give you a soft spot

Except for the online orders brought by the promotion, there are no orders.And the money spent on publicity is far more than the money earned from successful sales. The serious imbalance between expenditure and income has reached the point where it cannot be resolved quickly, and the studio has begun to go from bad to worse.

I read Peng Jing's reimbursement, and after the garment factory's bills were settled, there was not much balance left in the studio account, which was not enough to start up again.

It's just such a funding hole that gets grossly ignored and emptied out while we're busy dealing with the hype and fulfilled orders.

I have no business experience at all, so I couldn't predict all kinds of deadlocks that might arise, and I couldn't even think of remedial measures. I was so anxious that I started to retreat after taking a step forward.

At that time, relying on the seemingly sufficient funds in my hands, I thought that money was definitely not a problem. In the end, money became the biggest problem.

When a problem occurs, it is not only necessary to solve the problem, but also to reflect on the cause to avoid making the same mistake again.

It is because of the top-heavyness caused by the poor selection of publicity methods, the money spent did not achieve the desired effect, we can only blame our eagerness to make a name for ourselves, blindly wanting to publicize ourselves but completely forgetting the fact that it may not meet expectations.

After explaining the situation to Qi Yi, he gave a self-reliance solution, starting clothing customization to accumulate funds for the physical sales of clothing.

Without funds, there will be no operational motivation, and the preparation of funds is a top priority.I agree with what he said, but the situation is that it is even more difficult for a clothing studio like ours that has just been established to receive custom orders.

"That's why I told you before that in terms of design, there must be people with self-promotional effects to support the scene, and designers with experience and popularity in the circle need to join."

As for the designer, I didn't hire them when the funds were sufficient before, but now I have to hire them when there is no funds. This is simply impossible.

After a short period of operation, the studio may face bankruptcy due to insufficient capital turnover. I didn't tell my mother.

But the first order for custom-made clothing came from my mother and their dance academy.

Probably in order not to make me think too much, she also deliberately asked other dance teachers to come over to talk to me about the need to order costumes for the participating students in the singing and dancing performances.

Even if it was a pitiful remuneration, we took it. First, we didn't want to give up any hope of turning things around. Second, I didn't want to disappoint my mother who had worked so hard.

Since then, things have gotten out of hand. Orders from the same city have been thrown over one after another, from kindergarten chorus to middle-aged and elderly performance teams, and even team uniforms for online competition players, which forcibly changed the nature of our studio.

It is a good thing for customers to help circulate publicity, but, to be honest, Qiyi and I are about to throw up on the design, and there is strong resistance. This is not the route we want to take at all.

In this case, I decided to stop taking orders.

When I took a few of them out for supper in the evening, I had a simple meeting at the dinner table, and the topic was how to promote the brand with the least amount of money.

Li Xi suggested: "What do you think of us hiring models and renting venues for catwalks?"

In the echoing voice of others, I shook my head after thinking: "No, renting the venue itself has limitations, and we may not have enough funds."

Ji Ming took over the words: "Senior, don't you think the current situation is very similar to what we often encountered in college?"

The student union of our school, the external relations department was very weak, and every time there was a large-scale event, it would definitely not be able to get sponsorship. Our publicity department always had to take over the mess and come up with poor ideas that can successfully complete the event and save money. .

Ji Ming's words gave me a sudden insight, why don't we continue to use the poor ideas that don't follow the routine in the way we used to in college.

I blurted out: "Street shooting."

"Street shooting?"

"Yes, it is to take models to shoot in important streets, squares, and scenic spots in various cities. It is not for making a film, but for creating momentum and attracting the public's attention."

Xie Xia: "This method is good. The venue is free and you can use free publicity. Now that there are so many photographers and the Internet is so developed, do you still have to worry about not being able to publicize it?"

Peng Jing: "As long as we roughly allocate our existing funds to models and photographers, it will be OK."

Me: "If it still doesn't work in the end, we can only borrow money to fill the hole."

Li Xi: "Boss, it's definitely possible, this is simply a fantastic idea!"

Ji Ming: "The requirements for models must be high, and you must find the kind that is particularly eye-catching when walking in the crowd."

Xie Xia: "And the clothes you take out must have brand characteristics and be easily remembered."

......

My sudden inspiration was finalized into the final plan in the discussion of several people.

When Bi Gong came, we were toasting with high spirits in the barbecue restaurant. After listening to everything, he fully agreed: "Then do it! No matter what the ending is, try it once."

When discussing the division of labor, the cell phone I put in my coat pocket vibrated, and only Xi Zhuo could get in through this cell phone. I motioned to the other people who were discussing to get up and go outside to answer the phone.

Xi Zhuo heard the noise from my side and asked where I was.

"Have supper outside with the staff."

He smiled and said, "Yes, it's Boss Cheng now."

I cleared my throat, and said in a weird way: "How can my small business compare to yours?"

"Is everything going well?"

Every time Xi Zhuo asks me this question, my answer is always one, smooth.

Maybe it's because I don't want him to be so busy working from morning to night and worry about me, or it's more likely that subconsciously, the same men don't want to show weakness.

Since the last time he left here, he has contacted me almost every day, basically when he is alone before and after work.The content of our conversation is also quite simple, mixed with the flow of life and love.

Xi Zhuo is currently working with Qu Xian on filming, and he said that he wants to give benefits to my mother.

I was afraid to bother him: "No need, she already signed it, and you asked for it."

"Isn't there something else?"

I smiled and continued: "By the way, Brother Zhuo, I may visit you after a while."

"Huh? Really? When?"

I emphasized: "I'm mainly busy with work, so I'll take a look at you by the way."

He laughed out loud: "By the way, it's good to see you."

According to our situation of seeing the light and dying, I said in advance that he should be mentally prepared. After all, I can't surprise him by showing up suddenly.

After hanging up the phone and returning to the room, Li Xi stared at the smiling me with strange eyes, and I knew what she was guessing.

This girl is completely rotten. When she first came to the studio, Bi Gong and I formed a CP. Bi Gong insisted that he was straight and brought Yuan Miao with her at a dinner party. YY's doom.

She leaned over with a smirk and asked me in a low voice, "Boss, is it your boyfriend's phone?"

I nodded uncharacteristically, and then immediately returned to the topic, raised my glass and said, "Then follow the plan. After two weeks of preparation, we will split up and lead the team. Success or failure depends on one action. Come on everyone."

The sound of the clinking of glasses gathered together under the light is crisp.

"come on!"