Boss has more fans than artists

"I just fell asleep, who can tell me what happened? Yu Suibo made his debut??? Why did LXH cooperate with him?"

"?????? Subway grandpa looking at his phone.jpg"

"Absolutely, so many first-line talks did not come to an end, and the endorsement was taken away by Yu Suibo? Is he the endorsement of a boss?? I really don't know what to say about LXH's flirty operation..."

"Annual Confusion Awards, the family next door is already blowing up. You didn't watch Lu Minghao's super talk yesterday. Some fans secretly said that if they lost the endorsement, they would tear up the person who snatched the endorsement. Laughing, this It's only been a night of slapping in the face, I want to see if they dare to tear Yu Suibo up."

"Hahahahaha I laughed until the ceiling shattered, and I tore up the person who snatched the endorsement? Even if it wasn't snatched, the endorsement couldn't possibly fall on his head. Do you really think you are a big guy? I said yesterday that the group of blowing Lu Minghao What about the fans who know how to get endorsements? Come out and take a few steps to let me see. I’ll tell you not to rush to recognize the cake, let’s do it, your face is on the ground. The waste that your family blows out is Changfeng Just for fun, ask him how he feels about his former boss 'robbing' him of his endorsement."

"Is there any class representative to summarize? What happened this night? How did Yu Suibo endorse LXH without any news?? I bent down to pick up a piece of soap, and the world entered the interstellar age?"

In fact, it’s not just the melon-eaters who are delusional. Lin Chuan and Wang Sheng in Changfeng Entertainment who heard the news also looked at their boss with a look of “what are you talking about”——

"You want to cooperate with LXH?" Lin Chuan and Wang Sheng asked again in disbelief with expressions of wonderment in the world: "Really?"

Yu Suibo nodded, and took the mobile phone that Liu Zheng, who had just rushed in, handed to him. After seeing the content on the screen, he first raised his eyebrows in surprise, then shook his head slightly, and turned the mobile phone to face the two. Subordinate: "It seems that the other party is more impatient, and has already promoted it first." He looked at the subordinate who stared at the Weibo in disbelief and read it again and again, and said: "About ten o'clock, the person in charge of LXH will bring the team over Sign the contract." He took out a bound document: "This is the draft contract they gave me last night, I read it, and I didn't see any problems."

He handed the document to Wang Sheng: "Go through it again, and if there is any problem, remember to compare it with the official contract."

"They publicized this before signing the contract..." Wang Sheng took the document and flipped through it, frowning: "If the terms of the contract are too harsh and we cancel the cooperation, wouldn't it be troublesome?"

Lin Chuan also frowned, and said slowly while pondering: "Although this news is quite surprising, it would be great if you could endorse their products."

He analyzed: "Although the Windcatcher is only a branch product of the origin, it can also be regarded as a top luxury watch. Your endorsement of this watch will invisibly improve your social status in people's hearts, and..." He lowered his voice: " Afterwards, if you hold LXH stocks properly, your social status will be completely different.” Lin Chuan, the owner of an entertainment company and a major shareholder of a world-class luxury group, envisioned the future: “Borrow In this way, the company can also attract more and better talents, and LXH will not be criticized for being a spokesperson. Looking for you to speak for... the best of both worlds."

Lin Chuan clapped his hands, thinking that Yu Suibo's acquisition of shares must have something to do with this matter.Can't help but admire his decision: "You and Mr. Holden both played a good game of chess."

"He didn't know that I was buying LXH's shares." Seeing that Lin Chuan had misunderstood his intention to buy, Yu Suibo waved his hand with a smile, and continued to say, seeing his surprised expression, "But I really did it out of the desire to expand The endorsement was agreed for the purpose of the company's reputation, but I am also confused about these things—" He looked up a little document, and said: "You two will have to worry about it."

Lin Chuan and Wang Sheng collected their attention and laughed together: "The responsibility lies, it should be."

They sighed with emotion for Changfeng's upcoming opportunity, and when their eyes fell on Yu Suibo's wrist again, they couldn't help sighing: "This watch is really the right gift."

