Stop posting about my idol!
Chapter 105
The Wang family dinner ended in a happy atmosphere.What everyone didn't expect was that this private dinner event became the number one hot topic on Weibo that night:
"Shili Private Restaurant V: Shili welcomes two more star diners tonight! @王子越V visited our restaurant for the second time after "South Journey", and I am still touched~ @2nd_horizon Shen Weiqi V is the first time to visit me How does the captain feel about the meal at the restaurant? Is the signature braised pork knuckle of the restaurant delicious~ In addition, the family members of the celebrities are also very satisfied~ (To protect the privacy of the diners, the restaurant does not publish photos of the guests, I hope fans will understand).
Tranche: If you don’t post photos, how will we know if what you said is true? Hurry up and post photos~
Train: What does "star family" mean?Has shepherd CP already met his parents? ? ?
Unicycle: True or not, it’s not another commercial hype.
Subway: Damn, this seemingly fake news is usually true!And Shili often has celebrities go there!
Has shepherd cp released sugar today? : sent.
......"
As one of the most popular CPs in the male artist circle, the traffic of Shen and Wang is very amazing.
Seeing that the topic of #谭为奇王子越诗丽# is getting hotter and hotter, Shen Weiqi quickly responded on Weibo:
"2nd_horizon Shen Weiqi V: Today I went to eat with @王子越V. My family is abroad, and I usually miss home very much. When Brother Ziyue found out, he asked me if I wanted to have dinner with him. I am so touched, Ziyue’s family is also very warm to me, thank you~ [Love] [Love]
Wang Ziyue V: Well, come again next time.
Shen Weiqi National Support Club_Southern Journey Winter will be on the shelves soon V: You always need your family to accompany you on the road of life. Although your family is far away overseas, there are many family members who accompany you here.Thanks to Senior Ziyue for taking care of Go ~ Please also pay attention to "Journey to the South Winter" hosted by Go!
Wang Ziyue Unofficial Fan Club V: The lead singer is so warm~
Shili Private Restaurant V: Shili Restaurant, give you the taste of home [Love]
Shepherd Dafa is good: Yes, we know that you two have already met the parents 233
Dashboard: Jiang Miao didn't come to leave a message?What's wrong with the hot search little princess?Why don't you grab the hot spots hahaha!
Truck: Gangzhen, I wouldn't be surprised if these two people announce their marriage one day.
Taxi: If I knew I would go to Shili for dinner today, I really want to see what the lead singer’s family is like!
Bicycle: The celebrity's family is not a public figure, so it's better not to disturb his family's life.
Tricycle: Upstairs +1
......"
Shen Weiqi and Wang Ziyue just had a meal with their family, but they didn't expect to cause such a disturbance.Fortunately, the two responded in a timely manner, otherwise, I don’t know what plots the netizens will make up (although what they make up is basically the truth) ~
Wang Ziyue told Chen Qingyue about this, and Chen Qingyue also said that she didn't think carefully this time, so let's eat at home next time.
Although very helpless, this matter can also reflect Shen Wang's popularity from the side.
Just like what Shen Weiqi said, Shen Wang and Shen Wang have their own popularity and strengths, but once the two of them are united, the influence of this combination is absolutely achievable~
The prince could also see that his popularity was getting higher and higher.
Although in a short period of time, he has no new works released, but there are still a steady stream of cooperation invitations.
For example, after "Journey to the South: Autumn" ended, some other well-known variety shows and talk shows invited Wang Zirui more.
After careful consideration, Pluto accepted some of the short-term cooperation for Wang Ziyue. As for the invitation of long-term program guests, the company politely declined on Wang Ziyue's behalf.
Because in the final analysis, Pluto still hopes that the prince can be a better actor.
If the prince can get the resident guest position in popular variety shows, it will be really beneficial for him to maintain his exposure.But at the same time, the artist Wang Ziyue will gradually be defined as a "variety artist".
If the audience is used to seeing Wang Ziyue's various performances in variety shows, and one day suddenly sees him appearing in a film and television drama, the audience will have a feeling of "acting".
This is very fatal for a young, immature actor.
Therefore, Wang Ziyue must not only maintain a proper exposure rate, but also maintain a certain sense of mystery, which will be very beneficial for him to play various roles in the future.
