After the villain's passive sabotage

Tapping the table with his slender fingers, Cheng Yu asked, "What are your thoughts on the public relations of this crisis?"

A group of shareholders and members of the board of directors looked at each other in blank dismay. Crisis public relations is not their good business. Cheng Yu suddenly asked a question, and they couldn't think of any good public relations plan for a while.

From his previous life, Cheng Yu has always been annoyed by this group of shareholders who are vegetarians and will only cause trouble when things happen.On weekdays, except for the vegetarian meal, they are fighting for power and profit, and they can't help when something happens.So after Cheng Yu took over C&C Jewelry, the first thing he did was to find ways to drive out all the high-flying shareholders and board members from C&C Jewelry.The rest are also beaten from time to time, turning those people into echoers who only know how to sit and accept bonuses and nod in agreement.

But in this life, Cheng Yu is obviously not in the mood to deal with these idiots.Seeing that a group of people hesitated and couldn't say anything, Cheng Yu didn't bother to bother, and signaled the meeting recorder to call the people from the company's public relations department and propaganda department to the meeting.

Ten minutes later, the department managers of the PR and Propaganda Departments entered the meeting room with several capable officers.Just as he was about to greet the shareholders and executives present, Cheng Yu waved his hand: "Don't waste time, talk about your plan directly. The PR department will come first."

The PR manager is a woman in her 30s.With a handsome appearance and a capable temperament, she is wearing a professional OL skirt.She took a curious look at Cheng Yu who was sitting at the top.Speaking of which, she has often dealt with Cheng Yu's news and public relations tasks in the past few months, but it was the first time to see a real person.

——I have to say that the real Cheng Yu is whiter, thinner and better-looking than he looks on TV, with delicate and three-dimensional facial features, and well-proportioned and slender limbs.The most important thing is that the aura is particularly strong.At such a young age, he ranked first, and he was able to stabilize the other shareholders present here.Even President Pei of the Pei Group doesn't seem to have Cheng Yu's flamboyance.

The manager of the public relations department was speechless secretly, and walked to the display stand with the public relations plan he had revised overnight, and began to talk about his plan.

"First of all, I need to say hello to all the media, and remove all relevant news about Vice President Cheng. Secondly, I want to hold a press conference in the name of C&C Jewelry to publicize that C&C Jewelry has been committed to charity activities for many years. I hope everyone can Focus on the positive, instead of paying attention to the chairman's private affairs. As for the new wedding ring launched at Christmas, we discussed it with the people in the propaganda department, and we need to change the promotion plan. Try to weaken Mr. Chen and Mr. Cheng's..."

Cheng Yu listened quietly for a while, and found that the crisis public relations plan given by the manager of the public relations department was very old-fashioned.It's stable, but nothing new.

"I personally think that the best way of crisis public relations is not to try to weaken the stain, but to find a way to divert the public's attention. We must admit that Vice President Cheng's derailment is an established fact, which cannot be washed away. So we need to do The point is not to make the public forgive this matter. We must know that the consumer audience of C&C jewelry is always female. We don’t need to offend the majority of female consumers in order to whiten the mistakes of the male vice president. On the contrary, we need to win their hearts Favor and approval. Don’t force them to forgive the scumbags for their mistakes. Instead, divert their attention. You must know that the enthusiasm of ordinary people is limited. It is likely that they pay attention to this gossip just because they are bored for a while, and forget it after reading it If you have to talk to them seriously, it will deepen your impression. So what we have to do is not to argue about right or wrong, and there is no need to whitewash, but to let all potential consumers shift their attention from the event itself to our brand or There are our products. This is actually an opportunity. If you grasp it well, it can actually deepen the general public’s brand impression of C&C jewelry.” After listening to the report of the manager of the public relations department, Cheng Yu said: “So do you have any new ones? Something for me to see?"

Several employees of the public relations department looked at each other in blank dismay.What Cheng Yu said was not profound, but the requirements were too complicated and too advanced.For a while, they really couldn't think of any novel public relations plans.

