Stop posting about my idol!
Chapter 69 Journey to the South is popular
The studio of the "Journey to the South" program group is in an office building in the old district of the city.The old district has a long history and complex terrain, and the prince searched for a long time in a daze before he found the studio of "Journey to the South".
The outside of this studio is not amazing, but the inside is even more unpretentious.Pan Yue and the others chipped in to buy a set of computer equipment. There was nothing in the cramped studio except computers, photographic equipment, tables, chairs and benches.
Yesterday I made an appointment with five people to edit the film together, so now everyone is waiting for Wang Ziyue to be alone, which made Wang Ziyue feel very guilty and apologized repeatedly.Pan Yue said that this place was hard to find, and it wasn't Wang Ziyue's fault.Although the conditions are a bit poor, this is a humble room, but my "Yi" Xin is very happy.Wu Xinran joked that these two sentences should be written as couplets and posted downstairs, so that the prince will be much easier to find next time.
After the five people arrived, the rough cutting of the samples of "Journey to the South" officially started.
There are two monitors on the work table, one is used for editing, the editing software platform is on the screen, and the other is used to play the material in full screen.The editor who operated the camera was Guo Hao, and the other four people sat around behind him, their knees touching their knees, which seemed very cramped.No one complained, and everyone was staring intently at their computer screens.
I shot a total of about two hours of material yesterday, and today’s job is to select about 10 minutes of the best shots and arrange them in an appropriate order.If how to shoot high-quality material is determined by the level of on-site directors, hosts, and photographers, then how to use existing materials to edit high-quality programs reflects the professional ability of post-production personnel.
Pan Yue said that he would add the opening and closing credits after the feature film was finished, so the first thing to deal with was the video material of the first exhibit in the art exhibition. Wang Ziyue clearly remembered the scene of the shooting.
Standing in front of the photo wall at that time, Wang Ziyue first pretended to be a tourist and held up a SLR to take pictures of the exhibits. When the main camera zoomed in, he showed appropriate shyness and said softly: "Don't look at it, I didn't take these pictures well. .” Then the main camera moved up, and Wang Ziyue began to introduce the creation techniques and themes of the photo wall.
Wang Ziyue thought that this episode was doing well, but when he watched it from the perspective of a bystander through the computer screen, he always felt that something was not right.
Even though it is the original material that has not been cut, it makes people feel that it is not smooth. What is the problem?
After the entire material was played, Pan Yue also said: "I didn't notice it when I was filming the scene yesterday, but now I watched it from the beginning and felt that the host's rhythm was not right."
Prince Yue immediately asked him: "What's wrong?"
Pan Yue asked Guo Hao to play back the video to the part where the photo was taken, and said: "Ziyue, watch this part. When you tell the camera, 'Don't watch it, I didn't take these pictures well', you are playing the role of a virtual man. The role of a friend, at this time, the audience actually expects you to say more love or caring words that a boyfriend would say. But then you switch to the role of a tour guide and start introducing the photo wall, and the audience’s psychological expectations have failed, just like It’s like throwing a stalk but not picking it up, this rhythm is a bit too anxious.”
Wang Ziyue explained: "There is a reason why I was eager to introduce the photo wall. After all, this is the first exhibit. I think it is necessary to explain to the audience where we are and what we are doing at the beginning of the show."
Pan Yuedao: "Our programs are very short, and the titles and titles will clearly explain the theme of each program. When the audience watches our programs, they already know where we are and what we are going to do. You will explain it in the feature film It becomes repetitive."
The more the prince nodded, he said: "I understand, I will pay attention next time."
Zhang Yunzhen interrupted: "Besides, the first exhibit is not as interesting as the next two exhibits. Who hasn't seen a photo wall? There's nothing to say about this."
Guo Hao also agrees: "Yesterday we photographed three exhibits, and the photo wall has the fewest people. I think all the introductions on the photo wall can be deleted, leaving only the intimate interaction between the host and the No. [-] camera. That's it. After all, it is the first segment of the first episode, we need to set up the image of the virtual boyfriend first, so that the tone of the whole show will be established."
Pan Yue thought for a while and nodded, so Guo Hao marked the video materials that need to be used and those that are to be deleted.Generally speaking, since it has been decided which frames to keep and which frames to delete, the editor does not need to mark the points, and can just edit directly.But Pan Yue said that it is rare for five people to sit together to sort out the material, so it is better to go through all the material first, and then let Guo Hao edit it, which can save everyone's time.
Everyone agreed with this opinion, so Guo Hao played the next piece of material, which is the second exhibit, a huge doll.
The giant doll is a huge installation art. Generally speaking, if a large-scale scene appears in a video program, the usual way to deal with it is to put a panorama first, and then scan it from bottom to top or top to bottom, so that the audience can Can quickly grasp the whole picture of the scene.
The program team of "Journey to the South" is responsible for shooting the panorama on the second camera.Guo Hao cut to the material of the second camera and pulled it back, Wu Xinran immediately said: "The camera is crooked, the picture is not horizontal."
As soon as this remark came out, everyone leaned forward and leaned in front of the screen to observe carefully.Zhang Yunzhen still didn't believe it, but after carefully comparing the vertical lines such as wall seams and cement lines in the picture, it can be found that the picture of the video is indeed not horizontal, and the camera is slightly inclined throughout the whole process.
Guo Hao hit the space bar to pause, and said disgustedly: "What's the matter with you, Fatty Zhang? This kind of mistake should not be done."
Zhang Yunzhen looked confused: "Impossible, I shot this part on a tripod, how could it be crooked?"
Wu Xinran said flatly, "Because the floor of the room is not flat."
Pan Yue clapped his hands suddenly: "By the way, I remember that there is a very gentle slope in front of the giant doll, and there is a dark carpet in the room. Fatty, if your tripod is as long as three feet, then put it on The ground is crooked instead."
After everyone's analysis, Zhang Yunzhen quickly realized his mistake, and rubbed the back of his head in frustration: "I wanted to finish the filming quickly so that no one would come in later. Sigh, there was a mess in the midst of the rush."
Now that the mistake has occurred, it can only find a way to remedy it.Pan Yue asked Wu Xinran, "Did you take this picture?"
Wu Xinran shook his head: "I've been filming the host."
Pan Yue sighed.
As an amateur, Wang Ziyue kept quiet all the time. After hearing this, he expressed his opinion cautiously: "This shot is only 30 seconds in total, and the angle of inclination is very small. The audience shouldn't be able to see it, right?"
Pan Yue said categorically: "No, this kind of lens must not be used in our program."
Seeing Wang Ziyue's puzzled look, Guo Hao explained: "Xiao Pang has developed a professional cleanliness habit after working in the TV station for several years. The TV station has very strict requirements on the picture. It will be sent back to be redone, and it is impossible to show it to the audience on TV."
The prince became clearer, and Pan Yue asked Guo Hao: "Brother Ritian, can you straighten the picture?"
Guo Hao scratched his head in embarrassment: "Actually, I haven't used this editing software for a long time. I'm just like a beginner... just wait for me to study it."
Zhang Yunzhen stood up abruptly, and said, "Why don't I take the machine back to the art gallery and take another shot?"
Pan Yue stopped him: "The art gallery only gave us one day yesterday. If you want to retake the shoot, you have to coordinate with others. We don't have that time and don't need that. If Ritian really can't get it, we still have to There's a bunch of footage that can be used. I remember we also shot a scene where the presenter was spinning around under the doll's feet."
Guo Hao immediately moved the mouse and dragged back, and soon found the material where the prince looked up curiously at the feet of the giant doll.