Wang Ziyue also agreed with the company's arrangement, and he earnestly completed all the tasks the company took over.
In the past, when Wang Ziyue appeared on variety shows, he would be at a loss, not knowing what to say and what to do.After being tempered by "Pioneer" and "Journey to the South", Wang Ziyue is now able to record TV programs of this type with ease~
Because Pan Yue often asked Wang Ziyue to participate in the review process of "Journey to the South".
You must know that many big-name hosts and stars are too lazy to participate in the review process, and the more the prince knows, he does not have this talent, so he puts in more effort.
Screening needs to be highly concentrated, and some places have to be watched repeatedly. This process is very boring.
But after a long period of accumulation, the prince became more and more familiar with the production process of video programs.Although he is only the host, he already has a macroscopic grasp of all the procedures of the entire program group from the early stage to the late stage.
The most important thing is that the prince gradually got the so-called "sense of rhythm".
The so-called sense of rhythm refers to when to speak, when not to speak, when to joke, and how far you can joke. This is a very subtle sense of language ability.
If the host's sense of rhythm is not good, then the audience will feel that the program is boring and uninteresting.
You can just yell at the top of your voice on the TV. I am not affected at all by eating snacks, playing on my mobile phone and reading novels. The TV just becomes the background music.
In contrast, if the host has a strong ability to control the field and a good sense of rhythm, then the audience will maintain a high degree of attention from the beginning of the program.
The host has to give the audience new points of laughter or excitement all the time, while the audience is completely attracted by the show itself. Even when they bow their heads and return to WeChat, they have to press the pause button first, because they are reluctant to miss any exciting scenes~
Of course, the above two types are extreme cases.
Think of these two points as the two ends of a scale, with excellent at one end and terribly boring at the other.
Most moderators are not at either end of the scale, but in the middle of the scale.
The more the prince knew, he used to be in the lower middle position on the scale. After this period of training, he has slowly risen up and moved towards a better direction.
Therefore, Wang Ziyue has contributed good program effects on various programs, so that more high-quality programs will send invitations to him, thus forming a virtuous circle in his career.
Wang Ziyue's popularity has reached a new level, and more endorsement work and cooperation projects have also been heard.
It is often said that the sense of smell of capital is the keenest. Since so many advertisers have expressed their favor for Wang Ziyue, it shows that Wang Ziyue, an artist, has high commercial value.
Clothing, food, electronic products... Although Wang Ziyue's endorsement is not as good as the fashion icon Shen Weiqi, he has already achieved good results among male actors of the same age.
It is worth mentioning that the French lady brand Gazer, which had cooperated with Wang Ziyue before, sent a cooperation invitation to Wang Ziyue again.
This is no small matter.
After all, Wang Ziyue is not the global spokesperson of Gazer. He has already served as the promotion ambassador of a skin care water of Gazer. Generally speaking, the brand will not invite the same artist to promote another new product.
Even so, Gazer still extended an olive branch to the prince, and there is a reason for this.
Gazer is a well-known French lady brand, and its main customer group is urban women over 40 years old.
Wang Ziyue previously promoted a "high-performance skin care water" for Gazer. This product focuses on the younger user market.
Although the counter price of "Gazer High-performance Skin Care Lotion" is not a little bit more expensive than other brand products of the same type, it is already considered cheap in the entire Gazer product line.
Wang Ziyue still remembered that he participated in many promotional activities at that time, and Gazer also got a group of younger members as he wished.
Maybe it tasted the sweetness in that promotional activity. As winter approached, Gazer aimed at young users again and launched a festival-limited "GazerYouth Christmas Gift Box"!
The gift box contains two 300ml "high-performance skin care water", but the price of the gift box is higher than buying two skin care water alone.
why?
Because in addition to skin care water, the "GazerYouth Christmas Gift Box" also comes with two new Gazer lip glosses!
Although it is a "bonus", the price of these two lip glosses is already included in the price of the set.
You know, Gazer has always been committed to the skin care line, and its makeup line products are very few.
This winter, Gazer is going to launch two lip glosses: one light pink and the other water red. The transparent and slim lip gloss shell is simple and elegant, and the price is even more expensive.
