Are there still straight people in the fashion circle?

Apparently, Mr. Zhao also knew that putting Liu Jingyi on the [-]th floor was a bit too scary. Anyone with a discerning eye knew that his relationship with this woman was extraordinary, and putting him by his side amid rumors would be a dead end.What's more, the other party has his indecent photos in his hand, which is simply a definite unstable factor.Zhao Zongyao knew that the only way to do this was to stabilize Liu Jingyi first, so he went upstairs to talk to Ni Meng silently, and arranged him into the same office as hers.

Alas.

When Mi Hao heard the news from Cheng Ganrui, his first reaction was that Mr. Zhao didn't take Editor-in-Chief Ni seriously.Don't look at Ni Meng's famous temper, but Mi Hao thinks that with her strength, she really has the capital to have a temper... After all, the editorial department listened to her criticism from top to bottom, and they only admitted their cowardice and did not refute.This strong woman who graduated from the media department of a famous university has worked her way from fashion editor to deputy editor. Not to mention in "Pioneer" magazine, even in the industry, she is a figure who overshadows the sky. Now she has to squeeze a room with a new assistant who is airborne for no reason. What is she doing? When did you suffer this kind of grievance?

That's right, Mr. Zhao arranged for Liu Jingyi to be Ni Meng's assistant, at the same level as Shen Zhen.And Shen Zhen's place of work is the outer room of Ni Meng's office, the place is too small to fit a desk, so the newcomer Liu Jingyi just walked into the inner room.

A week later, under the eyes of everyone pretending to be calm, Ni Meng led Liu Jingyi in with a calm face, which shows that the practice of Ninja Kung Fu has become more and more perfect.As for the clacking and clacking sounds of keyboards that came out of various departments afterwards, it is not clear how much is working, and how much is jealousy, gossip, and watching a good show.

"=_= Airborne Mr. Cheng is fine, how come the mistress can still be airborne, I am convinced. Li Sisi just said that he couldn't figure out what this person came here to mess with, and taunted him wildly hahaha. But think about this matter The most embarrassing thing in it should be Ni Meng, who has been doing this for so many years, with both credit and hard work, and the result... Boss Zhao waved his big hand and asked her to share an office with his Xiaomi, what do you think."

Looking at the WeChat message sent by Li Li, Mi Hao gently pushed Cheng Qianrui, who was hugging him, and said cautiously: "This time, Editor-in-Chief Ni should... not be in a good mood."

Cheng Qianrui reached out and patted the back of his head, and said with a smile: "Well, when you encounter this kind of thing, you have to have some ideas. But editor Ni is very good. You will always smile when you meet her. You have to learn from her."

"Yeah!" Mi Hao nodded, "I know."

Cheng Ganrui said "Good boy", and then whispered in his ear: "And... who knows how long he can stay, isn't it good that she can get along without being surprised."

Mi Hao nodded: "Yes, the competition in the magazine is quite strong, maybe she will be squeezed out at any time... Anyway, I feel that even if she has the status of an assistant, Editor-in-Chief Ni will not want to give it to her. She's done it."

Hearing that the other party misunderstood the "he" in the words, Cheng Ganrui didn't explain anything, just smiled and said: "Yeah, instead of entangled with this, Ni Meng might as well think about the cover of September."

September is a feast for the fashion industry, and everything represents the high-level wind direction for the coming year.Correspondingly, the September fashion publication is always the most important tough battle for the magazine every year. "Golden September and Silver October" is not only a consumption concept that comes with the seasons, but also a time point that every fashion magazine should focus on.In this wonderful month, the advertising amount of the magazine can reach one-sixth to one-fifth of the annual advertising amount.

Therefore, the candidate for the cover is very important. "Pioneer" is originally a standard for domestic first-line actresses, and the cover of the September issue is closely related to the release of the new season of major brands.For magazines, the cover will directly affect circulation; and for stars, obtaining this resource can not only establish their own status, but also show their strength to the funder, telling the other party brightly, "Your investment is not wrong." .Therefore, Cheng Ganrui alone knew that there were at least seven or eight agents who had contacted Ni Meng and Luo Jie.However, both of them are still thinking about how to choose, whether it is the current big hit or the classic celebrity, the commercial value or the popular celebrity, the world's supermodel or other great gods who have recently won European and American awards.

It is not easy to choose people like earning money.

Generally speaking, the editorial content of each "Pioneer" magazine is about 50.00% five to sixty, while other magazines that adopt double publications can reach 60.00% of the editorial content of each due to the multi-edition and multi-cover publicity windows. .The remaining part is divided into hard advertising, soft advertising and product promotion. Hard advertising generally accounts for 20.00% to [-]%, and soft advertising generally accounts for [-] or [-]%, including clothing, beauty, jewelry, watches, cars, life, etc. Multiple panels.In addition, advertising spaces such as cover fold, inside fold, back cover and frontispiece can bring good income to the magazine in the past few years.

Of course, only a few years ago.

During the period when the economic situation was good and the luxury goods market was booming, magazines such as Pioneer, Vogue, Jiali VG, and Trend treated their September issues as if they were fighting a raging battle for money.Down to the writers who write soft articles and hard articles, to the editors in charge of planning, to the editor-in-chief, deputy editor-in-chief and publisher of magazines, they all wish to smash the hostile forces with the money handed over by the benefactor.Because in September of previous years, higher cost input means more income, and the major magazines blindly pursued the shooting team, magazine thickness, advertising level, and number of separate volumes, and compared each other blindly. The gold-absorbing ability of luxury goods and stars creates economic value.

However, with the decline of the global economic level, especially the decline of Europe and the United States, which dominate the fashion industry, a group of old magazines that were once all-powerful have also come to the point of suspension.In contrast, although domestic high-end fashion magazines have not been reduced to such a tragic situation, they are still inevitably hurt by the general environment. The internal also had to gradually start to lower the cost.

At present, the production cost of "Pioneer" is already very high, and a large number of self-media and fan economy are constantly impacting the living space of paper media. Although Zhao Zongyao's report to Tianhui two years ago said to "prevent profit margins from falling", but in reality The result is that the profit rate not only does not grow, but falls year after year.For this reason, "Pioneer" has set up a new media department, and strives to extend to the network direction, in order to attract sponsors. Fortunately, when advertisers buy hard broadcasts, they will give away Weibo, WeChat official account, self-media, APP, live broadcast platform, etc. push promotion.

"Baby, the era of paper media may be coming to an end." Cheng Qianrui opened a webpage and said to Mi Hao: "Yesterday, the French magazine "She" founded in [-] announced that it would cease publication after two months of unpaid wages."

"Oh my God." Working in the same industry, Mi Hao didn't think that even if it was news from abroad, he could hang on to it as nothing to do with himself.In fact, it has only been more than half a year since he started working, and three or four mid-range fashion magazines in China have closed down, and the "Beautiful" mentioned by Kevin, who shot the cover for Wen Lu and Wu Ming last time, also encountered financial difficulties .

At that time, Kevin told him sarcastically: "...they gave it a shot, and the budget is tight."

The words are still in my ears.

However, if it is easy to achieve a sufficient budget and sufficient funds, and each book can ensure a profit, who would be willing to live on the money?