reshape life

January 2004, 1 is the first day of the Gregorian New Year, and it is also the time when "Star Wars" is officially released in China.

Thanks to Wei Linxuan's "tailor-made" live broadcast promotion plan for "Star Wars", within a week before the official release of "Star Wars", the cumulative national pre-sale box office reached 600 million, If such a result is placed on the rapid rise of prices and the rapid depreciation of soft sister coins, so that the box office of any movie on the first day can basically break through tens of millions or even over 2003 million or over 2004 million, it may not be surprising.However, for the Chinese film industry that was just on the rise in late [-] and early [-], when most movies were still struggling to make a total box office of over [-] million in four weeks, such a pre-sale box office record is simply a legend.

Therefore, many media and filmmakers in the industry are automatically and spontaneously paying attention to the premiere of "Star Wars", wanting to see that after experiencing such a novel and shocking publicity method as "global live broadcast", To what extent can the first-day box office of the entire movie break through.Or to put it simply, Chinese filmmakers and even filmmakers around the world are eager to know how effective the novel propaganda method of "online live broadcast" can be for a movie.

With such a state of mind and anticipation, almost all the well-known domestic media and industry insiders were invited to participate in the Chinese premiere of "Star Wars" held at the Yenching Grand Theater on the night of New Year's Day.

It is worth mentioning that this is also the first Hollywood movie in the past ten years since Huaxia introduced Hollywood movies, and the entire crew and creative staff participated in the China premiere.Presumably, director James and the producers of "Star Wars" also saw the huge potential of the passionately ignited Chinese film market from the pre-sale box office.

At seven o'clock in the evening, all the guests gathered together.Invited media reporters swarmed in the interview session, ranging from movie-related topics to the most popular gossip about the main creative staff. Finally, Jianfeng pointed directly at James Durant and asked directly about the most influential man in Hollywood. The director of the [-] million yuan club, what are the expectations for the premiere box office of "Star Wars".

Director James, who has always been famous for his outspokenness, said very happily: "At least it can break through [-] million."

When asked how to view the Huaxia film market, he answered straightforwardly again: "This is a paradise for filmmakers from all over the world. Here are the most enthusiastic movie fans and the most amazing publicity methods. I love Huaxia." Purchasing power!

Although Director James didn't say the last few words, every human being with eyes can see Director James' sincere sigh from his satisfied smile filled with every beard.

Because of this, Wei Linxuan, the creative genius who planned the "global live broadcast platform" and pushed "Star Wars" to the top of the box office before it was released in the following free media questioning session, was accepted All reporters surrounded and intercepted.

"May I ask Mr. Xiao Wei how he views the development prospects and future trends of the online live broadcast platform?"

"Do you think Mr. Wei believes that the online live broadcast platform will affect the future of the global entertainment industry?"

"May I ask Mr. Wei, what do you think of the recent personnel changes and strategic adjustments in the Wei Group?"

"May I ask why you cooperated with Lu Heng to create Hengxuan Studio? Is such a decision related to the recent scandal of infighting in the Wei family?"

"May I ask Mr. Wei, what do you think of your uncle Mr. Wei Renjie's comment that you are young and energetic and can't take the overall situation into account?"

"At the beginning, after Lu Heng failed the audition for "Demon Slayer", he switched to the crew of "Star Wars". Now, in order to promote "Star Wars", Hengxuan Studio vigorously launched Huaxia Live Network, a global online live broadcast platform. Excuse me Mr. Wei, do you think that the crew of "Demon Slayer" will regret rejecting Lu Heng's role as Elf Kathel..."

Among the harmonious questions, the next two KYs suddenly appeared. Wei Linxuan silently glanced at the reporter who asked these two questions, answered the first few questions calmly, and then forgot the latter two questions.

The two hosts who were in charge of hosting the premiere ceremony immediately stepped forward to maintain order. After half an hour, the environment of the premiere ceremony finally came to an end.The movie officially starts at eight o'clock in the evening.

A great writer from country F once wrote such a sentence in his famous literary work that is sought after by the world: The widest thing in the world is the ocean, and the wider than the ocean is the sky.

However, when human beings are in the mysterious and mysterious universe and see the faintly shining stars in the depths of the orchid, when the surrounding is so quiet that all sounds are cut off, the genes flowing quietly from the depths of the blood Only when the code fluctuates the melody of life can human beings know from the bottom of their hearts that the most expansive and vast is indeed the human body and mind as mysterious as the universe.

As soon as "Star Wars" opened, with the classic ending melody, what was slowly unfolding in front of the audience was still the fascinating starry sky and universe.Then the screen changed, and the background of the story was introduced in the most straightforward and concise scene——the reason why human beings migrated to the stars in a long period of time and the main storyline of the sudden genetic disease that had to return to the ancestral planet Earth.

Unsloppy narrative rhythm, unique Star Wars lines, director James, who has directed many "Star Wars" series movies, and all of them have been very successful, knows how to control the rhythm of the film, and is very clear about the audience's "coolness". point".

Immediately after the background introduction at the beginning of the film, there is a fighting segment that makes the adrenaline of all audiences soar.

Dongfang, an ancient martial artist played by Lu Heng, joins the interstellar team where the protagonist is at the request of his family. This is the most elite team selected by the Star Alliance for all interstellar humans, and their mission is to follow the rules of the ancient star map. Instructions, travel through the ancient space-time universe to find the ancestral planet where human beings were born.

However, when these powerful and hormonal combat elites got together, the initial atmosphere was not so harmonious.The genetic warriors can't understand the indifference and withdrawnness of the ancient martial monks, and the ancient martial monks agree that the genetic warriors are simple-minded "modified versions".The two groups with discord soon clashed.

When Dongfang, who was wearing a white hooded robe, pulled off his large monk's robe and rushed towards the actor with the vigor of a cheetah, the protagonist played by Tom Wilson also pulled off the obstructing military uniform, revealing his strong upper body .Smooth muscle lines, bulging pectoral muscles, biceps brachii and eight-pack abs glow with bronze, and the charming body full of male hormones makes people scream.

And Tom Wilson's tough guy's gestures full of tension, the action of wide shoulders and narrow waist mermaid line and Lu Heng's light and treacherous oriental cold weapon-double daggers are even more applauded.The dazzling martial arts scenes made the audience reluctant to blink.

Director James actually referred to Lu Heng's suggestion for this part of the fighting design. Lu Heng, who has more than ten years of experience than current filmmakers out of thin air, deeply knows how to show physical strength in front of the camera to attract the audience's attention.Therefore, during this period of fighting, Lu Heng's suggestion is to try to combine the two elements of the East and the West, and try his best to embody the fusion of rigidity and softness, strength and beauty during the fighting process, in order to achieve a perfect visual experience.

So in this fight, Tom Wilson, who was full of male hormones, tried his best to show off his masculinity and wore only a pair of black military trousers and long leather boots, was different from Lu Xun who was wrapped in a white hard-wearing training suit. Heng appeared to be more and more slender, with well-proportioned limbs. The Dongfang cultivator who held the dagger behind his back with both hands was resisted by the powerful genetic warrior, and quickly changed the movement of the dagger.Sweeping, sweeping, picking, stabbing, one after another sword flower blooms and disappears in the picture. The martial arts movements from the ancient East perfectly highlight the changing characteristics of lightness like wind and treacherous clouds, and collide with the western martial arts movements full of sweat hormones. The passionate sparks that came out almost made all the audience who love martial arts elements so excited that they wanted to stand up from their seats.

They all stared at the big screen with bated breath, and even forgot to eat the popcorn in their hands.

After the initial contradiction of not knowing each other, the powerful genetic warriors and ancient martial arts practitioners finally reached a tacit understanding of "not interfering with each other". The risk is broken.

When the Star Troopers finally found their ancestral land after many ups and downs, the special effects scene presented on the big screen immediately aroused the audience's exclamation.Towering ancient trees, piranhas with beautiful colors and charming appearance but extremely poisonous, all kinds of animals and plants... After repeated comparisons and creations, the post-production special effects team of "Star Wars" finally decided to use China's Shennongjia area and the Amazon rainforest are used as the model to shape the ancestral planet Earth in "Star Wars".All scenes produced by computer special effects undoubtedly have a more shocking visual experience than real scenes.

We have to admit that "Star Wars" is an out-and-out Hollywood special effects movie. Its main story line may be simple, and the relationship between characters may not be so complicated, but these are not important. The most important thing is that the rhythm of this movie is very fast. Great, the special effects and martial arts scenes are great, the visual effects make the audience excited, and the "love and hope", "fairness and justice" and "payment and sacrifice" promoted throughout the movie, even though they have been repeating the same old tune for more than ten years, are still It can still move diehard Star Wars fans around the world.

For example, those soldiers who sacrificed silently on the way to find the ancestral land, such as Dongfang who decided to sacrifice themselves in order to rescue the hero after arriving at the ancestral land.

When the young man in white ancient martial arts uniform cut off the vines of the piranha with his superb daggers and rescued the hero who was almost buried in the mouth of the flower, but he was tied up by the vines of the piranha because of exhaustion When the whole body was covered and slowly pulled into the flower belly, when he smiled and shouted the classic line "Goodbye Asta, the power of faith is with you" to the male protagonist, all the audience in the cinema burst into tears.

At the end of the movie, of course, the heroes and heroines who are heroes return to the Federation with the collected ancestral genes, and the heroes and heroines who have become saviors have lived a happy and carefree life ever since.It’s just that when the night is dark, the male and female protagonists cuddling together will habitually look up at the starry sky above their heads, and miss those Astars who fought with them but lost their young lives...

The 1109-minute movie is not too long if it is long, and it is not short if it is short.But when all the movie plots of "Warrior of the Stars" were played, when the beautiful ending song resounded in the cinema, and when the big screen gradually became dark, leaving only the white subtitles scrolling up, all the audience were still in shock. Sitting there in a daze, staring at the big screen reluctantly.

It wasn't until the lights in the cinema came on one by one that all the audience came back to their senses.

At that moment, cheers erupted in the Yanjing Cinema, or in every cinema on the land of Huaxia where the movie "Star Wars" was played.The audience who had watched the movie stood up led by the diehard Star Wars fans, shouting "The power of faith is with you."

In the eyes of outsiders who don't know why, this kind of behavior may be so unbearable to look at, but this kind of behavior is the most familiar to every Star Wars fan, and it can bring them the most strength or at this moment. best express their feelings.

They used the most sacred act in their hearts to pay tribute to the movie "Star Wars", and to all the film's main creators.

The power of faith is with you, so we are with you.Whether it is "Star Wars 1" more than [-] years ago, or "Star Wars" today.

And all the touching and original intentions are with you.

The premiere of "Star Wars" in China was undoubtedly a great success.24 hours after the premiere, the film studio announced the first-day box office of "Warrior at the Star Map" in China, which was 600 million.

This absolutely unusual number at the beginning of 2004 immediately attracted the attention of the global film industry, and "Star Wars" also undoubtedly broke the record of the box office rankings on the first day of Chinese movies, directly aspiring to be the champion of the box office rankings of Chinese movies .The whole world knows that such an achievement must be attributed to the "global online live broadcast website" of Wei Linxuan, a genius planner, and the accumulation of fans of "Star Wars" for more than 20 years.

It is precisely because of the launch of the two publicity platforms "Huaxia Live Network" and "Entertainment Players" that "Star Map Wars" can be popular in China and even the world in the shortest possible time with the most shocking attitude. Because "Star Wars" has accumulated more than 20 years of loyal fans, they will directly choose to pre-purchase movie tickets out of trust in the work after the live broadcast and before the movie is released, instead of waiting for the movie to be released before starting to wait and see .

Of course, there is also the box office appeal of the main creative actors, but everyone has to admit that the latter played a negligible role in the entire publicity process.

This can be seen from other commercial blockbusters released in the same period.After all, the most basic standard for every step of a commercial blockbuster is to star in big investment stars, but apart from "Star Wars", there is no second film that can achieve the success of "Star Wars".

Capital is always chasing profit. When filmmakers around the world saw the success of "Star Wars", they immediately tried to find Wei Linxuan's head, hoping to cooperate with "Entertainment Players" to make their own works. publicity.For a while, Wei Linxuan and his Huaxia Live Network immediately became the most popular existence in the entertainment circle...

And a week later, the box office of "Star Wars" in China lived up to expectations and exceeded 3000 million in the first week, and the box office in the second week reached 7000 million.When the box office growth trend continued to decline in the third week, everyone thought that the general trend of "Warrior at the Star Map" was over.But he didn't expect that Lu Heng's flash of inspiration would once again have an astonishing publicity effect.

If we start from the beginning of this matter, we have to mention the ending of Dongfang, the male number three played by Lu Heng in the film, which is so tragic at the end of the film that all fans will never forget it.

When Wei Linxuan once again launched Weibo as a social platform in the name of Hengxuan Studio, the audience who were abused by the character of Dongfang could no longer bear the grief and indignation in their hearts, and could not restrain the prehistoric power in their bodies. Went to Lu Heng's Weibo to leave various messages, expressing his love and resentment for the role of Dongfang.

One of Lu Heng wanted to help promote the social software Weibo, and he also wanted to make up for the mistreated fans. Finally, he also wanted to help promote another wave of "Star Wars" movie, so he was very quiet. I remembered a game.

He asked Wei Linxuan to record a video for him.In the video, Lu Heng puts on Dongfang's white hard-wearing exercise uniform in the movie, holds a pair of daggers, and asks two assistants to pour several basins of water on him.Lu Heng, on the other hand, performed an impermeable trick of dancing daggers in front of the camera, and finally shouted solemnly, "Our journey is the sea of ​​stars, let's go, Asta, the power of faith is with you" .

Then Lu Heng asked director James Durant who also had an account on Weibo and the film's leading actors Tom Wilson and Jennifer Jane Dunst, and asked in detail to "Dear Asta , please perform your nirvana within 24 hours and upload a video to prove that your power of faith is still alive", and then you can name three Asta to challenge you, if you don't participate in the challenge, you have to donate two " One of the movie tickets for Star Wars is given to fans of Star Wars, and the other is converted into cash and donated to the International Charity Foundation.

In the beginning, Lu Heng really just wanted to promote the film and the Weibo platform, and give fans a benefit by the way.Of course, there is also the meaning of making a joke with the main actors of "Star Wars".After all, we have been shooting movies together for so long, and we are very familiar with each other.

But I didn't expect that when the game started, everything would be out of control.