However, attentive consumers only need to do a simple arithmetic problem to find out that the price of the lip gloss in the "GazerYouth Christmas Gift Box" is at least half cheaper than buying it alone!
What is this equivalent to?
Rounding up is no money!
Yes, Gazer's skin care products may be too extravagant for young girls, but lip gloss and lipstick have no age!
Gazer has launched a rare make-up lip gloss, and lowered its figure to do promotional activities. Young female consumers are of course eager to move~
In fact, Gazer's marketing idea is to attract customers to buy Christmas gift boxes through two half-price lip glosses.
Once customers buy the gift box and use the skin care products inside, then these customers will become potential future users, and they are likely to continue to buy full size!
Therefore, Gazer needs to go to great lengths to promote their new lip gloss and Christmas gift box.
Since Wang Ziyue is the promotion ambassador of "High Function Skin Lotion", Gazer naturally thought of inviting Wang Ziyue to promote the Christmas gift box.
Wang Ziyue had a great time working with Gazer last time. Since the brand side favored him so much, the company readily agreed.
The two parties quickly signed a new cooperation agreement.
This time, Gazer did not invite Wang Ziyue in the name of "the promotion ambassador of a certain product", but directly invited Wang Ziyue to be the "GazerYouth promotion ambassador".
Whether it is high-performance skin care water or lip gloss, any commercial activities that focus on the young market will be promoted by the "GazerYouth Promotion Ambassador"~
In the future, Gazer will invite more "GazerYouth Promotion Ambassadors", but now, Wang Ziyue is the only "GazerYouth Promotion Ambassador" in mainland China, and it is not an exaggeration to say that he is half a spokesperson.
In order to promote this year's Christmas gift box, Gazer asked Wang Ziyue to shoot corresponding promotional videos and posters for the new lip gloss.
It is not uncommon for male celebrities to endorse skin care products, but it is rare for male celebrities to endorse makeup products, but it is not unique.
Gazer's advertising team came up with a good shooting plan: the theme of the promotional film was "Men Choose Christmas Gifts for Their Lovers", and Wang Ziyue played a gentle and handsome boyfriend.
The plot of this promotional video is simple: Wang Ziyue was choosing a gift for his girlfriend, and happened to be attracted by the new lip gloss in the window of the Gazer store.The happier the prince walked into the store, and there were two colors of the new lip gloss, the more hesitant the prince was, he picked up two samples and tried the color on his cheeks.
Since it was a Christmas gift box, Wang Ziyue drew a snowflake shape on his left cheek with light pink lip gloss, and painted a peace fruit on his right cheek with water red lip gloss.
In this way, Gazer can let male stars use female products on themselves, and Pluto does not have to worry about the image of the artist being affected.
Once the theme was agreed upon, the shooting process was quick.
Gazer has a flagship store in the city center with simple and textured decoration. The brand chose this place to shoot the promotional video.In order to cooperate with the shooting, this flagship store also closed for one day.
In fact, the shoot didn't take as long as a day at all.
Wang Ziyue wore a retro white sweater and a brown coat that day, in a refreshing boyfriend style.Because there is not a single line in this promotional film from the beginning to the end, so the prince only needs to move accurately and make the right expression.
From being attracted by the window to entering the store for color testing, we took all the shots in less than an hour.
When the color test scene was filmed, Wang Ziyue first picked up two lip glosses and compared them side to side, and then opened one of them to apply on his face.
At this time, the camera paused, and Gazer's makeup artist stepped forward to help Wang Ziyue paint snowflakes and peace fruits on his face.
Since the lip gloss doesn't show much color on the face, the makeup artist first used paint as a primer, painted a pattern on Wang Ziyue's face, and then covered it with a thin layer of lip gloss.
The area of the pattern is about the size of two coins, and it is located on the cheekbones of Wang Ziyue.
Wang Ziyue was worried about the final effect. Fortunately, the pigment used by the makeup artist is light in color, and the lip gloss is transparent, so the two patterns are quite beautiful.
