Stop posting about my idol!

"Big baby, what are you going to post? I'll post it with you!"

Wang Ziyue opened Weibo full of fighting spirit, Shen Weiqi thought for a while, and said: "The tone of our Weibo must be relaxed, and we must not provoke wars, and we must not imply that fans will fight."

The more the prince agreed with this idea.

After all, Wang Ziyue still hopes that his fans can be happy every day, and don't fight with them because of these smoky things on the Internet.

Because fanxing should be a very easy thing, there is no need to make it so tiring.

Therefore, how to post the marketing Weibo of "Sapphire Sword" is very particular.

In fact, right after the Lan Swan Awards Gala ended, the artist assistants of various artists posted commercial microblogs such as "Congratulations to Senior XXX for winning the XX Award" and "XXX's work deserves the award" on behalf of the artists attending the party.

Shen Weiqi and Wang Ziyue are no exception.

Although it is obvious to everyone in the circle that Chen Feng buys a prize, Shen, Wang, and Chen are still colleagues in "Screen Kiss", so both Shen and Wang have congratulated Chen Feng on his official Weibo account Shidi.

This kind of polite talk is completely for the general public to read, and the person concerned will never take it seriously.

Interestingly, the general public can also see that this is not the star's inner thoughts.Therefore, fans should fight and fight, without any influence at all~

However, no matter what, the two of Shen Wang had already expressed their blessings to Chen Feng.In this case, they can no longer step on Chen Feng or his "Immortal Demon Ren Yin Record", they must choose an appropriate entry point to promote "Sapphire Sword".

Shen Weiqi also said before, "Frivolous things like the truth don't matter at all. What people like is entertainment, spoofs, and jokes."

Therefore, instead of provoking fans to fight and fight, it is better to use a relaxed and funny way to secretly bring "Sapphire Sword" to the stage.

Wang Ziyue said: "We can start from the live dance behind the red carpet. I heard that the broadcast volume of this live broadcast is quite high, and fans will definitely like it——ah, yes, the crew of "Screen Kiss" went on the red carpet. At the time, all the men imitated Chen Feng's little gesture of holding hands and blowing kisses, which is also very interesting."

Shen Weiqi expressed his relief that our lead singer is ready to be a teacher!

"This idea is very good. However, we'd better stop mentioning Chen Feng, and use the awkward dance to cut in."

"Well, awkward dance..."

The more the prince thought hard, "How can Ga Wu be connected with "Sapphire Sword"?"

Shen Weiqi said wittily: "Anyway, there is no trailer or poster for "Sapphire Sword", so let's start with the behind-the-scenes work photos of "Sapphire Sword". Where are the photos?"

yes!The more the prince suddenly clapped his hands, such an obvious method, why didn't I think of it!

Shen Weiqi's thinking is actually very simple and rude.

As long as you cut out a single photo of Wang Ziyue in the live broadcast video of the dance, and then find a photo with similar movements in the work photos behind the scenes of "Sapphire Sword", you can use the dance as an entry point to forcibly compare "Sapphire Sword" "Bring it on stage!

The prince was very happy to find a screenshot of Gawu.In fact, he doesn't need to bother to find it at all, because the brain-dead fans are really good at fighting!

In less than a day, fans have unearthed countless emoticons from King Shen's awkward dance live broadcast.

Shen Wang's fan live broadcast on a whim has become an inexhaustible gold mine of natural emoticons~

For the behind-the-scenes work photos of "Sapphire Sword", there is no need to contact the photographer of the crew.

Because Shen Weiqi took a lot of photos of the lead singer when he visited the class last time, I didn't expect the idiot skills to be so useful!

The two implemented a "two-step marketing": Shen Weiqi first posted a Weibo with "Sapphire Sword" on stage, and after about ten minutes, Wang Ziyue replied and forwarded it again, so that a sense of interaction could be disguised ~

So, Shen Weiqi rummaged through the photo album like a treasure, and Wang Ziyue went to various fan sites to search for awkward dance emoticons.

