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Chapter 277 Propaganda of the CIA

At the beginning of November, before Thanksgiving, which is highly valued by Westerners, the three Lu Chi brothers flew to country M again.

But this time, Lu Heng and Wei Linxuan couldn't stay in New York with Brother Lu Chi like they did before.Because director James, who is far away in Hollywood, has called Lu Heng several times in succession, urging him to report to the crew as soon as possible.

So the three brothers parted ways in New York.Brother Lu Chi continued to invest in the surging stock market of country M, while Lu Heng and Wei Linxuan hurried to the special effects studio of "Atlanta".

Arriving in Hollywood again, the whole town has been integrated into the atmosphere of Thanksgiving.Lu Heng and director James first met at the hotel, and then immediately invested in the special effects post-production of "Atlanta".

Although it is the first time to pay attention to special effects production as a post-production, Lu Heng has participated in more than ten 3D special effects movies in his previous life.Therefore, during the post-production period, Lu Heng really provided the special effects team with a lot of refreshing ideas based on his own experience and experience. The special effects of "Atlanta" have also become more mature because of Lu Heng's proposal.

At the end of November, the post-production of "The CIA" has finally been completed, and the release schedule has also been decided-the Christmas schedule at the end of December.One month in advance, the crew of "CIA" started the global publicity before the release.

This is also the first film in which Lu Heng participated in the release after Fu Shengge bribed reporters to push the "coming out of the closet" relationship between Lu Heng and Wei Linxuan.

Not only the crew of "CIA" is concerned about the film's box office appeal, but even the global entertainment media, Lu Heng's fans and fans, as well as the people who eat melons in the entertainment industry are also paying attention to this matter.

Wei Linxuan and Hengxuan Studio had already formulated a series of publicity methods for the current situation before the "CIA" crew called to discuss the publicity strategy.So when the propaganda department of "CIA" asked Wei Linxuan under the banner of seeking advice, Wei Linxuan took out this planning plan, and cooperated with the global publicity steps of "CIA" to build momentum for the film step by step.

On the other hand, out of trust in Lu Heng's past popularity and box office appeal, and of course because the crew of "The CIA" itself does not have a strong influence in China, the crew and the producer decided to use Huaxia after deliberation. The publicity is handed over to Lu Heng and Hengxuan Studio.

So in mid-December, Lu Heng and Wei Linxuan had to return to China to complete the film's promotional part in China for "CIA".

But this time, besides promoting the movie, Lu Heng actually had a more arduous task - that is to prepare his own 3D movie.

As early as when the crew of "Atlanta" was finished, Hengxuan Studio had already started looking for a good script from the whole network.Considering the cultural barriers between the East and the West and the acceptance of global movie fans, at the beginning, Hengxuan Studio's first choice for scripts was mostly those modern gunfight action movies with ups and downs and climaxes.However, after a lot of picking and choosing, especially the encouragement of director Fang Kaizhi and so many friends in the circle, Lu Heng's thoughts gradually changed.In the end, Lu Heng wanted to make a film purely about Chinese culture.

After considering the visual shock of 3D special effects, Lu Heng finally set the theme of the script as "Journey to the West", one of the four famous novels.After a lot of discussions between the marketing department and the culture department of Hengxuan Studio, Lu Heng narrowed down the scope of the script to "Journey to the West: A Havoc in Heaven".

As a reborn person who understands 3D-IMAX technology better than anyone in the world, in order to make the plot more compatible with 3D technology, the entire script outline of "Havoc in Heaven" was written by Lu Heng himself.At the same time, Lu Heng also discussed the historical background and detailed textual research of "Journey to the West" with some of the most famous professors of mythology and history in China, and then asked the studio to set up a screenwriting team for "Havoc in Heaven" to carefully write "Dark Journey". The script of Havoc in Heaven.During this period, director Fang Kaizhi, who has gone the farthest and achieved the highest achievement in the field of Chinese film external promotion, as Lu Heng's "bole" and "teacher", was also invited by Lu Heng as a special consultant to the whole In the planning and planning of the film.

Although during the whole process, Lu Heng and Heng Xuan's studio were relatively low-key.But with Zhao Ermiao's previous hot pot party as a base, when Lu Heng and Wei Linxuan returned to China to promote the "CIA" Huaxia Film Market, almost the entire Huaxia entertainment circle heard that Hengxuan Studio was about to prepare "Havoc in Heaven" "The gossip.And also heard that Lu Heng is going to invite all his friends to participate in the filming of "Havoc in Heaven".

If it is said that Fu Shengge bribed reporters and marketing accounts to push the scandal of Lu Heng and Wei Linxuan's coming out of the closet on the whole network, which seriously affected Lu Heng's career as an actor, then for the director Lu Heng, the producer Lu Heng, and even the investor Lu Heng, This kind of noisy scandal is actually not a big threat.It is nothing more than one more thing for the people who eat melons to talk about after dinner.

