Bright Star Road [Entertainment]

Li Wei is not a child, so his calculation is more about benefits than right or wrong.In fact, in shopping malls, right and wrong are often not the ultimate criterion for judging everyone's work, but interests are.Do you think these companies really think they are "anti-gay" so they bother Li Wei? "Anti-gay" is just a mask for them, the real reason is that Li Wei's success stimulated them.In the past, there was not much support and sympathy for equal rights for gays in society, so "anti-gay" became the mainstream, so these traditional media companies naturally had more support for "anti-gay".But with the appearance of Li Wei, Li Wei first opened the gap of traditional media through Internet TV, and then moved from Internet TV to cable TV and satellite TV, and then violated the vested interests of these traditional media.

Because Li Wei's media was born on the Internet, and the Internet is the place where liberalism is the most prevalent, there are supporters of gays and gay equal rights here, so Li Wei's stance of opposition naturally got their support.When Li Wei's media developed from the Internet to traditional media, these people became Li Wei's initial supporters.Moreover, under the advocacy of some media such as Li Wei, the society's tolerance for gays is getting higher and higher, and more and more young people have begun to become supporters of equal rights for gays.

These people will naturally choose their natural allies, that is, Li Wei's media to support, which has led to other media's resentment and opposition to Li Wei.Although Li Wei is not afraid of these media, if they really want to uproot these people, either they will suffer a loss or Li Wei will win miserably. In short, it is not the result that Li Wei wants.That's why Li Wei finally chose to "kill chickens to scare monkeys", hoping that through his deterrence, those media would choose to cooperate with him, or at least stop opposing him.

After Li Wei formulated the plan of "killing chickens to scare monkeys", Li Wei's public relations team and company team attacked separately.The public relations team began to direct the disaster to Mai Dou and Xiao Li, while Li Wei's company team began to negotiate with those company executives who discredited Li Wei.Although Li Wei intends to let go of these companies that slander him, it doesn't mean that he will let go lightly.

One day, in the gossip version of Tianxia Community, the largest online community in China, an anonymous trumpet suddenly broke out an old gossip, which directly involved Mai Dou and Xiao Li, the two behind-the-scenes black hands.To be honest, the fame of Mai Dou and Xiao Li has always been only rumored among the senior fans of Li Wei and Zhou Xiao. After all, Li Wei's sudden hiding in the snow had a great relationship with these two people.Now these two people have been uncovered again, not only analyzing the grievances between them and Zhou Xiao and Li Wei back then, but also telling about their smear actions against Li Wei and Zhou Xiao.If it’s just empty words and unsubstantiated revelations, everyone will probably take it as gossip, but the problem is that this trumpet has produced countless real evidence, and even swore to be responsible for his remarks in the post, and expressed his willingness to accept judicial investigation.

With such content, major media followed up and reported.As much as there was a storm of reports on Li Wei's "pedophile incident", the acupuncture coverage of Mai Dou and Xiao Li was as strong as it was.It's not that Li Wei threatened these media, but these media all know that if they don't take advantage of this opportunity to show favor to Li Wei, it's time for their own media to be sued after Li Wei's judicial procedures are over.Now the major media are eager to show off in front of Li Wei that they are impartial. We not only reported your scandal, but also the shady behind your scandal, so you should not sue an impartial media like us.Perhaps everyone had this idea, and immediately the fame of Mai Dou and Xiao Li spread throughout the country and even the whole of Asia.

"Actually, it's okay for me to give up the prosecution against you. After all, everyone is living in the media circle. Everyone bows their heads and sees them." At a summit meeting of the domestic media industry, Li Wei spoke to these few at a reception. The boss of a media group said with a smile, "However, I have been smeared like this by you. Is it too insincere to just apologize? Don't worry, I am not the kind of person who will kill everything. After all, if only my family is left in the media industry, Am I also going to face a monopoly lawsuit? I know that while you are running a national TV network, you are also running one or several small TV networks. A big national TV network giving me away for free would be enough."

"Mr. Li, isn't your request too much? Not to mention that the competition of terrestrial TV networks is so fierce that we are no longer enough, and you still want to compete? What's more, the national commercial TV network license issued by the State Communications Management Commission There are only five, otherwise why don't we build another national television network?" The president of the Eastern Broadcasting Corporation objected angrily.

The terrestrial TV network is indeed a non-profitable industry, and the cable TV and satellite TV in Li Wei's hands are the real income.However, cable TV and satellite TV have their limitations. Cable TV is mainly aimed at viewers in metropolitan areas to provide them with a better viewing experience; while satellite TV is oriented to mountainous areas and outlying islands. Indeed, it provides them with Stable and high-quality viewing signals.But no matter cable TV or satellite TV means a problem, viewing fees!Not to mention satellite TV, the price of the satellite signal receiver alone is not cheap. If you add the access fee and viewing fee of the satellite TV service company, the people who use satellite TV in mountainous areas and outlying islands are basically rich local households. .Although cable TV is cheap, monthly fees and on-demand fees are also real expenses.But terrestrial TV is different. Even if you use satellite TV and cable TV to receive terrestrial TV signals, you can at least save the package fee or on-demand fee; There will be no expenses.

