if you like me too
Chapter 8
The next morning, Jiang Mo got up at seven o'clock, changed her clothes rustlingly with her unopened eyes, went to the bathroom to wash up, went downstairs to the gate of the community and bought four fried dough sticks, a drawer of small Steamed buns, two bowls of soy milk.Jiang Mo knocked on Xie Chen's door with breakfast in hand, and it took a while for Xie Chen to open the door.Jiang Mo shook the breakfast in his hand, "I bought something to eat, I don't know if it suits your taste."
Xie Chen led Jiang Mo into the house, "I'm not picky eaters, it's too troublesome, and I asked you to buy breakfast early in the morning. We can eat something casually on the road later."
"Anyway, I got up early, so I don't delay things." Jiang Mo put the food on the coffee table, "Can I go to your kitchen for two bowls?"
Xie Chen was about to wash up, "It's in the disinfection cabinet, you can get it yourself, I'll wash your face."
Jiang Mo took out two bowls from the kitchen, packed the breakfast, and sat on the sofa to wait for Xie Chen. Xie Chen's home was simple and elegant in design, but it also gave people a cold feeling.When Jiang Mo just went to the kitchen, he found that there was nothing in Xie Chen's kitchen. It looked like he was not cooking. He opened the refrigerator by the way. There were a few cans of beer and some purified water in the refrigerator, and there were no other things.Fortunately, there are still a few bowls, otherwise the minced ginger will have to go home to get it.
After Xie Chen packed up and had breakfast, they chatted about going to see the client today, and when it was about the same time, Jiang Mo returned to his home, took his backpack, went out, took a taxi, and headed to City Z together.
It was after twelve o'clock when they arrived in City Z. They took a taxi to the client's company and found a hotel to rest. "Our appointment with the client is at 3 o'clock. We will go out to have a meal in a while, and then take a rest. It will be over at 02:30."
Jiang Mo took out the computer, plugged in a USB flash drive, and after discussing with Xie Chen the general direction of several shooting plans, the two left the hotel to eat local specialties.
At 02:30 in the afternoon, Xie Chen brought Jiang Mo to the client's company, which is a sports brand company called Urban Sports, which mainly deals in sports and fitness apparel.The secretary led Xie Chen and Jiang Mo into the meeting room, and handed them two bottles of water, "The manager is still in the meeting, please wait for a while."
Xie Chen nodded, "Okay."
The secretary turned on the air conditioner for them, closed the door and went out.
About ten minutes later, the manager of UrbanSports led a few people in, "Hi, I've been waiting for a long time. I was in a meeting just now. My surname is Jia. What's your surname?" He extended his hand to shake Xie Chen's.
"My surname is Xie, Xie Chen, hello Manager Jia, this is our copywriting planner, Xiao Jiang." Xie Chen stood up and extended his hand to shake it.
Manager Jia shook hands with Jiang Mo again, and then sat down. "That's right. We mainly want to shoot a 30-second TVC advertisement this time, and put it on digital media such as TV, subways, and buses. Of course, it will also be disseminated on the Internet. Because it is only 30 seconds, I hope that in the only In 30 seconds, we can highlight the advantages of our company’s products, and we also hope to break the advertising tradition and make some new attempts.”
Xie Chen said that he already understood, "Most of the TVC advertisements today are endorsed by celebrities. After all, we cannot ignore the celebrity effect, and within 30 seconds, we must show the functions of the product and the consumer groups it faces. This kind of rigid broadcast is the most common. There is also a public welfare type, where the product logo only appears at the end of the film. Most of these films are searching for typical representatives of social classes. In fact, they can also be story-like, but 30 seconds TVC, you don’t have to think about it.”
"You're right. Our company has discussed this matter internally, because it's like this. You see, our company has never advertised before. If it's a public welfare commercial, consumers don't understand our company's brand. At that time, it was inappropriate to make public welfare films, because it did not convey the concept of what our company’s products are. Therefore, our company is more inclined to traditional commercials, but in terms of shooting form, copywriting, and post-production, We can have small ideas." Sitting next to Manager Jia is the planning manager of UrbanSports.
"In other words, we will still produce this advertisement in the form of traditional advertisements, so we don't consider other things. So, do you want to invite celebrities to endorse?" Xie Chen asked.
"Do you have any comments? We are considering asking celebrities to endorse, but we haven't considered what kind of celebrities we choose, endorsement fees, etc., so we are in a hurry to let you come here. We just want to discuss it first, and then make a decision. ’ said another person sitting opposite.
"Hmm...Actually, it doesn't matter if you don't need celebrities. We can choose white-collar women as actors, which will be more representative. If you want to look for it, you don't have to look for well-known stars, some new stars It is also possible, but you have to fully understand before deciding to choose, otherwise there will be a crisis of trust in the future, and many things will not be easy to solve, but I personally prefer ordinary people to play." Xie Chen answered the question raised by the previous person.
Jiang Mo sat next to him and carefully recorded what they said. In fact, Jiang Mo rarely expressed his opinions when he came out to meet clients. This might not be good, but he didn’t know how to express himself. It's great, but it's more difficult to get him to say it.
