Bright Star Road [Entertainment]

Li Lin is an inconspicuous one among the many migrant workers in Nanhua City, but he is considered one of the lucky ones among this group of people. Li Lin, who has a high degree of education, is now a senior program in the Nanhua Centaur Game Studio of the Qilin Game Group. He was a member of the staff, and the generous salary and benefits allowed him to buy a large apartment with three bedrooms and two living rooms in Nanhua City, where land was very expensive, and finally took root in Nanhua City with a beautiful woman in his arms.But even so, Li Lin still needs to save enough middle school and university tuition for his son who has just entered elementary school, so his salary is still not so generous.

Fortunately, his wife and son understood him very well and never asked for excessive things, but Li Lin still felt a little guilty.Around his wife's neck is only a string of pearl necklaces given by him on the tenth anniversary of their marriage, and on his ears are only the broken diamond earrings that his wife bought as a reward for herself.Apart from the daily school uniform and sportswear, my son didn't ask for any special brands.He knew that his son was obsessed with a cartoon called "Transformers" recently. Originally, Li Lin planned to buy a Transformers for his son as a reward for his recent excellent grades.But after going to the toy store, Li Lin was shocked by the high price.Although the clerk said that entry-level Transformers toys were also available for purchase, they were out of stock for a long time because they were too popular, so Li Lin had no choice but to stop thinking about it.

When Li Lin was driving to get off work, due to the traffic jam, Li Lin had been waiting at this intersection for more than 20 minutes.Just when Li Lin was feeling restless, the trailer of the big movie "Transformers" happened to be playing on the LED on the large wall outside the building on the right.With the handsome robot transformation and intense explosion scenes, Li Lin immediately became interested in this movie.

Li Lin would watch "Transformers" cartoons with his son at home when he had time. Although the content of the plot was a bit naive, Li Lin was quite interested in the transformation of the robots.Now the version of this big movie is obviously aimed at the adult market, so Li Lin took out his mobile phone and booked three movie tickets.Li Lin's luck is not bad, there is a flagship theater of Caesars Cinemas near his home.However, there were still tickets in the IMAX auditorium for the premiere, and Li Lin quickly snatched three tickets.

Just a week before the big movie "Transformers" was about to be released, DreamWorks suddenly announced a news.DreamWorks will select [-] cooperative theaters in all the premiere theaters to hold the "Transformers Exclusive Store" event. Only audiences who hold tickets for the premiere theater of the theater can purchase limited peripherals of Transformers on the spot.In addition to commemorative and limited edition Transformers model toys, there are also collector's edition Transformers T-shirts, badges, hats and other co-branded products.DreamWorks stated that this exclusive store event is only held on the day of the premiere of the big movie, and each time the products are sold out, if they are not sold out, they will be recycled and destroyed.

As soon as the event was announced, all the audience who had tickets for the premiere went crazy, praying on social media that their theater would be selected to host the event.The audience who did not buy tickets for the premiere sighed and asked DreamWorks to expand the scope of activities.However, this suggestion was clearly rejected by the DreamWorks official, and also stated that in order to ensure the uniqueness of the event, notaries will be sent to all event sites.Three days after announcing the event, DreamWorks revealed the participating theaters.

When Li Lin was working in the company, he suddenly received a text message. He found that the theater he was in was actually selected for the special store event, and the text message reminded the opening time of the special store.At first, Li Lin thought it was an advertising marketing text message, but he was skeptical and after checking it online, he found that it was actually true.And what makes Li Lin happy is that this time the specialty store actually has collector's edition and limited edition Transformers models for sale.Although Li Lin knew the price was expensive, he decided to buy one for his son.

After the decision was made, on the day of the screening, Li Lin rushed to the cinema early with his wife and children.Due to the special store activities, in order to control the flow of people, the theater had to announce that only audiences with tickets are allowed to enter in advance for the time being.Li Lin's family entered the hall after passing the inspection of the theater. On one side of the hall is the specialty store this time.Although it is called a specialty store, in fact, the products are very limited.Fortunately, Li Lin entered the venue early enough, and he immediately snatched a collector's version of the Transformers model for his son.The son hugged this 150-centimeter-high Transformer, and he couldn't help but be overjoyed.

In addition to buying a Transformers model for his son, Li Lin also specially bought three Autobot T-shirts, which can be regarded as parent-child clothing.After buying the products, the three of them were notified to enter the venue to watch the movie after a short rest.Although Li Lin is very happy today, he still has some expectations for the movie.After all, if you buy a movie ticket and watch a bad movie, you will be in a bad mood for several days.

Although the plot lines of the "Transformers" movie and the cartoon are the same, the emphasis is different.After all, cartoons are aimed at young children, so the plots are basically based on friendship and passion; but big movies are aimed at the adult market, so the plots focus more on battles.

