Bright Star Road [Entertainment]

"Mr. Li, I know you are very angry now, but I have to remind you of one thing, the more calm you are at this time." Chen Guo comforted, "I have a different background from Long Xiang, he is from a major. A PR company background can provide you with many successful examples; but I have a media background, and I can tell you how "Friday" smeared you.

The most terrible lie is not 100% lie, but 90.00% truth mixed with [-]% lie. From the reader's point of view, the special report on you by "Friday" is well-documented. Although you think there is a problem with the logic, the readers will not think so.You are the person involved, and it is impossible for you to be neutral and objective when reading this report; but what if you look at it from the reader's point of view?

First, how do you explain the sudden ability to create so many hits?You also worked as a trainee in Smart Agency, and also released a single in the name of a limited group.According to the reader's point of view, since you can write best-selling hits now, then you could at least write some good resignations that could be released back then, right?Then why was there no creation about you back then?

Second, as a model, is your rise too fast?You are not a signed model of a large model agency, nor a champion of a large model selection event, so why can you get three product endorsements and the cover of "ELLE" now?Readers will naturally wonder if there are benefactors throwing money behind you?

Third, your performance in the film and television industry is the same as your performance in the modeling industry, so there will be the same doubts.

As for whether you have played big cards?Any disrespect to veteran actors?Have you ever had a friendship with an actress?Do you think readers who love gossip will care?When you are in the entertainment industry, you bear these original sins.

More importantly, this is not a court. You don't need any evidence to judge you, you just need free testimony.And people's hearts are terrible, envy, jealousy, hate... They envy your achievements, they will also be jealous of your achievements, and then hate your achievements.

Mr. Li, your success has made many people feel jealous, so they hate you, and naturally hope that you are 'guilty'! "

Li Wei's mind gradually calmed down, and Chen Wendi also talked about many examples of being discredited in his mind.To put it simply, Micheal Jackson of the earth plane has reached the pinnacle of the entertainment industry, a peak that even white people who think they are invincible can't reach, so envy has turned into envy and even hatred.

Although everyone knows that no pharmaceutical company has invented a drug that can whiten people's skin, everyone believes that Micheal has bleached his skin and has become the only successful case on earth; although everyone knows that no court in the United States has sentenced him The crime of indecent | child molestation was convicted, but everyone still swears that Micheal is a child molester in the news, programs, and even film and television works.

In English, "schadenfreude" is written "Shadenfreude", which is derived from the German words "Schaden" (disaster) and "Freude" (pleasure).It means to base one's own happiness on the pain and misfortune of others, which is often attributed to the ugly side of human nature.However, according to the tests of some scientists, when human beings see some unfortunate pictures, their brains will unconsciously and actively secrete a substance that makes people feel happy.

Those who curse themselves in the media and the Internet don't necessarily have any hatred for themselves, they just like to see themselves unlucky.The harder those people on the cloud fall, the happier the people who eat melons will actually be.In order to achieve the purpose of happiness, these people will join the action of black people.No hate, no feud, just people wanting to be happier.

Seeing that Li Wei's expression calmed down, Chen Guo continued: "So we can only find one media to tell our story. As for our story and theirs, whoever can be accepted by more readers must Look at the wonderfulness and logic of the story. Among them, the wonderfulness of the story is more important. Because readers will only remember wonderful stories, not rigorous ones."

"Mr. Chen, you started to say that readers like to see me unlucky, so our story is inherently inferior to the story of "Friday". Therefore, I really want to know what kind of story Mr. Chen plans to give the media about me ?” Li Wei asked.

"Readers like to see people on the clouds being trampled into the mud, and at the same time they like to see stories about the rise of grassroots." Chen Guoxiao replied, "If it's people among the readers, even people who are humbler than them, If you are successful in this society, then this story will be liked by readers. You can call such a story an inspirational story, or it can be called chicken soup for the soul. Now, we need to work together with the planning and copywriting to serve readers Boil a bowl of old hen chicken soup."

"I understand, let's do everything according to your instructions." Li Wei replied.

"Not only that, we need to hold a press conference as soon as the magazine is officially released." Chen Guo continued, "When answering reporters' questions, remember the following five points. First, don't quibble, even if you didn't do it , you only need to answer no, and you don’t need to explain anything, because the more explanations, the greater the misunderstanding. Second, you must be sincere. You must think from the perspective of the media and the public, and answer questions with your attitude. Three, speed is the first. After the magazine is published, you deny these allegations at the press conference as soon as possible. At the same time, the copywriting team must produce our press release as soon as possible. At this time, we don’t want a lawyer’s letter, but a statement , declare that these allegations are all false. Fourth, we in the PR team must come up with a comprehensive plan to prevent the fire from going out in the east, and the fire starts again in the west. Fifth, it is useless for us to express our position, contact the magazine The editor-in-chief, the director of the crew, and the leading actors, please endorse them for us. If it’s too late on-site, at least include it in the statement. In the end, your attitude, demeanor, bearing, and scale are all important, and you have to control them yourself.”