At least, when those actors who were not so close to Lu Heng learned that Lu Heng was about to shoot the first 3D movie in the history of Chinese cinema, they all felt itchy and unbearable. , everyone tried their best to contact Hengxuan Studio and even Lu Heng and Wei Linxuan themselves at the first time, hoping to show their faces in this movie-even if the role is not that important, but they can be with Liu Jiawei, Rong Rong Xiu, Wang Zhen, Zhou Jingxiao and many other celebrities are acting on the same stage. For many people, this is a kind of self-promotion and qualifications.

Therefore, when Lu Heng and Wei Linxuan arrived in Yanjing with some actors from the "CIA" crew, they were not only chased and intercepted by the entertainment media and fans, but also encountered many people who arrived (or squatted) at the same time. ) industry actors at the airport.

Seeing the enthusiastic attitude of this group of colleagues in the industry, which was completely different from a few months ago, Lu Heng smiled and did not comment.

However, in order to win Lu Heng's favor, a group of actors, in order to win Lu Heng's favor, while promoting "CIA" in Hengxuan Studio, they also voluntarily and spontaneously helped to promote, forwarding the official Weibo of "CIA" on Weibo, or In various interviews and announcements, they wished "CIA" a big hit at the box office, and some actors even expressed their support for "CIA" after its release, and called on fans to go to the cinema to support the movie...

The level of enthusiasm makes people who don't know see it, and they can definitely misunderstand who the protagonist of this movie is.

Not only that, even those film and television companies and famous film investors are eager to get in touch with Lu Heng and Wei Linxuan, hoping to get a share of the filming - after all, the production cost of a 3D film is so high However, Hengxuan Studio will never bear the shooting cost of the new film alone, they have to find other investors.

Therefore, during the promotion period of "CIA", many theaters offered to put the trailer of "CIA" on the front of their own movies, so that all movie fans who enter the cinema can see the trailer of "CIA" at the first time, which can be regarded as helping The movie is advertised.

The "hot pot crowd" headed by Zhao Miao did not expect that a 3D movie could change the attitudes of actors and bigwigs in the circle.But everyone understands that Lu Heng and Wei Linxuan are able to achieve such an achievement. Their accumulated influence in the industry and box office appeal are second. The main reason is that the Huaxia Group after annexing the Wei Group has shown With unparalleled development prospects and thriving core competitiveness, it has even faintly become a super multinational group.And Lu Chi's ups and downs on Wall Street have shocked and attracted the attention of the whole world.

In the face of strong capital, most businessmen will choose to avoid their edge.Especially when many celebrities thought of Fu Shengge's bribery of reporters and marketing accounts to push the scandal of Lu Heng and Wei Linxuan's coming out of the closet on the whole network, everyone more or less contributed to the flames and even made trouble for their own interests. After the Huaxia Group led by Papa Wei regained its foothold, it seemed so out of date and piercing.

The big guys who were so guilty had to find ways to make up for it, and helping Lu Heng and Wei Linxuan to promote the "CIA" was obviously the most beneficial and cost-effective way of making up for it.

Hengxuan studio has long been familiar with the video website and the bombing of China TV during the golden advertising period, the promotion push on the top of Weibo, the LED flower push of the bus bodies of major shopping malls and the airport waiting room of the bus stop square, plus various The automatic publicity of big theaters, the media, and some actors made "CIA" sweep the land of China and China in just a few days.

Faced with the unanimous pursuit of Huaxia's entertainment circle, several Hollywood actors and staff who were sent by the "CIA" crew to Huaxia to assist Lu Heng in publicity could not help but be secretly dumbfounded.Although I don't know about the guilty conscience of many film and television celebrities, this does not prevent everyone from once again seeing clearly Lu Heng's appeal and influence in the Chinese film industry from the actual actions.

But for the fans who had been worried about Lu Heng's popularity and box office appeal, the reaction of the Huaxia entertainment circle was exactly what they wanted.All of a sudden, all the fans and fans were happily discussing their idol's "good popularity" on the Internet.As for those "Lu Heng gangsters" who have been determined since Lu Heng's debut, apart from a few innocuous comments such as "good popularity does not equal good box office" and "dead homosexuals get out of the entertainment circle" and other innocuous comments, It seems that there is no better way.

And the "turmoil" in China's entertainment circle inevitably spread to Hollywood. The "CIA" crew and producers who had been worried about Lu Heng's box office appeal in China could finally breathe a sigh of relief.And once again appreciate Wei Linxuan's "bomber" marketing ability.

On December 31, the sixth day after Christmas, and also the last day of 2007 in the Gregorian calendar, "The CIA", which has been publicized for nearly a month, premiered simultaneously around the world.

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