Feng Guangxu sat on the sidelines and watched coldly, he couldn't get used to Cheng Yu's behavior.With a snort from his nose, he asked in a strange way: "It seems that the people in our public relations department are too old-fashioned and old-fashioned, and they must not meet the requirements of President Xiao Cheng. I don't know that President Xiao Cheng talks eloquently, saying You talk in one way or another. Do you have any good ideas, let us all listen to them?"

Feng Guangxu's words first provoked the emotions of the public relations department, trying to put the people in the public relations department on opposite sides of Cheng Yu.He also didn't forget to run on Cheng Yu, secretly labeling Cheng Yu as an outsider who commanded blindly and made demands without understanding the market.The intention to sow discord is beyond words.

Cheng Shao, who hadn't spoken much all this time, frowned, and couldn't help but said: "Boss Feng doesn't need to say that. Regardless of whether my brother has ideas or not, as one of the vice presidents of C&C Jewelry, you first exposed my father regardless of the company's interests." The privacy of cheating, and cooperating with other shareholders to force the palace to seize power, everything danced happily, didn't they have no idea when it comes to serious things."

What Cheng Shao said was more than sharp.It's just that he didn't care about offending others, and directly pierced the window paper in front of everyone.Feng Guangxu's face was swollen from the beating, and he couldn't help but become angry from embarrassment: "I said Cheng Shao, I usually see you are very well-behaved and sensible. How can you learn from Cheng Yu today. If you can eat and talk nonsense, you can't talk nonsense. You say I don't care about the interests of the company. Do you have evidence to expose your father's cheating?"

"I—" Cheng Shao was speechless for a moment.Subconsciously looked at Cheng Yu, then at Pei Zhennan, obviously not wanting to drag others into trouble.

Cheng Yu smiled.I feel that although Cheng Shao has outstanding talent, it is a pity that he is still young.Having never experienced his severe beatings, when he became anxious, his words and deeds were a little naive and reckless.The most important thing is that with such a thin skin, how can he fight those shameless old foxes.

Cheng Yu smiled lightly and shook his head, then took over the conversation: "President Feng doesn't have to get angry. We know right and wrong. You don't have to act in front of me, and I don't bother to pursue it. If you can catch my dad and take advantage of the fire, then It’s your job. If one day you can’t continue working in C&C Jewelry, I suggest you join the entertainment industry, engage in online marketing accounts, learn from those gossip paparazzi, and you might be able to make a career out of it. But today Forget it. The top priority, we still deal with the company's affairs. The overall situation is the best, okay?"

When it comes to the connotation of gossip, even ten Feng Guangxu can't compare to Cheng Yu, who has experienced the prosperous age of entertainment and marketing in later generations.After three or two sentences, I was stunned and had nothing to say.He was also labeled as "disregarding the overall situation of the company for personal interests".However, in view of the fact that this notoriety is true, no one said anything.They looked at each other tacitly, and once again decided that Cheng Yu is not easy to mess with.

Cheng Yu tapped and brought the topic back: "I do have some immature ideas, so I'll discuss them with you."

Cheng Yu snapped his fingers and signaled the meeting staff to send out the PR plan he had written all night.

"As we all know, C&C Jewelry sponsored the talent show "Starlight Glimmer" on Mango Channel. The company has specific data about the effect of the promotion, so I probably don't need to say more. What I want to say now is to let the company set up an official website and cooperate with "Starlight Glimmer" "The program team will undertake the related matters of the national finals together." Cheng Yu's public relations planning is not so much a crisis public relations, as it is a brand marketing of C&C jewelry.He wanted the public and potential consumers who pay attention to C&C jewelry to focus on the national finals of "Starlight".In this way, the negative impact of Cheng Kaiyun's derailment on the company and brand will be weakened.

