Bright Star Road [Entertainment]

Xie Geng is an editor who has partnered with Li Wei for several years. He was originally a major in the director department of the Film Academy of Tunghai University.In the end, Xie Geng, who was still a pure freshman, met Li Wei, an old fritter who had been in the entertainment circle for several years, and under the lobbying of Li Wei, an old fox, Xie Geng actually became Li Wei's good friend, and he was also Li Wei. One of the veterans of Wei Film Studio.Xie Geng, who is currently the vice president of Li Wei's studio, is also Li Wei's exclusive editor, and the sympathy between the two makes Li Wei welcome Xie Geng's craftsmanship.

In fact, the position of editor is only a position with real power after the emergence of the "producer-centered system". Otherwise, in the era of "director-centered system", editors and editors appeared as director assistants, while casting directors Absolutely nonexistent.The reason why there is the position of editor is that the producer needs someone who can control the length and rhythm of the film from the perspective of the market.

For the director, film works are like his own son, no matter how ugly he looks, he is still a treasure in his heart, which cannot be tarnished.But your director thinks it is a treasure, and it will be like a red crane at the box office.Therefore, producers need editors to help trim movies, and excellent editors can completely change the director's work.To put it simply, the director may give birth to a handsome boy, but under the editor's scissors, he can completely transform into a young and invincible beautiful girl.

So the director and the editor are in love with each other, but if you meet the editor who suits you best, the two people will be in perfect harmony, and the result will be "1+1>2" effect, and Xie Geng is such an existence.Because Li Wei is too old psychologically, Li Wei himself knows that there is a kind of "old spirit" in his works.This is unavoidable, as if you can't make director Zhang Yimou shoot Ning Hao's style.So with the help of a young editor, Xie Geng, the final style of Li Wei's work is still very sharp and fast-paced.

"My God! You're not going to be in the editing room for the past few days, are you? Also, when will you change your habit of not wearing clothes!" Li Wei came to the editing room after a few days of rest. Check out Xie Geng's progress.

As a result, as soon as he entered the editing room, he saw Xie Geng sitting in front of the editing table, staring at the big screens in front of him. Let it go, Li Wei felt a little dizzy watching it.There was a sofa in the editing room, Xie Geng's clothes were casually discarded on the sofa, and Xie Geng's flirtatious fluorescent pink underwear was even hung on the green tree next to it.In front of the sofa are takeaways from McDonald's and Pizza Hut, and the large bottle of Coca-Cola has already been empty.

"You drink so much Coke again, be careful that you won't have a baby in the future!"

Xie Geng's talent really left Li Wei speechless, but this kid's mental age made Li Wei speechless even more.Even though the income has entered the upper class of China, they are still addicted to carbonated drinks and junk fast food.Except for the underwear, all the clothes on her body were packaged and bought at Uniqlo.Li Wei knows very well that he never does laundry. He disposes of underwear and socks on a daily basis, while his coat is disposed of on a weekly basis.And when he was editing, in order not to interrupt the inspiration, he simply didn't wear anything, so as not to need to wash clothes.

Li Wei put Xie Geng's clothes aside in disgust, then sat on the sofa and waited for Xie Geng to explain.Li Wei knew very well that Xie Geng was in meditation like an old monk when he was working, and would never say a word.

"The standard of your film doesn't look like yours." Xie Geng finally turned around and spoke to Li Wei, "Tsk tsk, this is worse than your entrance assignment for the director training class back then. I guess you are in the film crew. Did you shoot it with your eyes closed? There is no challenge at all. In the future, I will arrange for my apprentice to edit this kind of film, it is a waste of my skills!"

"When did you accept apprentices? This movie is originally for selling money, you just need to control the rhythm. You also know my problem. Once it is filmed, it is very likely that you will not be able to control the rhythm. By the way, you When will the fine-cut version be finished? I still have to take it to Kirin Films and hand it over to their distribution department for review. Also, can you stop walking around naked in front of me in the future? I'll get the eye of a needle!" Li Wei couldn't help complaining.

"Are you jealous that I'm stronger than you?" Xie Geng took a bottle of Coke and said to his mouth. "The fine-cut version will probably come out tomorrow, and then you can see if there is anything wrong with it. Also, isn't Kirin Films your company? I don't know you yet, saying that you are a passive beneficiary of these companies. You have at least 70% of the cross-shareholding shares in your hand, right? With such a large controlling stake, the president of Kirin Films will not be like a pug when he sees you? Are you still reviewing the film? Just offer it up!"

"Yes! Yes! I'm afraid of you!" Li Wei immediately raised his hands, "I'll come over tomorrow afternoon to watch the movie with you."

After Li Wei left the editing room, he began to think about how to market the film.In fact, my first three works did not have much reference value, because they used the method of winning awards at film festivals and then boosting ordinary box office.The chick movie I shot this time is a very typical commercial film, not to mention awarding awards at the film festival, I am afraid that it will not even be admitted to the competition unit.Therefore, Li Wei had to adopt the publicity methods of ordinary commercial films, such as advertisements, soft articles, marketing topics and so on.