Just the opening of the Cybertron Star Wars made Li Lin sweaty, because Li Lin used CG technology to build a huge cosmic war scene. The battle scenes in less than 10 minutes are all high-tech routes. The compact plot and sharp editing make the audience dizzy.Especially in the IMAX theater, the sound and light effects are even more exciting.Not to mention that Li Lin watched with enthusiasm, even his wife and children, who still knew little about the plot, were attracted by the gorgeous picture effects.

After the two-hour movie ended, Li Lin's wife said: "This movie is well done! Although I don't understand what it's talking about, I think it looks good because of the picture effect! Tell me, are we real? What about the Transformers Squad?"

Hearing what his wife said, Li Lin couldn't help but laugh, "You did a good job of analyzing the plot. The plot of this movie can only be said to have just passed, but it's because of computer special effects and explosion effects to elevate the movie screen to a level that is difficult for ordinary movies to match. The point. Anyway, when you watch a movie, you just look at the picture. As long as the plot is not particularly ridiculous, it is considered a good movie. As for Transformers Force, it is a science fiction movie, so there must be no such thing." Li Lin finished speaking and held his wife and children Get into your car.

Due to the large-scale publicity in the early stage and the release of "special store" activities before the release, people in the industry are still very optimistic about the box office of the "Transformers" movie.However, according to film critics who watched the premiere, this film is a purely commercial film, and Li Wei completely broke with himself in the early literary films.

Therefore, after a night of fermentation, the box office and film critics of the premiere came out, but the results were polarized.The box office directly broke the Asian premiere box office record, and also increased this record by one-third.However, the film critics are very controversial. Professional film critics have given passing marks, and said that the film has nothing to praise except for the complete plot; but ordinary film critics have given super high marks. , and everyone's positive opinions are concentrated on the visual aspects such as "dazzling special effects" and "magnificent picture".

Li Wei knew that the selling point of the big movie "Transformers" was on the screen, so he asked the public relations department to direct all positive comments to the screen.Li Wei doesn't think such a movie can produce any sense of "social criticism" or "human introspection".

In fact, ordinary audiences are really not influenced by the opinions of professional film critics.After so many years of box office training, ordinary audiences know the difference between professional film critics' preferences and their own, so they don't mind professional film critics' criticism of movies.But those "opinion leaders" on social media are singing the praises of the movie one after another, and these talents are the key to truly influencing moviegoers.With the optimism of the opinion leaders, movie fans entered the venue to buy tickets.

Since the premiere was on Wednesday, after two days of fermenting opinions, the box office of the "Transformers" movie exploded on the weekend.Although people in the industry were mentally prepared for the box office of the big movie "Transformers", when the real results were announced on Monday, everyone was still surprised by the gorgeous first-week box office of 12 billion.

Although "Transformers" has a screening rate as high as 55% in the first weekend, it is not unheard of to see such a screening rate, but the average attendance rate of 90% in a single hall still makes many people in the industry feel terrible.In just one weekend, the big movie "Transformers" has successfully entered the 10 billion box office club, which is still too amazing.

In addition to satisfying DreamWorks with the big movie "Transformers", the most important thing is that the inside of the National Film Company is even more turbulent.You must know that many people advocated the termination of the cooperation with DreamWorks at the beginning, and they reluctantly continued to cooperate only because of the breach of contract.But they still activated the priority clause and voluntarily gave up their co-producer status for the next four "Transformers" movies.At the beginning, they justly expressed their dislike for the movie, and even humiliated Li Wei at the press conference.

Now that the box office results came out, the entire board of directors of China National Film Corporation, as well as the superior Huaxia Film Promotion Foundation, felt that "we are so stupid".Indeed, the box office share of this film is enough to make the financial report of China Film Corporation in the next one or two years very good.But the problem is, they actually drove out the golden hen that laid the golden eggs.It is estimated that the major film companies will laugh at the National Film Company at this time. After all, without the preferential terms of the National Film Company, everyone will have the opportunity to participate in the investment.

In addition to the feeling that there is no love for the National Film Company, the group responsible for sponsoring the car also has a terrible premonition.You must know that the big movie "Transformers" had to cooperate with domestic automobile companies only because of the participation of the National Film Corporation in the investment. Now that there is no such obstacle as the National Film Corporation, the German Automobile Company, which has directly lost its qualification, will definitely make a comeback.You know, the cooperation between Li Wei and Germanic Automobile Company is very smooth, unlike this domestic sponsor, they are good-looking when they get cheap.

"Order, the pre-project work for the second part of the "Transformers" movie will start immediately, and film investment and film sponsorship will be recruited at the same time. There are no people in the way this time, and we can finally let go of our hands and feet! "Li Wei announced excitedly.At this time, Li Wei didn't know how grateful he was to the National Film Company for giving up the priority clause, and he was finally able to get rid of his pig teammates.

"Let's discuss and see if we can still participate in follow-up projects? In addition, the legal department will study the contract again to see if there are any loopholes so that we can get back the priority clause!" On the board of directors of the National Film Company, the chairman He looked at everyone expectantly, "Everyone must work harder, we must get this golden hen back!"