To be fair, emoji packs are really the four new inventions of the Internet society. The more the prince smiles while watching, the fans’ brains are bigger than the sky. I am really convinced~

It didn't take long for Shen Weiqi and Wang Ziyue to choose the picture and edit the corresponding Weibo.

Shen Weiqi first posted on Weibo, the content is as follows:

"2nd horizon_ Shen Weiqi V: #实为奇王子越直播嘎舞##青玉剑走兰天鹅最好的电视剧# Ga dance is not practiced in a day, bro, do you still remember our days in the crew of "Sapphire Sword"? ?[doge]@王子越V[Picture][Picture]”

The two photos posted by Shen Weiqi are the emoticons of the awkward dance and the behind-the-scenes work photos of "Sapphire Sword".

The first is the dynamic awkward dance emoticon package.

This is Wang Ziyue's single-person gif clipped from the live video by fans of Wang Ziyue. The fans perfectly captured the moment when Wang Ziyue was circling:

In the picture, Wang Ziyue stretched his limbs and his expression was bright, and the accompanying text read, "I am the brightest star on the dance floor"!The whole picture looks very joyful~

As for the behind-the-scenes work photos of Wang Ziyue's "Sapphire Sword" kept by Shen Weiqi, it is even more powerful~

This is a live photo.

Judging from the set, there is the scene of the arena built by the crew of "Sapphire Sword" for the martial arts leader's competition, surrounded by walking staff and camera tracks.

The photographer took a picture of Wang Ziyue practicing sword from not far away: the martial arts instructor Pan Jinrong stood on the left side of the screen, and Wang Ziyue stood in the center of the screen.

Wearing a blue shirt with a long sword in his hand, he retreated in a circle, nimbly dodging the attack of the NPC from the Demon Cult, then bent his right leg and stepped forward with his left leg, thrusting the sword forward neatly.

I saw the young man in green shirt with firm eyes and a serious expression, his movements were chic and smooth, very chivalrous.

Putting this picture together with the emoticon package of the dance dance is like two different people. This is the legendary contrast~

Wang Ziyue looked at the live photo several times, and thought to himself that I was really thin when I was on the set of "Sapphire Sword". This waist is thin, and the wide belt is tightened, and the waist is almost gone, okay?

Fortunately, I listened to Xiaoyu's words and tried to lose weight and put on a small dress. Otherwise, this time the red carpet will really lose face and beauty, and it will be very sad...

As soon as the two animations were released, they were extremely lethal. Shen Weiqi's Weibo triggered a feast of carnival among fans, and the comment area was full of laughter~

"Comment section:

Shen Weiqi National Fan Club_Second Vision's new album is playing songs V: The captain finally posted on Weibo!Looking forward to Captain's wonderful guest appearance in "Sapphire Sword"~ I really want to see the captain's ancient costume! #收为奇王子越直播易舞##沉为奇出新精品#

2ndhorizon_Lin MingV: Brother Ziyue is so handsome that I am bloodied!

Northern Lights Forever_Wang Ziyue Fan Club V: How many big pictures of the lead singer are there in the captain's phone?Hand it over quickly! #实为奇王子越直播嘎舞##青玉剑被兰田鹅最光的电视剧#

Shepherd couple isreal: The captain actually saved Taimei's emoticon pack hahaha!

Even in autumn, you need to wear sunscreen: What are emojis? Thinking of Shen Weiqi secretly taking this picture, I always feel a little idiot~

Don't stay up all night: I used to think about why Shen Weiqi called the prince "brother" even though he was two years older than the prince. Now I understand, this is husband/wife/love/interest~

Staying up late is not good for your health: Hahahahahahahahahahahahahahahahahaha~

Three meals a day must be on time: ah ah ah ah ah ah Wang Ziyue's play is so beautiful!I was worried about how Wang Ziyue would perform in martial arts films, but now I am really looking forward to "Sapphire Sword"!

Has Shepherd CP released sugar today: Candy!Oye~

......"

Shen Weiqi's fans responded very well. After all kinds of troubles, everyone has become very accustomed to Shen Wang's love compared to Jin Jian's brotherhood (?).