It's a pity that Li Wei's studio's publicity budget is controlled, otherwise what can't be done with money?All radio stations, TV stations, newspapers and magazines, directly spend a month on the most prime time or layout; then buy a group of royal film critics and sailors, and change their tricks every day to praise this movie; finally, buy the ace talk show of each TV station And the flagship variety show variety show, I took the crew up to brush their faces one by one.After a month of bombardment like this, no matter how bad a movie is, it can become the most anticipated new movie.After the premiere, a group of film critics and trolls will be arranged to build a wave of word-of-mouth, and it will not be closed after the audience is tricked into it.Anyway, success or failure is judged by the box office. As for word of mouth, whocare?

Because there is no money, the plan of overwhelming advertisements and watching top programs all over the world will definitely not work.Advertisements must be cast, of course, but only at critical moments.This wave of advertisements is actually telling the major media, please do your best, if you have nothing to do, please let our movie go.If there is a front foot that collects advertising fees, and the back foot is ridiculed in the movie and drama section, no one will vote for this newspaper in the future, and it will basically be run on by its peers.Because I have never seen such an unruly person like you, either don’t take money if you say bad things about people, or shut up if you take money.This kind of newspaper that takes money and speaks bad things will only make people think that all your print media are like this, right?This kind of person who smashed everyone's jobs must be banned and eliminated!

For small and medium-budget films like Li Wei, roadshows are the best way to promote them.The so-called road show is that the crew goes to key theaters in major ticket warehouse cities for premieres, and then waits for the media and audience to watch.The advantage of the road show is that, for the audience, hey, today is a celebrity, how about seeing how they filmed?For the media (especially the local media), there is finally a piece of big news that belongs to their own city, hurry up and watch it.

If the road show is done well, it will actually be very helpful to the box office.For example, a certain Chinese-language comedy film on the earth plane is actually fairly average, but there are so many stars in the crew, they go to ten scenes a day, and then fly to another city in the middle of the night to continue.The lead actor and director slept for less than three hours a day, and persisted for a month. In the end, he managed to snatch nearly 5 million box office in the summer, which is a miracle.

Li Wei intends to replicate this miracle, but he also knows where his weakness lies.It's very simple, my crew is almost star-studded, and the fame of the hero and heroine is not as big as my director.Therefore, even if you go to a road show, without the blessing of star halo, the audience and media you can attract are pitifully small.

Regarding Li Wei's worries, Song Hengqing, the marketing director of Li Wei's studio, said: "Director Li, you are the biggest star yourself! Who stipulated that the biggest star of the crew cannot be the director? Think about your own fan base How big is it? As long as you release the news, say when and where you will hold the event, do you think there will be no audience and media to watch? I can guarantee that as long as you appear in the local area, the most popular local program will definitely be I strongly invite you to be on the show. As long as you agree, let alone softly inserting movies in the show, even if you are blatantly showing a clip, you can agree!"

Well, Li Wei can only admit it. Before he cooperated with big stars, he had to rely on his accumulated popularity to guide the movie.The fine-cut version of "My Diary of a Broken Love" was approved by Li Wei and the distribution department of Kylin Films, and was released at the standard of "13+". The final date of the film is March 3.Li Wei looked at the date, and it happened that the lover's schedule had passed, and this kind of movie with the theme of broken love would not be too repulsed by the audience.

After setting the schedule, Li Wei and Song Hengqing began to discuss the arrangement of the road show.The five first-tier cities naturally have 10 cinemas per day; the provincial capital cities and sub-provincial cities have 8 cinemas per day; the second- and third-tier cities have 5 cinemas per day.Subsequently, the date, time and location of each city were gradually determined.

Li Wei simultaneously released this part of the itinerary on his official fan website, which attracted the attention of countless fans.One must know that Li Wei seldom does public events anymore, and the fans have long waited for the flowers to thank.Although Li Wei hasn't released a record or acted as a leading role for a while, but Li Wei's early group records or solo records are quite classic, and they can even reach the top 20 of the album chart from time to time.Moreover, music radio stations or music TV stations also love Li Wei's singles and MVs, so Li Wei's exposure on the screen is not low.In addition, the movies and TV series starring Li Wei in the early days are also works with high hits on the Internet, so Li Wei's fans have been increasing.

In the words of the person in charge of Li Wei's official fan group, Li Wei can already be regarded as a national idol, with fans ranging in age from 8 to 80 years old.And according to the statistics of a certain entertainment magazine, the number of Li Wei's official fans (specifically, fans who are willing to pay to join the idol fan club) ranks third in the world, and first in Asia.

After Li Wei released his roadshow itinerary, the local media in the cities whose names were named frantically contacted Li Wei's studio, hoping that Li Wei would find time to accept an exclusive interview when he arrived in this city.The time and place are decided by Li Wei, and the film can be promoted as an accessory.

Seeing such good conditions, Song Hengqing immediately helped Li Wei add a lot of itineraries.At least Li Wei now looks at the schedule and finds that his schedule is accurate to the second.