Bright Star Road [Entertainment]

Radio technology was born at about the same time in the East and the West, but Mi Qiguo first used radio for news broadcasting and established the Western Broadcasting Company WBC - the world's number one broadcasting company; while Citigroup was the first to use radio For television, so the entire television technical standards and program classification specifications were born in Citigroup.

Unlike movies, because movies have achieved great development in both the east and the west at the same time, movies have always been two centers.But TV is different. Because TV technology and TV content standards were born in Citigroup, Citigroup has become a grand event in the global TV circle.Especially for TV people in China, if they can sell their TV programs to Citigroup, even if it is just the introduction of copyright, it is something they can be proud of.

Therefore, when Li Wei expressed his willingness to help Li Lin sell TV programs to Citigroup, Li Lin's originally indifferent eyes became focused.Li Lin is a very standard TV person, so he naturally hopes that the TV program that he is the producer or producer can be broadcast in Citigroup.

"Mr. Li, this is not a joke." Li Lin said eagerly, "Although the gap between us and Citigroup in TV production technology has been equalized, we have been imitating and following them in terms of content production. Not to mention It is difficult for our program framework to break out of their restrictions, and more importantly, the TV content styles of our two countries are very different. We have also tried to export some TV dramas to Citigroup, but the results are very poor. "

Li Wei knows that the difference between Chinese dramas and foreign dramas lies in the production cycle. Although Chinese dramas are also seasonal dramas, they are also filmed and broadcast, but the broadcast cycle of Chinese dramas is usually one month, so a season of Chinese dramas often only has 12 to 13 episodes. Even if you count the special episodes of the TV and movie versions, there will be no more than 15 episodes of a season of Chinese dramas.If this is placed in Citigroup, it is often a half-season drama or a late drama.It should be known that Citi's foreign drama broadcast season is from September to June of the following year. Although there is a winter break, the number of episodes broadcast is at least twice that of Chinese dramas.

And more importantly, national dramas usually end after one season, and the second season is rarely considered.Every year, only about 1% of the drama series in the national drama consider making a second season, but the second season is even less successful.But almost every drama in foreign dramas is considering making a second season, and about two-thirds of the episodes in the second season are successful.According to statistics from the International Television Art Exchange Association, the average broadcast season of each national drama is only 23 season, the longest broadcast season of a national drama so far is 5 seasons, and the longest broadcast season of a prime-time national drama is 3 seasons; but the average broadcast season of a foreign drama is 55 seasons, the longest broadcast season of a foreign drama so far is 15 seasons, and the longest broadcast season of a prime-time foreign drama is [-] seasons.

The emergence of this kind of long drama is conducive to the production company to lower the performance salary, and it is also conducive to the advertisement negotiation of placement marketing.This has led to higher and higher production costs of foreign dramas. For example, the production cost of Citigroup's mini-series "Homer's Epic" last year was as high as 2.5 million US dollars, with an average production cost of more than 5000 million US dollars per episode.With such a production cost, it is possible to produce a medium-to-large-cost movie in the domestic market.Although the relationship between excellent content and production costs is not so close, high cost investment is inevitable if you want excellent content.

But Li Wei doesn't plan to start with TV dramas, because no matter how wonderful your filming is, the cultural differences between the two countries lie there.Although there are many teenagers who are obsessed with foreign dramas, they are not the main audience of China's TV ratings.Relatively speaking, teenagers belong to the minority of TV viewing groups.If you really think that Chinese dramas can be made into foreign dramas to be a big success, it means that you don't understand this market too much.

Compared with TV dramas, which have inherent cultural barriers, TV shows do not.Especially in variety shows, everyone's preferences are actually very close.As far as Li Wei knows, the main variety shows of Citigroup are game shows at present, which means they stay at the level of the 90s on the earth plane.Although there are singing talent shows, more exciting programs such as "X Factor" and "The Voice of America" ​​have not yet come out.In addition, derivative programs such as fashion talent show, cooking talent show, and dance talent show have not been seen.More importantly, reality shows based on variety shows are still in the groping stage in Citigroup, but Li Wei can come up with the most mature production plan.

"TV dramas are not our main direction." Li Wei said lightly, "My goal is to sell Art Entertainment Channel, Life Channel, History Channel TV Network and Discovery Channel TV Network to Citigroup! My direction is TV programs. "

"Television program?" Li Lin thought for a while, "This is indeed a good direction. The TV program can be tailored, and after the popularity of Citigroup, we can also broadcast it locally in the form of imported programs."

Li Lin thinks very clearly that if the TV program is specially ordered for Citigroup, then it means that it must be produced in English, and at the same time, the international production team of Citigroup and Miqiguo must be brought in.And this means that the local color of the program will become very weak, so it can only appear in the form of imported programs in China.Fortunately, History Channel and Discovery Channel also have a large number of imported programs, and if the two companies really merge, these imported programs can be sold again on Kylin Video.

