reshape life

On January 2007, 1, Friday, the third day of the premiere ceremony of "Cats and Dogs" and "Return of the Planet" were held at the same time, and the two films were simultaneously released nationwide.

Starting at six o'clock in the evening, there are already long queues at the ticket gates of major domestic movie theaters——

Although the movies released on January 1 besides "Cats and Dogs" and "Return of the Planet", there are many different types of New Year's movies.But the choice of the audience waiting to buy tickets in front of the ticket gate is almost always between the two.

In the ticket lobby of Huaxia Cinema, the manager of the theater chain watched with satisfaction the several long queues that lined up from the ticket gate to the steps of the theater entrance. The film schedule has reached an exaggerated level of 65% of the country.In addition, "Return of the Planet" has a screening rate of 20% in Chinese theaters, and several other films have joined forces to share the remaining 15% of the screenings.

Of course, this is just the treatment of "Cats and Dogs" in Chinese theaters. As for the other domestic theaters, the average screening rate of "Cats and Dogs" is only about 25%, which is worse than the 52% of "Return of the Planet" It's more than a star and a half.

However, this arrangement is also understandable.After all, for most theaters, the credibility of Hollywood big names is always more reliable than domestic films, and the "Planet" series has swept the box office in the global film market. Confidence.

As for the simultaneous release of "Cats and Dogs"...if it weren't for the fame of the leading actors Lu Heng, Zhao Miao, Chen Mengyi, Xu Baoyan, Wang Zhenhe, and the leading status of Huaxia Group in the domestic entertainment industry, I am afraid that other domestic theaters would The line party can't even give 25% of the film arrangement.After all, the chief director of "Cats and Dogs" is Lu Heng, a novice who is so new in the field of directing.Even if "Cats and Dogs" did receive rave reviews after the premiere, but whether this kind of praise can be converted into attendance... other theaters really can't guarantee it.

After all, there are too many films that are popular or not popular in the film field.

Open the door to do business, who is not for making money?Regarding the concerns of other theater chains, the crew of "Cats and Dogs" certainly expressed their understanding - anyway, the number of movie theaters across the country controlled by a Huaxia theater chain is already equivalent to one-third of all domestic theater chains.With this big head, "Cats and Dogs" really doesn't care much about the film schedule of several other theaters.

But understanding is understanding, the main creators of the crew of "Cats and Dogs" still feel very uncomfortable in private that their own film failed to compete with "Return of the Planet" in the filming schedule.Because this means that apart from my own family, some outsiders are not as optimistic about "Cats and Dogs" as they say.

As one of the leading actors, Zhao Miao, after seeing the screening rates of major theaters across the country, dropped the phone angrily, and complained to his girlfriend: "These profiteers, why don't they see rabbits and don't let go?" Master Eagle. Just wait. Aren’t they not optimistic about "Cats and Dogs" now? I just want to see if the box office of "Cats and Dogs" surpasses "Return of the Planet", whether these grandchildren will give us more movies!"

After the premiere of "Cats and Dogs", Zhao Miao, who saw the finished film with her own eyes, became confident.Every day I clamored to hang "Return of the Planet" and kicked Hollywood, completely forgetting the cowardly look at the beginning.Not to mention just now after seeing the national screening rate of "Cats and Dogs" and "Return of the Planet" on the first day of release, someone clamored to post on Weibo to bombard the arrogant faces of those "short-sighted theaters".

"Today you ignore me, and tomorrow I will let you down... That's what I posted on Weibo. How about it, isn't it cool?"

"Cool fart! You're so brain-dead, okay?" Chen Mengyi couldn't help but swear, looking at Zhao Ermiao, who wished to lose three catties of bone, in an angry and funny way, and deliberately teased him: "You posted on Weibo It's light, so what if the box office of "Return of the Planet" surpassed that of "Cats and Dogs"? Wouldn't it be embarrassing for you then?"

"No way!" Zhao Ermiao imagined following Chen Mengyi's words, and was immediately overwhelmed by the tragic situation in the Shura field.I couldn't help shivering, and quickly muttered: "Then I won't post on Weibo for now. Bear with it, bear with it. Let's keep a low profile..."

Saying that, Zhao Miao hugged Chen Mengyi's waist in a sneaky way, buried her head in Chen Mengyi's chest and rubbed it, and said in a daze, "Thanks to my wife for reminding me smartly, otherwise your husband will be in trouble." La!"

"I just know how to coax me. I believe you are a ghost." Chen Mengyi gave Zhao Miao a helpless look.

Zhao Miao giggled, and leaned forward with a stern expression.In fact, he just wanted to have a good time in private - don't care if the first-day box office of "Cats and Dogs" can surpass "Return of the Planet".Even if the total box office of "Cats and Dogs" breaks records and crushes "Return of the Planet", Zhao Miao will not be so frivolous as to slap theaters in the face on Weibo.After all, Zhao Miao also owns a studio, and usually invests in movies to attract newcomers, so she has to establish a good relationship with these theaters.Otherwise, the film would not be released in theaters after it was shot.

Chen Mengyi looked at Zhao Miao helplessly—someone was trying to cover up his restlessness by rolling around and playing around.

Chen Mengyi's heart softened, and she couldn't help suggesting, "Why don't we both dress up in disguise...and then go to a movie?"

Zhao Miao's eyes lit up: "Okay, then let's watch "Cats and Dogs" again, and it can be regarded as contributing to the box office of our own movies."

