genius editor

Zhuang Mo called Tian Tian to work overtime: "You will follow this Weibo tonight. The newly registered Weibo account is called 'Duta Mountain'. You can go to the comments @一点原作品, like it and brush it to the top. He drains traffic. In the comments, someone asked who the author was, so don’t be lazy, go to @一下. You communicate with this marketing account. If someone asks him for copyright cooperation on "New Tenant" by private message, ask him to post your WeChat ID Give it to the past."

This is the second time for Tian Tian to deal with the traffic explosion, so he is not afraid.But he couldn't help but be dumbfounded when he watched the transfer ratings keep jumping up.Bai Shangshang himself is a big V, and he has a date with Xu Jing, so he suddenly became popular on the hot search list; the ash is so transparent, and even the pseudonym is taken out, why is it suddenly popular? !

He squatted at Zhuang Mo's feet, hugged the armrest of his boss chair, and said pitifully, "Is it too late for me to ask you to be my teacher?"

Zhuang Mo explained the routine to him, and said calmly under Tian Tian's adoring eyes: "Weibo marketing will be your main job in the future. I will only demonstrate it to you once, next time you come in person .”

Tian Tian: "!"

Tian Tian: "Master! It's... a bit difficult..." Zhuang Mo spent less than 4 yuan this time, but he has reached the stage where he can sell copyrights. This pay-return ratio is too high. I don't think it's something common people can do.

Zhuang Mo: "Where is the difficulty?"

Tian Tian: "It's difficult anywhere. I don't have the resources, contacts, or money..."

Zhuang Mo hummed: "This is not the most important thing."

Tian Tian: "...?"

Zhuang Mo: "Do you know what is the most fundamental reason why the data of "The New Tenant" can be produced?"

Tian Tian: "Because Master, you have resources, connections and money..."

"No. My wife wrote it well." Zhuang Mo looked proud.

Tian Tian: "..."

Zhuang Mo said sternly: ""The New Tenant" can have the current data because he writes well. He has come to this strength, and it should be popular. If it weren't for his excellent quality, my old friends would not Will you be willing to endorse him. What level of authors are they? Even if they sell my face, are they willing to repost the jokes of Daduck? Impossible, if they repost it, the price will drop. What kind of eyes do others think you are an S-level author? , Think this kind of non-nutritious fast food is good?

""The New Tenant" is different. Netizens may not like his subject matter, or his delicate and long-winded writing. To say that his writing is not good, no one will say that the author is not good enough. Impossible. As long as he publishes his article, everyone will know that he is a god. Even if no one has ever seen the name Dutashan , everyone knows that this can’t be a small author with no background, he can’t be short-lived, unknown, or even a match for others. His works have fully revealed what level of author he is. What does the author rely on? It is a pen, and there is only one pen! Your article is all your capital, and the rest is empty. If he does not write well, he will not be able to meet me in the first place, and he is not worthy of using my Network resources."

Ren Mingqing relied on his strength to tear a bloody path out of so many authors, like a young phoenix making its first cry on top of a flock of birds——

I, the new god, have been born!

"Marketing is to add gold to good works. He originally had 90 points, but he lacked the recognition of the market. Then I made up for his shortcomings with a wave of marketing and gave him 100 points. On the contrary, it was only 40 points originally. If you throw money at him until he dies, the top 60 points, the reader is not stupid, he will not buy it. Traffic is a double-edged sword, traffic will magnify your advantages for people to worship, and it will also make your Put the disadvantages under everyone's eyes for them to slowly examine. But if Ren Mingqing has even the slightest shortcoming, he can't hold the traffic of over [-] million and the praise of the whole network. So understand? Without good content, your All the network resources are empty, and it is hard for a smart woman to cook without rice. Before you met the ashes cleaning lady, did you see any actions I made? Do you think I am handy and simple? It is by no means my awesomeness, but my wife Awesome; if one day I make any achievements, it will be because my wife has laid a solid foundation for me, which is why god-level authors must be praised—you just need to lend him a little bit of wind, and he can become famous by himself There are mountains and seas. Good content is the foundation, and operation is just icing on the cake. If you go to hold something of poor quality, it will be wiped out. You must keep this in mind.”

Tian Tian snorted: "Master, don't worry, I definitely won't spend money on Shiduoduo!"

Zhuang Mo: "How do you have money?"

Tian Tian: "..."

By the morning of the fourth day, "New Tenant" had over 5 likes on Zhihu, and 4 followers on Ren Mingqing's Zhihu account; Weibo had over 6 retweets, and the number of single comments reached 2.4 million; "New Tenant" on Baidu had 22 Baidu index once rushed to the top three of the day; three articles on the WeChat official account were reprinted and broke the reading volume of 10+, and the depth and breadth of diffusion were considerable.