Pan Yue patted the table and said happily: "That's right, that's this paragraph. If it really doesn't work, cut this paragraph directly from the photo wall, and use the host's voice-over to make the transition, so that it won't look blunt. Of course, It's the best if you can put the picture right."
Guo Hao said: "I will try my best!"
After discussing the solutions and alternatives, everyone looked at the material of the third exhibit together. The fish tank full of toys was originally an exhibit with unclear meaning, so everyone decided to focus on Wang Ziyue's bewildered performance and various interactions. There is no problem with the content, the rhythm and the picture this time.
After watching three pieces of material in a row, it was almost noon.The prince took the initiative to entertain guests and enthusiastically ordered takeaway for everyone.
When the takeaway arrived, Guo Hao tried to correct the video. He was sitting tensely in front of the two monitors, clicking the mouse with his right hand and typing quickly with his left hand on the keyboard, making endless popping sounds.
The more the prince looked at it for a while, the more he felt admiration for the late-stage personnel.To be honest, this job is really boring.No matter how interesting the scene is, if you break it into pieces and watch it dozens of times over and over again, you will feel nothing but annoyance.
There was no water dispenser in the studio. Pan Yue and the others brought up a bucket of pure water and had to put it on the floor against the wall. If anyone wanted to drink water, they could just hold the bucket and pour it into a water glass.Pan Yue graciously poured Wang Ziyue a glass of water, and Wang Ziyue thanked him repeatedly. Pan Yue sat next to him and chatted with him for a while.
Pan Yue said that Wang Ziyue's first hosting performance was good, but there was one problem, that is, his ability to control the rhythm was not strong.
The more the prince thought it was true, he couldn't help confiding to Pan Yue: "I haven't been on a few TV shows at all, so I really don't have any experience. Whether it's "It's Okay" or "Vanguard", every time I stand in front of the camera I can’t figure out when to speak and what to say. It’s impossible to shine, I can only try not to make mistakes.”
Pan Yue said patiently: "Although you have not been on many shows, they have already included two main types, that is, indoor talk and outdoor games. I have never done a variety show, so take "It's Okay to Say" Let me tell you. We won't discuss Emma's character, but her hosting ability is absolutely excellent."
The prince asked more: "Are you referring to field control ability?"
Pan Yue said: "That's right, each issue of "It's Okay to Say It" will interview one or a group of guests, and there are three resident guests waiting to speak. Although there is a script, when people chat, the topic often goes off track and cannot be contained. At this time, it is necessary for the host to pull back the rhythm in a timely manner, which is impossible without strong professional ability. Many hosts who are more famous than Sister Emma may not have better hosting skills than her. Her shortcoming is that she is too Strong and independent, so you can't cooperate with other hosts."
Zhang Yunzhen listened with great interest, and interrupted when he heard this: "I remember that one year ES TV's New Year's party was hosted by Emma and three other hosts. Emma grabbed the topic and suppressed other hosts overtly and secretly. I got a bad evaluation of that gala."
Pan Yuedao: "I heard that the leader even talked to Sister Emma about this matter. Anyway, Sister Emma said after she came back that she never wanted to work after the Chinese New Year. Then arrange for her to cooperate with other hosts."
Emma deserves to be a queen-type contestant. The prince couldn't help sighing secretly, and asked: "So what's the idea of a variety show like "Super Vanguard" that has no host or the host is not very effective?"
Pan Yue said honestly: "I have never done an outdoor variety show, but I know that it is very labor-intensive and resource-intensive to do well. Many variety shows, including the shows on our station, have written 'scripts' in advance. Let the MC perform according to the script. Even if it is cheating like this, the workload is still very heavy, and the teacher will sleep in the stage when he is busy later."
Wang Ziyue sighed: "Now I feel that being a good host is no easier than being a good actor."
Pan Yue said: "Our "Journey to the South" is not the same as other programs. The host of "Journey to the South" is actually switching freely between the host and the actors. Although "Journey to the South" has a literary style, it is short in time. Hurry up, we must always provide the audience with new information and exciting points. After watching the rough cut today, you will understand that our program needs and does not need the host to say something. Of course, when the main part of the program comes out, if you It’s best to take a look at it when you have time.”
The more shy the prince said: "I usually just read the audience's comments."
Pan Yue smiled and said: "Of course you have to read the comments, but you also need to know that most viewers are actually too lazy to type and leave messages. Silence itself is also an opinion. We can only analyze the audience's preferences based on experience, and then we will discuss it in the next episode of the program." Make appropriate improvements. Most viewers are too lazy to comment or interact with us, as producers, the only answer we can get is the ratings."
The prince said more seriously: "I understand. I will definitely watch the feature film of "Journey to the South" when it comes out."
Wu Xinran said: "When I went to Huaxin to submit materials, I heard that "Super Vanguard" will be broadcast soon. You can pay attention to the broadcast time."
The prince was more surprised and asked: "Is Huaxin still following up the production progress of "Super Vanguard"?"
Wu Xinran said: "After all, it is a joint program, and people on both sides have put in a lot of hard work. The "Super Vanguard" program team asked the "Sapphire Sword" crew to ask for a lot of pictures and video materials, as well as the shots I followed. Yes, "Sapphire Sword" also provided the first draft of the joint program's copywriting. After the finished film came out, people from Huaxin also helped review the film."
It was the first time Wang Ziyue knew these things, and sighed: "I just helped "Pioneer" and "Sapphire Sword" match up. I didn't expect that there would be so much work in the future."
Pan Yue said: "Whether it's a TV show or a film and television series, filming is only the first step, and there is still a lot of post-production work."
Prince Yue said: "That's right, the later stage of "Floating Times" is still in the final stage, and the later stage of "Sapphire Sword" has just begun. The production cycle of weekly dramas like "Screen Kiss" is relatively fast."
At this time, Wang Ziyue's cell phone rang, and it was the takeaway.Wang Ziyue took the initiative to go downstairs to pick up the food, and Wu Xinran came to help.The takeaway guy's little eDonkey couldn't come in, so the two ran to the alley to get it.After the little brother delivered the food, he rode away at a fast speed on a small electric donkey.
There were still three colleagues in the studio who were starving for food, Wang Ziyue and Wu Xinran rushed back with takeaways.Wu Xinran asked Wang Ziyue casually: "Do you not have an assistant at work?"
Wang Ziyue didn't remember the way clearly, he obediently followed Wu Xin, and replied after hearing the words: "Strictly speaking, I'm actually still on vacation. It was very hard for Xiaoyu to live with me on the set some time ago. Don't bother her on vacation."
Wu Xinran smiled and said, "The artist's assistant should be on the schedule with the artist, otherwise, how will her salary be calculated? Is the guaranteed salary from the company enough?"
The prince was more stunned: "I didn't expect this."
He only thought about giving Yu Yuyu a vacation so that she could have a good rest, but he didn't think about whether it was a paid vacation.Yu Yuyu is a young girl who has just started working, and she must not have a lot of money.Maybe she would rather work than rest at home.
Wang Ziyue said: "I'll go back and ask Xiaoyu, if she wants to work, I'll ask her to come with me, so that "Journey to the South" can have one more helper."
While talking, the two returned to the office building.While waiting for the elevator, Wu Xinran said: "Speaking of "Journey to the South", did you find Ziyue? Pan Yue and their attitude towards you."
Pan Yue and their attitude towards me?
Don't you all treat me very well?
Perhaps because of occupational diseases, Wu Xinran always observes everyone around him with an objective and calm attitude.Did he see something that I couldn't?
The prince asked more cautiously: "Did Pan Yue and the others tell you anything?"