So, after about ten minutes, Wang Ziyue also forwarded this Weibo.

He didn't have any nonsense, he just added a picture, that is - Shen Weiqi's emoticon pack!

Heh heh, this emoji pack has a lot of background. It is the iconic indifferent solo photo taken by fans when Shen Weiqi and Jiang Miao were on the show together.

In the picture, Shen Weiqi combed his cool and handsome wolf head, and his whole body was full of murderous allblack.

Jiang Miao was talking to the host, while Shen Weiqi was lazily leaning on the sofa, holding his cheek expressionlessly.

Through the round sunglasses of the same style as the fortune teller, one can clearly see Shen Weiqi's slack eyes that seem to see through everything and have nothing to love.

The accompanying text of this emoji was also made by Shen Weiqi's fans. Three lines of small characters were densely typed under Shen Weiqi's cold and handsome mixed-race face:

"If you can,

I really want to share a little bit of my handsomeness with you.

——Unfortunately I can't hahaha! "

During the period when Shen Jiang was arguing about commercial CP, this text may not seem so relevant.

But at this moment, when Shen Weiqi started bragging about Wang Ziyue's unrivaled martial arts with the green jade sword, Wang Ziyue threw out this emoji that perfectly fit the theme, it could be called a slay without a blade of grass!

"Prince Yue V: [Picture]//2ndhorizon_ Shen Weiqi V: #神为奇王子越直播嘎舞##青玉剑赢兰田鹅最好电视剧# Ga dance is not practiced in a day, brother, remember us Are you on the crew of "Sapphire Sword"? [doge]@王子越V［Picture］［Picture］”

The comment area exploded immediately!

"Prince Yue's Unofficial Fan Club V: Fuck, what's the situation with these two people saving each other's emoji packs?

Don't be cold: Wang Ziyuecun's emoji is still a picture of Shen Weiqi and Jiang Miao on the show. What does this mean?friends!You don’t need vinegar to eat raw fried rice today. Our Little Vinegar King brings his own aged vinegar, okay? Hahaha!

Avoid meat and meat: Lan Swan's "Sapphire Sword" videos are too short to watch! @空谷白骑青玉剑Official Weibo V Official Blog Don’t be lazy!Post the single-player poster or trailer of "Sapphire Sword" soon!quick!

Drink less coffee and milk tea: The publicity team of "Sapphire Sword" is like an undercover agent sent by Huangshan Films. Waiting for their trailer is worse than waiting for fans to make a video.

Drink plenty of water and eat green vegetables: Sisters are so hot!No.1inthehouse on Huapetal.com list! #青玉剑赢兰田鹅最佳电视剧##王子越出演青玉剑#

Shallow water fish can be eaten in moderation: why do you only say "sister" but not "brother"?Boys are here!The lead singer Da Da's martial arts training picture is so handsome, cute and misses the day~[爱心][爱心]

The lead singer fell in love with me greatly: Who do you want to date upstairs, get the hell out of here!I'm the main palace, okay? [anger][anger]

Really don't stay up all night: the men upstairs actually started arguing hahaha the men are so filthy it's pia~

......"

As soon as the two Weibo posts were posted, Shenwang fans naturally understood and began to frantically follow the popularity of "Sapphire Sword".

In this way, #青玉剑得兰天鹅最好电视剧# topic finally became popular on Weibo, and all the statistics of "Sapphire Sword" have risen, including No.1 and No. The gap between .2 is gradually narrowing.

You must know that neither Huaxin nor Pluto has finished marketing at this time, so this data is the most authentic data of "Sapphire Sword", not fake data bought with money!

Seeing that "Sapphire Sword" finally turned on the heat, Wang Ziyue went to sleep in peace.

After waking up, the data gap between "Sapphire Sword" and "Immortal Demon Renyin Record" on the list has narrowed to within three digits!

Our fans are really amazing!

The prince was overjoyed, and only after opening Weibo did he realize that the enthusiasm was not just due to Shen Wang's fans.

