reshape life

"Best Partner" was completed in mid-November, after which the entire crew began post-production.At the same time, the overwhelming propaganda campaign led by Huaxia Emperor Entertainment also completely swept the entire China.

As we all know, marketing planning has always been Huaxia Emperor Entertainment, to be precise, it is the strength of Wei Linxuan, the small guard of China Emperor Entertainment.

Whether it was "Exchanging Life" that aroused strong repercussions and discussions from all walks of life in the society, or "Singing the Future" that set off a craze for talent shows in the Chinese entertainment industry and introduced the concept of fan economy, or "Family People" that has recently affected all people in China. "Going Home", the reason why these phenomenal programs can be born out of nowhere, the role played by Mr. Xiao Wei of China Emperor Entertainment cannot be ignored.

Now, Mr. Wei, who is called a "planning genius" by the industry, has set his sights on the Lunar New Year movie "Best Partner" made by Huaxia Emperor Entertainment with a lot of money. What a refreshing marketing touch.

Faced with everyone's high expectations, Wei Linxuan did not disappoint everyone.In fact, Wei Linxuan's promotion plan for "Best Partner" has already started from the moment the cruise ship bombing happened.

游轮爆炸案的发生时间是在10月6号,其后这一场由人贩子恶意报复引发的爆炸案立刻引起了华夏民众乃至全世界的关注。在万众瞩目的情况下，《最佳拍档》剧组于10月7日上午召开了新闻发布会。而后国内粉丝、热心民众以及部分508打拐行动中被解救的受害人自动自发的组织了“保护英雄家人不被报复”的行动。华夏帝娱趁此机会派遣记者驻扎在热心民众当中,直接拍摄了一部名为《守护》的纪录片。

Afterwards, Huaxia Emperor Entertainment came forward to set up the "Special Charity Fund for Anti-Abduction", and cooperated with the police to launch the tracing website "Family Home" and the tracing program "Abduction" on Huaxia Video Network and Huaxia TV respectively.This touching documentary called "Guardian", together with the video of the explosion on the set of "Best Partner", and the high-definition promotional posters elaborately made by the post-production staff were directly uploaded to the homepage of the "Family Home" website. So far, the number of hits has exceeded One hundred million.

This figure may not be outstanding today.However, considering that it was 2001, the Internet had not yet been popularized in the whole country, and the financial crisis was still breaking out all over the world, causing Internet companies to close down or be acquired by capital in 2001.The movie with the highest domestic box office in China was only 3.6 million in 2001.

Combining these factors, a documentary that only records fans protecting their idol's family without investing much cost and energy can have [-] million hits on the Internet.

And as the call for "cracking down on abduction" among the Chinese people is increasing day by day, the trigger of "Best Partner" has become more and more popular.At least everyone in the country who is concerned about the "anti-abduction" campaign knows about the movie "Best Partner".

Afterwards, the foreign media and people who paid attention to this case also called on their own countries to follow the example of Huaxia and set up a similar website and task force after seeing the tracing website "Return Home" launched by Huaxia Emperor Entertainment and the police.Of course, there were voluntary appeals from the foreign people, and the help of Huaxia Emperor Entertainment and even the Wei Group was absolutely indispensable.

Because when many media tell the news, they will inevitably mention the fuse of this abduction incident - the cruise ship bombing, and by the way, they will mention the location of the cruise ship bombing - the filming scene of the movie "Best Partner" .What's more, they will cite the video of the explosion on the set of "Best Partner" to prove how heinous and insane the human traffickers are.

Taking advantage of the news boom this time, the movie "Best Partner" once again swept the world.At this time, overseas distributors with a keen sense of smell found the crew of "Best Partner" and negotiated to purchase the overseas distribution rights of "Best Partner".

After fierce and anxious negotiations for every inch of land, the overseas distribution rights of "Best Partner" in North America and Europe were directly sold for 3100 million dollars.

