reborn in america

After meeting his old friend Shay, Adam finally started to take care of the TV station he had bought and put aside for a long time. In the past few months, Christen Drake, the director who was placed in PD TV station by himself, It should also be cleared up. Although there is no guarantee that everything can be controlled in every detail, the entire TV station can already be controlled by him like a finger.

When seeing Adam, Christen was still quite respectful, sitting there honestly, didn't say a word, and didn't ask Adam why he didn't respond to him after helping him on the TV station?

However, as a person who has been in the entertainment industry for decades and was recommended to be the director of the TV station, he naturally cannot be an idle person. Apart from integrating the TV station during this period of time, he also helped Adam talk about "American Idol" has been preparing secretly outside of the promotional work of various TV stations. Waiting for Adam's call, and watching the "American Idol" that is being promoted in full swing outside, he knew it was time for him to perform, so he was not in a hurry.

After Adam dealt with the trivial matters about the "California Times" and some Nirvana companies, he said bluntly to Christen in front of him: "You should be very clear that our highlight in the next few months is that the official The "American Idol" project launched, what ideas do you have to talk about."

"As far as I know, after more than half a month of publicity, "American Idol" has attracted a lot of attention from all levels of society, especially among people over the age of ten and under the age of 40. If the program officially starts, it will help our TV station introduce A lot of traffic.

First of all, we have to ensure that the program can be conducted in the most fair and open manner, and that we can fulfill our promise after the program ends;

Secondly, I will set aside the most golden time of the entire TV station to broadcast the game, and arrange daytime replays, and strive to re-promote this program to ensure the ratings;

Third, we have to contact the major Hollywood TV program production companies as soon as possible. Although it is a little late now and we can’t get good TV series, we can find some relatively high-quality programs from the four major TV stations that have returned or been canceled. Come pick up American Idol.

Fourth, get in touch with the advertiser as soon as possible to discuss the advertising fee for the show during the "American Idol" competition.

My idea is roughly these, we can rely on the hit show "American Idol" to bring the TV station into the audience's field of vision, and stabilize the position in the following years, striving to become the fifth largest TV station. "Kristen said eloquently, it seemed that he was ready for a long time, and when Adam asked questions, he would come out with all the trays.

It can be said that although it is impossible to elaborate on all aspects due to the dialogue, it has indeed been considered in detail. Whether it is the "American Idol" program, the subsequent development, and the TV station's advertisements, all of them have been considered. satisfied.

Adam nodded, and then handed him a blue report on his desk, which was its plan for the subsequent development of the TV station in the past period of time: "You can take a look, here are some of my ideas, You can put forward your opinions, we discuss and discuss, PD TV station is the focus of my recent development, I don't want any mistakes."

"Yes, boss." Although he felt a little uncomfortable with Adam's planning ahead of time, he preferred a boss who let him do it better than a boss who meddled everywhere.

But no matter what, the boss is the boss, so he still thought about it in An Nai's heart, and then looked at it seriously. In fact, Adam and his thoughts are similar, and the main points are basically the same, but there are big differences in the details. .

For example, Adam's use of the program "American Idol" almost blinded him. Compared with his normal variety show, which has one episode a week, each episode lasts three to four hours, and it will be replayed at most the next day or when. Once or twice is enough.

You must know that "American Idol" has a total of six divisions, which are divided into six weeks of different competitions. Everyone knows this. In addition, each division competes for three days. According to Christen's idea, only some of the exciting videos will be shown.

But Adam didn’t think so. First of all, during the three-day competition in each competition area, all the cameras had to capture the whole process of the competition. matter.

In addition, during the competition, you must know how to find hot spots. Those players with stories or abilities should be taken care of, interview him and his family members, and send these key players to the TV station, and then select representative ones from them. Put it on the previous special program "Looking for American Idol" for broadcast.

Although it was criticized by many people in later generations, saying it was too dramatic, and even a certain program was called a good Chinese story to satirize this kind of behavior, but it has to be said that these stories that many people are gradually disgusting can just capture as much as possible. The attention of a large part of the audience, no matter true or false, as long as there is a hot spot, it can attract attention. The entertainment media is not a news media, and they don’t deliberately make fakes, but their main job is to improve the ratings with artistic performance. There is no doubt about it that their work is successful if they get it.

In addition, the whole broadcast of the first channel was edited into an appropriate time, and played as much as possible, but this part was placed in the daytime, and the video of selected players who were interesting and explosive except for the promotion was played at night.

Scores are always the most basic evaluation criteria for the media. No matter how good the reputation of a program is, it will still be slashed if it doesn’t get the ratings. In the Internet era in 2008, relying on word of mouth on the Internet and exaggerated scores from scoring websites, it aroused curiosity among the crowd, and finally persisted to reap success. It was basically hopeless in the 90s, just like a science fiction god. The play "Fireflies".

Speaking of American Idol, in addition to the official program, there are also many related programs around it, such as judging the best contestants of the day, and well-known critics or singers will comment.It can also be made into a talk show. Every weekend, that is, the second weekend after the last audition, the most popular and most favored contestants who have passed the first round of audition will be invited to let them Being on the show, not only can they increase the ratings, but they can also continue their star-making work and increase the exposure of these audition stars.