The meeting lasted until five o'clock in the afternoon, and the two sides were still discussing.
“We can choose five to six white-collar women, wearing brand sportswear, doing some aerobic exercises, interpreting the product in a one-shot way, and the actors explain the brand characteristics while exercising. As for how to say it, how to set up the scene , After the two parties confirm the cooperation, we will give a detailed script plan." When Jiang Mo was watching an advertisement a few days ago, he saw someone abroad shooting in this way, and suddenly came to inspiration.So Jiang Mo, who didn't express much opinion, received the attention of everyone in the office.
Jiang Mo was a little embarrassed, smiled awkwardly, and Xie Chen suddenly clapped his hands, "Although a mirror is not a particularly novel thing, many people in the industry reuse it, but there are very few real TVC advertisements. I think you can try it, and if you shoot it well, the whole advertisement will give people a different feeling.”
Then the people from Party A also applauded. "Your suggestion is very good. Okay, that's it. Let's discuss how to operate it in detail. We definitely want to cooperate with your company, otherwise we won't invite you all the way."
Finally, after six o'clock, the meeting ended, which meant that the first project Xie Chen took over was negotiated. After the two parties shook hands and said goodbye, Xie Chen and Jiang Mo left the company.
City Z is brightly lit at night, and pedestrians come and go in a hurry, but in this strange city, I don't feel lonely. Maybe it's because there is another person around me, so I don't look so alone.Xie Chen and Jiang Mo were walking on the road, "Should we try the local specialties, and then go for a walk by the lake, since we are here, of course we have to visit the most famous scenic spots." Xie Chen held the phone A characteristic old store in Baidu Z City.
Jiang Mo had a lot of business trips, but when it came to traveling or playing, he really didn't. Although he didn't care much about these, since it was proposed by Xie Chen, of course he had to support it, so he nodded immediately. "OK."
After they had dinner, they went straight to their destination.The two walked slowly around the lake, the breeze blew across the lake, and gently caressed the face of the passerby, as gently as if they were stroking a lover.Jiang Mo's hair was blown messy, he lowered his head and smoothed his hair with his hands, the child behind suddenly rushed between them, Jiang Mo didn't pay attention, fell to one side, Xie Chen grabbed Jiang Mo, " Are you okay?"
Jiang Mo shook his head, his hand was still held by Xie Chen, his face was flushed with disappointment, his heart almost jumped out of his mouth, "It's okay."
"That's good, children are all hands and feet, too careless." Xie Chen let go of Jiang Mo's hand.
"Children, it's all the same." Jiang Mo put his other hand on the place Xie Chen grabbed with his hot face, and touched it, as if he wanted to bring that feeling to the other hand.
The author has something to say:
Let's go through the plot, don't worry~
Xie Chen led Jiang Mo into the house, "I'm not picky eaters, it's too troublesome, and I asked you to buy breakfast early in the morning. We can eat something casually on the road later."
"Anyway, I got up early, so I don't delay things." Jiang Mo put the food on the coffee table, "Can I go to your kitchen for two bowls?"
Xie Chen was about to wash up, "It's in the disinfection cabinet, you can get it yourself, I'll wash your face."
Jiang Mo took out two bowls from the kitchen, packed the breakfast, and sat on the sofa to wait for Xie Chen. Xie Chen's home was simple and elegant in design, but it also gave people a cold feeling.When Jiang Mo just went to the kitchen, he found that there was nothing in Xie Chen's kitchen. It looked like he was not cooking. He opened the refrigerator by the way. There were a few cans of beer and some purified water in the refrigerator, and there were no other things.Fortunately, there are still a few bowls, otherwise the minced ginger will have to go home to get it.
After Xie Chen packed up and had breakfast, they chatted about going to see the client today, and when it was about the same time, Jiang Mo returned to his home, took his backpack, went out, took a taxi, and headed to City Z together.
It was after twelve o'clock when they arrived in City Z. They took a taxi to the client's company and found a hotel to rest. "Our appointment with the client is at 3 o'clock. We will go out to have a meal in a while, and then take a rest. It will be over at 02:30."
Jiang Mo took out the computer, plugged in a USB flash drive, and after discussing with Xie Chen the general direction of several shooting plans, the two left the hotel to eat local specialties.
At 02:30 in the afternoon, Xie Chen brought Jiang Mo to the client's company, which is a sports brand company called Urban Sports, which mainly deals in sports and fitness apparel.The secretary led Xie Chen and Jiang Mo into the meeting room, and handed them two bottles of water, "The manager is still in the meeting, please wait for a while."
Xie Chen nodded, "Okay."
The secretary turned on the air conditioner for them, closed the door and went out.
About ten minutes later, the manager of UrbanSports led a few people in, "Hi, I've been waiting for a long time. I was in a meeting just now. My surname is Jia. What's your surname?" He extended his hand to shake Xie Chen's.
"My surname is Xie, Xie Chen, hello Manager Jia, this is our copywriting planner, Xiao Jiang." Xie Chen stood up and extended his hand to shake it.