The snowflakes are light, transparent and sparkling, with special filter effects; Ping An fruit water red is petite and very cute, and does not have the "plateau red" makeup effect of the 80s elementary school students' art performance~
The camera turns back on.The prince looked at the left side of the mirror and looked at the right side, and smiled heartily with satisfaction. With a big wave of his hand, he bought a Christmas gift box and took the two lip glosses home together~
After the promotional video was shot, the poster was almost ready.
There are two types of Gazer Christmas gift box posters: one is mainly in light pink, and the camera shoots the snowflakes on Prince Yue’s side face from the left.The other one is mainly in water red, and the camera is shooting the peace fruit on Wang Ziyue's face from the right.
The composition of the two posters is similar, but the expressions of the characters are slightly different: in the pink poster, the prince smiles very brightly when facing the mirror; in the red poster, he slightly lifts his chin and raises his eyebrows, as if thinking about which one to buy for home Girlfriends will like it better.
These two posters look good alone, and they also have a symmetrical beauty when put together.
It didn't take long for Gazer to place Christmas posters at subway stations, business districts and other places with dense traffic.
Gazer's stores have been replaced with red and white Christmas-style interiors, and a humanoid stand of GazerYouth promotion ambassador Wang Ziyue is uniformly placed at the door.
In addition, Christmas promotional videos are also released on major websites and apps, and Gazer also invited many well-known beauty bloggers to test colors and promote them.
After this wave of publicity, Gazer spent a lot of public relations expenses, but the effect is also very significant!
The "GazerYouth Christmas Gift Box" is almost out of stock, and almost everyone in the major beauty communities has a copy!And the number of members of Gazer has increased significantly.
Of course, the most important reason for the good sales of products is not the good advertisements, but the excellent quality of the products themselves.Even if Prince Yue is not invited to promote it, I believe that the sales of Gazer's "Christmas Gift Box" will not be bad.
However, the icing on the cake is something that everyone likes to see. Gazer executives were very satisfied with this promotional activity, so Gazer's advertising team specially released a 2-minute promo video shooting highlights.
This video records the shooting process of Gazer's Christmas promotional video. The audience can see Prince Yue making various movements and expressions in front of the camera. Draw snowflakes and peace fruit.
As soon as the behind-the-scenes video came out, another wave of heated discussions arose~
"Comment section:
Chewing: It turns out that the snowflakes on Prince Yue's face were painted with paint!I said why can't I draw it... I also wasted half a bottle of lip gloss...
Sheng Luolan: Upstairs +1, I originally wanted to draw a snowflake for my husband to post on Moments, but it ended up like this [picture] after tossing for a long time.
Gonoji: Hahaha, the photo upstairs makes me laugh so hard!What you draw is not a snowflake but a blizzard hahaha!Her husband's expression has become a Buddha!
Lu Nasao: I am an art student, and the snowflakes I drew for my boyfriend are very standard...but my boyfriend is too ugly, the flowers painted on his face look like flower girls, I am so mad! [picture]
Xu Sanduo: I bought a Christmas gift box from @Gazer_V in China. I searched the box upside down and couldn’t find the gifted boyfriend Wang Ziyue. I want to complain and I want to return it!
Stir well and wet: calm upstairs!To be honest, I think the two posters of Wang Ziyue are not so much boyfriends as Narcissus.
Scientific research room: Narcissus +1, by the way, I stand as the lead singer of the red lead singer and the lead singer of the pink lead singer.
Xipibi: Red girl, pink girl, pink girl, pink girl, red girl, pink girl~
......"
Under the effect of strong public opinion, Gazer's Christmas gift boxes are selling very well before Christmas. Seeing this situation, promotion ambassador Wang Ziyue is also relieved~
Next, as long as he properly maintains the exposure rate and recharges his batteries until the winter vacation, he can devote himself to promoting "Sapphire Sword"!
On Shen Weiqi's side, he was much more busy.
In addition to 2ndhorizon's new album song-making activities, Shen Weiqi also has countless fashion endorsements and magazine shooting appointments, so he hardly has time to shoot "Journey to the South·Winter".
The update frequency of "Journey to the South" is once a week. Wang Ziyue used to shoot one episode a week, but Shen Weiqi's schedule can't be so regular.
Therefore, "Journey to the South · Winter" launched the "Suburban Weekend Tour Plan" at the beginning.
