Bright Star Road [Entertainment]

When Li Wei came back from the Appreciation Meeting for non-apparel customers, he was stuffed with several boxes of clothes by the marketing director. Li Wei felt that he would not run out of clothes next year.In addition to regular casual wear, non-apparel has developed home wear, thermal underwear, underwear, socks in the second half of the year... To put it simply, except for no shoes, it has thought of everything boys and girls should wear.However, Su Li never gave up the endorsement rights for the three styles of dress, formal wear and sportswear, otherwise Li Wei would have to wear non-clothes at the awards ceremony in December.It's not that the design of non-clothing is not enough, but the brand effect of non-clothing is just getting started.

Fortunately, Li Wei is the spokesperson of Givenchy's lipstick, so Su Li approached Givenchy's Asian headquarters, hoping that they could sponsor Li Wei's red carpet dress and formal attire for the ceremony.Of course, Givenchy still remembers the spokesperson who brought a frenzy of lipstick sales in Asia. That advertisement not only made the sales department of the entire Asian region praised by the global president and directly announced that this year's best sales award belonged to them, but also let the global president The department has upgraded the Asia region to a region that is on par with Europe and North America, which means that the president of the Asia region will also have the title of global senior vice president.

The Asian region of the major groups is not the whole of Asia, but refers specifically to China, South Korea, and Japan; Western Asia is bundled with North Africa and called the Middle East; as for South Asia, Southeast Asia, and Central Asia, because the sales volume has not yet reached that large Sales volume is temporarily attributed to the global region.The president of the Asian region has let it go, not only to extend the endorsement with Li Wei, but also to consider expanding the variety.Since Li Wei can endorse lipstick, why can't she endorse blush, eye shadow, eyebrow pencil, eyeliner, mascara and other products?To emancipate the mind!Therefore, Li Wei has the nickname of "Golden Boy" in Givenchy's Asian region. Now that Golden Boy wants to borrow clothes, why not?

Givenchy's men's clothing has always been a headache within Givenchy. Obviously our women's clothing is so famous, why is our men's clothing dismissed?In fact, our spring and summer show this year is still good?The new menswear design director is also very powerful, why are fashion editors unwilling to praise us?Because there were no magazines to praise, Givenchy's menswear was forgotten to one side.

Top male stars naturally go to Savvy Row to order formal suits and dresses; first-line men can also wear top brands such as Armani, Hugo, and Burberry.So Givenchy could only sadly sponsor the second-tier male stars, but these second-tier male stars were either submerged in the crowd, or became the human flesh backdrop for the brightest celebrities.Therefore, after the entire awards season, the public relations staff of Givenchy's men's wear department did not see any fashion, life, or even entertainment magazines reporting on themselves.

The only time a certain male star was photographed by a paparazzi magazine during the awards season, and the Givenchy logo was so prominently displayed on the photo that the entire Givenchy menswear department was afraid to see people for a whole year.

Givenchy sent all the new clothes of the season to Li Wei's company for Li Wei to choose.Now Givenchy's menswear design director is Oswald Bolton, and Li Wei doesn't particularly appreciate his style.In particular, his suit design is still in the Italian style, which is completely in the rhythm of killing men.You must know that when a man chooses a suit, he either chooses the classic British style or the casual American style.

Italian-style suits have too high requirements for the men who wear them. They should not be too thin, otherwise the shoulders without shoulder pads will collapse; they should not be too fat, otherwise the waist-loving Italian-style suits will not be able to be buttoned.Although the Italian style suit is famous for its enthusiasm, it is only suitable for models to wear on the runway. If someone wears it in real life, it is estimated that they will be considered crazy.

Seeing these conservative and restrained suits, Li Wei is very nostalgic for the avant-garde or gorgeous and romantic style brought by Givenchy men's clothing hosted by Alexander McQueen or John Galliano a few years ago. Now...but people Li Wei is too embarrassed to refuse the clothes that the brand has worked so hard to deliver.

Although he can also ask for clothes through the editor-in-chief of "VOGUE" or "ELLE", on the one hand, he needs to owe favors, and on the other hand, the clothes he borrows may not be exclusive or unpublished.In comparison, only Givenchy can choose his rank.Thinking of this, Li Wei had no choice but to bite the bullet and reluctantly choose a few sets of clothes.

"It's really a big loss. I have to make the clothes myself when I get them back." Li Wei complained.

Because he didn't buy it by himself, Li Wei didn't dare to touch the scissors and needlework.What's more, Givenchy is not a small brand. If you really do it yourself, you will probably be blacklisted by many big names, right?Since you can't move around, you have to talk about matching.There are not many accessories that boys can use. Tie clips and watches are the only ones that can be photographed by magazines.As for the remaining wallets, coin clips, garters and so on, it is only suitable for intimate people to understand.

"Sister Su, you can ask Tiffany to borrow some jewelry! I want jewelry and watches in dark and solid colors. Retro style is the best, without too many changes and inlays."

Li Wei decided to turn himself into an abstinence type, and it seems that he still needs to find a suitable hair stylist to comb his back hair with pomade.It’s not easy to do a big back. First of all, there should not be too much hair, because the ears, forehead and temples should be exposed; secondly, all the hair should be meticulously facing one direction; finally, the hair should not be shiny, but must be spotless.Since it's an Italian suit, let's cosplay Al Pacino's new godfather.

