Bright Star Road [Entertainment]

From a psychological point of view, "schadenfreude" can be described as an instinct of human beings.Seeing other people's misfortune makes me more or less happy in my heart; especially when I see that kind of high-ranking figure suddenly fall into a big fight, most people will definitely applaud in private.Moreover, people also have a terrible ability, that is, to remember the bad points of others and forget the good points of others.The so-called "good things don't go out, bad things spread thousands of miles" means this.

For "Bagua Weekly", even if it loses Li Wei's lawsuit in the future and the compensation is as high as the bankruptcy of the entire publishing company, there is no way to restore Li Wei's lost reputation.Even if the court makes a judgment in favor of Li Wei, conspiracy theorists will still explain it with "judicial corruption" and other reasons.Therefore, Li Wei felt that what he was facing was not just a "scandal", but a terrible "conspiracy".

After Zhou Xiao warned Li Wei, Li Wei felt that it would be better for him to organize a team to deal with this matter.Li Wei has a long-term cooperative relationship with WPP Group, and WPP Group has been the provider of public relations, advertising and integrated marketing services for Kirin Group and DreamWorks Entertainment Group.Therefore, Li Wei directly contacted WPP Group, and WPP Group also directly sent a cross-company team to serve Li Wei.

WPP Group doesn't care how high the cost is, no matter how high it is, Li Wei can afford it.What's more, Li Wei's public relations crisis this time is a major event that has attracted the attention of the global media. Of course, WPP Group is willing to take this kind of case that can gain both fame and fortune.As for whether Li Wei is at fault or not, this is not what the WPP Group considers. Anyway, they will also formulate a response plan in case Li Wei loses the lawsuit.In short, as long as customers are willing to pay, then they can spend money for customers to eliminate disasters.

"Mr. Li, thank you for choosing our WPP Group." In Li Wei's private meeting room, a capable woman led a team of more than a dozen people and appeared in front of Li Wei.

"First of all, please allow me to introduce myself. I am the account director of WPP Group in Asia, Park Sun Hee, and I will deal with your case. Secondly, let me introduce to you the excellent team selected by WPP Group for you and their Elites. Here is Burson-Marsteller Consulting Company, they will provide you with a complete set of public relations coping strategies, led by Mr. Li Lin, the senior director of Burson-Marsteller; According to the coping strategies, we will formulate the final advertising and promotional materials and corresponding copywriting for you. They are led by the creative director of JWT, Ms. Masako Shimizu; the last one is the staff of Gray Integrated Communication Group, who will provide you with The promotional materials get through all the publicity channels, making your publicity more effective. The person in charge of them is the Global Vice President of Gray Group, Mr. Danny Klein. If Mr. Li has no doubts, why not let us start working on it? "

After Pu Shanji's introduction, Li Wei nodded with a smile, and said: "I know that as long as you collect the money, you will definitely solve the problem for the customer, and never consider whether the customer has a real problem. But I'm still here to tell you You can assure me that the media's malicious speculation about me is all nonsense, and I have never done those things. So, you are indeed working hard for the innocence of an innocent person. The reason why I want to assure you of such things is that I hope you can do things for me with a clear conscience. I have set up an open office area here, you can go to familiarize yourself with the working environment first. If there is anything that needs to be modified, you can contact my personal assistant, Alexandra , she will try her best to meet your needs. Finally, Ms. Pu Shanji, Ms. Shimizu Masako, Mr. Li Lin and Mr. Klein, the five of us will have a short meeting here."

As soon as Li Wei finished speaking, Amanda and Alexandra, who had been standing by the side, led a large group of staff out of the conference room.These staff also knew that Li Wei must have something to say that is inconvenient to disclose.These people belonged to the people who used money to eliminate disasters, and they had seen a lot of secrets, and they knew the truth that the less they knew, the safer they were, so they all left the meeting room with professional smiles.

And when Li Wei saw that there were only a few principal persons in charge of him left in the meeting room, Li Wei's smile also subsided, and he said very seriously: "First, what I can guarantee is that what I just said is true. , the reports about my love | child or promiscuity | are all false, it is purely some people behind the scenes to throw dirty water on me. Second, now the matter is urgent, not only the prefectural police have been pressured to privately They contacted me, saying that they had to open a case to investigate me; at the same time, my two major entertainment groups began to be boycotted by the public, especially the art school involved has been surrounded by parents, and they asked us to give a reasonable explanation. Third, there are people operating behind this incident with the purpose of tarnishing my reputation, and now that their purpose has basically been achieved, I hope this matter can be reversed. Well, I want to know what plans and strategies you have?"