"We can communicate with the program group and buy the highlights of the players taken by the program group during the recording period. Put them on the official website of C&C Jewelry. Then we will make a vote list, encourage fans and viewers across the country to register as users, and serve them Vote for your favorite idol. When you reach a certain number of votes, you can unlock the tidbits. Let fans witness with their own eyes how idols practice off the stage and how they get along with other trainees. The top five contestants will also be awarded the chief designer of C&C Jewelry The teacher tailors the rewards for the debut style accessories for the contestants. And become a brand friend of C&C Jewelry."

"At that time, we can focus on planning the same style of celebrities. Of course, we will discuss this in detail later. There is no need to discuss it today."

"We can also draw a lottery among the participating fans. The prize is the new product that C&C Jewelry will launch in the next quarter. We make the prize benefits bigger, give a diamond ring, and even give a honeymoon trip. What do you think is a seven-day trip to Europe? Okay, or Bali and Maldives?"

Cheng Yu's idea was simple.Compared with other people's gossip, everyone is obviously more concerned about their own vital interests.Cheng Yu wanted the public to shift their attention from Cheng Kaiyun's cheating scandal to the C&C jewelry brand itself.Giving benefits to customers and potential consumers is always more important than arguing right or wrong with consumers.

In fact, Cheng Yu's proposal is also a trick that is not uncommon in the marketing and publicity of major companies in later generations.It’s just that 11 years ago—2008, when Weibo didn’t even appear, everyone didn’t have a concept of new media.Cheng Yu's proposal is tantamount to a powerful and unconstrained style.In the eyes of everyone, it is astonishing.Feng Guangxu subconsciously wanted to object.

"Ridiculous. We make jewelry. What kind of official website? It's just a fantasy."

"Why can't we have an official website?" Cheng Shao's eyes sparkled, and he felt that Cheng Yu's proposal was very good.He never thought of combining C&C jewelry with a portal website: "I think Ah Yu's idea is very good."

"This kind of approach won't work at all." Feng Guangxu said: "It's ridiculous for a jewelry brand to cross-trade to the Internet! You brothers, don't think that it's a good idea, okay?"

"Let's vote!" Cheng Yu was too lazy to argue with Feng Guangxu.The things he decides are always unquestionable: "Those who agree with me don't need to raise their hands."

A group of shareholders looked at each other in blank dismay, but hadn't reacted yet.Cheng Yu made a final decision: "Okay, unanimous approval. Notify the relevant departments to find an Internet-related company to build a website for us. By the way, notify the HR department to recruit relevant maintenance technicians."

"Wait a minute—" the shareholders interrupted Cheng Yu: "Shall we discuss it again, is this decision too hasty?"

"Okay! Then do you want to discuss it with the judge uncle? Or the police uncle?" Cheng Yu raised his eyebrows.Scanning the pile of evidence placed in front of everyone's table, he said threateningly.

A group of shareholders, like eggplants beaten by frost, suddenly fell silent.

Cheng Yu signaled the public relations department: "The crisis public relations that should be done must also be done. Manage the media, withdraw the manuscript, and seal it up. We don't need to explain the mistakes of Vice President Cheng, but we must not let the negative news ferment. understand?"

The manager of the PR department was overwhelmed by Cheng Yu's aura, and immediately nodded his head.

Cheng Yu relaxed and leaned back on the back of the chair.He asked, "Do you have anything else to do?"

A group of shareholders looked at each other in blank dismay.All misfired.

"Then next, let's discuss the 8000 million bridging loan that C&C Jewelry lent to Zhao Shiqingfang." Cheng Yu smiled playfully, and his eyes fell on Feng Guangxu: "Go back and tell Mr. Zhao. C&C Jewelry The new models cannot be sold, the company's capital chain is tight, and it is very short of money. If Zhao's Textile cannot pay back the money immediately, let the factory pay the bill."

Feng Guangxu's face changed, and he blurted out, "What do you mean? The loan is not due yet. We have no reason to—"

"He still won't come when the time comes." Cheng Yu chuckled, and looked at Feng Guangxu with fixed eyes: "Go back and tell Zhao Jinchui, just tell me what I said. I'm going to fix his broken factory."

After finishing speaking, Cheng Yu leaned back on the chair and snapped his fingers playfully: "The meeting is over."