On the afternoon of October 10th, the crew of "Best Partner", which successfully sold overseas copyrights, held a signing meeting for social media at the Four Seasons Hotel in Fragrant City.It is widely publicized that the overseas distribution rights of the film were sold at a sky-high price of 20 million knives before the film was completed. At the same time, the overseas box office share of "Best Partner" has also reached a ratio that satisfies both parties.

Of course, the reason why overseas publishers give such a high salary is also because they are looking at Huaxia Emperor Entertainment - to be precise, it is Wei Linxuan's marketing and planning ability. They asked for the promotion of "Best Partner" during its overseas release The planning must be done by Wei Linxuan, and the main actors who "escaped" in the cruise ship bombing must cooperate with the promotional activities for overseas release.

This is also what China Emperor Entertainment and the crew of "Best Partner" are happy to see.

Until mid-November, the crew of "Best Partner" held a wrap-up banquet at the Four Seasons Hotel in Xiangcheng. The high-definition posters of "Best Partner" have also been plastered all over the bus stop signs, bus bodies, train stations, subway stations, airport waiting rooms, and billboards in major shopping malls and squares in major cities in China. Even the most conspicuous positions of the major movie theaters under Huaxia Cinemas are covered with high-definition posters of "Best Partner".

For a time, the whole country only heard about "Best Partner" and did not see other film and television dramas. This kind of publicity campaign continued until the end of November - another film that attracted Chinese movie fans, the first film in China with an investment of [-] million M The oriental fantasy special effects movie "Fengshen Bang" has also officially announced its completion.

Like a drop of cold water falling into a pan of hot oil, "Feng Shen Bang" also started the most powerful publicity and marketing.

Star Entertainment's marketing team upheld the brazenness of the past, and directly copied the creativity of Huaxia Emperor Entertainment in terms of publicity and planning. Except for the cruise ship bombing, which was a purely natural news hotspot, nothing else was published on the major buses. Stations, train stations, airports and shopping malls put up movie posters (in order to improve the effectiveness of publicity, Star Entertainment put the poster of "Fengshen Bang" directly opposite to "Best Partner", firmly guaranteeing that there will be "Best Partner" wherever there is "Best Partner" "Fengshenbang" will carry out the bundled marketing model to the end), create a documentary during the filming of "Fengshenbang", upload the clips of "Fengshenbang" to its Starlight Video Online and force fans to watch it, and the director will lead all the actors to go to various places for publicity ...

Especially after seeing that the overseas distribution rights of "Best Partner" actually sold for 3100 million dollars, and the overseas box office also got a good share ratio, Star Entertainment knew that this was because "Best Partner" was dominated by the cruise ship bombing. In order to promote the right time, place and people, on this point, even "Feng Shen Bang", which has invested more than [-] million M gold, has no way to compete with "Best Partner".Fortunately, they also have their own propaganda weapon——

That is the investment cost of up to 7000 million M gold, far exceeding the [-] million in "Best Partner".And this high cost, which is comparable to the global box office champion "Sunken Ship", is enough for Star Entertainment to launch a publicity campaign to win glory for the country, and tie the future box office of "Feng Shen Bang" with "Sunken Ship" to stimulate the enthusiasm of the Chinese people. The sense of national honor made "Feng Shen Bang" a Chinese hero who challenged Hollywood's box office.

However, what Lingxing Entertainment didn't expect was that they copied thousands of copies, but they were finally caught off guard by the last big trick released by Huaxia Emperor Entertainment.

The time has advanced to mid-December, and there is still one week before the premiere of "Best Partner". All fans who choose to watch movies at Huaxia Cinemas are stunned to find one thing, that is, no matter what movie they watch, the choice is No matter what time the show is, before the movie officially starts, you will see a 12-minute highlight clip on the big screen.

In 2001, the Chinese entertainment industry, which was in the initial stage of development, was still relatively simple. For Chinese filmmakers who imitated the Hollywood system and crossed the river by feeling the stones, everyone had not yet formed a complete professional marketing concept. From the usual marketing strategies and publicity routines, any one of them would have been a genius plan that surprised the world more than ten years ago.