Yu Suibo remained silent, smiled, and looked down at the dial——

Turn the hour hand on the dial back, and adjust the time back to last night. Yu Suibo received a call from Holden as soon as he got home and took a shower.After a brief exchange of pleasantries, Holden explained the purpose of the call, but Yu Suibo was very surprised, he never thought that this endorsement would find himself——

"Are you sure?" Yu Suibo walked to the sofa with his mobile phone in hand and sat down, poured himself a glass of water: "Today is not April Fool's Day Holden, or how much red wine have you drank?"

"Hey, I'm not joking, and I'm sure I'm not drunk." Holden gave an exaggerated 'Hey', and the window reflected that he raised his right hand upwards and made a helpless lifting motion, and then said: "This decision has been carefully considered. As long as you agree, we can sign the contract tomorrow." He looked back at the complete endorsement contract that had been drafted on the table, and said solemnly: "You should seriously think about it, Yu."

Yu Suibo smiled lightly and swallowed the water in his throat: "Okay, okay, then I have to ask Mr. Holden, the person in charge of LXH—why did you find me?"

Because of this question, Holden shrugged his shoulders, raised his hand and rubbed his brows with a disconsolate face, the 'quest to find a spokesperson' and the successive methods of competitors during this period really exhausted him.He put down his hand and looked at the reflection on the glass, sighed softly, and replied sincerely: "Because we believe that you will bring us huge advertising effects and economic returns."

In fact, Holden didn't consider Yu Suibo at first.

Because of the group of old guys in the company, what he wanted to find at the beginning was a celebrity with a high status and reputation, a very large number of passers-by, but it seemed that the popularity was not that high. Everyone is a popular star nowadays, and none of them meet his inner requirements.Later, those competing brands acted like wholesale spokespersons in order to snipe LXH. All the film stars who barely met the conditions all signed competing product contracts, and it was impossible for LXH to have any business cooperation with them.

So how about looking for literary and artistic workers who represent style and have many fans in small circles...

The purpose of his visit to China this time is to increase brand awareness and sales, and artists can't play any role at all.As for the second-tier stars and below, Holden didn't think about them at all.No matter how anxious he is, he still has status requirements for the spokesperson.

Just when Holden was in a dilemma, Yu Suibo came into his sight.

That was the first day of the Fang Zisang incident. Fang Zisang’s claim that “Mr. Yu came back to look for his watch” was confirmed by netizens who were pursuing the authenticity of the incident. I do have an LXH watch on my wrist.Then there were a lot of popular science posts about this watch, as well as the history of the LXH group. At that time, many people who only knew Vacheron Constantin, Breguet, and Patek Philippe knew for the first time that there was a top luxury watch in the world. The brand is the origin of LXH, and the Windcatcher is the trump card of the origin product line, and the one in Yu Suibo's hand is the trump card of the trump card.

It's just because the Fang Zisang incident was too hot at that time, and other incidents were covered up, so there was no splash at all.

Holden also had an idea that suddenly flashed after seeing those posts——

Since those celebrities are not good enough, what about Yu Suibo?

Brands create trends, rather than follow trends, so in the same way, brands can also create a star.Anyway, the purpose is to carve up the Chinese market. Competitors can cooperate with celebrities, why can't he cooperate with Yu Suibo?

Yu Suibo has been very popular since he appeared in the eyes of the public. The arrogance surrounding him, his ambition for career, precise vision and superb skills, as well as the prodigal son's turning back and his righteousness to strangers Take a shot... These sharp, aggressive, and righteous qualities fit well with the brand's founding philosophy.Even the name Windcatcher - they are so suitable for Changfeng Entertainment and Yu Suibo, just like a match made in heaven.

More importantly, seeking Yu Suibo's endorsement will not lower the brand's status.