At 07:30 in the morning, bus stations and subway stations in major cities across the country began to become lively.And on the newsstand next to the platform, the boss put this issue of "Friday" in the most eye-catching position, and put out many copies at once.The owner of the newsstand also pays attention to the news. Knowing that Li Wei's gossip is the hottest topic, he naturally put this issue of "Friday" in the most prominent position.The actions of the bosses naturally attracted passers-by to watch, and they all stopped to watch.

The price of "Friday" magazine is at the middle and lower level, about 14.99 yuan a copy, which is affordable for ordinary salarymen and students.Originally, Li Wei's scandal and rumors attracted many people's attention, so many people began to spend money to read the details.And some people didn't pay much attention to it, but they couldn't help but pay for a copy when they saw the cover of "Friday" was so explosive.

So countless office workers and students on the bus and subway are holding a copy of "Friday" and reading.Many people commented while watching, and even took out their mobile phones to send emails and discuss with friends.Less than an hour after the new issue of "Friday" was released, the topic about Li Wei became a hot topic again.

"Have you received it? Qilin Brokerage Company announced that Li Wei will hold a press conference in Hall [-] of Donghai International Conference Center at eleven o'clock to explain the accusations of "Friday." All major newspapers and TV stations in Donghai City received the news. Here comes such an open fax.After receiving this fax, the reporters took action one after another.Everyone knows that no matter whether the "Friday" report is true or not, this press conference will become the biggest news today.All of a sudden, the news vans of major newspapers and TV stations rushed towards the Donghai International Conference Center.

"Li Wei really has expert advice. The magazine announced a press conference less than half an hour after it went out, and the time was just two hours after it went out." Lao Wu, the entertainment reporter of "Donghai Times", smoked while talking with Xiao Sun from "Yanjing Post" chatted.

Even though "Donghai Times" and "Yanjing Post" are the most competitive pair of newspapers in China, the reporters of the two newspapers still get along well in private.After all, most of the news still requires reporters to unite to dig out more information, so leading newspapers such as "Donghai Times", "Yanjing Post", "South China Daily", "Pearl Morning Post" and "Beidao Morning Post" Journalists will unconsciously become the leaders of journalists.Although Lao Wu is the leader of Donghai City, but Xiaosun used to be a production assistant of a film and television company before he switched to a reporter. Therefore, in the entertainment industry, Xiaosun has many connections than Lao Wu.

"Absolutely professional means." Xiao Sun nodded in approval. "There will be a press conference within two hours of the magazine's release, so the damage caused by these news to Li Wei will not spread to the point of being uncontrollable. But now it depends on Li Wei's attitude at the press conference. It’s easy for idols to lose their composure at press conferences. Believe it or not, Li Wei will definitely yell at the press conference when the reporters from the tabloids go up and tease him. As long as we take pictures of him swearing, there will be headlines!”

"You put on this dark three-piece suit. According to the survey, the audience has a higher degree of trust in men in formal suits. Generally speaking, respect the clothes first and then the people. Decent clothes mean that you are looking for a decent man. occupation and social status, and people are more willing to trust such decent people." Chen Guo gave Li Wei a suit, then threw away Li Wei's red tie and replaced it with a dark blue tie.

"A red tie is aggressive, and if you're running now, it's fine. But you're trying to lower your attitude, so dark blue is better. Blue gives people a sense of gentleness and makes the audience feel good about you. The acceptance rate is higher. And remember, the first thing to do on stage is to bow and apologize. The reason for the apology is to waste everyone’s time because of some unwarranted accusations against you. Although reason and the law are on our side, the audience What we want is not reason and law."

"I understand." Li Wei nodded.

At the same time, the makeup artist is also applying makeup to Li Wei.Chen Guo's request to the makeup artist is not to be too radiant, nor too tired and haggard, and at the same time to highlight Li Wei's appearance characteristics.Although it is a bit too much to say this, in society, appearance is justice.Generally speaking, dudes, especially dudes who have been wronged, are more forgiven and accepted than others.The makeup artist made Li Wei's skin a little yellow, and then put a little dark circles on her eyes.

Li Wei looked at himself in the mirror, he looked like a big boy with all his charms washed out, handsome but a bit haggard.Li Wei thought for a while, and his big eyes were filled with shallow tears, as if I felt sorry for him.

To be continued...