Bright Star Road [Entertainment]

After hearing the offer from Wonderful TV Station, not to mention the cable TV station was silent, even the two most affordable wireless TV stations--United TV and NanTV remained silent.Of course, United Vision and Southern Vision can quote a higher price, but what they are thinking now is whether such a high price is appropriate or not.And unlike cable stations, wireless stations must abide by the "Wireless Broadcasting Ethics Regulations."A TV series of such a large scale as "Prison Break", even after the internal cuts of the screening committee, can never be broadcast in the prime time, and can only be broadcast in the late night at ten or eleven o'clock, so the audience range It will definitely decrease.Because United TV and South TV both chose to give up, Wonderful TV got the right to broadcast the first round of "Prison Break".

Originally, HBO had some opinions, but after the company's major internal adjustment at the beginning of the year, the entire Kirin company has implemented flat management.According to Li Wei's request, the management level between the company's decision-making level and the executive level should not exceed three levels. Therefore, Li Wei has already given up almost all management positions in established companies, and only retains the position of chairman or executive director.Li Wei's studio is the only company Li Wei manages and is in charge of, so the relationship between Li Wei's studio and HBO is only at the capital level.What's more, Li Wei also guaranteed that for all the film and television dramas produced by Li Wei's studio, the final depreciation price must be given to HBO.

Although cable stations such as Art Entertainment TV, Life TV, and HBO TV Network are not interested in rerun TV series, but HBO TV Network still has HBO Classic Channel, which specializes in broadcasting old movies or dramas, and the number of subscriptions is not low. .It is precisely because HBO Classics created this viewership group, and now at least four cable TV networks have also launched their own classics or second-run channels, so Li Wei's promise to suppress the right to store inventory has calmed down HBO.

The first round of broadcasting rights was sold at a high price of 1000 million yuan per episode, which made the TV stations waiting for the second and third rounds of broadcasting rights feel a little bit disappointed. At the same time, the video website is also gearing up.

Different from the development of video websites on the earth plane, after Li Wei came to the water blue star plane, he directly brought the video website on a correct path of rapid development.Now even students who are still studying know that the two major profit support points of video websites are: original content and copyright content.Original content is the world of broadcasters and live broadcasters. They use down-to-earth content to bring considerable traffic to the website, and then the website monetizes the traffic.At the same time, after the website traffic is realized, it will be shared with the broadcaster or live broadcaster to promote them to bring better content.The copyright content is even simpler, nothing more than the so-called network broadcast, TV network and Internet TV.

Kylin Video is of course the best among them, so it easily took away [-]% of the user base.Tomato.com and Whale.com, which followed Kylin Video, each accounted for [-]% of the user base by virtue of their respective characteristics.After the three major video sites divided up [-]% of the video users, the remaining [-]% ​​of the users were divided by the remaining ten or so video sites.Fortunately, the capital is now optimistic about video sites and live broadcast sites, so there are no hard-working video sites in the entire market.It is precisely because of the involvement of big capital that in addition to the three major video sites, Pacific Video Network with Citigroup Capital and Starlight Video Network with Europa Capital are also ready to move.

Because there were five video sites bidding, the online premiere rights originally priced at 300 million yuan per episode were immediately raised to 600 million yuan, and finally won by Kylin Video Network at a price of 700 million yuan per episode.After all, as the world's largest video website and live broadcast website, Kylin.com still has a fortune.Moreover, Kylin.com has accumulated a large amount of copyrighted content in the early days, so Kylin.com has the highest proportion of paying users and payment.Although Kylin.com was split into Kylin Video and Kylin Live and listed separately at the beginning of the year, the two companies were enthusiastically sought after by investors and became the leaders in the IPO market.

Next, the second-round broadcast rights of "Prison Break" were won by HBO Classics at a price of 300 million episodes, and the third-round broadcast rights were won by the National County and Municipal Entertainment Television Federation at a price of 100 million episodes.On the whole, the price of one episode of "Prison Break" is as high as 2100 million. Although the production cost of "Prison Break" is not low, it has basically been earned back now.

After the broadcast rights, advertisers also began to contact the studio.Advertisers in the three major categories of automobiles, FMCG and 3C products have already received a round of cooperation invitations for "Prison Break", but they were not optimistic at the time.Now seeing that the price of this TV series is so high, in order not to lose money, the TV station will definitely increase the exposure, which means that the exposure of its own products will also increase.So advertisers came to Li Wei's studio one after another, hoping to negotiate a cooperation contract.

Li Wei also offered many solutions, such as an exclusive buyout, that is, only one brand of cars will appear on TV, and other brands of cars will only have Vision at most.The other is quarterly launch. Everyone finds the entry point and pays for it.Although the exclusive buyout price is high and the risk is high, the advantage is that it does not need to be shared with other manufacturers.Mercedes-Benz definitely doesn't want to be in the same frame as BMW, and KFC doesn't want to be in the same frame as McDonald's.Therefore, most of the advertisers finally chose an exclusive buyout, so Li Wei's studio earned an average of nearly 500 million per episode in advertising sponsorship fees.

