is poured!

Next was a half-day tour of Baima Village. Neither of them mentioned what happened just now. Gao Jianfeng's only small question was about money, but Xia Tian's warm eyes were full of confidence, which made people feel at ease.Sometimes he often feels that Xia Tian doesn't say anything, but he is clear in his heart, that what he decides must succeed, there is no guarantee that he will not make a move, and he has the courage to gamble desperately at critical moments. He has always admired this point.

Walking in the fields, listening to the humming of cicadas.Xia Tian felt very relaxed. Although he still had to support Xia Shanhe, it was an obligation entrusted by the law and there was no way to escape it.But apart from money, he finally broke up with Baima Village, and he couldn't say why. He just wanted Gao Jianfeng to be this witness, to witness that he has the ability to go out from here, and his future is bright and bright.

After a long silence, Gao Jianfeng asked, "Aren't you going to show me the country style?"

"It's all there, see for yourself," Xia Tian said with a smile, "You don't really intend to know what sorghum soybeans look like?"

Gao Jianfeng smiled: "No, I can't remember it after reading it, and I have to forget it next time."

Xia Tian smiled knowingly, paused, and then asked: "Actually, you didn't trust me and followed me because you were afraid that I would be impulsive again, didn't you?"

It was right, but Gao Jianfeng only replied lightly: "It's not that exaggerated, I know you have something in mind."

He was obviously concerned, but he still refused to admit it. Xia Tian smiled and didn't bother to tell the truth. He had long since left the idea of ​​using violence to solve problems. Playing hooligans in a civilized way is the new skill he will devote himself to in the future.

Back in Xijing, the two began to go about their own business.Du Jie finally agreed to have an operation. Gao Jianfeng was busy arranging the hospitalization and taking her for various examinations. Fortunately, before Wang Ning, he made a small profit by making a modified car. I am worthy of his careful care all these years.

In the summer, he went to report to Peng Haoguang, went to the hospital with the sales staff, and was busy buying goods. After a few days of tossing, Peng Haoguang probably felt that it was almost done, so he was transferred back to the office, just like the second secretary, and he was asked to sit in and make meeting minutes .

The time to stand out is from then on.

This day's regular meeting discussed a vitamin effervescent tablet that has just been on the market.Speaking of which, this is Peng Haoguang's particularly self-willed side. He is a daughter-in-law. The little girl is seven years old this year. She has been a little weak since she was a child. In order to strengthen her resistance, he specially bought vitamin C effervescent for her to drink.In the beginning, they used imported ones, but the taste of foreigners is not the same as that of Chinese people. The effervescence is used to make bitter almonds. The little girl couldn’t stand the taste. My daughter wanted strawberry flavor, so she decided to produce strawberry-flavored effervescent tablets on her own, with a total of 20 tablets in one package.

It's a pity that that thing is neither a therapeutic medicine, nor considered by the general public to be considered a conventional nutritional product. Its status is embarrassing, and it is produced, but there is almost no market.

This worried the company's senior executives. Although the big guys didn't dare to complain, they obviously felt that the production of this thing should be discontinued immediately. Lao Peng had better be realistic, and it would be the best policy to persuade his girls to accept the bitter almonds earlier.

After the two-hour meeting, nine out of ten expressed their views in this way, and one sales director even made a long analysis, and did not hesitate to raise clear objections.Lao Peng is a fake democracy and a real dictatorship. After listening to a round of speeches, he still didn't forget to turn around and ask classmate Xia, who was recording the quarrel, what he thought of this.

Xia Tian thought for a while and asked, "Have you ever considered doing TV commercials?"

As soon as these words came out, everyone was stunned. Is that thing still worth advertising money?Moreover, although the country allows over-the-counter drugs to be advertised, there are very few domestic pharmaceutical companies that are willing to advertise. Everyone has become accustomed to only working as a doctor, and ordinary people eat whatever the doctor prescribes. In this way, there is obviously no advertising. Necessary.

The sales director was the first to shake his head: "It's not worth the amount of sales that can be made for something that enhances resistance every day."

Xia Xia said: "Vitamin C effervescent is an over-the-counter drug, and more sales will be concentrated in pharmacies in the future. This product is selling well abroad, which proves that there is a market demand. Doctors know that patients need education, and consumers are the same. The value of vitamin C should be publicized and deeply rooted in the hearts of the people - of course the elderly need it, office workers also need it, and teenagers need it even more. Moreover, our products are of good quality, water-soluble, and taste good, just like elementary school students take vitamin C to school. A bottle of water can be drunk as soda after soaking in a tablet, which is healthier than soda with coloring and flavoring added. If these publicity points are not passed through advertising media, I am afraid that they will never be known to the public.”

After finishing speaking, someone sat in the back thinking and nodded, but the sales director still felt that something was wrong: "It makes sense, I agree that the concept should be popularized, but I'm afraid that spending money on advertising may not necessarily have an effect. This is just a drug, to put it bluntly, it is an OTC product, and it is prescription drugs that make money, so it is not a waste of money.”