Wu Xinran shook his head and said, "No, but I can see that they are very polite to you. I guess you haven't signed the contract yet, right?"
"How did you know?"
Wang Ziyue was shocked. Did Wu Xinran use God's perspective?
"Actually, I don't care when I sign the contract, but my agent said that the company needs to see the effect after the samples come out, so they told me not to sign the contract yet."
Wu Xinran showed an expression of "as expected", and explained: "I also guessed. You were the last one to arrive yesterday morning, so you didn't hear it. Pan Yue told us very clearly that he wanted to press the photo header, feature film, The filming is done in chronological order at the end of the credits, so that the host's emotional changes will be more natural."
The prince became more confused: "He didn't tell me..."
Wu Xinran said: "That's right. At that time, we prepared everything and waited for the light to dim, but you said that we should shoot the beginning and end of the film together, and Pan Yue and the others dismantled the machine without saying a word."
Wang Ziyue explained: "I just think that will save time. If Pan Yue wants to shoot the opening title first, you can tell me. I will definitely obey him."
Wu Xinran guessed and said: "Pan Yue finally found you as the host. He was afraid of making you unhappy and driving you away."
The prince said dumbfoundedly: "How can I get angry so easily? I think I'm an easy-going entertainer."
Wu Xinran thought of something and said: "Also, didn't Pan Yue and the others chat with you about Shen Weiqi a lot yesterday? Actually, Pan Yue saw that you and Shen Weiqi have a good relationship, so I would like to ask you to ask Shen Weiqi about it. Would you like to come and record "Journey to the South", but if you don't talk about this topic, they can't take the initiative to speak up, so they can only go around in circles."
"Ah? So that's how it is."
Wang Ziyue really didn't expect Pan Yue and the others to plan this way.Since the prince has an indescribable relationship with Shen Weiqi, the prince subconsciously worries that others will see something when he hears that he and Shen Weiqi have a good relationship.At that time, the more the prince tried to change the topic, it is estimated that in Pan Yue's view, this was the more tactful expression of the prince's refusal to help.
What a big misunderstanding, my friends!
At this time, the busy elevator finally came to the first floor, and when he walked into the cramped elevator, the prince said helplessly: "Pan Yue has known me for a long time, I thought he was more familiar with me than you, I didn't expect you to see it much more clearly than me."
Wu Xinran smiled and said, "It's just because I can see people's thoughts but you can't. This kind of thing has nothing to do with relationship."
The more curious the prince asked: "Why are you telling me these things? Pan Yue is afraid of making me angry, aren't you afraid?"
Wu Xinran said: "I know you're not someone who gets angry over such trivial matters. I thought I'd speak up for Pan Yue, and the work efficiency of "Journey to the South" will be higher in the future, which is also good for me."
"That's it."
Wang Ziyue is very envious of Wu Xinran, who has the perspective of God, and always feels that his thin figure is quite tall~
The elevator stopped and stopped and finally arrived, and the two sent the takeaway back to the studio to welcome cheers.Everyone put the benches together to form a table, and started eating in full swing!
During the meal, Wang Ziyue chatted with Pan Yue about the candidate for the host.In a suitable atmosphere, Wang Ziyue said in a chatty tone: "As far as I know, Shen Weiqi has been very busy with work recently. You also know about "Dream Painter", he has been preparing for the role."
Pan Yue was really interested in Shen Weiqi's itinerary, and said: "The captain's role is not a sideshow—cough, cough, isn't the captain a cameo? He also needs to follow the group all the way?"
Wang Ziyue said: "The script of "Painting Dreamer" has changed beyond recognition. The character of Shen Weiqi now has a lot of lines and texts, and this movie follows the kind of unfathomable literature and art. The style of the film, so it is very difficult to remember the lines going around."
After all, Shen Weiqi is a foreign devil. His mother tongue is English, and he learned Chinese from his family when he was in the United States.After he came to □□ as a trainee and became an idol, because of the language environment, his Chinese proficiency improved by leaps and bounds. It is no problem to shoot idol dramas and TV shows at ordinary times, but when he encounters "Drawing Dreamer" which is difficult to understand With his unpredictable style of writing, Shen Weiqi seemed very anxious.
Everyone must have had this experience when they were students: the same piece of text can be recited quickly if it is in Chinese, but it will take longer time and energy to remember the English version.Now, Shen Weiqi recites a long paragraph of lines over and over again every day like a prison in his head, so that Wang Ziyue is almost recited and he still can't remember it!
As the date of entering the group gets closer, Shen Weiqi's desperate atmosphere of "the final exam will be tomorrow but I can't do anything" is getting stronger and stronger, making Wang Ziyue even want to lie in the same bed with him Go to sleep!Anyway, lying with the old driver who overturned the car is just covered with a quilt and just chatting, it's better to sleep on a big bed and roll around with the quilt, how relaxed and comfortable!
Everyone knows that the movie "Dream Painter" has a lot of moths. Pan Yue said: "There is no way to do it. After all, Director Liang Siqi is good at making art films. This kind of pretense—cough cough cough, this This literary style is what he is best at."
Prince Yue said: "That's right, so I think Shen Weiqi must be very busy these days."
Pan Yue showed a look of pity, and the prince said: "But after the year, he should be more leisurely. By then, "Journey to the South: Autumn" will be "Journey to the South: Winter". Xiaopang, I will help you get the application form." Why did you make a reservation for it?"
As soon as these words came out, the atmosphere in the whole studio boiled!
Pan Yue stuttered in surprise: "That, that's really great!"
Guo Hao already showed a shy smile like a fanboy, Zhang Yunzhen still couldn't believe it, and pulled the prince to confirm over and over again: "Really? Shen Weiqi is such a cool big devil who really wants to come to our show to play a virtual boyfriend ?"
"Of course!" The prince lifted his chin more proudly.
Hmph, if you knew how much Shen Weiqi loved me and how infatuated with me, you wouldn't ask such stupid questions!
Guo Hao said disgustedly: "Big Fatty, you are talking as if being our show host is a very low-level thing! Besides, Shen Weiqi has also acted in idol dramas, isn't it a routine with a virtual boyfriend!"
Zhang Yunzhen laughed loudly: "That's right, that's the 'kiss with the screen'! Oh, I'm so happy and silly."
Wang Ziyue: "...it's "Screen Kiss"."
Pan Yue said: "In this way, Ziyue will be the host for the entire season of "Journey to the South: Autumn", and you will be the captain of "Journey to the South: Winter". I hope that by then, our show will be very popular."
The prince nodded heavily. "Journey to the South" is Pan Yue's desperate effort. Wang Ziyue is very serious about this work. Now he is more determined to make this show a success, and pass the baton to Shen Weiqi perfectly!
The prince became more confident and said: "All of us will make "Journey to the South·Autumn" a popular show, so that when Shen Weiqi comes, it will be him who thanks you for inviting him to be the host, not you who thank him."
As soon as this remark came out, everyone in the studio laughed.
Lunch ended in a pleasant atmosphere, and everyone devoted themselves to work more vigorously.After hard work, the post-production work of the "Journey to the South" sample was completed in just four days!
The sample of "Journey to the South" lasted nine and a half minutes, which was just within Pan Yue's expectation.
Because the city's modern art exhibition hall has provided great assistance to "Journey to the South", the other party has long agreed with Pan Yue that this sample will be exclusively published by the art museum.The demo was not an official program, so Pan Yue agreed at the time.Now, Pan Yue naturally kept his promise.
The demo is a stepping stone, and Pan Yue intends to capitalize on the publicity effect of this demo to find sponsors and an official publishing platform for "Journey to the South".