——After Wang Ziyue reposted Shen Weiqi's "Sapphire Sword" Amway Weibo, Liu Shuhua, Jin Haoming, Lina, Kawashima Aoi and even Jiang Miao all reposted this Weibo!

Moreover, there is a kind of tacit understanding between the actors of "Sapphire Sword". When everyone reposts, they don't include words, but only their respective emoticons:

Kim Ho-myung used the "Swing with me" dynamic dance meme from her stage performance; Rina used her coquettish slut meme from "Screen Kiss"; Kawashima Aoi used her "Sapphire Sword" In the photo with fixed makeup, there is a line of words below: "What? You say you are a fairy?"

The funniest one is Liu Shuhua.

Other stars always post their own emoticons, but Liu Shuhua has no fans or fan pictures, so he wrote a sentence in the memo on his phone, and then posted a screenshot:

"Well... is there any kind young lady who is willing to help me post an emoji?"

As soon as this remark came out, Liu Shuhua's Weibo immediately flooded with a large number of ladies expressing love and affection, and the comment area was even more lively than when he got Shidi:

"Teacher, there is someone here who doesn't keep the formation!", "Why is Shidi so cute this year~", "I watched Liu Shuhua grow from a child to a handsome guy", "Be good~ Auntie will help you make an emoji now "...

In the entire forwarding chain, Jiang Miao is the one who has the least relationship with "Sapphire Sword".

Jiang Miao's accompanying picture is a T-stage photo of her catwalk abroad, and the accompanying words are "My old lady walks a step and is a thousand horses and horses"!

Domineering is domineering, but to be honest, Jiang Miao himself has nothing to do with "Sapphire Sword".

Although she and Shen Weiqi had fired a wave of celebrity couples before, they have been stirred up by Shen Weiqi and his navy to become "a well-known fake couple in the entertainment industry".

During this period of time, Jiang Miao and her team stopped a lot, and they seemed to throw off Shen Weiqi and fly solo.

However, Shen Jiang previously received a lot of fashion endorsements as a couple.These contracts have not yet expired, so the two still have to maintain their image as a couple to fulfill their contractual obligations.

Shen Weiqi also said that in two days, he and Jiang Miao have a business event to attend together, so Jiang Miao jumped out suddenly today to catch the heat.The prince expressed his understanding more.

After the large-scale marketing some time ago, Jiang Miao is now the IT girl in the hearts of many young girls, and is also very popular among investors.

No matter what the purpose was, Jiang Miao reposted this Weibo to help promote the "Sapphire Sword".

As the saying goes, brothers (sisters) are of one heart, and their profits cut gold.

With so many celebrities and fans helping to forward it, coupled with the golden signboard of "Lan Swan Best TV Drama Award", the network data of "Konggu Baiju Sapphire Sword" increased rapidly at a speed visible to the naked eye.

"Immortal and Demon Renyinlu" has not yet taken the No. 1 seat on the "Most Wanted TV Series" list, but "Konggu Baiju Sapphire Sword" began to narrow the gap with the attitude of coming from behind.

Seeing that the gap between the "anticipated number" of the two TV series has gradually shortened from three digits to two digits or one digit, Wang Ziyue's heart is about to jump out.

"Sapphire Sword" is finally reaching the top!

However, at the very second when the data of "Sapphire Sword" was about to match that of "Immortal Demon Renyin Record", Huapetal.com's website suddenly froze.

The prince was more startled, and quickly refreshed the web page.

The page quickly returned to normal. The more the prince took a closer look, at the moment the screen froze, the number of "anticipated people" in "Immortal Demon Renyin Record" suddenly increased by more than 2, and "Sapphire Sword" Get rid of it!

Damn it, Huangshan Films is clearly buying data!

It seems that people from Huangshan Films have also been staring at the data of Huapetal.com, and acted quickly when the situation was not good.

Because Wang Ziyue was very relaxed on Weibo, and the company also helped to post a draft of "Young actors still have a lot of room for growth", the matter of Wang Ziyue's miss of watching the emperor finally turned over.