Don't look at the five major commercial national TV networks who are crying for poverty, but they are still the preferred partners of major advertisers and advertising agencies so far.Li Wei does not lack excellent TV content, but only lacks an excellent TV broadcasting platform, and a national-level terrestrial TV network is the platform that Li Wei dreams of.The problem is that terrestrial TV stations need to apply for band licenses, and the establishment of a national TV network also requires relevant licenses and compliance with relevant regulations.These are not something Li Wei can easily solve, so Li Wei thought of taking this opportunity to make his own request.

Now seeing the unhappy face of the boss of Dongguang Company, Li Wei was not angry at all, but said flatly: "How to solve these problems is your problem, I just put forward my request. I think my request is not just Divide? If I insist on entangled with you in the judiciary, it will not be difficult for me to bankrupt two or three of your five major commercial TV networks? Will I not be able to get the TV network by then? It’s just that I don’t want to get hurt Everyone's kindness, I'm not like you, I don't even want to be decent for some money."

Finally, Li Wei couldn't help but sneer.And Li Wei's ridicule made many bosses present blush. People who have reached this level tend to value their own face more, and they will never tear their faces until they completely turn their faces.In the end, they broke up with Li Wei inexplicably, and more importantly, they didn't gain any benefits by tearing up their faces, but instead caused a whole body of shame.Don't look at Li Wei's easy-going words now, saying that he is worried about this and that, he just doesn't want to disregard his dignity.If Li Wei really wants to end the game regardless of face, the bosses present are really not Li Wei's opponents.

After the boss of Dongguang took a deep breath, he showed a embarrassed smile on his face, "If Mr. Li insists on solving it like this, we should work hard on our side. For the TV network, we can help make up a hundred dollars." There is no problem for the Yu family to join the TV station. But if it is our directly-operated station, we can provide it to Mr. Li for free; but the rest of the franchised and cooperative stations need to be discussed by Mr. Li himself. After all, we and them also It's just a partnership, there's no way to force a choice on them."

Li Wei smiled coldly, he knew that the trap in these words was too deep.A TV network that wants to cover the whole country needs at least 100 local stations. Obviously, no broadcasting company can afford to run these 100 stations alone.The cost and manpower expenditure of the TV station are very huge, plus the channel license fee, even a local tycoon like Li Wei has to weigh his own pockets.Therefore, most broadcasting companies choose to buy about 10 TV stations in key viewing cities as directly-operated TV stations, and the rest sign franchise agreements and cooperation agreements with local stations.

The directly-operated stations will simultaneously broadcast the content of the TV network 24 hours a day, but the affiliated and cooperative stations can only broadcast the content of the TV network for no more than 4 hours according to the regulations of the National Communications Management Commission, and the weekend and holidays can be increased to 6 hours.Because the broadcast time is limited, TV networks always choose prime-time content to broadcast.Franchise stations generally broadcast simultaneously, while cooperative stations perform delayed broadcasts according to their own program arrangements.Since the main force of the broadcast is the affiliated and cooperative stations, if Li Wei does not get the support of these stations, then the so-called TV network is just a joke.

"The contract you signed with them, we just follow the contract." Li Wei suggested, "But I will check your contract for the past five years. If you leave a trap in the contract, don't blame us for being rude." Li Wei's worries are not without reason. Some companies often sign contracts with affiliated companies that are not conducive to themselves when transferring related assets. Once these contracts are inherited by Li Wei, then Li Wei will become the one who takes over. .

After Li Wei made the request, he left. As for how they solved it, it was not Li Wei's concern.Although the establishment of a TV network is also Li Wei's plan, it will take at least a few years to realize the results. Li Wei thinks it is best to solve it as soon as possible.And with Li Wei's departure, the faces of the CEOs of several media companies also completely collapsed.Li Wei's words are very clear, this monster in the media industry is about to enter the terrestrial TV network market to compete with everyone, and they have to provide this admission ticket.Thinking of this, the faces of the bosses became even darker.

Although these bosses may not be as smart as Li Wei, they still have enough connections.Within a week, they sent news to Li Wei that the National Communications Commission would give Li Wei's Kirin Broadcasting Company a terrestrial TV network license at the end of the year, and at the same time their TV station related information had also been sorted out, so Li Wei I went to pick it myself.After Li Wei received the good news, it was natural for the relevant person in charge of Kylin Broadcasting Company to choose a suitable TV station, and then began to prepare for the preparatory work for the terrestrial TV network.