To be honest, on the day of the premiere, Zhao Miao really didn't like the movie very much - all his heart was tied to the group of film critics, reporters and editor-in-chief.

At 07 o'clock in the evening, when Zhao Miao and Chen Mengyi rushed all the way to the nearest Huaxia Cinema in secret, all the tickets for the first movie "Cats and Dogs" to be screened at 30:[-] in the evening were sold out.The movie tickets for the Hollywood blockbuster "Return of the Planet" with the mission of sniping "Cats and Dogs" were also sold out.

Not only that, even the 09:30, 11:30, and even midnight shows were full, and even the corner seats were swept away.

The [-]% attendance rate made Zhao and Miao happy.Although the plan to watch a movie has come to nothing, Zhao Miao and Chen Mengyi, who are the main creators, are more than happy to see that the movie they made is so popular.

In order to calm down the excitement in their hearts, Zhao Miao and Chen Mengyi even drove around all the major movie theaters in the city. After witnessing the miracle of "Cats and Dogs Fighting" with their own eyes, they could finally go home and sleep with peace of mind—— The fact that "Return of the Planet" is also full has been ignored by the two of them.

Compared to Zhao Miao and Chen Mengyi's contentment, Lu Heng and Wei Linxuan, who were equally uneasy after the movie was released, did not have the good luck to fall asleep peacefully.The two have been staying in the studio since the night of the 18th, waiting for various data to be returned after the movie was released.

On the 19th, theaters reported that "Cats and Dogs" had a total of 3815 films scheduled nationwide, with a box office of 2985 million on the first day, and an attendance rate of [-]%. The first day of "Return of the Planet" had a total of [-] films scheduled nationwide, with a box office of [-] million on the first day, and an attendance rate of [-]%.

On the 20th, theaters reported that "Cats and Dogs" had a total of 3815 screenings nationwide, with a box office of 2785 million on the first day, and an attendance rate of 90.00%. The first-day box office of "Return of the Planet" has a total of [-] films nationwide, with a first-day box office of [-] million and an attendance rate of [-]%.

On the 21st, theaters reported that "Cats and Dogs" had a total of 3815 films scheduled nationwide, with a box office of 2523 million on the first day, and an attendance rate of 90.00%. The first day of "Return of the Planet" has a total of [-] films in the national box office, with a box office of [-] million on the first day and an attendance rate of [-]%. Four...

The fourth day is Monday. With the national release and word-of-mouth ferment in the first three days, coupled with the endless publicity campaigns of the two films, some contrasts are gradually obvious and clear.

On the one hand, the publicity and distribution department of "Cats and Dogs" is overwhelmingly hyped based on the sold-out box office data in the first three days Heroes and other drafts continue to inspire the national pride of domestic audiences, and are committed to turning this part of national pride into attendance...

On the other hand, because the plot of "Return of the Planet" pays too much attention to the previous films, the director always wants to solve the stalks buried in the previous films as perfect as possible, so that the plot of the film is pale and weak, and it is completely unable to independently support 120. Min's weaknesses were gradually exposed.When most Chinese audiences who have never been in contact with the "Planet" series sat in the cinema and suffered for more than two hours, just to watch this Hollywood blockbuster that confuses them-especially the special effects of the blockbuster. Thing, in the comparison of "Cats and Dogs", it is not so good as to be amazing!

After the audience who felt that they had wasted two hours walked out of the movie theater, their anger prompted them to vent their dissatisfaction by beating low scores on major movie forums.And the unceasing negative comments among ordinary audiences have gradually affected the box office and attendance of "Return of the Planet".So much so that on the fourth day of the release of "Return of the Planet", the box office dropped sharply to just over 2000 million, and the attendance rate plummeted from the original 94% to 65%.Although there are also weekdays involved, the comparison is still "Cats and Dogs" with a full attendance rate of [-]%...

It is self-evident who made the mistake.

However, everyone is gratified that despite the mixed reviews from the audience of "Return of the Planet", although the box office of "Return of the Planet" plummeted to 2000 million on the fourth day of its release, the attendance rate also fell to 65%, and in the next two days continued to decline... As the distributor of "Return of the Planet" in Huaxia, Hualai Emperor Entertainment has always maintained confidence. The audience's confidence in watching movies even appropriated the publicity strategy of "Return of the Planet" in Hollywood and European and American markets, creating a classic feeling that the "Planet" series has been released for 30 years, and there are still a few 30 years left in life...

Probably because Hualai Emperor Entertainment's publicity campaign was quite effective. In the second week after "Return of the Planet" was released in China, the film's box office began to pick up slowly.From 700 million to 2000 million, to 300 million...

Correspondingly, after the blowout first week of the show, the attendance rate of "Cats and Dogs" in other theaters across the country has slowly declined—the reason why it is said that the attendance rate of other theaters, It was because the attendance rate of the Huaxia theaters was still full due to the blood-thirsty publicity campaign of the "Cats and Dogs" announcement department.

Just when the crew of "Cats and Dogs" and Huaxia Cinemas felt very confused, a photo uploaded by a movie fan on Weibo shocked the entire entertainment industry——

In that photo, the movie ticket for "Return of the Planet" that was originally machine-printed had the words "Cats and Dogs Fight" written in handwriting, and there were scribbled and crossed out on the movie viewing time and seats.