Fans don't bother to go to the navy's post to tear it down. At this time, if Chen Feng pulls on the prince again, the hype will be ugly, so Huangshan Films concentrates its firepower and puts all its energy on the promotion of "Xianmo Renyinlu"!

Wang Ziyue was very anxious, and hurriedly contacted the company, trying to negotiate terms with Huapetal.com's PR.

Unexpectedly, Huapet.com stated: "All data on this platform is fair and just. If there are any problems, they are all caused by foreign trolls and have nothing to do with this platform."

Huapetal.com obviously took advantage of Huangshan Films, so it refused to cooperate with "Sapphire Sword".

In this way, everyone is completely at a loss for the list data of "Sapphire Sword".

What's even more uncomfortable is that although Huapetal.com's public relations team is disgusting, this platform is rarely used as a monster, so it is still very credible in the hearts of the public.

Therefore, Huangshan Films used the topic of ""Sapphire Sword" is blessed with awards and reposted by celebrities, but it is still the second child", and stepped on an opponent openly and secretly.

The popularity and topic of "Xianmo Renyinlu" is getting higher and higher, and it has occupied the No.1 list of "My Most Anticipated TV Series" for two consecutive weeks.

The No.2 "Sapphire Sword" has always been overwhelmed by "Xianmo Renyinlu". Once there is a posture of overtaking, Huapetal.com will immediately freeze the screen and "refresh" the data.

In this way, not only people in the industry, but even fans can see that "Xianmo Renyinlu" is buying data.

However, Huangshan Films was not moved by public opinion at all.

As long as some netizens dare to open a post to buy data and list of "Xian Mo Ren Yin Lu", then Huangshan Films will just post a post and delete a post, and they will not be merciful at all.

If there are unfavorable comments that cannot be deleted, Huangshan Films' trolls will label the other party as "the sunspots are envious and jealous", and then collectively report to the administrator.

In this way, with the support of a large number of naval marketing accounts, "Xianmo Renyinlu" firmly dominates the No. 1 list, vowing to kill the list until the winter vacation.

You must know that Huangshan Films' speculation in data is not for the sake of face, but for the benefit of real money. "Xian Mo Ren Yin Lu", which has long been number one in various data, has become a favorite in the eyes of investors.

Not long after, the city's ES TV station made a high-profile announcement—"This station has won the exclusive broadcasting rights of 2 episodes of the large-scale ancient costume fantasy series "Xianmo Renyinlu" at a price of [-] million yuan! This winter vacation, follow Shidi Chen Feng together Explore the fantasy world of immortals and demons!"

This announcement is simply shocking, 2 million yuan, such a terrifying price is unprecedented in the history of mainland TV dramas.

For a while, Huangshan Films had a promising future and unlimited limelight; "Xianmo Renyinlu" became famous before it was broadcast; Fans of fantasies and fantasies are rushing to tell each other their joy; Chen Feng's brain-dead fans and sailors are even more elated, and start posting on various forums with 2 million yuan to praise Chen Feng and "Fairy" Demon Renyin Record"!

In the final analysis, Huangshan Films spent so much effort on hype and marketing before, just to increase the value of "Xianmo Renyinlu". Now "Xianmorenyinlu" has sold for a good price. Finally, I can pay bonuses for a long vacation.

On the other hand, the public opinion of "The White Horse and Sapphire Sword in the Empty Valley" is not so vigorous and lively.

Huaxin won the best TV series of Lan Swan, which he has been longing for, and the leaders are very satisfied. The director and others participated in many meetings, large and small, and shared "advanced work experience" every day.

However, these meetings are all internal exchange meetings.In the eyes of the general public, the official team of "Sapphire Sword"... To put it bluntly, it is low-key, and to put it bluntly, it is "this year's propaganda department is not good".

As winter approaches, "Sapphire Sword" finally began to look for a broadcast platform.

After careful consideration to adapt to the schedule, the final version of "Sapphire Sword" has a total of 35 episodes, and each episode is about 10 minutes long.