Although the first release is a marketing account, there is no author name, and the number of personal Weibo fans can exceed [-], which is a bit of a disadvantage, but this article is indeed very popular. Many film and television companies have come to ask for cooperation. I saw Tan Si's name on the sorted list, and Tan Sisi poached Ren Mingqing to write the script.

Zhuang Mo snorted, ignored him, and found a director who had filmed the TV series "Bang Yun Bang", and that person offered 100 million for the full copyright of a single article.Zhuang Mo sent him the remaining 3 words, and raised the price with other negotiating partners, and finally sold 120 million.

Originally, the price could have been higher, but Zhuang Mo sacrificed the price in order to win a condition for Ren Mingqing—he added a clause of "immediate development" to the contract.

It is not uncommon for copyrights to be sold. Some copyrights remain unchanged after five or seven years of contract period, which is a loss to authors and IP.Zhuang Mo will not allow anyone who bought Ren Mingqing's IP to hoard it or sell it second-hand.If you buy his stuff, you must shoot it. If you can’t shoot it, you can find me. If you have any problems, you can use all the resources of Liancheng Entertainment. The only condition is that within three years, I must see his works on the big screen.

Zhuang Mo was very strong on this point, he refused to give an inch, and finally gave him a hard time.

When Keen comes back to look for Zhuang Mo, then I'm sorry, there is no more.You said that my work has no data, and my author is not famous, okay, OK, now the author is Zhihu Big V, and the data is exploding, but the question is-will you still have time?

Keen: "..."

Zhuang Mo had no intention of embarrassing him, and pushed Keen to the director at the wine table, helping the two of them connect: "If you want to do animation development, F station is more suitable. Dynamic comics, audio and animation, F station It is production + platform, which has more advantages than finding a company by yourself. Two-dimensional has risen together, and it will also create momentum for the film.”

The director doesn't have animation resources in his hand, and he doesn't necessarily have the time to find animation investment and production if he has the copyright. It would be great if Zhuang Mo could help him with this. Keen was scolded bloody by his boss. You couldn't buy such a good thing under your nose before. Zhuang Mo helped him to develop the joint development of animation copyright, and Keen's knees were broken by him.

Halfway through the meal, Qiu Shanyu called Zhuang Mo and asked Zhuang Mo if "The New Tenant" was out or not.

Zhuang Mo glanced at the director and Keen, and said it. Qiu Shanyu changed his words: "Is the author interested in expanding it to a medium-length novel? We want the same worldview film and television customization of "New Tenant". If the volume can reach 25 words, we are willing to pay 1000 million to buy the full copyright."

"The New Tenant" is sci-fi with suspense and horror, and its overall temperament is biased towards European and American brain-burning dramas.The explosion of data means that this is a concept with a market, and You Video really wants to test the waters for a season.Their platform has a masculine temperament, and the suspense genre is broadcast very well. "The New Tenant" can just harvest high-end users of American dramas.And the quotation Qiu Shanyu gave was directly the market price of domestic first-line screenwriters.

This price was in line with Zhuang Mo's psychological expectations for Ren Mingqing's long-form debut, and satisfied his small and selfish vanity, but he directly rejected it: "The author has no such idea for the time being, the schedule is too full, and he has to concentrate on his own work." work."

"What is it about?"

Zhuang Mo smiled: "A world view linked with ten continents and three seas."

After making a statement, he pushed the director to Qiu Shanyu: "The copyright of "The New Tenant" is now in the hands of Director Hou. If you want to develop a series, you can talk to him. Authors and screenwriters with similar temperaments, I can also Push it to you."

Zhuang Mo talked and laughed like this and gathered all the resources of the capital, platform, film and television company, and animation company together, and formed a bureau, letting them discuss IP development by themselves.After getting through the connection of resources, everyone can make efforts in their respective fields.The larger the size of the plate, the greater the weight of this IP.

Director Hou was very interested when he heard that Du Tashan was working on Ten Continents and Three Seas, and said that the producer at Liancheng had also contacted him to work on "The Great and Poor Ji": "If you want to make a move at that time, please be the first to notify me. With the talent of Du Tashan, I am afraid that the producer will step through the threshold."

Zhuang Mo smiled, thanking Hou Daoji for his words.

He could tell that Director Hou really appreciated Du Tashan.

And this circle is actually very small.

Ren Mingqing stepped into the IP circle with "The New Tenant". From then on, he will be well known by big capital and big directors.Ordinary writers may never be able to enter the door in their entire lives, but it only took Ren Mingqing three days to knock on the door.

Zhuang Mo felt that the fortune teller was right, the two of them got together very smoothly.

With an instant hit, the sky will rise from there. ????