Long before Li Wei came into contact with WPP Group, these people had already paid attention to the Li Wei incident.After all, the Li Wei incident broke out suddenly, and when it broke out, it attracted the attention of the global media. How could these public relations and communication people not notice it?They even conducted internal deduction, respectively assuming that they are Li Wei, the victim, the media or the person behind the scenes, how to carry out the follow-up operations.It's just that it's Li Wei who contacted me now, so the entire WPP group can't accept the case of a party who has a conflict of interest with Li Wei due to professional ethics.But those people either couldn't afford WPP Group, or it was inconvenient to invite WPP Group.

"Then let's talk about our strategy first. The specific operation needs to be confirmed by Mr. Li." Li Lin of Boya Public Relations, who is in charge of formulating the public relations strategy, said first, "Pure lies can be seen through at a glance, and Only plausible lies can be believed, so "Gossip Weekly" adopted the strategy of adulterating false words from the truth.

First, because Mr. Li announced his identity as a homosexual, the society's prejudice and fear of homosexuality will make the public immediately think that Mr. Li is a very discreet person in his private life, so promiscuity and child love There are two things to be believed in.What's more, the relationship between Mr. Li and Mr. Zhou reported by "Gossip Weekly" has indeed been confirmed by you, so the public will acquiesce that the two things of promiscuity and child love are also true.

Second, your art school is indeed one of the channels for many teenagers to enter the entertainment industry, and you must know everyone's understanding of the entertainment industry.According to the stereotype of the public, all people who have achieved certain success in the entertainment industry have more or less sexual transactions.And you're gay, and your art school has a lot of handsome boys, and the best or prettiest of them are going to be stars, and there's a lot of speculation about deals between you and them.

Third, "Gossip Weekly" also found the so-called witnesses, and regardless of whether the witnesses are true or not, their words are somewhat true, but in the eyes of the public, the media has indeed fulfilled their obligations, so now you Evidence must be presented to refute them.Regarding Mr. Li's request, I can only say that the way to eliminate a big news is to create another big news. "

"Create another big news?" Li Wei looked at Li Lin and said indifferently, "I'm afraid it will be difficult to make a bigger news of 'billionaire went to jail for sex scandal'? First, you need to find someone who is as good as me." A protagonist of about the same level; secondly, you have to get him involved in a scandal that everyone 'likes to see'; lastly, we have to have enough promotion channels."

"The problem of promotion channels is not a problem. After all, Mr. Klein from Gray is also here. We can guarantee that as long as you need it, we can let any media in the world participate in the report." Li Lin said with a smile, "As for you I think we can combine them to answer the first and second questions. If we have a news about "a certain interest group achieves its ulterior motives by discrediting billionaires", do you think it is enough to cover What about your current news? Mr. Li, the people here will be on the same boat as you for a long time, so I won’t go around in circles with you anymore. You know, I also understand, you It was indeed hacked this time. As for who hacked you and what their purpose is, I think you should have guessed a little bit? So Mr. Li, who is on the list in your pocket? ?”

"I seldom make things difficult for others, and I try to be kind to others in the mall, but I'm not that easy to bully." Li Wei said calmly, "I think you all know that I'm from a group, right? But you don't know Why did I suddenly fly solo and then be hid suddenly. The important thing is how the contract when I hid was terminated. These are all secrets in the entertainment industry. But these secrets have become the source of trouble now, which I don’t know expected.

When I was a member of an idol group, the manager in charge of us was named Mai Dou, she was a very ambitious girl.Of course, as our agent, of course I'm glad she's so aggressive.In the early days, I had a very good relationship with her.She appreciates my talent, and I like her personality, so we become one of the most harmonious partners in the entertainment industry.However, I am not a conformist person, I have my own ideas, and she often force her ideas into me.And she has a very big defect in character, that is, she always feels that everyone in the world is sorry for her.

At an award show, we had problems performing due to a rehearsal error, and even though we finished the performance smoothly, she still insisted.Especially this mistake was caused by her, but she thought it was because of me, and she even cursed me with very vicious words in front of the staff.Because after this incident, there was a gap between me and her, and basically we only maintained the relationship of working partners.But I think I still have professional ethics, and I will try my best to satisfy her reasonable arrangements.It's just that she arranged an extremely dangerous job for me one time, and I found out that the job was extremely risky, and the producer didn't have enough protection measures and countermeasures, so I asked to withdraw the notice.

In the end, this incident got to the top of the company. The top management of the company supported my approach, and she completely hated me because of this incident.In the end, due to some people's instigation, we completely tore our faces apart.Naturally, the company will not break the rules of the company because of me, so I was forced to announce my withdrawal from the team and was hidden by the company.In order to redeem myself, I worked hard to make money when I was in the United States, so I bought out my contract.In addition to Mai Dou, there is also a high-level executive named Xiao Li who is also behind the scenes. "