The Sabbath

Sky City Helan Jiase City - a living city suitable for the middle class to settle down.

At the entrance of the commercial street in the city center, the largest billboard suddenly changed its content.

The original advertisement for accessories suddenly disappeared, replaced by a huge billboard with the snowy background.

The white snow, the man in the orange coat, quietly staring at the black eyes outside the screen... The moment they met those eyes, almost everyone stopped.

Another city in the sky, Brandon City——

Like Truba, this is also a city of snow all year round, but unlike Truba, this is not a sparsely populated agricultural star, it is almost colder than Truba, and there are many people who like winter It has a large population and rich tourism resources. Every year, a large number of tourists come to ski.

Ferroy's latest advertisement is placed on the projected billboard on the road into the city. The background is the heavy white snow in Brandon. This snow scene blends with the original white background of the advertisement picture. From a distance, he is wearing an orange coat The man in front of me is like lying on a boundless snow field!

Almost everyone who drove into the city saw this scene. At first, everyone was quite shocked by the visual effect of the advertisement. Soon, when they saw the protagonist of the advertisement clearly, their eyes were filled with amazement.

However, in Sky City Bisenfabre, the way of advertising has changed, failing to occupy the three largest advertising spaces on the commercial street, Ferroy simply bought the advertising space on the lamp screen stretching for one kilometer from the roadside , this is the advertising space on both sides of the sidewalk. When people rush to and fro on the commercial street, this is the only way to go. On every screen there is a young man lying on the snow and staring out quietly with black eyes , the visual effect of the same advertisements being placed at the same time is extremely amazing, not to mention the male protagonist in the advertisement is extremely eye-catching!

On the same day, all of Ferroy's new product advertisements were released.

In order to achieve the agreement with Peran Sadan in the contract, they invested a lot in the advertising space this time. Peran Sadan stipulated the standard of the advertising space very carefully, and none of these advertising spaces were cheap!

When calculating the value of the contract, the legal team had already warned the marketing department about the actual cost of the contract and rejected it. Gritting their teeth, the marketing manager insisted on passing this up until it was fed back to Ferroy. The current boss table.

It took one night to make a detailed data analysis report, and with the banner of Peran Sadan, the contract was finally passed smoothly.

What the upper management was worried about was that this contract was more beneficial to Peran Sadan's side: such a good advertising space, such a good photographer request... It was obviously a warm-up for the artist's debut.

But they are all the ones who spend money. An advertisement is released and the star is popular, but the product is not popular at all. This kind of example abounds. They are most afraid of making wedding clothes for others.

At this point, even if the opponent is Peran Sadan, it is useless.

The manager of the marketing department guaranteed this contract with his job position. Once the advertisement was put out and the turnover failed to meet expectations, he would take responsibility and resign.

To be honest, Luo Ze, the current head of the marketing department of the Ferroy brand, did not expect him to be so "expensive" at first when he realized that Glari might be the hope of saving Ferroy's turnover~~~~

Not to mention that his agent is actually Peran Sadan! ! ! ! !

Should I say he has good eyesight or something?

However, the contract has reached this point, and Peranzadan is involved, and the cost paid is higher than expected. At the same time, Luo Ze is suddenly more interested in the results this contract can bring to himself and Ferroy.

He has worked in Ferroy for 60 years. He has climbed from a small employee in the marketing department to his current position. The former head of the marketing department was very conservative, and he was also very conservative when he was trained by his predecessors. Laying advertisements in a well-regulated manner... Thinking about it carefully, he actually didn't experience any bloody market battles in TV dramas and movies...

An opportunity lies ahead.

Not only for himself, but also for the "Feroy" who has been in compliance for too long and has been declining. This brand has cultivated him, and he really wants to do something for this brand...

Sitting in Ferroy headquarters, in his independent office in the marketing department, Luo Ze sat quietly for a day, and then waited until the end of business hours, turned on the computer, and began to check the summary table of the store's sales data within one business day after the advertisement was launched——

When seeing today's total sales, Luo Ze's eyes widened at first, his hands were clenched into fists, the corners of his mouth were tightly pursed, trembling, and he slowly read the remaining data one by one, After confirming that it was correct, he could no longer jump up uncontrollably.

"Oh yeah!!!!!!" There was a burst of cheers in the office.

Today's sales are a full twenty times the average sales figures on weekdays!

It was four times higher than the five times the company's request for him!He doesn't have to "resign" anymore!Ferroy looked at "fire", this, this...

Luo Ze rushed out of his office excitedly.

Then it was overwhelmed by congratulations from subordinates outside the door and other departments.