And Huaxia Emperor Entertainment used the resources of Huaxia Cinemas to place the highlights of "Best Partner" before the opening of other movies, and the shameless behavior of forcing fans who entered the cinema to watch it shocked the simple and simple Huaxia entertainment industry once again.

It also caught Star Entertainment, which is committed to imitating the marketing methods of China Emperor Entertainment and determined to "use it" by surprise - because Star Entertainment does not have its own theater chain, and at this time there is only one movie left before the premiere of "Fengshen Bang". For a week, even if Star Entertainment wanted to negotiate with other theaters about the promotion of the film, there was nothing they could do in such a short period of time.

Depressed, Star Entertainment could only increase the number of rolls of the "Fengshen Bang" clip on its own Starlight TV station, in order to increase the promotion of the movie.

It has to be said that this set of propaganda offensive, which can be called gorgeous, has completely conquered audiences across the country and Chinese filmmakers.And China Emperor Entertainment's endless marketing methods have become a must-have publicity model for all commercial blockbusters before their release.

If I can sum it up in one sentence, it would be the longest road Huaxia Film has traveled, and it must be the marketing routine given by Wei Linxuan ╮(╯_╰)╭

A wide range of publicity methods, box office competition, and relevant departments' anti-piracy activities on the eve of the New Year's Eve made the 2002 New Year's Eve more lively than previous years from the very beginning.

On December 22, the Chinese entertainment industry was in a mess, and "Best Partner" and "Fengshen Bang" premiered at the same time after half a year.

What's even more amazing is that the premiere locations of the two films were chosen in the same urban area of ​​the same city, less than 500 meters away from each other. The domestic media magazines and film critics who also received the two invitations simply couldn't believe it. Go crazy.Media magazines are better. Anyway, everyone represents the work unit. At worst, the editor-in-chief and the leader will be divided into two groups, and the family will go to the other group.

Those well-known film critics in the industry will be miserable. They also received invitations from the two companies. They offended "Feng Shen Bang" when they went to the premiere of "Best Partner", and they offended "Feng Shen Bang" when they went to the premiere of "Feng Shen Bang". "Best Partner", even if you want to avoid crimes, you can't cut yourself in half, right?

In the end, except for a few film critics who really didn't want to offend Star Entertainment and China Emperor Entertainment and had to say they were sick at home, the rest had to evaluate the potential of the two, and then choose the other according to their own movie-watching tastes. one.

At six o'clock in the evening, the entrance of Huaxia Cinema was already overcrowded.The 50-meter-long red carpet stretches from the entrance of the cinema to the end of the street. On both sides of the red carpet, there are media reporters holding long and short guns, as well as movie fans and fans from all over the country who have heard the news.

The reporters who were lowering their heads to adjust the camera could not help shaking their heads when they saw the fans holding support posters and light sticks around them, and exclaimed: "It's still Huaxia Emperor Entertainment who has been tossing, how many tricks have been figured out from the film's finalization to now?" , How do you think Wei Linxuan's brain grew?"

"Whatever his brain is. Let them work hard, so we can follow behind and drink soup. The harder they work, the more material we report, and the more bonuses we earn. I wish they could Make more trouble—" Another reporter hadn't finished speaking when he heard screams resounding through the sky from the fan group.

The reporter who was talking followed the eyes of the fans and turned to look in the direction of the red carpet, only to see a black car parked at the end of the red carpet which was originally empty.After the car door opened, Liu Jiawei, who was wearing a black dress, stood still on the red carpet, bowed slightly, a fair and well-proportioned arm rested on Liu Jiawei's hand, followed by a pair of black stiletto high-heeled shoes, and a bright red skirt that dragged the floor. Actress Liang Yulin with big wavy hair kept a decent smile and stood still on the red carpet. Facing the sudden screams and flashing lights on both sides of the red carpet, she waved to the fans and media on both sides.

