Bright Star Road [Entertainment]

Tiffany is very interested in the "angular" advertising shooting plan proposed by "VOGUE". Although diamond advertising has always been mostly shot with female supermodels or actresses, occasionally changing men to appear on the scene may have unexpected results.After all, compared with Cartier, a European brand, Tiffany, which was born in the United States, still has a deeper understanding of marketing and eyeball economy.

However, on the issue of which model or actor to use, Tiffany's Huaxia Branch and "VOGUE" magazine had a disagreement.Although Givenchy and Tiffany are both luxury brands, there are still rankings within luxury brands.At best, Givenchy belonged to the middle class, while Tiffany was the top student in the front class, so Tiffany didn't think highly of Li Wei, who was shooting an advertisement for Givenchy.From Tiffany's internal point of view, since Givenchy chose Li Wei, I would choose someone with a bigger name than Li Wei.

However, because Tiffany's diamond ring series named "FIRSTLOVE" is aimed at ordinary citizens, the price is not particularly high. It would be uneconomical to invite actor-level male stars to endorse. Therefore, the goal of Tiffany's Huaxia Marketing Department is to focus on male models. side.So in the end, besides Li Wei, Tiffany sent out an audition invitation for three male models, Gu Nan, Li Qingxue and Tan Shan.

Gu Nan is the male model with the highest seniority among the male models invited this time, ranking 16th in the international male model list in the global ranking of the model network; at the same time, he is also the best actor in the hearts of many Chinese literary film directors. He was nominated for Best Actor at the Mar del Plata Film Festival for the film "Once Upon a Time in Yanjing".Li Qingxue belongs to the rising star of Chinese male models, and basically belongs to the same echelon as Li Wei, but Li Qingxue concentrates on the modeling career, so Li Qingxue has been on the covers of two first-line men's magazines, "GQ" and "Esquire", and even "UNO" "The queen model of the editor-in-chief.Tan Shan's native place is in Cochin Province of China, and his mother is Australian, so Tan Shan's appearance is obviously different from that of domestic male models. In addition, Tan Shan's pectoralis major is quite developed, so Tan Shan has become a Chinese national. An alternative celebrity among rising male models.

The four models who received the invitation did not underestimate this audition. The success of this audition not only means that they will become the spokesperson of Tiffany's "FIRSTLOVE" product, but also will get the "cover plus feature" of "VOGUE". So tempting.If there's only one person who's a bit dissatisfied, it's Su Li.Because when Liang Tian, ​​the editor-in-chief of "VOGUE", consulted with Su Li, she basically confirmed that Li Wei was an advertising model. As a result, not only was she downgraded to become a candidate, but she also had to compete with three other male models.

According to Su Li's own analysis, Tan Shan should be the weakest of the four, because Tan Shan's only selling point is "beautiful men with big breasts", which is not what high-end fashion brands like.The reason why Tan Shan was nominated is probably the same as Li Wei's reason, and his popularity is quite high.Li Qingxue at the same level has always been considered as Li Wei's biggest rival, but later Li Wei's development focus was not in the fashion circle, so no one raised any complaints.After all, Li Qingxue's achievements in the modeling industry are far higher than Li Wei's.As for Gu Nan, Su Li felt that she couldn't find a reason why Li Wei could win.But now that the matter has developed to the present, Su Li has no choice but to bite the bullet.

"First of all, I want all candidates to understand that this commercial shooting will require you to appear nude." Zhang Yu, the creative director of "VOGUE", said with a faint smile, "But please rest assured that we are not shooting Porn|porn magazine, but high-end fashion, so I won’t shoot some embarrassing places. But since everyone needs to be naked|naked, then hair removal is inevitable. I need to remind everyone that this time the shooting requires everyone to remove their whole body. Hair, including the bikini area. If you are unacceptable, you can quit now. In addition, this shooting requires everyone to bald. In order to ensure the quality of the shooting, we will invite a hair stylist to cut off the real hair for you, not in post-production Retouching. Finally, when shooting, you need to spray your whole body with a paint that is harmless and non-irritating to the skin, which are white and black. This kind of paint requires professional solvents to remove makeup, so it may be more difficult during shooting .Okay, if you have no problems, you can try to take a few photos."

As soon as Zhang Yu's voice fell, all the male models' brows knit together.Hair removal is a common but exhausting task for models, especially when it involves the bikini area.The reason why many male and female models are reluctant to shoot underwear and swimsuit advertisements is because of hair removal. No matter how safe and fast the current hair removal technology is, beeswax hair removal is still the first choice.But even if the technology of beeswax hair removal has developed to the present, it is impossible to think of painlessness.In particular, hair removal in several key areas is almost twice as painful because of the thinner skin.In addition, there is the bald head shape, which is quite common in Europe and the United States, but it is more troublesome in China.However, after the audience calmed down for a few minutes, the four candidates agreed with their agents after discussing it.So Zhang Yu asked several male models to prepare, while she went to the shooting scene to start scheduling.

The assistant of "VOGUE" first took the four candidates and the agent to a beauty agency for hair removal. Because the hair removal of the non-private area is performed first, the four candidates took a shower before changing into loose boxer angles The underwear obediently waited in a room for the hair removal by the hair remover.Full body waxing is now a two-step process, using cold wax on sensitive areas and hot wax on non-sensitive areas.

