reborn in america

"The Comics Industry Entering the Cold Winter" was on the Monday of the second week after Adam hung up the phone with Perelman, and the Wall Street Journal actually published such an article on the front page that was extremely pessimistic about the entire comics industry.

The article starts with the listing of Marvel. Since the speculator Perelman took over Marvel, he successfully listed Marvel through his superb means. With the influence of the boom in the comics industry during the period from the 80s to the early 90s, Marvel Stocks skyrocketed.

And Perelman is worthy of being a businessman who has been in the stock market for many years. During his tenure as the president of Marvel, he did not introduce any beneficial measures for the stories and contents of Marvel. He does not admit that he has done well in the capital market.

Relying on non-stop asset mergers and acquisitions, including toy companies, card companies, comic distribution companies, etc., which merged into the toy company ToyBiz, which will make a great contribution to the rise of Marvel in the future, the two shareholders of this company were later The key figure who led Marvel to rise again after Marvel went bankrupt.

Secondly, by allowing readers to collect all kinds of cards, Marvel’s sales of comics soared, and it once overwhelmed DC to dominate the market, especially the X-Men once dominated the market in the 90s.

In addition, Perelman also sold the copyrights of various comic heroes, from unpopular humanoids to popular Fantastic Four and X-Men, etc.

And Perelman's method stimulated the stock market, which made Marvel's stock rise all the way in the early days, and the results were gratifying, but it also caused crises because of his ignorance, and a large number of mergers and acquisitions caused Marvel to generate huge debts. For Marvel, which is not highly profitable, the operating pressure is very high. Secondly, a large number of writers and cartoonists who have left have caused the quality of Marvel comics to drop sharply. The third point is the big defeat of Marvel in animation and film investment. Several times Attempts at film adaptations have all failed miserably, making Marvel essentially say goodbye to the film industry.

In the past few years, these crises were all covered up by the great prosperity of the comics industry. However, as the comics industry showed signs of depression, not only the sales of comics began to decline, but also various comic shops also experienced operating crises.

The Wall Street Journal used Marvel as an example to describe the comic industry that is getting into the cold winter. I have to say that many things that were not noticed before were immediately clear to many people, and they are naturally even less optimistic about the comic industry.

The second half of the article also mentions other comic companies such as DC and Dark Horse, but DC has the support of his Warner father, is not listed, and does not have a lot of debt, so even if it enters the cold winter of the comic industry, there is no big loss. As for Dark horses are just small companies, and the boat is small and easy to turn around, or even if it goes bankrupt, no one pays attention.

Therefore, although the whole article seems to be commenting on the industrial changes in such an industry from an extremely neutral position, anyone with a little brain will know that this article directly points the finger at the crisis-ridden Marvel.

And it doesn’t matter if it’s just an article created to deal with Marvel. The scale of the comics industry is small, and no one will pay attention to it. Secondly, the Internet industry has been full of monsters this year, and everyone has focused their attention on the Internet. Who will spend their time investigating the comics industry.

The appearance of this article basically indicates that the crisis of the comics industry has officially been brought to the fore, and it is seen at a glance. hit.

Sure enough, on the day the Wall Street Journal was published, there was panic selling in Marvel’s stock, and it dropped 15.00% by the end of the afternoon. There will be a risk of a wave of stock price declines.

"Fuck!" Perelman looked at the stocks that had fallen all the way with a livid face, thinking of the call that Adam hung up not long ago, and cursed viciously in his mouth: "Adam Baker! Damn bastard, he must have done it, otherwise There is no way the Wall Street Journal will suddenly target the comics industry."

The more Perelman thought about it, the more angry he became, but he didn't have any countermeasures. Whether it was Adam's cultural entertainment company or a well-known Internet company, it was difficult to find a place to attack in a short time, and he is now He didn't have the heart to counter it, otherwise his value might drop by half in a few days.

But now let’s not talk about countering Adam, just want to boost Marvel’s stock price. It is difficult for him to find a reliable and powerful method for a while. Several companies and buyers who are slightly interested have been contacted before, and now Marvel’s stock price has dropped significantly. Frustrated, they will only wait for the storm to stop before they are willing to return to the negotiating table. Before the situation is stable, they will never make any promises lightly. In this regard, these companies are even older foxes than Adam.

