Are there still straight people in the fashion circle?

Happy time always flies by very fast. After the small gathering with Qian Zhang hastily ended, Mi Hao and Cheng Qianrui returned to Shanghai and went back to their busy work.

This week, Cheng Ganrui had a private conversation with the heads of several departments under him, and Mi Hao continued to observe and record.Compared with Vice President Cheng, who entered the industry halfway, the middle-level leaders who have participated in the operation of various programs in "Pioneer" for many years are much more sensitive to their own environment, and they are more able to understand the problems involved, and their opinions are more reasonable. More intuitive.Not to mention the huge impact of the Internet environment on all paper media today, and the grand occasion where people from all walks of life go straight to the self-media to make profits, just from the fashion magazines that are struggling to survive, we can find that the current problems facing the industry It exists not only on the outside, but also on the inside that lacks change.

Due to the fact that the historical process of development is different from that of other countries, domestic fashion magazines skipped the period of natural growth and optimization of varieties, and instead directly cooperated with foreign capital-led media giants.European and American culture has been in an oligopoly position in the fashion industry for a long time, which has caused most of the magazine's content to be localized under the framework of the copyright owner.On the one hand, self-founded magazines in China are unsustainable due to lack of talents, low quality, and lack of funds; status quo.

"Should I say it is luck? We are also one of the magazines that have lost readers and advertisers due to the prosperity of the Internet and digital communication fields, but fortunately, "Pioneer" has not become one of the collapsed or about to collapse in the same industry Part of it." Zhou Xiaoyun shook his head and looked at Cheng Qianrui, and said softly: "Mr. Cheng, I personally think that switching to an e-magazine, or switching to an e-commerce business...these two ideas are not optimistic under the current situation. To be honest , I personally don’t support the idea of ​​the marketing department.”

Cheng Qianrui smiled and said calmly: "Well, it's okay, let's continue. Today everyone is mainly exchanging opinions, not pointing out a decisive direction. After all, it is a good thing to brainstorm and express ideas."

Zhou Xiaoyun sighed, and continued: "Then I'm not talking about the distance. There were too many domestic magazines that closed down and transformed in the years of [-] and [-], and some of them were relatively small in scale, so the comparison is meaningless. Let's talk about the recent ones. , France's "She" is one of the cases where the internal transformation has not been successful. This kind of failure is very difficult to turn over. If the capital chain is broken, even the previous paper magazines will be suspended. Moreover, there are also One thing, luxury goods themselves... are very arrogant, and they are not willing to sell online casually."

Mi Hao nodded when he heard the words, looked at the data on the notebook and added: "Sister Zhou is right, no matter from the range of data that we or some other foreign fashion magazines can understand, 90.00% of the five or more Luxury brands still maintain their investment in print media. And since "She" officially changed from a paper magazine to an electronic magazine, the overall decrease in luxury advertising investment for the month was... [-]%. "

Zhou Xiaoyun took a sip of tea and agreed: "Yes, for these brands, history, reputation and feelings are their greatest capital. Many contents can only reflect their high-end significance if they are placed on paper media."

Cheng Qianrui said with a smile: "Well, many luxury brands do have the complex of print media advertisers, which is beyond doubt. But think about it this way, in fact, many printed magazines are also luxury goods in a sense. Nearly half of the cost of the newspaper is in the physical production of management costs, paper, printing, distribution, etc., and the cost of each copy is much higher than the retail price. If a newspaper with two yuan loses money, then 20 yuan a newspaper Fashion magazines lose even more money."

Mi Hao looked up at Cheng Qianrui, these few words were also mentioned in the other party's previous discussion with Ni Meng.

At that time, the editor-in-chief Ni replied: "It is impossible for "Pioneer" to simply cut off the physical production in order to reduce the physical production of finished products. This will only make the company die faster."

And Cheng Qianrui nodded and said: "Yes, so we can only proceed step by step. The marketing and publicity platform is on the one hand, and the content of luxury goods is on the other hand. Use the former to support the latter, and make the latter into a luxury brand package. product."

Zhou Xiaoyun pondered for a moment, then raised his head and said, "Well...Mr. Cheng, I should think about it again. Recently, I will discuss with Editor-in-Chief Ni about developing apps in different blocks."

Cheng Ganrui nodded: "Okay. If you have any suggestions, you are welcome to come forward directly."

After a busy morning, the two had a quick lunch.During the break, Ni Meng came to knock on the door and exchanged some information with Cheng Ganrui.

Yesterday, she reconfirmed the itinerary of Leila Winter, the deputy editor-in-chief of the American edition of "Pioneer", going to China in July. Through the dredging of various relationships, she finally added a reception dinner in addition to the interviews previously arranged by both parties.

Layla Wintel has many identities. In addition to being the deputy editor-in-chief of the American edition of "Pioneer", she is also the art director of the Nari Group and an honorary associate professor at the French Academy of Art Nelly.Five years ago, she founded the "Winter Fund" named after herself. Every year, she spends a lot of time with her team traveling around the world, supporting potential new designers, models and entertainers in the industry, and holding prizes. College fashion design, modeling, talent show competitions.Most of the new blood supported by her and the team behind her will immediately get the attention of the circle, which is indirectly equivalent to getting half of the invitation card of the "Career Success Club".

The big BOSS-level figures who are calling the shots abroad are naturally welcomed by people from all walks of life in the circle, and they want to wait for the opportunity to meet them.

This morning, Ni Meng had released the news, "This dinner will be issued an invitation card by the "Pioneer" China Edition magazine." The commercial meaning in the words was so strong that those who know the business could understand it at a glance.Because of the limit on the number of people, the phone number of assistant Shen Zhen was instantly rang, and Mi Hao could see her holding a mobile phone or a landline microphone between her hands as she passed by, with a face of trying to communicate, coupled with a voice that didn't match her gentle voice, she was about to ascend to immortality overworked look.

Oh my god, big scene big scene.

Mi Haozuan went back and said to Cheng Qianrui: "Wow, this dinner party is really bloody and bloody. I guess people in the financial industry will be like this when they see Warren Buffett."

Cheng Ganrui pulled the man over and kissed him, and said with a smile, "Well, there are too many people here today, so they didn't even kiss you."

Mi Hao quickly turned away: "What and what, I'm talking about business!"

Cheng Ganrui showed a look of reminiscence: "...you just said Buffett?"

Mi Hao nodded: "That's right, I want to say that meeting Leila Winter in the fashion circle is similar to meeting Buffett in the financial circle?"

Cheng Ganrui squeezed his face: "Baby, do you know what you are doing now when you saw Buffett and the person who wrote a book in his name last time?"

Mi Hao shook his head.

Cheng Ganrui smiled: "I just sold the previous five houses to pay off the debt, and now I rent a house for the elderly.... If you see Leila Wintel, it shouldn't be so miserable, right?"