In this way, Shen Weiqi only needs to set aside one day to focus on shooting, and he can complete all the two weeks' films in one go!
"Shili Private Restaurant V: Shili welcomes two more star diners tonight! @王子越V visited our restaurant for the second time after "South Journey", and I am still touched~ @2nd_horizon Shen Weiqi V is the first time to visit me How does the captain feel about the meal at the restaurant? Is the signature braised pork knuckle of the restaurant delicious~ In addition, the family members of the celebrities are also very satisfied~ (To protect the privacy of the diners, the restaurant does not publish photos of the guests, I hope fans will understand).
Tranche: If you don’t post photos, how will we know if what you said is true? Hurry up and post photos~
Train: What does "star family" mean?Has shepherd CP already met his parents? ? ?
Unicycle: True or not, it’s not another commercial hype.
Subway: Damn, this seemingly fake news is usually true!And Shili often has celebrities go there!
Has shepherd cp released sugar today? : sent.
......"
As one of the most popular CPs in the male artist circle, the traffic of Shen and Wang is very amazing.
Seeing that the topic of #谭为奇王子越诗丽# is getting hotter and hotter, Shen Weiqi quickly responded on Weibo:
"2nd_horizon Shen Weiqi V: Today I went to eat with @王子越V. My family is abroad, and I usually miss home very much. When Brother Ziyue found out, he asked me if I wanted to have dinner with him. I am so touched, Ziyue’s family is also very warm to me, thank you~ [Love] [Love]
Wang Ziyue V: Well, come again next time.
Shen Weiqi National Support Club_Southern Journey Winter will be on the shelves soon V: You always need your family to accompany you on the road of life. Although your family is far away overseas, there are many family members who accompany you here.Thanks to Senior Ziyue for taking care of Go ~ Please also pay attention to "Journey to the South Winter" hosted by Go!
Wang Ziyue Unofficial Fan Club V: The lead singer is so warm~
Shili Private Restaurant V: Shili Restaurant, give you the taste of home [Love]
Shepherd Dafa is good: Yes, we know that you two have already met the parents 233
Dashboard: Jiang Miao didn't come to leave a message?What's wrong with the hot search little princess?Why don't you grab the hot spots hahaha!
Truck: Gangzhen, I wouldn't be surprised if these two people announce their marriage one day.
Taxi: If I knew I would go to Shili for dinner today, I really want to see what the lead singer’s family is like!
Bicycle: The celebrity's family is not a public figure, so it's better not to disturb his family's life.
Tricycle: Upstairs +1
......"
Shen Weiqi and Wang Ziyue just had a meal with their family, but they didn't expect to cause such a disturbance.Fortunately, the two responded in a timely manner, otherwise, I don’t know what plots the netizens will make up (although what they make up is basically the truth) ~
Wang Ziyue told Chen Qingyue about this, and Chen Qingyue also said that she didn't think carefully this time, so let's eat at home next time.
Although very helpless, this matter can also reflect Shen Wang's popularity from the side.
Just like what Shen Weiqi said, Shen Wang and Shen Wang have their own popularity and strengths, but once the two of them are united, the influence of this combination is absolutely achievable~
The prince could also see that his popularity was getting higher and higher.
Although in a short period of time, he has no new works released, but there are still a steady stream of cooperation invitations.
For example, after "Journey to the South: Autumn" ended, some other well-known variety shows and talk shows invited Wang Zirui more.
After careful consideration, Pluto accepted some of the short-term cooperation for Wang Ziyue. As for the invitation of long-term program guests, the company politely declined on Wang Ziyue's behalf.
Because in the final analysis, Pluto still hopes that the prince can be a better actor.
If the prince can get the resident guest position in popular variety shows, it will be really beneficial for him to maintain his exposure.But at the same time, the artist Wang Ziyue will gradually be defined as a "variety artist".
If the audience is used to seeing Wang Ziyue's various performances in variety shows, and one day suddenly sees him appearing in a film and television drama, the audience will have a feeling of "acting".
This is very fatal for a young, immature actor.
Therefore, Wang Ziyue must not only maintain a proper exposure rate, but also maintain a certain sense of mystery, which will be very beneficial for him to play various roles in the future.