The limbs and chest are naturally hot waxed. The hair remover first sterilized the hair area with medical alcohol, and then washed it with ice water.The reason why ice water is used is to calm the skin and make the subsequent hair removal smoother.After you've washed and wiped clean, your hair remover will apply talcum powder for an oil-absorbing session.After thorough cleaning, the hair remover will apply hot wax to the four candidates.The hot wax should be brushed in the direction of hair growth, and then covered with wax paper.After the hot wax has cooled, very quickly peel off the wax paper against the direction of hair growth.Then, with a "swish" sound and the model's screams, the hair removal was completed.After the hair removal, the hair remover's assistant will use an ice pack to cold compress the hair removal area, and then apply cold aloe vera gel for repair.After 15 minutes of cold compress, if there is no redness and swelling, it means that the hair removal is successful. Otherwise, apply anti-inflammatory ointment and continue to observe for a day.

The underarms and private areas are treated with cold wax. Although the effect of cold wax is not as good as that of hot wax, the discomfort is also reduced a lot.However, before cold wax hair removal, the hair needs to be repaired to a certain extent. Generally, the hair size of hot wax hair removal is expected to be more than 3 cm, while that of cold wax is expected to be about 1 cm.Naturally, cold waxing is a one-to-one private service, especially when trimming is required, which makes Li Wei quite embarrassed.Although the hair remover guarantees that cold wax is not as painful as hot wax, the place where cold wax is applied is too fragile, so Li Wei still feels very painful.Similarly, apply cold compresses for 15 minutes after cold waxing.

After the barber's inspection, four candidates were asked to rub a restorative body lotion all over their bodies.While wiping, Li Wei admired his body by the way, and felt that he was like meat that had been plucked and ready to be cooked.Because they had to be naked during the shooting, the candidates simply wrapped themselves in bathrobes and went to the studio for modeling.Because after the hair removal, everyone's feeling of the irritation of the clothes has increased a lot.In order to avoid infection, the hair remover also recommends not to wear clothes for the time being, and then change them after the skin adapts.

Back in the studio, the hairstylists cut the models' hair.Li Wei is fine, Li Wei has always had short hair, and being bald or not has little effect on him.However, Li Qingxue was at a disadvantage. His style was always long and fluttering, and he was indistinguishable from male and female.Since painting requires a lot of time, candidates were not required to paint for this test shoot.

When the costumer brought the costumes for the candidates to change into, all four candidates cursed the idea inwardly.The so-called clothing is made of plastic glass, and every place is sharp.Indeed, such clothing has a diamond feel, but it is completely "anti-human".

Although the four candidates cursed inwardly, they obediently changed into such clothes with the assistance of several assistants.After changing clothes, everyone walked to the photography area step by step with the help of the assistant.Such clothes are not even convenient for movement, and the photographer actually asked for various styles.Fortunately, everyone is a professional, and they have cooperated with the requirements of the brand and the magazine to a great extent.

"Tan Shan doesn't have to look at it." At the selection meeting, Zhang Yu was the first to eliminate Tan Shan. "His muscular lines are too clear, too much like an American male model. Li Qingxue is too slender, and his nude | body shape feels a bit fragile."

"Tan Shan can be eliminated, but we can look at Li Qingxue again." Tiffany Huaxia Marketing Director said, "Gu Nan's figure is very suitable for our needs, but is he a little too old? The main purchase group of 'FirstLove' is 25 Gu Nan is more suitable for young people aged from 35 to 40 years old. However, I value his status in the modeling industry."

"The status of the modeling industry can be changed." Liang Tian said lightly, "I also agree to eliminate Tan Shan, he is too European and American, I guess his nude | nude looks are only suitable for the covers of fitness and sports magazines. Li Qingxue Can also be put on the waiting list, his figure can't support our modeling clothes.

Now it's mainly a question of which one we choose, Gu Nan or Li Wei.Gu Nan is famous and has a sophisticated look; Li Wei is popular, and Li Wei's appearance is better than Gu Nan.Now let's see what is Tiffany's expected market?Li Wei is definitely more attractive than Gu Nan in the new generation, but I also admit that Gu Nan has more status in the fashion circle than Li Wei.In comparison, the fashion circle expects Gu Nan, but the market expects Li Wei more. "

Several people in Tiffany were a little silent, and then thought about it.Liang Tian picked up the coffee cup and took a sip of the coffee.After half an hour of silence in the venue, Tiffany's marketing director finally said: "It's Li Wei! It's not long since he appeared on the cover of "ELLE", so there is a lot to talk about. I'm going to chat with his agent about advertising endorsements. Price tag, then get ready to shoot."

"We have no problem at all." Liang Tian put down the coffee cup with a smile.

In fact, among the four candidates, Liang Tian looks forward to working with Li Wei more.A good model is not a good actor, and shooting a feature requires a model to have acting skills.Why is the topic of "ELLE" so popular?It is because Li Wei's acting skills support the topic, and Li Wei's body coordination is very high, so there should be no problem with this shooting.

After the meeting adjourned, Liang Tian called Su Li and reported the results of the meeting.

After Su Li learned about it, she was naturally overjoyed.Li Wei is now the spokesperson for Non-Apparel, Givenchy and Tiffany!

To be continued...

The author has something to say: Hair removal is a challenge that almost all models must accept.

Especially lingerie models or swimwear models.