The "Playing Art" Autumn Exhibition was held in full swing, and the Modern Art Museum soon released "Journey to the South·Autumn: Playing Art Autumn Exhibition" on its official website, and the official Weibo and WeChat of the Art Museum also released it simultaneously.Pan Yue registered the official Weibo for "Journey to the South". The first post was to say hello, and the second post reposted the sample Weibo released by the art museum. Wang Ziyue naturally also forwarded it.
But the playback rate of the samples is not eye-catching.From the perspective of traffic, it is basically the click-through rate driven by Wang Ziyue's fans.
To be honest, for a sample of an online program, such a click-through rate is not bad.But Pan Yue was a little anxious. He wanted to make "Journey to the South" a program with a wider audience.If only the fans of the host watch it from the very beginning, then "Journey to the South" will become a promotional film for Wang Ziyue's personal image, which is not what Pan Yue hoped for.
Wang Ziyue understood Pan Yue's feelings very well. He guessed that the main reason why "Journey to the South" failed to break out of the fan circle was that the publicity was not strong enough, and the exclusive rights of the art museum had to bear a lot of blame.After all, the audience in the modern art circle is relatively small, and the official website of the Museum of Modern Art and Weibo and WeChat fans are not many. If "Journey to the South" entrusts them with the exclusive release of the samples, the click rate will definitely not be good.Everyone doesn't know that there is such a program as "Journey to the South", and only Wang Ziyue's fans will support it with love.
When Prince Yue said this, Pan Yue and the others felt relieved.As long as it is not a problem with the quality of the program, then everything can be remedied.
The most important thing now is to do a good job in marketing, but "Journey to the South" has no money to hire the navy to advertise all over the network, and it is also very difficult to push the work beyond the fan circle simply by relying on Wang Ziyue's fans.
Because "Floating Times" and "Sapphire Sword" have to wait until the September release and the other has to wait until the distant winter vacation, so Wang Ziyue has not had any works that have entered the public eye since "Screen Kiss", and it is inevitable that the fans who rely on idol dramas Lost some.
In the end, relying on Pluto's strength, "Journey to the South" found a way to promote it.
Peng Yuanhao helped Wang Ziyue contact several colleagues in charge of publicity, and the other party provided the contact information and quotations of several popular bloggers.These bloggers are all big Vs with tens of millions of fans, and the publicity fee is not usually expensive. Posting a Weibo post is higher than a year's salary of a fresh graduate.
Pluto is willing to help the prince to contact contacts, but he is unwilling to spend money on publicity for "Journey to the South". It is understandable that the company is cautious about investment and sponsorship, but the publicity fee is really a big problem.
Pan Yue and the others had long been struggling to prepare for the show, so they gritted their teeth and scraped together a little money for publicity.The more the prince saw that they were really annoying, he took out the labor fee of the host who made the samples, and added some of his own savings.In this way, "Journey to the South" finally collected enough publicity fees.
As soon as the money was hit, several bloggers quickly posted an advertisement for "Journey to the South" on Weibo.
With a learning attitude, the prince clicked into the homepage of the blogger with the most expensive asking price.
This microblog is called "Cat Tree". The microblog is certified as a funny life blogger, and the gender is female, but the subcutaneous is actually a whole operation team.
The number of Weibo fans of "Cat Tree" is comparable to that of first-line stars. What is posted on Weibo is basically chicken soup for the soul, mouth-watering guns, all kinds of authorized and unauthorized tweets, and then there are a lot of explicit and hidden marketing promotions. .Although she is a funny blogger, Wang Ziyue thinks that the funniest thing is not her original Weibo but her Weibo profile.
I don't know how strong this person's psychological quality is, but the Weibo profile actually clearly says "I am not a marketing account, whoever accepts the advertisement will die".For a moment, the prince really wanted to get back the publicity fee so as not to kill his mother...
What is unbelievable is that the fans of "Cat Tree" believe her very much.Whenever someone doubts that "Cat Tree" will accept the advertisement, "Cat Tree" will forward the doubter's comments.She doesn't need to say anything, a large number of fans and sailors will speak for her.Fans said that "Cat Tree" has a rich family with a proud annual salary, and there is no need to advertise to make money, and then they labeled the skeptics black and reported the matter.
For this kind of marketing account, Wang Ziyue is really not quite right.
Everyone is not a fool, and everyone knows how big V marketing accounts make money.Nowadays, many big Vs will clearly say that they are advertising, and fans will go to the comment area to make fun of the Weibo that advertises.Advertisement is not a bad thing to hide. Bloggers like "Cat Tree" who try their best to deny that they are advertising are not because they can't let go of their figure, but because they want to maintain a high and beautiful reputation, so that they can charge more for receiving advertisements in the future.
However, what advertisers value is the communication ability of big V like "cat tree".This is an Internet age full of information, as Liang Wendao said, "We are like living in a noisy house, and everyone shouts with amplified throat. In order for them to hear what I said, I have to compare And they were loud. So no one knew what the other was talking about."
Everyone was talking so loudly that no one could hear the other.The random flowers are becoming more and more charming. The problem is not that the voice is not loud enough, but that one voice is drowned in thousands of voices.In order not to be overwhelmed by other voices, in order to let people know your existence, whether it is a product, an artist, or a company, it must be promoted and publicized.
The entertainment industry needs marketing more than most circles. If a good actor is not famous, it is difficult to get a good work. If a good movie is not promoted, it can only get a few pitiful schedules and then release it quietly. Watch Watching money-making bad movies while being abused by critics and earning a lot of money, while lying at the bottom of the box office rankings and losing everything.
This era is like this, there is no way for people to change it, and there is no way to escape from it.Whether the prince likes it or not, he must hand over his money to the advertising blogger.
In fact, it is very interesting to think about it.Advertisers give sponsorship fees to programs or film and television dramas for the purpose of advertising, and programs or film and television dramas must advertise themselves in order to obtain sponsorship.Everyone was talking desperately louder, desperately trying to get noticed.Popularity and the number of fans are signs of influence, and influence has become a tool for making money.
But to be honest, celebrity endorsements still require advertising, and bloggers can earn advertising fees by posting some words. No wonder so many people run to start companies to cultivate big V marketing accounts.
In any case, it is a good thing to let everyone know "Journey to the South".
Wang Ziyue clicked on the Weibo of "Cat Tree". In just 10 minutes, the Weibo of "Journey to the South" had already received [-] comments and [-] retweets.These forwarded comments are not trolls to fool people, because the video playback volume of "Journey to the South" is indeed much higher!
To be honest, "Cat Tree" didn't come up with any excellent advertising words that shook the world and wept ghosts and gods.She just posted a link to the official website of the Museum of Modern Art, and then used the typical "friend, have you heard of Amway" style to conduct MLM:
"Cat Tree V: I browsed the website of the art museum with nothing to do, and I didn't expect to find a treasure hahaha! You must watch this video. The actor Wang Ziyue of Kissing Su Zhiren on the screen went to visit the modern art exhibition. "Who am I, where am I, what am I doing"! It's exactly the same as when I was visiting an art exhibition~ I am different from me! The part of eating in the back is so cute that it spins and jumps! The girl's heart of the old man exploded! Ah! [Video link: Journey to the South · Autumn: Playful Art Autumn Exhibition]”
After "Cat Tree" posted this Weibo, other paid bloggers also started to forward it one after another.The forwarded content is even more stupid, which is "come and see your husband Wang Ziyue", "hahahahahahaha", "this show is so good that I can repeat it all day long" and other boring words.