December is the awards season for film, TV and music circles. After a long period of running-in, the dates of major awards will be staggered to avoid competing for viewers.At the same time, the small awards will be concentrated in the front of the awards season, and the big awards will appear after the awards season.

Generally speaking, there will be an award ceremony only for those who have reached level B or above. For awards of level C and below, there is usually a reception and everyone entertains themselves after the awards are announced. Even the winners may not participate.The first award in the music circle is the Golden Melody Award presented by the Four Channels. This award is jointly issued by the four major professional music radio stations: City Voice, HitsFM, Music Radio and PopRadio.After all, the radio stations are in decline now. Although the four stations are still making their own rankings, if the awards ceremony is held alone, it is estimated that it will be reduced to a C-level awards ceremony. Therefore, the bosses of the four stations discussed it and decided to hold it together. Bar.

Because it was held by four professional music radio stations, the singers and record companies were embarrassed not to come.You must know that the radio station is currently the channel with the lowest cost of playing songs. You only need to provide records or audio sources, and occasionally sponsor idol peripherals to get support from the radio station.In particular, radio stations still have advantages in broadcasting in remote areas, campuses, taxis and public transport facilities.Because of this, the Golden Melody Awards awarded by the Four Channels have not only won the support of singers and record companies, but also have a tendency to continue to grow.

This year's four-channel joint award was held in the studio of PTV, because of the nature of PTV itself, its studio can be borrowed by other media for free.No matter what awards ceremony it is, as long as there is a live broadcast, there must be a red carpet.The red carpet has always been a place where actresses compete for beauty, and most of the reporters on both sides of the red carpet pay attention to the dresses of actresses.And the "best/worst dress" after each red carpet has also become the object of comments from major fashion magazines, columns and blogs.

A Cadillac car stopped at the end of the red carpet, and the host of the red carpet announced according to the procedure, "The star who will walk on the red carpet below is our most popular singer newcomer this year, Mr. Li Wei!"

As soon as the host finished speaking, the rear door of the car opened, and a retro black leather shoe stepped on the red carpet.Soon, Li Wei, with his back hair and a black Givenchy suit, stood on the red carpet.For a while, the photographers suddenly forgot to press the shutter, because Li Wei's body is so special.The combination of extremely conservative dress and extremely retro makeup makes people feel as if they have returned to the era of dance halls 60 years ago.And the blooming red rose on Li Wei's chest seems to imply that this person is definitely not an ordinary person.

In an instant, the photographers on the red carpet seemed to come back to their senses, and the flash lights immediately turned on like daylight.Faced with such a turbulent photo taking momentum, Li Wei remained expressionless.After standing in a fixed pose at the beginning of the red carpet, he opened his long legs and started to stroll on the red carpet.He didn't make too many stops on the red carpet, but every time he stopped, the place where the photographers were most concentrated, and every freeze-frame POSE he left made the photographers shoot the best work today .

"He is a natural supermodel!" Hong Huang, the Asian fashion guru who was watching the live broadcast, sighed, "His complexion is clean, and his facial features are three-dimensional, and he does not need to do too much makeup under artificial lighting. Although it is a bit hypocritical to say so , but the fashion world is a place that admires natural beauty. The less movement on your face, the more the photographer and designer will love it. And most importantly, he will find the lens. The most painful thing for a fashion photographer is that the model cannot enter In his lens, he will write a story with himself. But he will, he can arrange a reasonable situational story for himself, and then find the camera lens to tell the story. If nothing else, tomorrow's major publications He is the best dressed on the red carpet! I am looking forward to it now, the awards season has just begun, is this his most dazzling moment? Or is it the moment when he was just dazzling?"

Li Wei was already standing in the interview area and began to accept the interview of the red carpet host.The red carpet host also teased Li Wei for being too imposing, making him a little breathless.And Li Wei still controlled the expression on his face, answering the host's question quite calmly.If other rookies dare to face the host like this, it is estimated that this is the only interview he will have in his life.But Li Wei's indifference made the host feel like a big star. She felt that Li Wei should treat her like this. If Li Wei flattered her like other newcomers, the host would feel like an idol collapsed. .

After chatting with the host for a few minutes, Li Wei appeared in the backstage of the awards stage.Makeup artists and costume artists are quickly removing Li Wei's current clothes and makeup, and then put on a performance suitable for the stage.In less than half an hour, Li Wei, who was still dressed in the abstinence style just now, turned into a young singer in the youth style.This is the first time that Li Wei has been the opening performer of the award ceremony, and it is also the first time that the seven major music awards have used a newcomer to sing their debut.

Li Wei stood on the lifting platform and took a deep breath.Following the words of the on-site host, "The awards ceremony begins!"

All the lights were dimmed, and a beam of follow spot lights hit the exit of the lifting platform.The dancers began to run onto the stage, and the lifting platform slowly sent Li Wei onto the stage.

The first thing Li Wei started to sing was the title song of the same name in his first album, "BORNTOBEFREE".

This is a rock-and-roll song, which instantly ignited the atmosphere of the audience.

To be continued...