Bright Star Road [Entertainment]

Although Ma Gang lowered his face and rubbed against Li Wei for a wave of hype, bad movies are always bad movies. After two consecutive weeks at the box office, "Good Women and Bad Women" experienced a cliff-like drop in the box office in the third year. .Generally speaking, the movie box office gradually declines with the extension of the movie release cycle, but the general decline is between 30% and 50%.If the drop exceeds 50%, it means that the movie's box office has hit the street, and the theaters will also consider whether to cut the schedule.

After the cliff-like box office dive on the third day, the box office of "Good Woman, Bad Woman" continued to drop sharply on the fourth day. Therefore, except for Caesars Cinemas, all other mainstream theaters have released "Good Woman, Bad Woman" The amount is cut to less than 10%.And those smaller local theaters directly dismissed the film. After all, small theaters don't have more screening halls for these movies that have no box office.

After the theaters raised their knives, the box office of "Good Woman, Bad Woman" finally fell out of the top ten, which surprised the film critics.Generally speaking, no more than 10 movies will be screened in mainstream theaters in the same period, and with the addition of second-round theaters and art theaters, there are usually 20 to 25 movies being screened.But although there are so many movies in theaters, the movies that really make money are generally the top five at the box office.If you fall out of the top five, you will basically lose money, and if you fall out of the top ten, it means that it is time to draw.

Although commercial films can still sell for a wave of money in the second round of theaters after they are drawn in mainstream theaters, the second round of theaters is generally sold out by quota.You know, the ticket price of the second round of theaters is generally below 10 yuan, plus there are promotional measures such as the so-called three-film joint screening, all-night reservations, so the box office of the second round of theaters is basically a tragedy.Li Wei also owns the second-round theater chain. The equipment of the screening halls under the second-round theater chain is generally old, and the decoration is also outdated.The real profits of the second-round theater chains are the bars and restaurants attached to the theaters. After all, the second-round theater chains are freer than the mainstream theater chains in that they are allowed to bring drinks and food into the venue.

Ma Gang was also dumbfounded when he received the box office report from the theater. According to this rhythm, his film should go to the second round of theaters next week. How can this be the treatment that a major director of commercial films should enjoy?Usually a new film will be screened in mainstream theaters for about a month. If there is a hit movie, it will be screened for one to two months; if it is a masterpiece, it will be screened for half a year.However, "Good Women, Bad Women" only persisted for a week and had to be drawn from mainstream theaters. Isn't this an arrangement that only those niche themes or experimental films should accept?

Ma Gang was a little dizzy, but fortunately his secretary was by his side, so he immediately came over to help Ma Gang.Seeing that Ma Gang showed no signs of improvement, the secretary quickly dialed the emergency number.As a result, in less than half an hour, news about Ma Gang being hospitalized for emergency treatment was flying all over the sky.In fact, no matter how despicable the people who eat melons are, if they really meet the person who is admitted to the hospital, they will still have some sympathy.However, Director Ma Gang has always been keen on marketing, and various hype methods are emerging in an endless stream, so many people suspect that Director Ma's hospitalization is just a topic of speculation to gain sympathy. Great social media.

"Director Ma really drank cold water this time and his teeth were stuck!" Li Wei looked at the social media public opinion report compiled by his assistants, and couldn't help but shed a tear of sympathy for Ma Gang.

In addition to the melon-eaters on social media who refused to let Ma Gang go, the film critics were also full of fire on their columns, as if they were not reconciled not to scold "Good Woman, Bad Woman" as scum.I also blame Ma Gang for offending a lot of people. When Ma Gang's films were selling well, the film critics could only pinch their noses and feel a little sore.Now that Ma Gang's movie has finally hit the box office and received a lot of ridicule from fans, when will the film critics not rush forward and step on it?

So some scolded Ma Gang for being self-inflated, thinking that after making a few blockbuster movies, he represented the tastes of the audience, so they completely disrespected the basic narrative of the movie; Alright, I have to turn the gun around to make a literary film. Are you able to make a good literary film if you want to?Inevitably, there are also those who took the opportunity to add insult to injury, saying how much budget Ma Gang had embezzled when he was filming, and how many male and female stars he secretly ruled... What, how can a male director secretly rule male stars?Classmate, your pure heart is still not suitable for watching entertainment gossip.In short, when Ma Gang was recuperating in the hospital, he was so angry by these messy reports that he almost entered the intensive care unit.

Li Wei, on the other hand, was happily watching the gossip, while shaking his head and saying that these paparazzi reports are too taken for granted.

"The paparazzi used to pay attention to 'look at the picture and talk', but now the paparazzi are completely out-of-the-box, like those Internet writers! Do you know who Ma Gang is? One of the most commercial directors in the country! Know Brother Films Who is the industry? The first film company in the country to be established completely in accordance with the commercial production process! How strict is his financial budget, and he is also corrupt! If he can embezzle a penny, I will count it as his ability! Director Ma's unspoken rules, you don't know how much Director Ma's family respects his wife! Besides, even if Director Ma has such thoughts, he still has to consider whether he will be successful at a young age!"