Manager Jia shook hands with Jiang Mo again, and then sat down. "That's right. We mainly want to shoot a 30-second TVC advertisement this time, and put it on digital media such as TV, subways, and buses. Of course, it will also be disseminated on the Internet. Because it is only 30 seconds, I hope that in the only In 30 seconds, we can highlight the advantages of our company’s products, and we also hope to break the advertising tradition and make some new attempts.”
Xie Chen said that he already understood, "Most of the TVC advertisements today are endorsed by celebrities. After all, we cannot ignore the celebrity effect, and within 30 seconds, we must show the functions of the product and the consumer groups it faces. This kind of rigid broadcast is the most common. There is also a public welfare type, where the product logo only appears at the end of the film. Most of these films are searching for typical representatives of social classes. In fact, they can also be story-like, but 30 seconds TVC, you don’t have to think about it.”
"You're right. Our company has discussed this matter internally, because it's like this. You see, our company has never advertised before. If it's a public welfare commercial, consumers don't understand our company's brand. At that time, it was inappropriate to make public welfare films, because it did not convey the concept of what our company’s products are. Therefore, our company is more inclined to traditional commercials, but in terms of shooting form, copywriting, and post-production, We can have small ideas." Sitting next to Manager Jia is the planning manager of UrbanSports.
"In other words, we will still produce this advertisement in the form of traditional advertisements, so we don't consider other things. So, do you want to invite celebrities to endorse?" Xie Chen asked.
"Do you have any comments? We are considering asking celebrities to endorse, but we haven't considered what kind of celebrities we choose, endorsement fees, etc., so we are in a hurry to let you come here. We just want to discuss it first, and then make a decision. ’ said another person sitting opposite.
"Hmm...Actually, it doesn't matter if you don't need celebrities. We can choose white-collar women as actors, which will be more representative. If you want to look for it, you don't have to look for well-known stars, some new stars It is also possible, but you have to fully understand before deciding to choose, otherwise there will be a crisis of trust in the future, and many things will not be easy to solve, but I personally prefer ordinary people to play." Xie Chen answered the question raised by the previous person.
Jiang Mo sat next to him and carefully recorded what they said. In fact, Jiang Mo rarely expressed his opinions when he came out to meet clients. This might not be good, but he didn’t know how to express himself. It's great, but it's more difficult to get him to say it.
The meeting lasted until five o'clock in the afternoon, and the two sides were still discussing.
“We can choose five to six white-collar women, wearing brand sportswear, doing some aerobic exercises, interpreting the product in a one-shot way, and the actors explain the brand characteristics while exercising. As for how to say it, how to set up the scene , After the two parties confirm the cooperation, we will give a detailed script plan." When Jiang Mo was watching an advertisement a few days ago, he saw someone abroad shooting in this way, and suddenly came to inspiration.So Jiang Mo, who didn't express much opinion, received the attention of everyone in the office.
Jiang Mo was a little embarrassed, smiled awkwardly, and Xie Chen suddenly clapped his hands, "Although a mirror is not a particularly novel thing, many people in the industry reuse it, but there are very few real TVC advertisements. I think you can try it, and if you shoot it well, the whole advertisement will give people a different feeling.”
Then the people from Party A also applauded. "Your suggestion is very good. Okay, that's it. Let's discuss how to operate it in detail. We definitely want to cooperate with your company, otherwise we won't invite you all the way."
Finally, after six o'clock, the meeting ended, which meant that the first project Xie Chen took over was negotiated. After the two parties shook hands and said goodbye, Xie Chen and Jiang Mo left the company.
City Z is brightly lit at night, and pedestrians come and go in a hurry, but in this strange city, I don't feel lonely. Maybe it's because there is another person around me, so I don't look so alone.Xie Chen and Jiang Mo were walking on the road, "Should we try the local specialties, and then go for a walk by the lake, since we are here, of course we have to visit the most famous scenic spots." Xie Chen held the phone A characteristic old store in Baidu Z City.
Jiang Mo had a lot of business trips, but when it came to traveling or playing, he really didn't. Although he didn't care much about these, since it was proposed by Xie Chen, of course he had to support it, so he nodded immediately. "OK."
After they had dinner, they went straight to their destination.The two walked slowly around the lake, the breeze blew across the lake, and gently caressed the face of the passerby, as gently as if they were stroking a lover.Jiang Mo's hair was blown messy, he lowered his head and smoothed his hair with his hands, the child behind suddenly rushed between them, Jiang Mo didn't pay attention, fell to one side, Xie Chen grabbed Jiang Mo, " Are you okay?"
Jiang Mo shook his head, his hand was still held by Xie Chen, his face was flushed with disappointment, his heart almost jumped out of his mouth, "It's okay."
"That's good, children are all hands and feet, too careless." Xie Chen let go of Jiang Mo's hand.
"Children, it's all the same." Jiang Mo put his other hand on the place Xie Chen grabbed with his hot face, and touched it, as if he wanted to bring that feeling to the other hand.
The author has something to say:
Let's go through the plot, don't worry~
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