The appearance of the superstar seemed to be a switch, which instantly ignited the frenzied atmosphere of the premiere.And the stars who appeared on the red carpet immediately, in addition to the main creators of "Best Partner", there were Rong Xiu, Gu Yunting, Zhou Jingxiao, Wang Xuan, Zheng Mingqi who were invited to help on the stage... The media reporters on both sides of the blanket pressed the shutter for free amidst the screams of the fans, and quickly replaced the film. They really did not expect that the guests invited by China Emperor Entertainment included China's top Superstars and the hottest popular idols in recent times...

With the appearance of these people alone, the red carpet lineup for the premiere of "Best Partner" is no less important than that of major domestic film festivals.

These media reporters didn't know if the premiere of "Fengshen Bang" in the next street was also so lively, but the photos in the camera alone were definitely enough for them to grab the headlines tomorrow morning.

After the red carpet appearances of the stars, all the invited media and some movie fans who bought tickets for the premiere also walked into the cinema one after another.

Just stepped into the auditorium, everyone was shocked by the layout of the auditorium.

The entire ordinary auditorium has been given a new look.On the walls on both sides are oversized posters that are as tall as the walls.On the high-definition poster enlarged countless times, Liu Jiawei's elegant and romantic, Lu Heng's handsome and handsome, Liang Yulin's various charms, Xu Baoyan's innocence and beauty, and even Wang Zhen's fierceness are all eye-catching. Their handsome and impeccable faces exude unparalleled charm, and the strong hormonal atmosphere that is so strong that it almost breaks through the posters is so fascinated by movie fans. Down.

The 3-minute clip of "Best Partner" was scrolling on the big black screen before the opening.The blasting scene, which can be called a visual feast, directly hits people's hearts through the big screen. Coupled with the surrounding three-dimensional sound effects, the scene is so exciting that people can't wait to sit down and watch the movie immediately.

A media reporter couldn't help but whispered to his colleagues sitting next to him: "You said that the premiere of "Best Partner" was done so well. "Feng Shen Bang" invested [-] million M gold, and their premiere Will it be more exciting?"

Another colleague was not sure, so he thought for a while and said, "Why are we in a hurry, we'll know when we return to the newspaper office after the movie is over."

Sitting in the front row, Mai Chengliang did not expect that China Emperor Entertainment, as the producer and distributor, would make the premiere so outstanding. Xuan asked: "...What do you think is the reaction of "Fengshenbang" now? Can their premiere be better than ours? And we have made so many things, if the box office is not as good as "Fengshenbang" after it comes out." What should I do? It will definitely be brought up by those media..."

"Do your best to obey the destiny, so what to do with so many things." Wei Linxuan said with a light smile: "Besides, how about the quality of "Best Partner", Director Mai, you don't know?"

Mai Chengliang smiled: "I believe in the quality of the film. Isn't it because I am afraid that the box office will not be as good as "Feng Shen Bang"!"

"The investment in "Feng Shen Bang" is more than ten times that of ours, so even if the final box office is higher than ours, it is not surprising." After Wei Linxuan finished speaking, the lights in the auditorium suddenly dimmed, and the movie started .

A brisk and lively soundtrack played leisurely, and the camera slowly swept across the sunny and pleasant beach, the hot girls in bikinis on the beach, the tourists swimming or surfing in the blue water, and finally landed On certain colorful parasols.

Under the parasol, a handsome boy wearing a Hawaiian shirt and beach shorts sat on the lounge chair with a smirk on his face, looked down at the hot bastard beside him, and suggested in a turbulent tone: "Beauty, do you need me?" You need me to apply sunscreen for you~ It’s free~"

There were screams one after another in the screening hall. The female fans of Yan Kong covered their faces and screamed "so handsome", and some couldn't help but praise "this is the correct way for our dog tooth brother... "

The shape of the killer before was so ugly!