"...This endorsement activity is the initial victory of our strategic cooperation between Ferroy and Mr. Grali. It can be seen from the sales data that this cooperation is a win-win cooperation. Grali has brought us a large number of new customer groups. ..." On the stage, Luo Ze gave a report excitedly.

In the audience, the marketing department quickly laid out various follow-up promotional activities.

A star is a wonderful existence, and different stars have different characteristics.

It's not about the characteristics on the surface, these are at least visible and graspable to the naked eye, but a more miraculous characteristic.

For example, some celebrities are not allowed to be endorsers, and every endorsement is a failure;

For example, some celebrities become more and more popular through endorsements, and people’s memories of advertisements are all on the celebrities themselves, completely ignoring the endorsed products and businesses...

There are also celebrities who endorse what is popular.

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These are the wonderful characteristics of celebrities, and the last one is a good spokesperson that major businesses can meet but cannot ask for.

The reason why they consider using celebrities as spokespersons is that they have taken a fancy to the fan base they already have, and hope that these celebrities can bring them more audiences. You can't be called a celebrity, and your fan base is basically an online fan base. The possibility of this fan base materializing into a consumer group is completely unknown.

However, the facts have proved that even if they don't believe their own judgment, they must at least believe in Peran Sadan's judgment.

The person who can be personally spotted by Peran Sadan and act as a manager really has his unique features.

They may not have fully grasped what Perin Sadan likes about the other party. However, they can be regarded as having a direct and huge impact from the statistics on Grali's "carrying goods" ability!

Almost as soon as the advertisement was put down, the customers who were casually strolling in the store began to ask the clerk about the clothes Grali was wearing. There were more and more inquiries like this, and the original stock was not enough at all. Other warehouses transferred the goods, and later they were completely out of stock and could only be re-produced.

In addition to the advertisements originally designed by the creative department, the marketing department later spread other photos taken by the photographer in the form of split-shot advertisements, and made a product brochure. When they found that these product brochures were extremely popular, they also launched An activity in which advertising posters are given away when purchasing the product in the advertisement.

Anyway, Grali took a lot of photos at the time, and every one of them can be taken out to make a poster. There is no restriction on this kind of gift behavior in the contract, but they still asked the other party's agent—Peran Sadan, and they got affirmation Answer, the gift giving activity started vigorously.

This is the oldest promotional activity, and few merchants are using it nowadays. However, under Luo Ze's instruction, Ferroy's offline stores still do it.

Something surprising happened: the event turned out to be a huge hit!Many people made repeated purchases just to collect all of Galari's posters, and even consumers who had bought them before but didn't get any gifts came to the store!

at this time--

Nao is also welcome!

What they do is basically only basic marketing activities, such as advertising, such as giving gifts... The next thing is completely out of their control, and a virtuous circle begins:

The large-scale purchase behavior led to the fans of Glari immediately recognizing Glari, and the fact that idols became brand ambassadors - it was both unexpected and reasonable~

Take a closer look, Idol’s favorite brand to wear before was Ferroy~

With these fans alone, Ferroy basically doesn't have to bother to create public opinion on the Internet: the Internet is now full of public opinion!The traffic is booming, and you don’t need to spend a penny~

It’s fine for all kinds of fans to post the products they bought and show them on their personal pages. They also show posters, and show various posters. They don’t need to organize them. The online fan group has automatically started the “poster collection activity” spontaneously.

Fans of ordinary stars usually show stars. Fans of Galari not only show idols, they also show stores, where they bought them, and where there are advertisements for Galari in the city they live in. They take photos and upload them everywhere. This kind of spontaneous The activity is in full swing, and Ferroy's offline store is completely popular.

Not only the physical store, but the billboards they put out at a huge price are even more popular!

Advertisements for several locations have been organized by fans for sightseeing!

At this time, I can see the character of Galari's fans again~

The act of chasing stars by organizing groups and taking pictures on billboards has existed since ancient times, and many billboards have been photographed abruptly like this.

=-= Don’t underestimate the power of the fan club, many people climb over to take pictures every day, no matter how strong the billboard is, it is dangerous~

However, the fans of Grali are not, they are very civilized and gentle. Isn’t the background of Grali’s main poster white?

They are afraid that they will dirty the background, so someone will wipe the sign every time after taking a photo.

The billboards will be dirty after a long time, and the effect will be affected if they are dirty. The cleaning frequency of the billboard management company alone is not enough. Many companies spend their own money to send people to clean the billboards. Ads are different:

The billboards are wiped and cleaned every day, and nothing can be seen for a day or two. The advertisements have been running for a long time, and their billboards are twice as bright as the advertisements replaced at the same time next door!

Rao is Ferroy himself, who is also amazed at the follow-up development of this endorsement activity.