Bright Star Road [Entertainment]

In the script of "Game of Thrones", Li Wei only provided the outline of the story and the basic characters, background and world view settings, and the rest were created by the editors of Columbia Production Company.After all, Li Wei is not the kind of person with superpowers who can make up scripts after watching TV dramas or novels. Besides, Li Wei himself is not from Citigroup, and he has no habit of writing in English.Rather than tossing out a nondescript script by yourself, it is better to leave the main work to professionals, at least they are much better than themselves in English writing.In fact, Li Wei is indeed very satisfied with the "Game of Thrones" in this world. The story is still magnificent, the plot is still full|full and compact, and the actors are well selected.To Li Wei's surprise, the special effects of this plane are far stronger than those of the earth plane, so the produced effect is even better.Although the length of each episode of the webcast is more than ten minutes longer than that of traditional TV dramas (because traditional TV dramas have to have commercial broadcast time), Li Wei does not feel that it is lengthy at all.

After watching the first episode, Li Wei took the opportunity to go to the toilet while the website was automatically changing episodes, and then brought himself a cup of Tieguanyin to continue watching the second episode.Like traditional TV dramas, the screenwriters of webcast dramas must be a qualified chapter dog, ensuring that the breakpoints of each episode can make the audience painful, and they can't wait to watch all of them in one go.The screenwriters of "Game of Thrones" are obviously proficient in this, and the prompt screen that appeared after watching the second episode made Li Wei "extremely angry".In order to continue watching, Li Wei decided to recharge himself to become a paid member, and the content and picture clarity of the next broadcast surprised Li Wei.

At Li Wei's deliberate request, "Game of Thrones" was shot with 4K cameras throughout.You must know that 4K cameras are now rare in film production, and it is even more shocking to be used by Li Wei to shoot TV dramas.Although the vast majority of video sites already support 4K format video, there are too few programs in 4K format.Except for a few documentary companies who have a lot of money and have spent a lot of money to shoot a few 4K documentaries, the remaining 4K program resources are really too small.And when the paying viewers suddenly found that their video resolution soared from 720P to 4K, the picture quality of the program also reached a very touching level. "Game of Thrones" itself is a "TV-MA" TV series, so blood and passion are naturally indispensable.If it’s only 720P resolution, it’s actually a bit blurry after watching it in full screen, but if you look at it with 4K picture quality, it’s clear!Many viewers who discovered this trick went back and re-watched the first and second episodes.

At this time, the average number of views of the first two episodes has soared to 100 million, becoming a new record for a Netflix single-episode program to break one million views the fastest, and the third episode, which needs to be paid to watch, also quietly rose to 30 views.Just as Li Wei was continuing to watch the TV series, an email was sent to his work email, and his computer and mobile phone alerted at the same time.Li Wei had no choice but to use his mobile phone to check the work email. It turned out that it was a briefing on relevant statistical data from "Game of Thrones" that was sent by Netflix one hour after its release.Since "Game of Thrones" is an exclusive show on Netflix, at least registered users are required to watch it, so registered users added 50 people within an hour; at the same time, the content after two episodes requires paid users to watch, Therefore, 80 new paying users have been added, especially nearly 40 of the new users have converted into paying users. This conversion rate is simply scary.

You should know that in general large websites, the conversion rate of registered users and paying users is less than 1%; if it is an online game, it will be slightly better, but if the conversion rate can reach 10%, it is enough to celebrate with champagne.As a result, Netflix’s paid conversion rate for new users is as high as 80% just because of general TV series.If this data is released, it is estimated that all analysts will think that Netflix is ​​bragging, but this is exactly the case.

Although the first season of "Game of Thrones" has only 14 episodes, each episode is as long as 1 hour, which still makes people need to stay up late to watch the whole show.Li Wei didn't choose to watch the show all night, but those young people who watched the show all night sang praises for "Game of Thrones" on social media with red eyes and dark circles after watching it for the first time.For young people, the world is very simple. If I like it, I will praise it vigorously, wishing that the whole world would love it;Obviously, "Game of Thrones" is a TV series that meets the preferences of most people.

Generally speaking, there are two main factors for the popularity of film and television dramas: twists and turns and moving plots or grand and spectacle pictures.And "Game of Thrones" just fits these two factors. For those who like the plot, there are palace fights, strategies, love and hatred; for those who like pictures, there are all kinds of fantasy scenery here.Of course, for some special fans, the flowery faces and proud figures of the characters are enough to make them silently take out toilet paper in the dead of night, and then watch the drama silently after entering the sage time in a few minutes.It is for these reasons that after only one night, topics related to "Game of Thrones" dominate the rankings of major social media, and reporters seem to be still confused.But they soon figured it out, and turned their attention to Netflix.