A few big Vs took the lead, and countless marketing accounts, celebrity accounts, and personal accounts began to follow suit and repost. By the end of the day, this Weibo had already
The outside of this studio is not amazing, but the inside is even more unpretentious.Pan Yue and the others chipped in to buy a set of computer equipment. There was nothing in the cramped studio except computers, photographic equipment, tables, chairs and benches.
Yesterday I made an appointment with five people to edit the film together, so now everyone is waiting for Wang Ziyue to be alone, which made Wang Ziyue feel very guilty and apologized repeatedly.Pan Yue said that this place was hard to find, and it wasn't Wang Ziyue's fault.Although the conditions are a bit poor, this is a humble room, but my "Yi" Xin is very happy.Wu Xinran joked that these two sentences should be written as couplets and posted downstairs, so that the prince will be much easier to find next time.
After the five people arrived, the rough cutting of the samples of "Journey to the South" officially started.
There are two monitors on the work table, one is used for editing, the editing software platform is on the screen, and the other is used to play the material in full screen.The editor who operated the camera was Guo Hao, and the other four people sat around behind him, their knees touching their knees, which seemed very cramped.No one complained, and everyone was staring intently at their computer screens.
I shot a total of about two hours of material yesterday, and today’s job is to select about 10 minutes of the best shots and arrange them in an appropriate order.If how to shoot high-quality material is determined by the level of on-site directors, hosts, and photographers, then how to use existing materials to edit high-quality programs reflects the professional ability of post-production personnel.
Pan Yue said that he would add the opening and closing credits after the feature film was finished, so the first thing to deal with was the video material of the first exhibit in the art exhibition. Wang Ziyue clearly remembered the scene of the shooting.
Standing in front of the photo wall at that time, Wang Ziyue first pretended to be a tourist and held up a SLR to take pictures of the exhibits. When the main camera zoomed in, he showed appropriate shyness and said softly: "Don't look at it, I didn't take these pictures well. .” Then the main camera moved up, and Wang Ziyue began to introduce the creation techniques and themes of the photo wall.
Wang Ziyue thought that this episode was doing well, but when he watched it from the perspective of a bystander through the computer screen, he always felt that something was not right.
Even though it is the original material that has not been cut, it makes people feel that it is not smooth. What is the problem?
After the entire material was played, Pan Yue also said: "I didn't notice it when I was filming the scene yesterday, but now I watched it from the beginning and felt that the host's rhythm was not right."
Prince Yue immediately asked him: "What's wrong?"
Pan Yue asked Guo Hao to play back the video to the part where the photo was taken, and said: "Ziyue, watch this part. When you tell the camera, 'Don't watch it, I didn't take these pictures well', you are playing the role of a virtual man. The role of a friend, at this time, the audience actually expects you to say more love or caring words that a boyfriend would say. But then you switch to the role of a tour guide and start introducing the photo wall, and the audience’s psychological expectations have failed, just like It’s like throwing a stalk but not picking it up, this rhythm is a bit too anxious.”
Wang Ziyue explained: "There is a reason why I was eager to introduce the photo wall. After all, this is the first exhibit. I think it is necessary to explain to the audience where we are and what we are doing at the beginning of the show."
Pan Yuedao: "Our programs are very short, and the titles and titles will clearly explain the theme of each program. When the audience watches our programs, they already know where we are and what we are going to do. You will explain it in the feature film It becomes repetitive."
The more the prince nodded, he said: "I understand, I will pay attention next time."
Zhang Yunzhen interrupted: "Besides, the first exhibit is not as interesting as the next two exhibits. Who hasn't seen a photo wall? There's nothing to say about this."
Guo Hao also agrees: "Yesterday we photographed three exhibits, and the photo wall has the fewest people. I think all the introductions on the photo wall can be deleted, leaving only the intimate interaction between the host and the No. [-] camera. That's it. After all, it is the first segment of the first episode, we need to set up the image of the virtual boyfriend first, so that the tone of the whole show will be established."
Pan Yue thought for a while and nodded, so Guo Hao marked the video materials that need to be used and those that are to be deleted.Generally speaking, since it has been decided which frames to keep and which frames to delete, the editor does not need to mark the points, and can just edit directly.But Pan Yue said that it is rare for five people to sit together to sort out the material, so it is better to go through all the material first, and then let Guo Hao edit it, which can save everyone's time.
Everyone agreed with this opinion, so Guo Hao played the next piece of material, which is the second exhibit, a huge doll.
The giant doll is a huge installation art. Generally speaking, if a large-scale scene appears in a video program, the usual way to deal with it is to put a panorama first, and then scan it from bottom to top or top to bottom, so that the audience can Can quickly grasp the whole picture of the scene.
The program team of "Journey to the South" is responsible for shooting the panorama on the second camera.Guo Hao cut to the material of the second camera and pulled it back, Wu Xinran immediately said: "The camera is crooked, the picture is not horizontal."
As soon as this remark came out, everyone leaned forward and leaned in front of the screen to observe carefully.Zhang Yunzhen still didn't believe it, but after carefully comparing the vertical lines such as wall seams and cement lines in the picture, it can be found that the picture of the video is indeed not horizontal, and the camera is slightly inclined throughout the whole process.
Guo Hao hit the space bar to pause, and said disgustedly: "What's the matter with you, Fatty Zhang? This kind of mistake should not be done."
Zhang Yunzhen looked confused: "Impossible, I shot this part on a tripod, how could it be crooked?"
Wu Xinran said flatly, "Because the floor of the room is not flat."
Pan Yue clapped his hands suddenly: "By the way, I remember that there is a very gentle slope in front of the giant doll, and there is a dark carpet in the room. Fatty, if your tripod is as long as three feet, then put it on The ground is crooked instead."
After everyone's analysis, Zhang Yunzhen quickly realized his mistake, and rubbed the back of his head in frustration: "I wanted to finish the filming quickly so that no one would come in later. Sigh, there was a mess in the midst of the rush."
Now that the mistake has occurred, it can only find a way to remedy it.Pan Yue asked Wu Xinran, "Did you take this picture?"
Wu Xinran shook his head: "I've been filming the host."
Pan Yue sighed.
As an amateur, Wang Ziyue kept quiet all the time. After hearing this, he expressed his opinion cautiously: "This shot is only 30 seconds in total, and the angle of inclination is very small. The audience shouldn't be able to see it, right?"
Pan Yue said categorically: "No, this kind of lens must not be used in our program."
Seeing Wang Ziyue's puzzled look, Guo Hao explained: "Xiao Pang has developed a professional cleanliness habit after working in the TV station for several years. The TV station has very strict requirements on the picture. It will be sent back to be redone, and it is impossible to show it to the audience on TV."
The prince became clearer, and Pan Yue asked Guo Hao: "Brother Ritian, can you straighten the picture?"
Guo Hao scratched his head in embarrassment: "Actually, I haven't used this editing software for a long time. I'm just like a beginner... just wait for me to study it."
Zhang Yunzhen stood up abruptly, and said, "Why don't I take the machine back to the art gallery and take another shot?"
Pan Yue stopped him: "The art gallery only gave us one day yesterday. If you want to retake the shoot, you have to coordinate with others. We don't have that time and don't need that. If Ritian really can't get it, we still have to There's a bunch of footage that can be used. I remember we also shot a scene where the presenter was spinning around under the doll's feet."
Guo Hao immediately moved the mouse and dragged back, and soon found the material where the prince looked up curiously at the feet of the giant doll.
Pan Yue patted the table and said happily: "That's right, that's this paragraph. If it really doesn't work, cut this paragraph directly from the photo wall, and use the host's voice-over to make the transition, so that it won't look blunt. Of course, It's the best if you can put the picture right."