In fact, Li Wei has already found a position for the Art Entertainment TV company in his heart. For the main channel Art Entertainment Channel, its template is the USA TV station on the earth plane. USA TV is positioned as an entertainment TV station in the United States, mainly broadcasting TV series.However, the TV series produced by USA TV have always had two male protagonists, and they are still very tough male protagonists, and with a little bit of Bromance, the audience of USA TV is overwhelmingly male and female.Moreover, in the eyes of some rotten female viewers, USA TV is known as "the base station of the United States".

The positioning of the life channel is TNT TV station and Liftime. When TNT TV station does not broadcast sports programs and second-round dramas, most of its original dramas focus on heroines, and it is one of the famous feminist channels; while Liftime is completely in the form of a female friend channel, broadcasting on all channels. The programs produced are either female-dominated entertainment variety shows or fashion shows.

As for the History Channel, Li Wei never thought of learning from the History Channel in the United States. This channel is too limited to the United States, so Li Wei thinks that the History Channel should learn from the BBC. The oldest TV station in the world is also known as the benchmark for documentaries TV station.As for the last Discovery Channel, Li Wei thinks it is a combination of Discovery and National Geography on the earth plane.

When it comes to American dramas with two male protagonists, the first thing Li Wei thinks of is "Suits".Li Wei only needs to get the theme of the script and the basic character set up, and the rest is to hire Citigroup's screenwriter team to perfect it.As for the talent show on Life Channel, Li Wei felt that "Supermodel Rookie Contest" and "Project Runway" would last for a long time.As for TV stations like the Discovery Channel, Li Wei thinks that the main focus is survival in the wild.Not only can you see a lot of scenery that is hard to see, but you can also follow the host to explore in the wild. I just don’t know if the water blue star plane can find a super man like Mr. Bei who is really at the top of the food chain.

Li Wei did not talk to Li Lin about the specific plan of his own program, but chatted with Li Lin about the specific style positioning of these channels in the United States in the future.After listening to Li Lin, he felt a sense of confidant, and thought that if he had known Li Wei a few years earlier, he would definitely pull Li Wei into his company and train him as his successor.As for Li Wei's qualifications when he was an idol in the entertainment industry, in Li Lin's view, it was a waste.But now Li Wei is not only a media tycoon, but also an upstart in the Internet, and even a tycoon in the real estate industry. His idea of ​​pulling him into his company as the heir can only be in vain.

Finally, Li Lin let out a long breath and said, "I have no objection to the merger of Art Entertainment Company into Kylin Broadcasting Company, and I can even help to contact the shareholders. If Mr. Li still trusts me, I hope to be able to work in the new Kylin Broadcasting Company." Li as program director. I want to see our TV programs enter the Citigroup market and create a wave of viewing our Chinese productions in the western world."

"Director Li underestimated himself too much."

Li Wei is actually very dissatisfied with the current CEO of Kylin Broadcasting Company.His execution ability may be good, but his initiative is too poor.If it is just to faithfully carry out the orders of the high-level, Li Wei thinks that it is only the level of the department manager.When you reach the director level or above, you not only have to perfectly complete the high-level tasks, but also come up with more development plans for your own business group or center.After all, most of the high-level decisions are based on the general direction, and the details need to be improved by the lower-level managers.

"Dong Li, if you are willing to join Kylin Broadcasting Company, I will arrange for you to be the vice president of Kylin Entertainment Group, in charge of TV media; at the same time, you will also be the CEO of Kylin Broadcasting Company. Bring it over and give him the same or even a higher position; if you have any dissatisfaction with the original executives or middle management of Kylin Broadcasting Company, you can directly notify the personnel, and I will let them find a way to fire them."

"Thank you very much Mr. Li for your attention. I will show you that your support will definitely be rewarded!" Li Lin got up and stretched out his hand.

After shaking hands with Li Lin, Li Wei and Li Lin talked a lot about the current domestic TV circle, and then they went back to their respective companies.After Li Wei returned to the company, he ordered the company to make every effort to contact the Art Entertainment Television Company to complete the acquisition as soon as possible.It would be best if the two companies could run in by the end of this year, and a brand new Kylin Broadcasting Company would be realized next year.

"It's not that I want to urge everyone. If the new Kylin-based cable TV cannot be broadcast on New Year's Day next year, then the next thing will be very passive." Li Wei instructed, "The summer National Television Art and Technology Exhibition, and The annual meeting of the National Cable TV Association at the end of the year is a great opportunity to establish the image of our new Kylin Broadcasting Company.

In addition, I can tell you a piece of news. After the National Television Art and Technology Exhibition, Kylin Broadcasting North America will also be established.Yes, Kylin Broadcasting Company will export the TV programs produced by our Huaxia TV Company to the North American market!Therefore, the personnel department acted quickly, not only to store talents for the Huaxia headquarters, but also to store international talents for the North American branch.

After this battle, our personnel department will open up a cooperative relationship with international recruitment and headhunting companies. In the future, we will go abroad and allow more Kirin companies to deploy globally.People who are here today may be senior vice presidents in charge of a certain area in the future! "