Although Changfeng Entertainment is not currently listed and has not published its annual report, one only needs to find an accounting firm to evaluate the potential value and know that this behemoth may not be weaker than those capital Huayin and Dingfeng.Especially after the outbreak of the Fang Zisang incident, the positive image of the company has been elevated rapidly. It is important to know that the corporate image is an immeasurable intangible asset and a source of growing economic benefits, especially in China, a place where "face" is particularly important. , Companies with a good reputation pass fire inspections faster than other companies.

The more Holden thought about it, the more he felt that finding Yu Suibo might be the most correct decision in his career.

He submitted this proposal to the group headquarters that night, and in order to pass the idea more smoothly, the report he showed to the group of old antiques did not explain his real intention.In that report, he weakened Yu Suibo's huge influence due to his positive image today, but only explained that some of his characteristics and brand fit are suitable to be the spokesperson of "Windcatcher" in Greater China, and his social The status can also be put on the table and is comparable to those first-line.

Those old guys who are against the new CEO in everything also know that even if they want to pull the CEO down, they must first create a pretext before they 'force the palace'.Right now, Holden is not looking for those familiar Chinese first-line movie stars, nor is it just any small star on the street that will completely destroy the century-old reputation of the brand, so this Yu Suibo... just reluctantly pass.

These old things said "It's really a fresh idea, this Yu Suibo will definitely bring us good news", while dismissing Holden's proposal in their hearts——

How dare the boss of an unlisted company say that his characteristics are in line with the brand concept?

Unbelievable, did Holden drink too much?

This Yu Suibo is better placed on the stage than the little stars, but how does he compare with the VIP customers of the group?When the customers were dissatisfied with this spokesperson and protested "Why should I hang out with this kind of person?", they jumped out to question the CEO's decision and took the opportunity to let him step down under the pretext of harming the company's interests...Perfect.

These shareholders, whose eyes are all fighting for power and profit, are all darkly waiting for the CEO's decision to suffer a tragic defeat in China.After reading Holden's more detailed report, the CEO is both worried and full of great hopes for this bold decision——

Compared with Europe, the origin of the brand, and America, which is the world's fashion center, Asian consumers' first impressions of LXH are expensive jewellery, suits, and shoes. The impression cost LXH many potential customers.For example, in the branch line of Windcatcher, there are actually many watches with a price below one million yuan, which are very suitable for people who are looking for famous watches but can’t afford top-end accessories. However, due to product promotion problems, most middle-class Asians will buy them. The more well-known Breguet or Vacheron Constantin's million watches went out to support the scene.

For many people, especially some middle-class businessmen, luxury jewelry is for others to see.If others cannot recognize what you are wearing at all, then he will not be able to enjoy the "identity" brought by luxury goods at all, and he will not be able to enjoy the pleasure that luxury accessories should give him, and then he will gradually give up the choice this brand.

Now everyone mentions that LXH's subconscious is "the flower of Gaoling" and "Tianshan snow lotus", which is not something to be proud of.The rich in this world are not forever. An economic crisis may take away half of their membership customers, and a coup can destroy a royal family.The snow-capped mountains cannot support living people. Only by attracting more ordinary people to live at the foot of the mountain and trade and live around the mountain, can the people on the top of the mountain live for a long time.

What's more, if this snow mountain fails to attract new capital flows, it will avalanche.

The new CEO is so eager to find a spokesperson because of these reasons - he urgently needs to expand the sales of grass-roots products and reshape the century-old family business.If Yu Suibo makes more people realize the Windcatcher and then LXH, it may not necessarily drive the sales of other product lines.

Holden, who had the same expectations for Yu Suibo, found him as soon as he got a reply from the headquarters. After some consultations, there was an uproar the next day.

However, it is unheard of and unheard of for a boss who has nothing to do with fashion and luxury accessories to endorse, so the discussion on the Internet has become more and more heated, and what makes all these discussions start to deteriorate is the emergence of an official Weibo.Because of this official Weibo statement, this pool of muddy water began to boil.

The one who can't wait to turn on the mic to attack LXH's spokesperson for the wrong choice and loses its century-old character is its half-century rival——

LHCM.