Of course, there are other programs, as long as they are suitable, they can be broadcasted. Anyway, if the ratings are not enough, they will be pinched, and another one will continue to be broadcast, constantly hyped and exposed, to create a super hot atmosphere. It can be said that when the competition officially starts, the entire TV station will become "" American Idol turned to television and made the most of the American Idol show.

The other second is what to do after "American Idol" is over. On the one hand, after the "American Idol" competition, those highly popular contestants are stars signed by Adam and David under the company American Idol, which means they can continue Develop some programs around them, such as doing some charity, American Idol concerts, and letting them participate in self-made TV programs, etc., try to retain the audience gathered through the talent show as much as possible.

As for the TV dramas released in the fall, they are aimed at young audiences first, and they can first sign a few decent-quality programs that have been abandoned by several major TV stations to support the show, so as not to let the TV stations become cold too quickly and have vacancies.

Of course, Adam himself will also film a TV series, and he even thought that he can let those popular American Idol contestants enter the TV series as friendship stars to increase the ratings.

After talking about the program, there is only the last item, which is the most important point - advertising fees. Although Adam wants to use the "American Idol" program, which is destined to be a hit, to grab a lot of money, but as a A street TV station with only tens of thousands of viewers during the golden viewing period, basically no advertisers will invest money in it for advertising. As for the popular programs they say, no matter how much they brag about the programs, no one else will Too much belief, at most he pinched his nose for Adam's sake and took out a little money.

Therefore, Christen still lacks consideration in this aspect, because they currently do not have enough reliance and confidence to negotiate with those so-called big-name advertisers on an equal footing, and the advertising contracts they have won are naturally not very good. Sample.

Adam directly proposed in the planning book that in the first two issues, that is, the first half month, the introduction of external advertisements was completely abandoned, and all advertisements were placed on their own projects such as the "California Times", Adam's novels, and the Eden browser. Several of them belong to their own industries, and it is enough to give some money internally for appearance.

After half a month of the show, you can tell how the ratings are. Naturally, you don't have to worry about whether they will give face or what price they will offer. If at that time, if there is still no ratings, it will be Adam's fault Fate, if the "American Idol", which is destined to be a big hit, can't support a program, then Adam will simply give up being a TV station, he has no life.

In addition, the advertisements of American Idol are not released all at once, but in stages, such as the audition stage, the subsequent promotion stage, and the final final stage, which are divided into three stages. The year is very tight, and in the end it is impossible to win too generous advertising fees, but for a new program, this can ensure that the program will not lose too much, and advertisers can also think about whether it is worth it. After all, a season consists of dozens of episodes , That's an advertising fee of hundreds of millions. It's risky to directly invest in a program that has not been proven to be successful. If it is changed to a stage, a stage, although it may cost more advertising fees, it is more important for them. Safer, more acceptable.

In addition, it is even more difficult to discuss these advertising fees for temporary programs outside the scope of US Idol, because even if the US and Europe are popular, there is no guarantee that these programs will be as popular, so we have to find another way, such as signing a contract in advance , and finally pay according to the ratings, so that advertisers can more easily accept, and can be directly bundled for advertising negotiations, which can save a lot of effort and so on.

The plan was more than [-] pages long, and it took Christen two hours to read it. Although the room was air-conditioned, Christen was still sweating profusely. After reading it, he raised his head and looked at Adam's At that time, the slight dissatisfaction in his eyes was no longer there.

Want to deal with Adam's open and close tactics, including using this destined to be popular "American Idol" to collect money in various ways, it is simply jaw-dropping.In fact, Adam has also spotted the start-up of PD TV. Anyway, there is no one who pays attention to any program, so it is better to reject all of them, put on the possibly popular "American Idol", and then broadcast various selected episodes in prime time.

Adam's development of the program "American Idol" made Christen think of the most popular word in Hollywood, copyright development. Although Adam didn't understand it, Christen, who has been in the circle for so many years, figured it out in an instant.

Yes, for example, the "Jurassic Park" released last year, in addition to movies, toys, and dozens of copyright authorizations, and comics and animations have already started, and even Warner is preparing to develop "Jurassic Park " related games.

It has to be said that Hollywood has always focused on one point, and then squeezed out all its value, and even sold the scum as fodder. This is the reason why major film companies have been able to stand up to this day.And Adam has learned this essence through the cooperation of only one movie, and used it on the new show "American Idol", and the method used will not only not disgust the audience, but even because of Adam's design, it will satisfy audiences, The needs of players, TV stations, partners David and even advertisers have reached a win-win situation. The use of these techniques is so skillful that it is admirable.

More importantly, although Adam knew these key points, he was not as arrogant as ordinary geniuses. He not only let Christen express his views first, so that his time and effort would not be wasted, but also allowed him to Convinced, and at the same time, although they have all been mentioned in the plan, they have left room for Christen to play freely. For Christen, these are especially important, not only will not make him feel disgusted, but will work harder to think about it. Try to increase the ratings to prove your ability.

From this little thing alone, it can be seen that Adam can become Adam not only by his pen, if only by a pen, then he will only be Stephen King, not Adam Baker, only by his ambition With his brain and more efforts than ordinary people, Adam was able to get to this point. Knowing this, Christen no longer has the slightest thought of underestimating Adam.

The author has something to say: Happy Dragon Boat Festival! ! !