Li Wei complained unscrupulously at the morning meeting in the studio, because he was really pissed off by Ma Gang's "rape|violence theory".

As the word-of-mouth of Ma Gang and his work "Good Women, Bad Women" collapsed on the Internet, traditional media also began to plan related topics one after another, hoping to put a few more nails in Ma Gang's coffin.Compared with online media, traditional media, especially those that are professionally oriented, are very disciplined and cannot be bought easily.Moreover, their critics are also the best in writing competitions. Knowing how to write reviews can make the reviewers feel more painful.

Hearing that these media were ready to move, Li Wei couldn't help but lament that he had made an early deployment and captured a group of media in his hands.For ordinary people, although the Internet is the fastest channel for receiving information, it is also the channel they least trust.In the eyes of ordinary people, black and white is the most reliable, so the print media is the highest average credibility; followed by radio and television; last is the Internet.

Although Ma Gang is a famous director in Yanjing circle, there are many famous directors in Yanjing circle.And the most important thing is that Ma Gang once spoke harshly to Cheng Kuiga, the "leading brother" in the Yanjing circle and the only second-class director in China, so this disaster is more or less due to Cheng Kuiga's downfall.Cheng Kuiga is a well-known Cheng family in the film industry. His great-grandfather was the founders and first-generation masters of Huaxia Film; although his grandfather did not make films, he was the founder and first-generation dean of Yanjing Film Academy; My father is even more amazing, he is the first film master to go international.To put it bluntly, the whole Cheng family has been involved in movies, so their relatives are all well-known figures in the movie industry.As an outstanding representative of the Cheng family's generation, insulting Cheng Kuiga back then was tantamount to insulting the entire Cheng family.

Therefore, the betrayal in Yanjing circle is not beyond everyone's expectations, and it turns out that the more people know you, the more they hurt you.The reviews of other film or entertainment magazines are a bit dull, but the reviews of famous magazines such as "Yanjing Film Review", "Huaxia Film Handbook" and "Film Art Research" in the Yanjing circle are really good. It was stabbing at Ma Gang's heart.Even Li Wei, who was eating melons and watching the show, felt a little heartbroken.

Ma Gang's own works can be said to blow up chicken feathers all over the place, but after the chicken feathers flying around is Li Wei's "Wild Speed".When everyone was mocking Ma Gang, they were actually secretly cursing Li Wei deep in their hearts.Li Wei's career as a director seems to be going a little too smoothly. After having a large sum of money as his own support, he first entered a professional film school for further study, and barely became a professional director; He made his debut and served as the producer of his first work; after finishing the three major film festivals, he resolutely transformed into a commercial film, and two consecutive low-budget films have won super high box office... Everyone is thinking, Li Wei's road to success can still be achieved. Do you want to keep going?

Most importantly, after this big-budget commercial hit the market, will Li Wei continue to stay in the film industry regardless of the director's dignity?Because everyone knows very well that unless Li Wei wants to retire, no one in the entertainment circle can drive him away.As an entertainment tycoon who has funds and channels, and has opened up the upstream and downstream of the entire film industry, Li Wei still has an unlimited budget for him to make the next one even if one film hits the street.

The promotional material of "Wild Speed" has spread from the first-tier ticket warehouse cities to almost all provincial capital cities, sub-provincial cities and some key prefecture-level cities.The promotional video is also sent from local media outlets to national media, whether it is cable TV, wireless TV, or online video-on-demand, the marketing department of Li Wei Studio has already placed the advertisement seamlessly.At the same time, the public relations department also mobilized relevant queen film critics to sing praises to Li Wei's works.The most important thing is that the entire crew has assembled and will start a national road show after the premiere in Donghai City.

Although the road show is a very hard job, it still obviously boosts the box office of the movie.And this time, in order to impress young audiences, in addition to roadshows in cinemas, they also contacted many colleges and universities to hold fan meetings.Because there are so many venues to go to, the entire public relations department and marketing department are already crazy busy, and the schedule in Li Wei's hand is updated almost every hour.In addition to the activities of the crew, Li Wei, as a great director, also has various interviews.After all, Li Wei, who was born as an idol, still has his own appeal.

In order to cooperate with the national road show of "Wild Speed", the marketing department of German Motor Company also followed the whole process.They want to ensure that every venue has the latest German car models.According to the requirements of the contract, Li Wei will bring the main actors to take photos with these new cars.Although the movie has not yet been released, the topic and attention of the latest German car models have risen nationwide.Moreover, according to the feedback from dealers, about [-]% of consumers who have recently planned to change their cars will definitely choose the new car of Germanic Motors.

After this data was fed back from the Huaxia branch to the German headquarters, the headquarters immediately sent a call requesting the Huaxia branch to negotiate the sponsorship plan for "Wild Speed ​​2" and its follow-up series as soon as possible.At the same time, Germanic Motors also stated that they will do their best to assist Li Wei's studio to release "Fast and Wild" worldwide.

However, Li Wei's Caesars cinema chain already has the second largest cinema chain in North America and the largest cinema chain in Europe, so there is no shortage of channels.But Li Wei felt that it would be wonderful if Germanic Motors could sponsor some advertising resources.