Wang Ziyue also agreed with the company's arrangement, and he earnestly completed all the tasks the company took over.
In the past, when Wang Ziyue appeared on variety shows, he would be at a loss, not knowing what to say and what to do.After being tempered by "Pioneer" and "Journey to the South", Wang Ziyue is now able to record TV programs of this type with ease~
Because Pan Yue often asked Wang Ziyue to participate in the review process of "Journey to the South".
You must know that many big-name hosts and stars are too lazy to participate in the review process, and the more the prince knows, he does not have this talent, so he puts in more effort.
Screening needs to be highly concentrated, and some places have to be watched repeatedly. This process is very boring.
But after a long period of accumulation, the prince became more and more familiar with the production process of video programs.Although he is only the host, he already has a macroscopic grasp of all the procedures of the entire program group from the early stage to the late stage.
The most important thing is that the prince gradually got the so-called "sense of rhythm".
The so-called sense of rhythm refers to when to speak, when not to speak, when to joke, and how far you can joke. This is a very subtle sense of language ability.
If the host's sense of rhythm is not good, then the audience will feel that the program is boring and uninteresting.
You can just yell at the top of your voice on the TV. I am not affected at all by eating snacks, playing on my mobile phone and reading novels. The TV just becomes the background music.
In contrast, if the host has a strong ability to control the field and a good sense of rhythm, then the audience will maintain a high degree of attention from the beginning of the program.
The host has to give the audience new points of laughter or excitement all the time, while the audience is completely attracted by the show itself. Even when they bow their heads and return to WeChat, they have to press the pause button first, because they are reluctant to miss any exciting scenes~
Of course, the above two types are extreme cases.
Think of these two points as the two ends of a scale, with excellent at one end and terribly boring at the other.
Most moderators are not at either end of the scale, but in the middle of the scale.
The more the prince knew, he used to be in the lower middle position on the scale. After this period of training, he has slowly risen up and moved towards a better direction.
Therefore, Wang Ziyue has contributed good program effects on various programs, so that more high-quality programs will send invitations to him, thus forming a virtuous circle in his career.
Wang Ziyue's popularity has reached a new level, and more endorsement work and cooperation projects have also been heard.
It is often said that the sense of smell of capital is the keenest. Since so many advertisers have expressed their favor for Wang Ziyue, it shows that Wang Ziyue, an artist, has high commercial value.
Clothing, food, electronic products... Although Wang Ziyue's endorsement is not as good as the fashion icon Shen Weiqi, he has already achieved good results among male actors of the same age.
It is worth mentioning that the French lady brand Gazer, which had cooperated with Wang Ziyue before, sent a cooperation invitation to Wang Ziyue again.
This is no small matter.
After all, Wang Ziyue is not the global spokesperson of Gazer. He has already served as the promotion ambassador of a skin care water of Gazer. Generally speaking, the brand will not invite the same artist to promote another new product.
Even so, Gazer still extended an olive branch to the prince, and there is a reason for this.
Gazer is a well-known French lady brand, and its main customer group is urban women over 40 years old.
Wang Ziyue previously promoted a "high-performance skin care water" for Gazer. This product focuses on the younger user market.
Although the counter price of "Gazer High-performance Skin Care Lotion" is not a little bit more expensive than other brand products of the same type, it is already considered cheap in the entire Gazer product line.
Wang Ziyue still remembered that he participated in many promotional activities at that time, and Gazer also got a group of younger members as he wished.
Maybe it tasted the sweetness in that promotional activity. As winter approached, Gazer aimed at young users again and launched a festival-limited "GazerYouth Christmas Gift Box"!
The gift box contains two 300ml "high-performance skin care water", but the price of the gift box is higher than buying two skin care water alone.
why?
Because in addition to skin care water, the "GazerYouth Christmas Gift Box" also comes with two new Gazer lip glosses!
Although it is a "bonus", the price of these two lip glosses is already included in the price of the set.
You know, Gazer has always been committed to the skin care line, and its makeup line products are very few.
This winter, Gazer is going to launch two lip glosses: one light pink and the other water red. The transparent and slim lip gloss shell is simple and elegant, and the price is even more expensive.