What's more, although the bad situation in the comics industry has just spread in the society, people who care about it have begun to notice it as early as half a year ago. Otherwise, it is impossible for Marvel to drop several percent of its stock price in the past six months.

At this time, even if Perelman is willing to agree to the conditions proposed by Adam, Adam cannot accept it, so Perelman has entered an extremely embarrassing situation. There are only a handful of cards in his hand. The opportunity was lost, and he couldn't think of any possibility to save the overall situation.

But despite this, whether it is for his own wealth or to be able to sell it at a good price, Perelman must stop this wave of panic in the market, otherwise everything else will be off the table.

He called the boss of DC, and in the case of giving up almost all the benefits, he agreed to DC's previous proposal to create a brand new comic, combining the popular superheroes of the two companies, and writing a story to attract readers Attention, such as "Dark Claw Bat Wolverine", "Captain America Superman", "Iron Green Lantern" similar comics.

For DC, this is also a way to stimulate the market. After all, as a person in the industry, he knows more deeply than outsiders that the comics industry has really entered a cold winter. If the market cannot be rekindled in a short time , The depression in the comics industry will worsen. Although Warner has the support of their father, if the depression continues, they will have to tighten their belts. Therefore, they will cooperate with Marvel to create a new comic with mixed heroes, combining the popular comic images of the two companies. The combination is also an attempt to combine the fans of the two comic companies. If successful, it can open up a new path.

In fact, although it looks very good, which of the two companies is the main one, which hero has more pages, which hero has a better and more positive image, etc. need to be discussed in detail, otherwise one is not good and becomes a hero who takes oneself. To achieve the result of the opponent's hero.

It's just that Marvel is weak now. If they cooperate, DC will definitely have the upper hand in many places. However, if the precarious Marvel doesn't find a way to blow hot wind to the market, it may not be able to survive. Then we are talking about who is good and who is bad. What's the point?

However, when Marvel came into contact with DC, Adam's second wave of publicity was launched again. Comprehensive newspapers including the New York Times and the California Times began to publish columns to look at the comics market, and shouted "The winter in the comics industry has come to an end." to".

As a result, in just three days, Marvel's stock price fell by [-]%, and it was even close to a meltdown. The entire stock market was also pessimistic. As for the action, it is conceivable that it may be difficult for Marvel to survive this winter.

After Marvel was looked down upon for three full days, the President of Marvel and the President of DC held a press conference together on Thursday. Perelman reprimanded some people at the press conference for deliberately hyping up the depression in the comics industry, and said that it was just a few comics stores. It is not a problem of the entire comics market.

At the same time, he also appreciated those shareholders who are still optimistic about their company's stock price, and promised them that he would lead Marvel back to the top.

Then the president of DC also spoke and said that Marvel is an admirable company. Although they are competitors, he said that Marvel is a very powerful company worth investing in. Everyone is welcome to buy Marvel’s stock support and other polite lies ( After all, after taking the benefits, it is natural to show good intentions, anyway, if you are fooling a fool to buy it, he will never buy it himself.).

In the end, the two announced a shocking news in the comics industry. Marvel and DC will jointly develop a brand new comic, and the comics will simultaneously feature Marvel and DC superheroes.

As the largest and oldest comic book company in the United States, the two comic companies have been competing since the 40s, and have been fighting for half a century. There are also fans who have thought about whether Marvel heroes are better or DC heroes are better, but one day this idea will come true, but it is a little hard for them to accept.

However, no matter what the readers of the comics think, the reaction of the market is still very positive. After the joint press conference between Marvel and DC, the stock price of Marvel stopped falling and rose, and finally came a good show of a Jedi counterattack, but this It is not known whether a good show will support Marvel's return to the high ground, or whether it will return to the light.

And whether Adam will stop here, wait and see what happens, or strike while the iron is hot, and win it in one fell swoop is also doubtful, but I have to say that this card played by Marvel at this critical moment is still a very wise choice.

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