The news of the "Prison Break" screening was on the headlines of the entertainment section the next day, "Director Li Wei's new TV series sold at a high price, tens of millions of episodes will go to the wonderful TV station."At first glance, this news is a press release jointly issued by Li Wei Studio and Wonderful TV Station. Both parties don't mind disclosing the price of the TV series a little bit. After all, the audience's psychology is still cheap and not good.

Seeing that the TV series can sell so high, the quality of the TV series must be excellent.Although the common people are made to die by Xiaohuaxiaoxianrou's PS style, studio style, and PPT style, it doesn't mean that they are disgusted with TV dramas.After all, TV dramas and variety shows are still the cheapest and most popular form of entertainment in this era. Even if ordinary people eat a few mouthfuls of shit, they still bear it.

Now that they have heard that it is such a high-cost TV series, many people still have more expectations for the wonderful TV station.At the same time, Li Wei's name seems to guarantee the quality of TV dramas.First of all, Li Wei's skill as a screenwriter is top-notch in the world; secondly, Li Wei's skill as a director has also been affirmed by most people in the industry; finally, as a producer, Li Wei has always given priority to the quality of his works.To sum up, many entertainment websites have listed "Prison Break" as a must-see episode of this season.

And after Brilliant TV won the premiere rights, it began to set the schedule.Unlike Citigroup, Citigroup's recognized ratings are best on Wednesday and Thursday, followed by Monday and Tuesday. On the contrary, Friday's ratings are extremely low because everyone has to go out for a nightlife to relax the pressure of the week.As for Saturdays and Sundays, in Citigroup, it is always the market for sports programs, so don't go in for your TV dramas.

On the Huaxia side, it is recognized that Friday, Saturday and Sunday have the highest ratings, followed by Wednesday and Thursday, and the worst is Monday and Tuesday.Monday and Tuesday are very busy because everyone just went to work, the accumulated work is added to the newly assigned work.Therefore, most of the main viewers on Monday and Tuesday nights are very tired, and many people don't even want to turn on the TV, so where do you get the ratings?Wednesday and Thursday are because everyone has adapted to the work intensity of this week, and everyone wants to relax when they come back.As for Friday to Sunday, that is the rest time for everyone, why not watch TV?For most Chinese people, television is still the main form of entertainment.

However, according to the TV station's habit of arranging programs, Saturdays and Sundays are dominated by variety shows from prime time to late night time, and even midnight time, and no TV dramas are arranged.Therefore, TV dramas mainly compete for the viewing market from Monday to Friday, and Friday prime time has always been considered the flagship TV drama time slot of every TV station.Brilliant TV Station is no exception, they immediately decided to broadcast "Prison Break" on Friday prime time.

After the file was finalized, Wonderful TV Station stamped the premiere time and date on the promotional video produced by Li Wei on the one hand; on the other hand, it was also producing its own promotional video.At the same time, Wonderful TV Station also has its own talk show and variety show, so it plans to invite the crew members from Li Wei's side to participate.Li Wei is not against normal promotional activities. Anyway, he now has three episodes in stock, so Li Wei approved the crew members to go to Wonderful TV to participate in the corresponding promotional recording activities.As for himself, he took a short vacation and drove away from Kylin TV City.

Coming out of Kylin TV City, Li Wei felt as if he had passed away.Because the supporting services of Kylin TV City are so perfect, most people's needs can be met in or around the TV City, so many people will not leave for a month after they come to film.And staff like Li Wei stayed in the TV city for a longer time, for example, Li Wei didn't leave for nearly two months when he came in this time.Li Wei drove to his villa, and the housekeeping staff in the villa were all busy with their own affairs.

And during this time, Zhou Xiao rarely came to the villa.According to Zhou Xiao's text message, this guy is getting rid of a new market in North America.Asian cuisine is actually very popular in North America. Japanese sashimi, Korean barbecue, and Nanyang spice dishes all have their own markets in North America, not to mention Chinese cuisine.According to the market demand in North America, Zhou Xiao successively launched several brands in North America.It is said that the integration and packaging of Huaxia cuisine has achieved good results.Whether it is New York City on the east coast or Los Angeles on the west coast, the brands under Yushanfang are blooming everywhere.

Zhou Xiao was not at home, and Li Wei was also a little distressed.Li Wei is not a puritan, on the contrary, he does sports and maintains himself. Li Wei's needs are actually stronger.It's just that when he was on the set, Li Wei didn't want outsiders to know about his relationship with Zhou Xiao, so he could only hold back.It doesn't matter if you hold back, and because the crew didn't pay much attention to cleanliness, Li Wei had acne on his face and blisters on the corner of his mouth.The lighting group and the props group are the pure man group in the crew (because they require a lot of physical strength), and they know that Li Wei is a peaceful person, so they all joked and asked Li Wei to find someone to vent his anger.In fact, as long as Li Wei is willing, let alone female stars, male stars will line up to get on Li Wei's bed.It's a pity that Li Wei is not such a casual person, so he has no choice but to hold back.

As a result, he still had to hold back when he got home, and Li Wei was a little depressed.And after relaxing all of a sudden, Li Wei woke up in the morning and found that his pants were all wet.Li Wei couldn't help smiling wryly, thinking that he was already in his twenties, yet something that only happened to a teenage boy could still happen.Li Wei had no choice but to get up by himself, take a shower and change into a pair of underwear, and then throw away the sheets and quilts in the laundry room for washing.