However, attentive consumers only need to do a simple arithmetic problem to find out that the price of the lip gloss in the "GazerYouth Christmas Gift Box" is at least half cheaper than buying it alone!
What is this equivalent to?
Rounding up is no money!
Yes, Gazer's skin care products may be too extravagant for young girls, but lip gloss and lipstick have no age!
Gazer has launched a rare make-up lip gloss, and lowered its figure to do promotional activities. Young female consumers are of course eager to move~
In fact, Gazer's marketing idea is to attract customers to buy Christmas gift boxes through two half-price lip glosses.
Once customers buy the gift box and use the skin care products inside, then these customers will become potential future users, and they are likely to continue to buy full size!
Therefore, Gazer needs to go to great lengths to promote their new lip gloss and Christmas gift box.
Since Wang Ziyue is the promotion ambassador of "High Function Skin Lotion", Gazer naturally thought of inviting Wang Ziyue to promote the Christmas gift box.
Wang Ziyue had a great time working with Gazer last time. Since the brand side favored him so much, the company readily agreed.
The two parties quickly signed a new cooperation agreement.
This time, Gazer did not invite Wang Ziyue in the name of "the promotion ambassador of a certain product", but directly invited Wang Ziyue to be the "GazerYouth promotion ambassador".
Whether it is high-performance skin care water or lip gloss, any commercial activities that focus on the young market will be promoted by the "GazerYouth Promotion Ambassador"~
In the future, Gazer will invite more "GazerYouth Promotion Ambassadors", but now, Wang Ziyue is the only "GazerYouth Promotion Ambassador" in mainland China, and it is not an exaggeration to say that he is half a spokesperson.
In order to promote this year's Christmas gift box, Gazer asked Wang Ziyue to shoot corresponding promotional videos and posters for the new lip gloss.
It is not uncommon for male celebrities to endorse skin care products, but it is rare for male celebrities to endorse makeup products, but it is not unique.
Gazer's advertising team came up with a good shooting plan: the theme of the promotional film was "Men Choose Christmas Gifts for Their Lovers", and Wang Ziyue played a gentle and handsome boyfriend.
The plot of this promotional video is simple: Wang Ziyue was choosing a gift for his girlfriend, and happened to be attracted by the new lip gloss in the window of the Gazer store.The happier the prince walked into the store, and there were two colors of the new lip gloss, the more hesitant the prince was, he picked up two samples and tried the color on his cheeks.
Since it was a Christmas gift box, Wang Ziyue drew a snowflake shape on his left cheek with light pink lip gloss, and painted a peace fruit on his right cheek with water red lip gloss.
In this way, Gazer can let male stars use female products on themselves, and Pluto does not have to worry about the image of the artist being affected.
Once the theme was agreed upon, the shooting process was quick.
Gazer has a flagship store in the city center with simple and textured decoration. The brand chose this place to shoot the promotional video.In order to cooperate with the shooting, this flagship store also closed for one day.
In fact, the shoot didn't take as long as a day at all.
Wang Ziyue wore a retro white sweater and a brown coat that day, in a refreshing boyfriend style.Because there is not a single line in this promotional film from the beginning to the end, so the prince only needs to move accurately and make the right expression.
From being attracted by the window to entering the store for color testing, we took all the shots in less than an hour.
When the color test scene was filmed, Wang Ziyue first picked up two lip glosses and compared them side to side, and then opened one of them to apply on his face.
At this time, the camera paused, and Gazer's makeup artist stepped forward to help Wang Ziyue paint snowflakes and peace fruits on his face.
Since the lip gloss doesn't show much color on the face, the makeup artist first used paint as a primer, painted a pattern on Wang Ziyue's face, and then covered it with a thin layer of lip gloss.
The area of the pattern is about the size of two coins, and it is located on the cheekbones of Wang Ziyue.
Wang Ziyue was worried about the final effect. Fortunately, the pigment used by the makeup artist is light in color, and the lip gloss is transparent, so the two patterns are quite beautiful.
The snowflakes are light, transparent and sparkling, with special filter effects; Ping An fruit water red is petite and very cute, and does not have the "plateau red" makeup effect of the 80s elementary school students' art performance~
The camera turns back on.The prince looked at the left side of the mirror and looked at the right side, and smiled heartily with satisfaction. With a big wave of his hand, he bought a Christmas gift box and took the two lip glosses home together~
After the promotional video was shot, the poster was almost ready.