With the double award of "Lan Swan's Best TV Series + Best Actor", "Sapphire Sword" has also won the favor of TV stations and Internet platforms.

This costume TV series adapted from a martial arts novel was finally sold at a price of 400 million yuan per episode. At that time, it will be broadcast by CA TV Station in a neighboring city, and Passiflora Video Network will update it at midnight the next day.

The result of "400 million yuan/episode" is not bad among domestic TV dramas, and it is also a very good result for Huaxin.

On that day, Wang Zi congratulated "Sapphire Sword" on Weibo for finalizing the broadcast platform, and Shen Weiqi and other actors retweeted it to express their congratulations.

Not to mention Shen Weiqi's "girlfriend" Jiang Miao, who has gained a lot of popularity, even Cao Lin, who "is in Pluto and has a heart in Huangshan Films", posted a congratulatory Weibo.

In fact, everyone knows that the performance of "Sapphire Sword" is not enough in the face of the sky-high copyright monster "Xianmo Renyinlu".

Some people may say that the reason why the final value of "The Immortal Demon Renyin Record" is a multiple of "Sapphire Sword" is because Huangshan Films has invested a lot of publicity funds, which is beyond the reach of the film crew of "Sapphire Sword", which is as quiet as a chicken. Than.

However, "Sapphire Sword" spent no less money on the script, actors, photography, production and kimono than "Xianmo Renyinlu"!

If the production company is serious about making the work well, it is not as profitable as the public relations department buying a water army for marketing, then this market will obviously fall into the predicament of "no one is willing to make a good work".

But unfortunately, people nowadays just eat marketing.

It used to be said that "the fragrance of wine is not afraid of deep alleys", but in the Internet age, this sentence no longer conforms to the status quo.

After all, everyone is very busy, who has time to find out what good books have been written by so-and-so, and what good dramas have been made by so-and-so?

The current situation is that whoever can master the main channels of mass communication can get everyone's attention.

If your family buys a mobile phone to open the screen, then my family will buy subway billboards; if your family’s promotional video is on TV, then my family’s advertisement must be on the website; if your commercial music is loud, then my poster must be plastered all over the place. people's sight.

Every day, everyone is dazzled just looking at these things.Those works that have no money to advertise can only be born in the dark, and then die quietly in the dark.

Some people want to rely on pure word of mouth to open up the market. This not only depends on strength, but also depends on the good luck of the right time, place and people.It is feasible to drive word of mouth to drive the box office, but over the years, there are only a handful of successful cases in the industry.

Besides, even if the winter holidays arrive, "Xianmo Renyinlu" will really hit the market, and it will be the TV station that loses money, not Huangshan Films.

Conversely, even if the ratings of "Sapphire Sword" are exceptionally good, and everyone agrees after watching it, it is the TV station that makes money, not Huaxin.

Of course, the quality of word-of-mouth will affect the future development of Huangshan Films and Huaxin.

If Huangshan Films really caused the TV station to lose a lot of money, then the TV station will carefully consider the next cooperation.

However, will "Xian Mo Ren Yin Lu" really make the TV station lose money?

The more the prince felt it might not be.

Nowadays, there are too many bad movies on TV and movie theaters, and the audience scolds them while watching them, and there are not a few bad movies that make a lot of money.

Now, Wang Ziyue has to admit that Cao Shang doesn't understand TV dramas, but he understands marketing.Instead of spending effort to polish the work, it is better to spend money to ask celebrities to buy data.

The TV station and the platform side adopt this method, in the final analysis, it is because the audience adopts this method.

Because for most people, watching TV dramas is just for entertainment. Of course, we will follow whatever drama is popular; we will chase whatever drama invites popular florets and fresh meat.

If your filming of this drama is good, everyone will be happy; if your filming is not good, it will also provide us with countless materials for online complaints.

It was just to pass the time, so what are you doing seriously?

Can "Sapphire Sword" turn over by word of mouth?

Wang Ziyue didn't dare to make a promise anymore.

In this marketing war, "Sapphire Sword" lost a game, and indeed lost to "Xianmo Renyinlu".