"Prescription drugs are not allowed to be advertised." Xia Tian smiled, "It seems that all the investment is only for this product, but what can be remembered is the name of our pharmaceutical factory. How important is preconception? I don't need it Come to think of it, imagine that people in need go to a pharmacy to buy. When all similar products are placed together, the price and popularity are the price. Our price is not expensive, and the popularity will gradually open up the market, and more The important thing is the follow-up—patients will take their prescriptions to the pharmacy to buy prescription drugs in the future. Will they feel more at ease when they see the familiar name of the pharmaceutical factory under the same generic name? This is why many OTC products of foreign pharmaceutical companies are Reasons for scrambling to advertise."

Everyone was silent for a moment, and then someone nodded and said yes: "Well, let's just talk about our child, he can't tell what medicine is available in the place where Dad works, and he can't pronounce the full name of the pharmaceutical factory, but he only read it for two days. Advertisement in the sky, I just remembered all the names of those foreigner pharmaceutical companies! This is the power of publicity.”

The sales director didn't agree, and asked after pondering for a moment: "Then what time period is this advertisement selected to be broadcast? Do you know that the price of advertisements in the gold segment is now skyrocketing."

Xia Tian smiled: "The time period that doesn't hurt or itch won't work, if you want to do it, just do it during the prime time."

Everyone looked sideways for a while, and Peng Haoguang finally said: "Prime time is not cheap, and the effect can be better, so what form should it be used? The existing few drug advertisements are all made by foreigners. Paracetamol Most of them are similar, so just make up a story and look foreign, but how should we promote the concept we want?"

Someone immediately said: "Why don't you look for a star? The whole three and a half sentences are concise and clear. It doesn't take long and can be cheaper. Ordinary people can immediately remember a star when they see it."

Xia Tian shook his head: "Drugs are highly professional products, and celebrities are not suitable. If you want to find them, you should find professionals, such as the Medical Association, and ask them to come forward and explain concepts that the public can understand in a professional and rigorous tone. And data, emphasizing a slogan, similar to milk can strengthen the body, to strengthen the concept that vitamin C can improve resistance, reduce illness or even prevent illness to the public.”

Imagine that scene, a professional in a white coat speaks eloquently to the camera, and the background is a laboratory with the same professional atmosphere.

"Can people from professional associations be willing?" Someone asked.

Xia Tian replied: "We have to let them know that this is a win-win situation. They only have influence in the circle, and the scope is too narrow. They need to go out and face the public, and take on the obligation of education. This will enhance their credibility and will definitely increase their reputation in the future." It is a virtuous circle. Whoever dares to try first will be able to see the effect in the future."

These words are almost on the point. Now is not the era when the wine is not afraid of deep alleys. Those who do the market are becoming more and more aware that companies that do not promote will be submerged in the vast business sea sooner or later. Foreigners have long been experienced and took the lead to seize The first opportunity, and now many young people are familiar with the names of those large joint venture pharmaceutical companies. This is the subtle effect, and it is time to make some breakthroughs.

Peng Haoguang watched coldly, seeing that most people had already been persuaded, he did not change his habit of fake democracy, and still asked the big guys to show their hands to vote, the result was that two thirds agreed, the sales director frowned, and finally raised his hand. Hand: "Let's try hard anyway, if the education in this field is successful, then we won't have to worry about sales."

Then Peng Haoguang made a decision, the lengthy meeting was over, the big guys hadn't left yet, the sales director had a good impression of Xia Tian, ​​and came over to praise him for being young and open-minded, Xia Tian was routinely modest, listening to Peng Haoguang laughing at himself Said: "I think now, you seem to be more suitable for the market."

Xia Tian: "After research and development, there is the market, and to the terminal is sales. The three are indispensable. If there is a chance, I think we should practice all of them."

"It seems that the laboratory can't satisfy you at all." Peng Haoguang smiled, "How about it, have you thought about studying business again in the future?"

Xia Tian nodded: "I thought about pursuing a double degree, but I'm not too optimistic about purely talking on paper. For business matters, you have to do it yourself to know how to deal with it."

"Then come on, come back with me to the Medical Association, you will be in charge of lobbying, I will be in charge of helping out, and then go to the advertising agency, you fool around, and I will see your good ability to lower prices." After a pause, Peng Haoguang Then he said, "I want to build an office in city A. I signed a distribution agreement with XX company before. I just took the opportunity to do an experiment in city A. I plan to spread the channels to the county level, build warehouses, and recruit commercial sales personnel. You went to University A, so you should bring this matter up, anyway, the university is for credits, so it’s no problem for you, hey, by the way, it’s time for your grades to come out, right?”

Xia Tian almost forgot about this. He looked at the calendar and remembered that the results were due today. He had to rush back to school to check his and Gao Jianfeng's college entrance examination scores.