There are two types of Gazer Christmas gift box posters: one is mainly in light pink, and the camera shoots the snowflakes on Prince Yue’s side face from the left.The other one is mainly in water red, and the camera is shooting the peace fruit on Wang Ziyue's face from the right.
The composition of the two posters is similar, but the expressions of the characters are slightly different: in the pink poster, the prince smiles very brightly when facing the mirror; in the red poster, he slightly lifts his chin and raises his eyebrows, as if thinking about which one to buy for home Girlfriends will like it better.
These two posters look good alone, and they also have a symmetrical beauty when put together.
It didn't take long for Gazer to place Christmas posters at subway stations, business districts and other places with dense traffic.
Gazer's stores have been replaced with red and white Christmas-style interiors, and a humanoid stand of GazerYouth promotion ambassador Wang Ziyue is uniformly placed at the door.
In addition, Christmas promotional videos are also released on major websites and apps, and Gazer also invited many well-known beauty bloggers to test colors and promote them.
After this wave of publicity, Gazer spent a lot of public relations expenses, but the effect is also very significant!
The "GazerYouth Christmas Gift Box" is almost out of stock, and almost everyone in the major beauty communities has a copy!And the number of members of Gazer has increased significantly.
Of course, the most important reason for the good sales of products is not the good advertisements, but the excellent quality of the products themselves.Even if Prince Yue is not invited to promote it, I believe that the sales of Gazer's "Christmas Gift Box" will not be bad.
However, the icing on the cake is something that everyone likes to see. Gazer executives were very satisfied with this promotional activity, so Gazer's advertising team specially released a 2-minute promo video shooting highlights.
This video records the shooting process of Gazer's Christmas promotional video. The audience can see Prince Yue making various movements and expressions in front of the camera. Draw snowflakes and peace fruit.
As soon as the behind-the-scenes video came out, another wave of heated discussions arose~
"Comment section:
Chewing: It turns out that the snowflakes on Prince Yue's face were painted with paint!I said why can't I draw it... I also wasted half a bottle of lip gloss...
Sheng Luolan: Upstairs +1, I originally wanted to draw a snowflake for my husband to post on Moments, but it ended up like this [picture] after tossing for a long time.
Gonoji: Hahaha, the photo upstairs makes me laugh so hard!What you draw is not a snowflake but a blizzard hahaha!Her husband's expression has become a Buddha!
Lu Nasao: I am an art student, and the snowflakes I drew for my boyfriend are very standard...but my boyfriend is too ugly, the flowers painted on his face look like flower girls, I am so mad! [picture]
Xu Sanduo: I bought a Christmas gift box from @Gazer_V in China. I searched the box upside down and couldn’t find the gifted boyfriend Wang Ziyue. I want to complain and I want to return it!
Stir well and wet: calm upstairs!To be honest, I think the two posters of Wang Ziyue are not so much boyfriends as Narcissus.
Scientific research room: Narcissus +1, by the way, I stand as the lead singer of the red lead singer and the lead singer of the pink lead singer.
Xipibi: Red girl, pink girl, pink girl, pink girl, red girl, pink girl~
......"
Under the effect of strong public opinion, Gazer's Christmas gift boxes are selling very well before Christmas. Seeing this situation, promotion ambassador Wang Ziyue is also relieved~
Next, as long as he properly maintains the exposure rate and recharges his batteries until the winter vacation, he can devote himself to promoting "Sapphire Sword"!
On Shen Weiqi's side, he was much more busy.
In addition to 2ndhorizon's new album song-making activities, Shen Weiqi also has countless fashion endorsements and magazine shooting appointments, so he hardly has time to shoot "Journey to the South·Winter".
The update frequency of "Journey to the South" is once a week. Wang Ziyue used to shoot one episode a week, but Shen Weiqi's schedule can't be so regular.
Therefore, "Journey to the South · Winter" launched the "Suburban Weekend Tour Plan" at the beginning.
In this way, Shen Weiqi only needs to set aside one day to focus on shooting, and he can complete all the two weeks' films in one go!
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