Bright Star Road [Entertainment]

Outdoor shooting is a relatively more complicated shooting technique, because outdoors, light, background, etc. are uncontrollable.But once the exterior scenes are shot well, the quality of still photos will immediately go up to several levels.After all, what everyone pursues is the beauty close to nature, which cannot be achieved in the studio anyway.

I have to say that CKJEANS is indeed a brand with a lot of money and wealth. Even their low-level models who shoot commercial catalogs enjoy the treatment of a caravan.The male and female models arrived at the shooting location in front of and outside the two RVs. At this time, the shooting location has already set up a tent for the models to make up and change clothes. The photographer is communicating with the photography assistants about the lighting details. