There Is Chef Yu In The Entertainment Circle
Chapter 121
The exquisite door was pushed open by a slender white hand. Inside the door, men and women in uniform stood on both sides, bowed slightly, and said in unison: "Welcome home."
The camera slowly zoomed out, and the back of a person's head appeared. Then, the person turned his head at a 45-degree angle. His exquisite and handsome face took up most of the screen, and his smiling eyes made it easy to feel his joy.The camera slowly zoomed out further, he smiled and stretched out a hand, and soon, another slightly smaller female hand was placed on his hand.
This is the title of Yu Siyang's commercial film for Emerald Hotel.
The whole advertisement planning is carried out from his perspective, he is like a tour guide and a companion in it, and the object he accompanies has no face from the beginning to the end, or a hand appears in the camera, or a piece of skirt horns, or delicate lips and chin, while Yu Siyang accompanied "her" from entering the hotel to opening the door, helping to press the elevator, entering the room to pack the luggage, cooking an exquisite lunch, and accompanying her in the sunny bookstore. Read a book or help buy clothes in a boutique store, exercise together in the gym, play games together in the game console room, sing together in the KTV room, etc., until finally help cover the quilt and turn off the bedside lamp.
Then, the scene changed, and in the exquisite room, Yu Siyang rested his hands on an empty chair like a throne, and said with a smile, "Welcome home."
The final picture is the name and LOGO of Emerald Hotel.
The full version of the commercial includes almost all the existing services of Emerald Hotel. It lasts for 15 minutes. In the commercial, the person served by Yu Siyang never showed his face. Yu Siyang's fans have a more sense of substitution, and can imagine themselves as "her" in the film.
The planning company's creativity really hit the cute spots of the fans, even those who were not Yu Siyang's fans, many who watched the commercial couldn't stand it.
"That person is me, that's me, that's me, see if that hand is there, I'm holding me ohhhhhhhhhhhhhhhhhhhhh"
"If the leader can accompany me for a day like this, my life will be complete"
"Male god marry me, male god marry me, male god marry me... repeat endlessly..."
"Mom, at the beginning, the leader turned around, Jane! Straight! Too! Beautiful! It's not there! It's not there!"
"In order to see the beautiful face of the head of the group, I immediately threw away the phone and turned on the TV that has been dusted for a long time. It is very impressive to see the face of the head of the group with a 55-inch"
"My home is 65 inches, more impressive"
"Hehe, my family's 75-inch, the leader's face is so big, so beautiful, with zero blemishes"
"My home is a projector, and the entire wall is full of the head's flourishing beauty [至感]"
"I lost"
"I lost"
……
The full version of the commercial of Jade Hotel was released on the hotel’s official blog. The hotel’s official blog, which has never been followed by fans, flooded in with many people. On the day the full version of the commercial was released, Weibo posted it in just three hours. Tens of thousands of retweets and comments, and more than [-] likes.
The editor of the official blog of the hotel was dumbfounded. She has been managing the official blog of the Emerald Hotel for three years since she joined the company. She has been entertaining herself all the time. Although there are thousands of fans on the official blog, most Zombie fans, she would die laughing if she could get three digits of likes on a Weibo post, and no one would even pay attention to the event lottery. Suddenly, one day, her Weibo post was comparable to a popular big V. This feeling... Really It's unreal!
Xiaoyou, I seem to be a fan of a very powerful idol! ——The editor thought ripplingly.
The commercials of Emerald Hotel are not only disseminated on the Internet platform, but also fine-cut versions are purchased from major TV stations and broadcast during prime time.The hotel also spent a lot of money on this publicity, integrating various marketing channels, and leveraging on Yu Siyang's reputation, the draft was released in the form of bombing, creating momentum to fly.
After bombarding public opinion in turn, it didn't take long for the hotel to see the effect.
The reservation rate of guest rooms has increased by 40.00%, and the Chinese restaurant even has the phenomenon of waiting for seats during peak hours. The traffic flow of boutique shopping streets, independent bookstores, and independent flower shops attached to the hotel has increased significantly. , the already well-run entertainment projects such as KTV, bars, theaters, saunas and other businesses are booming.
Although the advertising words in the commercials are "Welcome Home", all of the images shown in the film are exquisite and luxurious life. Accompanied by the spokesperson's appearance like a little prince, it clearly positions the high-end Emerald Hotel. The expensive image and the reputation of a century-old hotel make Emerald Hotel stand out from the crowd of five-star hotels, conveying the appeal of "expensive, but very good and worth it".
After Huo Zhilun got the report for the new season, he saw the upward trending curves on it, and smiled complacently.
Although the process was tortuous and the cost far exceeded the initial budget, the rewards he got were all-round. The revenue increased, the stock price rose, and the popularity was greatly improved. He wanted to reshuffle the internal power of the group, and he didn't think he would. Too much of a hindrance.
"Yu Siyang's new movie is about to be released, and our hotel will also support it to catch the heat." Huo Zhilun called the brand director inside, his voice was full of joy.
The brand director is also very proud recently. People from the other faction of the group who have been complaining that he spends too much money all shut up in front of the data. He has completely gained a foothold in the Emerald Hotel and has become the core of the chairman's subordinates. one of the members.
Hehe, seeing the deputy director who had been sneering at me before was slapped in the face, I felt just one word - cool!
After Huo Zhilun hung up the phone, the brand director called people in the team to have a meeting to discuss how to capitalize on the popularity of Yu Siyang's new movie "Traitor".
As for what the deputy director who was slapped in the face was thinking when he saw them in a meeting but didn't ask him... Hehe, who cares.
That's right, "Traitor" is about to be released.
From the filming last year to the release in this summer, the post-production time of "Traitor" is not too long but not too short. Director Liu Cai is very good at shooting commercial films, and he is very good at capturing the cuteness of the audience, but he still has a little Directors who are not professional, at least they will not make bad movies that are clearly money-making, and they have high requirements for post-production.
In the leading trailer of "Traitor", you can see Liu Cai's intentions for this movie, the service is exquisite, and the special effects are not fifty cents.After the theatrical version trailer came out, the shocking war scenes, exciting characters and plot previews, and the beautiful scenes made people want to go to the cinema to see the whole film immediately.
With the release of the fixed-file posters, the overall publicity of the movie "Traitor" has spread widely.
As the male number three in the movie, Yu Siyang originally signed the contract without too many publicity obligations. When he signed the contract, he was still a relatively well-known newcomer. There are not many obligations to cooperate with the publicity, and the only event that needs to be attended is the premiere.
The so-called 30 years in Hedong and 30 years in Hexi, the film crew could not have imagined that Yu Siyang would become popular so quickly, although in terms of celebrity status, he is much higher than him in the entire crew, such as Zhan Heng, Yi Jiaojiao, and Li Yiliang There are some super-first-line big names, and some veteran actors who are not well-known but can be called artists.But if it is compared to the current topic and hot search, I am afraid that the entire crew will have a fight with Zhan Heng.
He made the headlines with just a little bit of news, and there were no less than ten groups of paparazzi guarding his candid shots, and he even became popular abroad in an alternative way (cooking skills).
Huaxia Kingdom's entertainment industry is superstitious about foreign countries, and only those who become popular among foreigners are the real international superstars.
Although Yu Siyanghong's point is a little crooked, it doesn't prevent him from being stamped "international superstar" by the people who eat melons, but his real fans and foodies can't stop laughing when they see this situation, hahaha, To put it bluntly, my head is a mudslide in the entertainment industry. He is an actor, but he has gone abroad with his cooking skills. The head is worthy of being the head. One day he will lead foodies to rule the world with Chinese food.
Uh... This is a bit far-fetched, let's talk about the announcement of "Traitor".
Yu Siyang's contract did not stipulate that he had to cooperate with the promotional obligations of "Traitor", and when it was about to be released, the film studio was beating their chests and feet, regretting it too late.But regretting is useless, so he can only add an additional announcement agreement, and pay another sum of money to ask Yu Siyang to cooperate with the film promotion.
Today's Yu Siyang is no longer the Yu Siyang of the past, he is rising now!price!up!
The increase was not even a star and a half, and his net worth has increased several times. What's more, he also has an agent who is well versed in "extraordinary asking prices and paying back the money" - Wei Xiaofeng was well trained, and the film producer was so angry by Luo Peng One Buddha came out of his body and two Buddhas ascended to heaven. Taking the budget table and calculating the past, how can we control the announced budget within a reasonable range, and how much additional money will satisfy the other party without letting ourselves lose money.
Yu Siyang didn't know that Luo Peng was bargaining for him again to "pit" the employer's money. He was criticized by Mr. Xue because he secretly accepted a role that needed to gain more than 100 catties.
"It's not sneaking around," Yu Siyang defended in a low voice: "Both Brother Luo and Tang Hang know about it."
"So, these two people clearly knew that you were going to take such a role, but they didn't stop you." Xue Chengxiu laughed angrily, and his smile was a little scary, "What's the use of asking them two."
Yu Siyang hurriedly said: "I want to play this role, don't blame them, okay?" He took Mr. Xue's hand and shook it.
"Stand still, don't act like a baby." Mr. Xue was simply cold.
Yu Siyang stood up straight, but he still held Xue Chengxiu's hand.
"It's very harmful to gain weight and lose weight like this. Don't you know that you have gastroenteritis!" Dazed, "What role do you want to play so much?"
Yu Siyang said enthusiastically: "The policeman is still an undercover policeman, saving the world, isn't it cool?" No matter what age a man is, there is always a dream in his heart that "I am a superhero and can save the world".
Seeing his yearning appearance, Mr. Xue really didn't want to pour cold water on his own stupid child, so he could only blame the script, "Who wrote the script, is there something wrong, the male lead is a fat man weighing more than 200 pounds, who would watch such a movie!"
Yu Siyang: "..."
Although I feel that Mr. Xue is unreasonable, but somehow I feel that what he said is right. However, Master Yan said that Wu Wenjing must be a fat man. This setting is an important plot that cannot be changed. I really want to play the role of this undercover policeman. .
Justice, kindness, bravery, and strength, even in the most dangerous place of death, they never shrink back and move forward.
It's a fascinating character.
Seeing Yu Siyang's tangled expression, Xue Chengxiu sighed, "I'll ask someone to get in touch with Yan Haiqing."
"Huh?" Yu Siyang asked: "Are you going to invest in this movie? I heard that many employers are communicating with Master Yan."
"Inject capital first, become the largest investor in the film, and then ask Yan Haiqing to change the script." Xue Chengxiu snorted coldly.
"No." Yu Siyang rushed forward and hugged Xue Chengxiu's arm, "I just like this kind of fat character." If Master Yan changes the script, Master Yan will definitely burst into anger. alright.
Xue Chengxiu was speechless for a while, and flicked his silly child's forehead with his fingers.
The camera slowly zoomed out, and the back of a person's head appeared. Then, the person turned his head at a 45-degree angle. His exquisite and handsome face took up most of the screen, and his smiling eyes made it easy to feel his joy.The camera slowly zoomed out further, he smiled and stretched out a hand, and soon, another slightly smaller female hand was placed on his hand.
This is the title of Yu Siyang's commercial film for Emerald Hotel.
The whole advertisement planning is carried out from his perspective, he is like a tour guide and a companion in it, and the object he accompanies has no face from the beginning to the end, or a hand appears in the camera, or a piece of skirt horns, or delicate lips and chin, while Yu Siyang accompanied "her" from entering the hotel to opening the door, helping to press the elevator, entering the room to pack the luggage, cooking an exquisite lunch, and accompanying her in the sunny bookstore. Read a book or help buy clothes in a boutique store, exercise together in the gym, play games together in the game console room, sing together in the KTV room, etc., until finally help cover the quilt and turn off the bedside lamp.
Then, the scene changed, and in the exquisite room, Yu Siyang rested his hands on an empty chair like a throne, and said with a smile, "Welcome home."
The final picture is the name and LOGO of Emerald Hotel.
The full version of the commercial includes almost all the existing services of Emerald Hotel. It lasts for 15 minutes. In the commercial, the person served by Yu Siyang never showed his face. Yu Siyang's fans have a more sense of substitution, and can imagine themselves as "her" in the film.
The planning company's creativity really hit the cute spots of the fans, even those who were not Yu Siyang's fans, many who watched the commercial couldn't stand it.
"That person is me, that's me, that's me, see if that hand is there, I'm holding me ohhhhhhhhhhhhhhhhhhhhh"
"If the leader can accompany me for a day like this, my life will be complete"
"Male god marry me, male god marry me, male god marry me... repeat endlessly..."
"Mom, at the beginning, the leader turned around, Jane! Straight! Too! Beautiful! It's not there! It's not there!"
"In order to see the beautiful face of the head of the group, I immediately threw away the phone and turned on the TV that has been dusted for a long time. It is very impressive to see the face of the head of the group with a 55-inch"
"My home is 65 inches, more impressive"
"Hehe, my family's 75-inch, the leader's face is so big, so beautiful, with zero blemishes"
"My home is a projector, and the entire wall is full of the head's flourishing beauty [至感]"
"I lost"
"I lost"
……
The full version of the commercial of Jade Hotel was released on the hotel’s official blog. The hotel’s official blog, which has never been followed by fans, flooded in with many people. On the day the full version of the commercial was released, Weibo posted it in just three hours. Tens of thousands of retweets and comments, and more than [-] likes.
The editor of the official blog of the hotel was dumbfounded. She has been managing the official blog of the Emerald Hotel for three years since she joined the company. She has been entertaining herself all the time. Although there are thousands of fans on the official blog, most Zombie fans, she would die laughing if she could get three digits of likes on a Weibo post, and no one would even pay attention to the event lottery. Suddenly, one day, her Weibo post was comparable to a popular big V. This feeling... Really It's unreal!
Xiaoyou, I seem to be a fan of a very powerful idol! ——The editor thought ripplingly.
The commercials of Emerald Hotel are not only disseminated on the Internet platform, but also fine-cut versions are purchased from major TV stations and broadcast during prime time.The hotel also spent a lot of money on this publicity, integrating various marketing channels, and leveraging on Yu Siyang's reputation, the draft was released in the form of bombing, creating momentum to fly.
After bombarding public opinion in turn, it didn't take long for the hotel to see the effect.
The reservation rate of guest rooms has increased by 40.00%, and the Chinese restaurant even has the phenomenon of waiting for seats during peak hours. The traffic flow of boutique shopping streets, independent bookstores, and independent flower shops attached to the hotel has increased significantly. , the already well-run entertainment projects such as KTV, bars, theaters, saunas and other businesses are booming.
Although the advertising words in the commercials are "Welcome Home", all of the images shown in the film are exquisite and luxurious life. Accompanied by the spokesperson's appearance like a little prince, it clearly positions the high-end Emerald Hotel. The expensive image and the reputation of a century-old hotel make Emerald Hotel stand out from the crowd of five-star hotels, conveying the appeal of "expensive, but very good and worth it".
After Huo Zhilun got the report for the new season, he saw the upward trending curves on it, and smiled complacently.
Although the process was tortuous and the cost far exceeded the initial budget, the rewards he got were all-round. The revenue increased, the stock price rose, and the popularity was greatly improved. He wanted to reshuffle the internal power of the group, and he didn't think he would. Too much of a hindrance.
"Yu Siyang's new movie is about to be released, and our hotel will also support it to catch the heat." Huo Zhilun called the brand director inside, his voice was full of joy.
The brand director is also very proud recently. People from the other faction of the group who have been complaining that he spends too much money all shut up in front of the data. He has completely gained a foothold in the Emerald Hotel and has become the core of the chairman's subordinates. one of the members.
Hehe, seeing the deputy director who had been sneering at me before was slapped in the face, I felt just one word - cool!
After Huo Zhilun hung up the phone, the brand director called people in the team to have a meeting to discuss how to capitalize on the popularity of Yu Siyang's new movie "Traitor".
As for what the deputy director who was slapped in the face was thinking when he saw them in a meeting but didn't ask him... Hehe, who cares.
That's right, "Traitor" is about to be released.
From the filming last year to the release in this summer, the post-production time of "Traitor" is not too long but not too short. Director Liu Cai is very good at shooting commercial films, and he is very good at capturing the cuteness of the audience, but he still has a little Directors who are not professional, at least they will not make bad movies that are clearly money-making, and they have high requirements for post-production.
In the leading trailer of "Traitor", you can see Liu Cai's intentions for this movie, the service is exquisite, and the special effects are not fifty cents.After the theatrical version trailer came out, the shocking war scenes, exciting characters and plot previews, and the beautiful scenes made people want to go to the cinema to see the whole film immediately.
With the release of the fixed-file posters, the overall publicity of the movie "Traitor" has spread widely.
As the male number three in the movie, Yu Siyang originally signed the contract without too many publicity obligations. When he signed the contract, he was still a relatively well-known newcomer. There are not many obligations to cooperate with the publicity, and the only event that needs to be attended is the premiere.
The so-called 30 years in Hedong and 30 years in Hexi, the film crew could not have imagined that Yu Siyang would become popular so quickly, although in terms of celebrity status, he is much higher than him in the entire crew, such as Zhan Heng, Yi Jiaojiao, and Li Yiliang There are some super-first-line big names, and some veteran actors who are not well-known but can be called artists.But if it is compared to the current topic and hot search, I am afraid that the entire crew will have a fight with Zhan Heng.
He made the headlines with just a little bit of news, and there were no less than ten groups of paparazzi guarding his candid shots, and he even became popular abroad in an alternative way (cooking skills).
Huaxia Kingdom's entertainment industry is superstitious about foreign countries, and only those who become popular among foreigners are the real international superstars.
Although Yu Siyanghong's point is a little crooked, it doesn't prevent him from being stamped "international superstar" by the people who eat melons, but his real fans and foodies can't stop laughing when they see this situation, hahaha, To put it bluntly, my head is a mudslide in the entertainment industry. He is an actor, but he has gone abroad with his cooking skills. The head is worthy of being the head. One day he will lead foodies to rule the world with Chinese food.
Uh... This is a bit far-fetched, let's talk about the announcement of "Traitor".
Yu Siyang's contract did not stipulate that he had to cooperate with the promotional obligations of "Traitor", and when it was about to be released, the film studio was beating their chests and feet, regretting it too late.But regretting is useless, so he can only add an additional announcement agreement, and pay another sum of money to ask Yu Siyang to cooperate with the film promotion.
Today's Yu Siyang is no longer the Yu Siyang of the past, he is rising now!price!up!
The increase was not even a star and a half, and his net worth has increased several times. What's more, he also has an agent who is well versed in "extraordinary asking prices and paying back the money" - Wei Xiaofeng was well trained, and the film producer was so angry by Luo Peng One Buddha came out of his body and two Buddhas ascended to heaven. Taking the budget table and calculating the past, how can we control the announced budget within a reasonable range, and how much additional money will satisfy the other party without letting ourselves lose money.
Yu Siyang didn't know that Luo Peng was bargaining for him again to "pit" the employer's money. He was criticized by Mr. Xue because he secretly accepted a role that needed to gain more than 100 catties.
"It's not sneaking around," Yu Siyang defended in a low voice: "Both Brother Luo and Tang Hang know about it."
"So, these two people clearly knew that you were going to take such a role, but they didn't stop you." Xue Chengxiu laughed angrily, and his smile was a little scary, "What's the use of asking them two."
Yu Siyang hurriedly said: "I want to play this role, don't blame them, okay?" He took Mr. Xue's hand and shook it.
"Stand still, don't act like a baby." Mr. Xue was simply cold.
Yu Siyang stood up straight, but he still held Xue Chengxiu's hand.
"It's very harmful to gain weight and lose weight like this. Don't you know that you have gastroenteritis!" Dazed, "What role do you want to play so much?"
Yu Siyang said enthusiastically: "The policeman is still an undercover policeman, saving the world, isn't it cool?" No matter what age a man is, there is always a dream in his heart that "I am a superhero and can save the world".
Seeing his yearning appearance, Mr. Xue really didn't want to pour cold water on his own stupid child, so he could only blame the script, "Who wrote the script, is there something wrong, the male lead is a fat man weighing more than 200 pounds, who would watch such a movie!"
Yu Siyang: "..."
Although I feel that Mr. Xue is unreasonable, but somehow I feel that what he said is right. However, Master Yan said that Wu Wenjing must be a fat man. This setting is an important plot that cannot be changed. I really want to play the role of this undercover policeman. .
Justice, kindness, bravery, and strength, even in the most dangerous place of death, they never shrink back and move forward.
It's a fascinating character.
Seeing Yu Siyang's tangled expression, Xue Chengxiu sighed, "I'll ask someone to get in touch with Yan Haiqing."
"Huh?" Yu Siyang asked: "Are you going to invest in this movie? I heard that many employers are communicating with Master Yan."
"Inject capital first, become the largest investor in the film, and then ask Yan Haiqing to change the script." Xue Chengxiu snorted coldly.
"No." Yu Siyang rushed forward and hugged Xue Chengxiu's arm, "I just like this kind of fat character." If Master Yan changes the script, Master Yan will definitely burst into anger. alright.
Xue Chengxiu was speechless for a while, and flicked his silly child's forehead with his fingers.
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