Guo Hao said: "I will try my best!"
After discussing the solutions and alternatives, everyone looked at the material of the third exhibit together. The fish tank full of toys was originally an exhibit with unclear meaning, so everyone decided to focus on Wang Ziyue's bewildered performance and various interactions. There is no problem with the content, the rhythm and the picture this time.
After watching three pieces of material in a row, it was almost noon.The prince took the initiative to entertain guests and enthusiastically ordered takeaway for everyone.
When the takeaway arrived, Guo Hao tried to correct the video. He was sitting tensely in front of the two monitors, clicking the mouse with his right hand and typing quickly with his left hand on the keyboard, making endless popping sounds.
The more the prince looked at it for a while, the more he felt admiration for the late-stage personnel.To be honest, this job is really boring.No matter how interesting the scene is, if you break it into pieces and watch it dozens of times over and over again, you will feel nothing but annoyance.
There was no water dispenser in the studio. Pan Yue and the others brought up a bucket of pure water and had to put it on the floor against the wall. If anyone wanted to drink water, they could just hold the bucket and pour it into a water glass.Pan Yue graciously poured Wang Ziyue a glass of water, and Wang Ziyue thanked him repeatedly. Pan Yue sat next to him and chatted with him for a while.
Pan Yue said that Wang Ziyue's first hosting performance was good, but there was one problem, that is, his ability to control the rhythm was not strong.
The more the prince thought it was true, he couldn't help confiding to Pan Yue: "I haven't been on a few TV shows at all, so I really don't have any experience. Whether it's "It's Okay" or "Vanguard", every time I stand in front of the camera I can’t figure out when to speak and what to say. It’s impossible to shine, I can only try not to make mistakes.”
Pan Yue said patiently: "Although you have not been on many shows, they have already included two main types, that is, indoor talk and outdoor games. I have never done a variety show, so take "It's Okay to Say" Let me tell you. We won't discuss Emma's character, but her hosting ability is absolutely excellent."
The prince asked more: "Are you referring to field control ability?"
Pan Yue said: "That's right, each issue of "It's Okay to Say It" will interview one or a group of guests, and there are three resident guests waiting to speak. Although there is a script, when people chat, the topic often goes off track and cannot be contained. At this time, it is necessary for the host to pull back the rhythm in a timely manner, which is impossible without strong professional ability. Many hosts who are more famous than Sister Emma may not have better hosting skills than her. Her shortcoming is that she is too Strong and independent, so you can't cooperate with other hosts."
Zhang Yunzhen listened with great interest, and interrupted when he heard this: "I remember that one year ES TV's New Year's party was hosted by Emma and three other hosts. Emma grabbed the topic and suppressed other hosts overtly and secretly. I got a bad evaluation of that gala."
Pan Yuedao: "I heard that the leader even talked to Sister Emma about this matter. Anyway, Sister Emma said after she came back that she never wanted to work after the Chinese New Year. Then arrange for her to cooperate with other hosts."
Emma deserves to be a queen-type contestant. The prince couldn't help sighing secretly, and asked: "So what's the idea of a variety show like "Super Vanguard" that has no host or the host is not very effective?"
Pan Yue said honestly: "I have never done an outdoor variety show, but I know that it is very labor-intensive and resource-intensive to do well. Many variety shows, including the shows on our station, have written 'scripts' in advance. Let the MC perform according to the script. Even if it is cheating like this, the workload is still very heavy, and the teacher will sleep in the stage when he is busy later."
Wang Ziyue sighed: "Now I feel that being a good host is no easier than being a good actor."
Pan Yue said: "Our "Journey to the South" is not the same as other programs. The host of "Journey to the South" is actually switching freely between the host and the actors. Although "Journey to the South" has a literary style, it is short in time. Hurry up, we must always provide the audience with new information and exciting points. After watching the rough cut today, you will understand that our program needs and does not need the host to say something. Of course, when the main part of the program comes out, if you It’s best to take a look at it when you have time.”
The more shy the prince said: "I usually just read the audience's comments."
Pan Yue smiled and said: "Of course you have to read the comments, but you also need to know that most viewers are actually too lazy to type and leave messages. Silence itself is also an opinion. We can only analyze the audience's preferences based on experience, and then we will discuss it in the next episode of the program." Make appropriate improvements. Most viewers are too lazy to comment or interact with us, as producers, the only answer we can get is the ratings."
The prince said more seriously: "I understand. I will definitely watch the feature film of "Journey to the South" when it comes out."
Wu Xinran said: "When I went to Huaxin to submit materials, I heard that "Super Vanguard" will be broadcast soon. You can pay attention to the broadcast time."
The prince was more surprised and asked: "Is Huaxin still following up the production progress of "Super Vanguard"?"
Wu Xinran said: "After all, it is a joint program, and people on both sides have put in a lot of hard work. The "Super Vanguard" program team asked the "Sapphire Sword" crew to ask for a lot of pictures and video materials, as well as the shots I followed. Yes, "Sapphire Sword" also provided the first draft of the joint program's copywriting. After the finished film came out, people from Huaxin also helped review the film."
It was the first time Wang Ziyue knew these things, and sighed: "I just helped "Pioneer" and "Sapphire Sword" match up. I didn't expect that there would be so much work in the future."
Pan Yue said: "Whether it's a TV show or a film and television series, filming is only the first step, and there is still a lot of post-production work."
Prince Yue said: "That's right, the later stage of "Floating Times" is still in the final stage, and the later stage of "Sapphire Sword" has just begun. The production cycle of weekly dramas like "Screen Kiss" is relatively fast."
At this time, Wang Ziyue's cell phone rang, and it was the takeaway.Wang Ziyue took the initiative to go downstairs to pick up the food, and Wu Xinran came to help.The takeaway guy's little eDonkey couldn't come in, so the two ran to the alley to get it.After the little brother delivered the food, he rode away at a fast speed on a small electric donkey.
There were still three colleagues in the studio who were starving for food, Wang Ziyue and Wu Xinran rushed back with takeaways.Wu Xinran asked Wang Ziyue casually: "Do you not have an assistant at work?"
Wang Ziyue didn't remember the way clearly, he obediently followed Wu Xin, and replied after hearing the words: "Strictly speaking, I'm actually still on vacation. It was very hard for Xiaoyu to live with me on the set some time ago. Don't bother her on vacation."
Wu Xinran smiled and said, "The artist's assistant should be on the schedule with the artist, otherwise, how will her salary be calculated? Is the guaranteed salary from the company enough?"
The prince was more stunned: "I didn't expect this."
He only thought about giving Yu Yuyu a vacation so that she could have a good rest, but he didn't think about whether it was a paid vacation.Yu Yuyu is a young girl who has just started working, and she must not have a lot of money.Maybe she would rather work than rest at home.
Wang Ziyue said: "I'll go back and ask Xiaoyu, if she wants to work, I'll ask her to come with me, so that "Journey to the South" can have one more helper."
While talking, the two returned to the office building.While waiting for the elevator, Wu Xinran said: "Speaking of "Journey to the South", did you find Ziyue? Pan Yue and their attitude towards you."
Pan Yue and their attitude towards me?
Don't you all treat me very well?
Perhaps because of occupational diseases, Wu Xinran always observes everyone around him with an objective and calm attitude.Did he see something that I couldn't?
The prince asked more cautiously: "Did Pan Yue and the others tell you anything?"
Wu Xinran shook his head and said, "No, but I can see that they are very polite to you. I guess you haven't signed the contract yet, right?"