However, even though one of the male protagonists, Cangya, is so handsome that he doesn’t need money, and the big foreign girl who doesn’t like to eat tender grass still refused Cangya’s suggestion to apply sunscreen for her. The handsome and compelling Mr. Cangya couldn’t believe that the beautiful woman would be so cruel Rejecting him, he still did not give up and asked again. A muscular, strong figure with a height of two meters appeared in front of the two of them. Gu's muscles trembled, and he asked with a fierce face: "Little devil, are you going to help my woman apply sunscreen? I don't think she needs it, maybe you can apply it for me!"

After saying this, the muscular man looked under the canine teeth with a deep expression on his face, and said suggestively: "I don't mind enjoying the service of the Oriental beauty."

I just want to tease the canine teeth of a foreign girl, but I feel the chrysanthemum tighten, and waved my hands with a painful face, and refused repeatedly: "No, no need, I don't have this hobby."

"You can give it a try." The muscular man suggested earnestly, "I don't think you can satisfy women with your conditions."

As he spoke, he walked up to Canine Fang and proudly showed off his muscles.

Canine Tooth's expression almost cracked.And the film's light-hearted and spoofed scenes caused bursts of laughter in the screening hall.

Just when everyone was relaxing and preparing to enjoy the movie, a sudden gunshot broke the leisurely tranquility on the beach.All the tourists ran around screaming and covering their heads. The foreign girl who was lying on the lounge chair got into her boyfriend's arms in fear, but her muscular boyfriend screamed louder than her, and shivered and got under the chair.

Dog Tooth, who was not as tall as the foreign girl, tried to stand on the chair, and hugged the frightened foreign girl into his arms to comfort him.

"Oh dear, you're the real man. I ask for your protection."

"Don't worry, I will protect—" Before the dog's teeth finished speaking, he accidentally caught a glimpse of his partner Feiying who was being chased by several men in black with guns. The foreign girl who threw herself into her arms went forward to rescue her partner.

After a fierce gunfight and chase, Flying Eagle and Fang Fang jumped on the speedboat to escape from the beach, and the black-clothed killers also chased after them in speedboats.

Quan Fang asked Feiying nervously: "Has your identity been exposed? Who is chasing you?"

Feiying said the name of a gang organization.Fang Fang was shocked: "Why did they come to chase us down, I remember that we didn't meet."

"Now there is!" Feiying looked at Canine Fang innocently: "I slept with their boss' mistress!"

"I'll wipe it!" Shocked Canine Fang swears again: "You actually went to sleep with the gangster's mistress behind my back!"

"I didn't mean it either. At least I didn't know her identity before going to bed. I can guarantee that she teased me first."

When the two were arguing, the gang killer who followed behind set up a rocket launcher and pointed it at the speedboat. At the critical moment, Flying Eagle and Fangya escaped by jumping out of the boat. The intense explosion scene and thrilling plot scared the audience in the screening hall Followed by screaming.

Gunfight chases, yacht chases, receiving domestic notices to cancel vacations and pick up missions, the gag plot continues to be interspersed with adrenaline-stimulating fighting scenes, brain-struggling links, big-budget plane chases and cruise ship blasting, etc. More than the funny plot, the audience in the screening hall is helpless. This is a commercial popcorn movie that has set the tone before shooting. The fans who walked into the movie theater knew this and could only be passive Screaming along with the plot, the atmosphere in the entire auditorium is getting hotter and hotter.

In contrast, at the premiere of "Feng Shen Bang", which was a street away, the movie-watching atmosphere was slightly silent and awkward——

Sitting in the front row, Zhao Miao turned her head to look at the drowsy movie fans and industry media in the auditorium from time to time. Out of the corner of her eye, she noticed the sneer of her rival Yue Sennan.His face was ashen.

Lu Heng, who was sitting in the Huaxia Cinema watching a movie, suddenly felt a shock.He turned on the phone calmly, and on Youlan's screen was a text message just sent——

"How was your premiere?"