"I want to know why such an excellent script didn't appear on our desk?" This is the roar of countless film and television company bosses.

Although "Game of Thrones" is a webcast, it will not pose a threat to mainstream TV dramas for a while.But how many of these people who can be bosses are stupid?On the one hand, they are really distressed that such an excellent script has only been made into a web drama, it is a waste of money!On the other hand, they also saw a new direction for future TV dramas from Netflix's successful operation.Television stations have not always existed, and the earliest place where drama was born was the stage.Although dramas are differentiated into movies, TV dramas and radio dramas due to different platforms, these four are actually incompatible, and no one will completely threaten the other.But webcasts are different. The only difference between webcasts and TV dramas is that the broadcasting platforms are different.

Webcasts do not threaten the existence of dramas, movies and radio dramas, but they definitely threaten the existence of TV dramas.Once access to the Internet is as convenient and cheap as TV access in the future, webcasts will really make TV dramas irreversible.Therefore, many active-minded TV drama production companies began to contact video websites and ask them if they have any ideas for making webcasts.Not to mention, most video sites have this idea, but they are limited by their own production capabilities.And Netflix can't just rely on Columbia Television Productions to provide episodes, which can easily be sued for monopoly.

Usually there are three sources of TV dramas for major TV stations in North America: one is the TV network's network drama, which is the time period that the TV network has already bought, and each TV station is responsible for broadcasting; the other two are so-called syndicated dramas and independent dramas. These are purchased by the TV station itself.Because according to the anti-monopoly law, TV networks can only control TV stations for three hours (not including news programs), so each TV station has to find its own way for programs beyond three hours.In addition to the one-hour news program that the TV station must produce (this is the access requirement of the Federal Communications Commission for all wireless TV stations), the rest of the TV programs are purchased from syndicates or independent production companies.Syndicate is actually a subsidiary production company invested by the TV network, that is, the bastards of the TV network.The prostitutes are naturally a simulcast drama, occupying the prime time; the rest of the late night, midnight, early morning and daytime slots are for the prostitutes to perform.

In addition to Syndicate, there are many independent production companies, but these independent production companies are generally established by very famous actors, directors, producers or screenwriters, otherwise there is no selling point, right?Compared with the legitimate children and concubine children, they are really outsiders, so they often advance their schedules at midnight and early morning.

Netflix currently only has a direct line, and the collateral line has not yet been established, so most of the resources still have to rely on other production companies to provide.In this year, Netflix, as a video website, became one of the channels for various companies to distribute TV dramas for the first time.Therefore, this year is also known as the first year of Internet TV.

While Li Wei was worrying about Netflix, Zhou Xiao was also working hard for the Huaxia Silk Art Exhibition in New York.Unlike Li Wei who can remotely control the video call, Zhou Xiao must appear in New York.With the help of the editor-in-chief of "Vogue" Citigroup, Zhou Xiao rented Lincoln Center, one of the home venues of New York Fashion Week, to hold this art exhibition.Before the official launch, the editor-in-chief of Vogue, as the exclusive partner, specially came to visit in advance.After this demanding editor-in-chief with her own unique understanding of fashion entered the refurbished Lincoln Center, she was completely overwhelmed by the art from the East.

Zhou Xiao’s exhibition is divided into two parts. The first part is naturally the history of silk, which not only shows the ancient oriental silk, but also the works of ancient silk after crossing the ocean to Europe; the second part is the present of silk, Demonstrates the art of modern silk.The exhibits in the first part are all cultural relics, so all of them are not for sale; but the second part is different. Except for a few fine arts that are not for sale, most of the other exhibits accept quotations.As long as your offer is the highest price after the show, then you can pay to take it away after the show.

After seeing these exquisite silks, the editor-in-chief moaned: "Zhou, do you know? I just want to knock you unconscious now, and then flee to the ends of the earth with these beautiful silks! I finally understand that ancient Roman ladies They are willing to give their bodies for a foot of silk, because they are so beautiful!"

"Oh, Ms. Anna, you don't have to knock me out at all." Zhou Xiao took out a box made with tung oil wood carving skills, and he handed the box to the editor-in-chief, "This is a gift we specially brought to thank you for your help. hope you will like it."

The editor-in-chief opened the box and saw that it was actually a Hangzhou silk painting.This silk painting is her portrait, as lifelike as a photo.Moreover, Li Wei and Zhou Xiao specially made this silk painting into a screen, which can be placed at home. "My God! It's really... I don't know the words to express how excited I am, this is truly one of the most precious gifts I've ever received."

"It's fine if you like it." Zhou Xiao said with a smile.He knew that the editor-in-chief was a trendsetter in the western world. If such an oriental screen appeared in her home, it would soon become the trend of the whole western world.