"How did you know?"
Wang Ziyue was shocked. Did Wu Xinran use God's perspective?
"Actually, I don't care when I sign the contract, but my agent said that the company needs to see the effect after the samples come out, so they told me not to sign the contract yet."
Wu Xinran showed an expression of "as expected", and explained: "I also guessed. You were the last one to arrive yesterday morning, so you didn't hear it. Pan Yue told us very clearly that he wanted to press the photo header, feature film, The filming is done in chronological order at the end of the credits, so that the host's emotional changes will be more natural."
The prince became more confused: "He didn't tell me..."
Wu Xinran said: "That's right. At that time, we prepared everything and waited for the light to dim, but you said that we should shoot the beginning and end of the film together, and Pan Yue and the others dismantled the machine without saying a word."
Wang Ziyue explained: "I just think that will save time. If Pan Yue wants to shoot the opening title first, you can tell me. I will definitely obey him."
Wu Xinran guessed and said: "Pan Yue finally found you as the host. He was afraid of making you unhappy and driving you away."
The prince said dumbfoundedly: "How can I get angry so easily? I think I'm an easy-going entertainer."
Wu Xinran thought of something and said: "Also, didn't Pan Yue and the others chat with you about Shen Weiqi a lot yesterday? Actually, Pan Yue saw that you and Shen Weiqi have a good relationship, so I would like to ask you to ask Shen Weiqi about it. Would you like to come and record "Journey to the South", but if you don't talk about this topic, they can't take the initiative to speak up, so they can only go around in circles."
"Ah? So that's how it is."
Wang Ziyue really didn't expect Pan Yue and the others to plan this way.Since the prince has an indescribable relationship with Shen Weiqi, the prince subconsciously worries that others will see something when he hears that he and Shen Weiqi have a good relationship.At that time, the more the prince tried to change the topic, it is estimated that in Pan Yue's view, this was the more tactful expression of the prince's refusal to help.
What a big misunderstanding, my friends!
At this time, the busy elevator finally came to the first floor, and when he walked into the cramped elevator, the prince said helplessly: "Pan Yue has known me for a long time, I thought he was more familiar with me than you, I didn't expect you to see it much more clearly than me."
Wu Xinran smiled and said, "It's just because I can see people's thoughts but you can't. This kind of thing has nothing to do with relationship."
The more curious the prince asked: "Why are you telling me these things? Pan Yue is afraid of making me angry, aren't you afraid?"
Wu Xinran said: "I know you're not someone who gets angry over such trivial matters. I thought I'd speak up for Pan Yue, and the work efficiency of "Journey to the South" will be higher in the future, which is also good for me."
"That's it."
Wang Ziyue is very envious of Wu Xinran, who has the perspective of God, and always feels that his thin figure is quite tall~
The elevator stopped and stopped and finally arrived, and the two sent the takeaway back to the studio to welcome cheers.Everyone put the benches together to form a table, and started eating in full swing!
During the meal, Wang Ziyue chatted with Pan Yue about the candidate for the host.In a suitable atmosphere, Wang Ziyue said in a chatty tone: "As far as I know, Shen Weiqi has been very busy with work recently. You also know about "Dream Painter", he has been preparing for the role."
Pan Yue was really interested in Shen Weiqi's itinerary, and said: "The captain's role is not a sideshow—cough, cough, isn't the captain a cameo? He also needs to follow the group all the way?"
Wang Ziyue said: "The script of "Painting Dreamer" has changed beyond recognition. The character of Shen Weiqi now has a lot of lines and texts, and this movie follows the kind of unfathomable literature and art. The style of the film, so it is very difficult to remember the lines going around."
After all, Shen Weiqi is a foreign devil. His mother tongue is English, and he learned Chinese from his family when he was in the United States.After he came to □□ as a trainee and became an idol, because of the language environment, his Chinese proficiency improved by leaps and bounds. It is no problem to shoot idol dramas and TV shows at ordinary times, but when he encounters "Drawing Dreamer" which is difficult to understand With his unpredictable style of writing, Shen Weiqi seemed very anxious.
Everyone must have had this experience when they were students: the same piece of text can be recited quickly if it is in Chinese, but it will take longer time and energy to remember the English version.Now, Shen Weiqi recites a long paragraph of lines over and over again every day like a prison in his head, so that Wang Ziyue is almost recited and he still can't remember it!
As the date of entering the group gets closer, Shen Weiqi's desperate atmosphere of "the final exam will be tomorrow but I can't do anything" is getting stronger and stronger, making Wang Ziyue even want to lie in the same bed with him Go to sleep!Anyway, lying with the old driver who overturned the car is just covered with a quilt and just chatting, it's better to sleep on a big bed and roll around with the quilt, how relaxed and comfortable!
Everyone knows that the movie "Dream Painter" has a lot of moths. Pan Yue said: "There is no way to do it. After all, Director Liang Siqi is good at making art films. This kind of pretense—cough cough cough, this This literary style is what he is best at."
Prince Yue said: "That's right, so I think Shen Weiqi must be very busy these days."
Pan Yue showed a look of pity, and the prince said: "But after the year, he should be more leisurely. By then, "Journey to the South: Autumn" will be "Journey to the South: Winter". Xiaopang, I will help you get the application form." Why did you make a reservation for it?"
As soon as these words came out, the atmosphere in the whole studio boiled!
Pan Yue stuttered in surprise: "That, that's really great!"
Guo Hao already showed a shy smile like a fanboy, Zhang Yunzhen still couldn't believe it, and pulled the prince to confirm over and over again: "Really? Shen Weiqi is such a cool big devil who really wants to come to our show to play a virtual boyfriend ?"
"Of course!" The prince lifted his chin more proudly.
Hmph, if you knew how much Shen Weiqi loved me and how infatuated with me, you wouldn't ask such stupid questions!
Guo Hao said disgustedly: "Big Fatty, you are talking as if being our show host is a very low-level thing! Besides, Shen Weiqi has also acted in idol dramas, isn't it a routine with a virtual boyfriend!"
Zhang Yunzhen laughed loudly: "That's right, that's the 'kiss with the screen'! Oh, I'm so happy and silly."
Wang Ziyue: "...it's "Screen Kiss"."
Pan Yue said: "In this way, Ziyue will be the host for the entire season of "Journey to the South: Autumn", and you will be the captain of "Journey to the South: Winter". I hope that by then, our show will be very popular."
The prince nodded heavily. "Journey to the South" is Pan Yue's desperate effort. Wang Ziyue is very serious about this work. Now he is more determined to make this show a success, and pass the baton to Shen Weiqi perfectly!
The prince became more confident and said: "All of us will make "Journey to the South·Autumn" a popular show, so that when Shen Weiqi comes, it will be him who thanks you for inviting him to be the host, not you who thank him."
As soon as this remark came out, everyone in the studio laughed.
Lunch ended in a pleasant atmosphere, and everyone devoted themselves to work more vigorously.After hard work, the post-production work of the "Journey to the South" sample was completed in just four days!
The sample of "Journey to the South" lasted nine and a half minutes, which was just within Pan Yue's expectation.
Because the city's modern art exhibition hall has provided great assistance to "Journey to the South", the other party has long agreed with Pan Yue that this sample will be exclusively published by the art museum.The demo was not an official program, so Pan Yue agreed at the time.Now, Pan Yue naturally kept his promise.
The demo is a stepping stone, and Pan Yue intends to capitalize on the publicity effect of this demo to find sponsors and an official publishing platform for "Journey to the South".
The "Playing Art" Autumn Exhibition was held in full swing, and the Modern Art Museum soon released "Journey to the South·Autumn: Playing Art Autumn Exhibition" on its official website, and the official Weibo and WeChat of the Art Museum also released it simultaneously.Pan Yue registered the official Weibo for "Journey to the South". The first post was to say hello, and the second post reposted the sample Weibo released by the art museum. Wang Ziyue naturally also forwarded it.
But the playback rate of the samples is not eye-catching.From the perspective of traffic, it is basically the click-through rate driven by Wang Ziyue's fans.
To be honest, for a sample of an online program, such a click-through rate is not bad.But Pan Yue was a little anxious. He wanted to make "Journey to the South" a program with a wider audience.If only the fans of the host watch it from the very beginning, then "Journey to the South" will become a promotional film for Wang Ziyue's personal image, which is not what Pan Yue hoped for.
Wang Ziyue understood Pan Yue's feelings very well. He guessed that the main reason why "Journey to the South" failed to break out of the fan circle was that the publicity was not strong enough, and the exclusive rights of the art museum had to bear a lot of blame.After all, the audience in the modern art circle is relatively small, and the official website of the Museum of Modern Art and Weibo and WeChat fans are not many. If "Journey to the South" entrusts them with the exclusive release of the samples, the click rate will definitely not be good.Everyone doesn't know that there is such a program as "Journey to the South", and only Wang Ziyue's fans will support it with love.
When Prince Yue said this, Pan Yue and the others felt relieved.As long as it is not a problem with the quality of the program, then everything can be remedied.
The most important thing now is to do a good job in marketing, but "Journey to the South" has no money to hire the navy to advertise all over the network, and it is also very difficult to push the work beyond the fan circle simply by relying on Wang Ziyue's fans.
Because "Floating Times" and "Sapphire Sword" have to wait until the September release and the other has to wait until the distant winter vacation, so Wang Ziyue has not had any works that have entered the public eye since "Screen Kiss", and it is inevitable that the fans who rely on idol dramas Lost some.
In the end, relying on Pluto's strength, "Journey to the South" found a way to promote it.
Peng Yuanhao helped Wang Ziyue contact several colleagues in charge of publicity, and the other party provided the contact information and quotations of several popular bloggers.These bloggers are all big Vs with tens of millions of fans, and the publicity fee is not usually expensive. Posting a Weibo post is higher than a year's salary of a fresh graduate.
Pluto is willing to help the prince to contact contacts, but he is unwilling to spend money on publicity for "Journey to the South". It is understandable that the company is cautious about investment and sponsorship, but the publicity fee is really a big problem.
Pan Yue and the others had long been struggling to prepare for the show, so they gritted their teeth and scraped together a little money for publicity.The more the prince saw that they were really annoying, he took out the labor fee of the host who made the samples, and added some of his own savings.In this way, "Journey to the South" finally collected enough publicity fees.
As soon as the money was hit, several bloggers quickly posted an advertisement for "Journey to the South" on Weibo.
With a learning attitude, the prince clicked into the homepage of the blogger with the most expensive asking price.
This microblog is called "Cat Tree". The microblog is certified as a funny life blogger, and the gender is female, but the subcutaneous is actually a whole operation team.
The number of Weibo fans of "Cat Tree" is comparable to that of first-line stars. What is posted on Weibo is basically chicken soup for the soul, mouth-watering guns, all kinds of authorized and unauthorized tweets, and then there are a lot of explicit and hidden marketing promotions. .Although she is a funny blogger, Wang Ziyue thinks that the funniest thing is not her original Weibo but her Weibo profile.
I don't know how strong this person's psychological quality is, but the Weibo profile actually clearly says "I am not a marketing account, whoever accepts the advertisement will die".For a moment, the prince really wanted to get back the publicity fee so as not to kill his mother...
What is unbelievable is that the fans of "Cat Tree" believe her very much.Whenever someone doubts that "Cat Tree" will accept the advertisement, "Cat Tree" will forward the doubter's comments.She doesn't need to say anything, a large number of fans and sailors will speak for her.Fans said that "Cat Tree" has a rich family with a proud annual salary, and there is no need to advertise to make money, and then they labeled the skeptics black and reported the matter.
For this kind of marketing account, Wang Ziyue is really not quite right.
Everyone is not a fool, and everyone knows how big V marketing accounts make money.Nowadays, many big Vs will clearly say that they are advertising, and fans will go to the comment area to make fun of the Weibo that advertises.Advertisement is not a bad thing to hide. Bloggers like "Cat Tree" who try their best to deny that they are advertising are not because they can't let go of their figure, but because they want to maintain a high and beautiful reputation, so that they can charge more for receiving advertisements in the future.
However, what advertisers value is the communication ability of big V like "cat tree".This is an Internet age full of information, as Liang Wendao said, "We are like living in a noisy house, and everyone shouts with amplified throat. In order for them to hear what I said, I have to compare And they were loud. So no one knew what the other was talking about."
Everyone was talking so loudly that no one could hear the other.The random flowers are becoming more and more charming. The problem is not that the voice is not loud enough, but that one voice is drowned in thousands of voices.In order not to be overwhelmed by other voices, in order to let people know your existence, whether it is a product, an artist, or a company, it must be promoted and publicized.
The entertainment industry needs marketing more than most circles. If a good actor is not famous, it is difficult to get a good work. If a good movie is not promoted, it can only get a few pitiful schedules and then release it quietly. Watch Watching money-making bad movies while being abused by critics and earning a lot of money, while lying at the bottom of the box office rankings and losing everything.
This era is like this, there is no way for people to change it, and there is no way to escape from it.Whether the prince likes it or not, he must hand over his money to the advertising blogger.
In fact, it is very interesting to think about it.Advertisers give sponsorship fees to programs or film and television dramas for the purpose of advertising, and programs or film and television dramas must advertise themselves in order to obtain sponsorship.Everyone was talking desperately louder, desperately trying to get noticed.Popularity and the number of fans are signs of influence, and influence has become a tool for making money.
But to be honest, celebrity endorsements still require advertising, and bloggers can earn advertising fees by posting some words. No wonder so many people run to start companies to cultivate big V marketing accounts.
In any case, it is a good thing to let everyone know "Journey to the South".
Wang Ziyue clicked on the Weibo of "Cat Tree". In just 10 minutes, the Weibo of "Journey to the South" had already received [-] comments and [-] retweets.These forwarded comments are not trolls to fool people, because the video playback volume of "Journey to the South" is indeed much higher!
To be honest, "Cat Tree" didn't come up with any excellent advertising words that shook the world and wept ghosts and gods.She just posted a link to the official website of the Museum of Modern Art, and then used the typical "friend, have you heard of Amway" style to conduct MLM:
"Cat Tree V: I browsed the website of the art museum with nothing to do, and I didn't expect to find a treasure hahaha! You must watch this video. The actor Wang Ziyue of Kissing Su Zhiren on the screen went to visit the modern art exhibition. "Who am I, where am I, what am I doing"! It's exactly the same as when I was visiting an art exhibition~ I am different from me! The part of eating in the back is so cute that it spins and jumps! The girl's heart of the old man exploded! Ah! [Video link: Journey to the South · Autumn: Playful Art Autumn Exhibition]”
After "Cat Tree" posted this Weibo, other paid bloggers also started to forward it one after another.The forwarded content is even more stupid, which is "come and see your husband Wang Ziyue", "hahahahahahaha", "this show is so good that I can repeat it all day long" and other boring words.
A few big Vs took the lead, and countless marketing accounts, celebrity accounts, and personal accounts began to follow suit and repost. By the end of the day, this Weibo had already
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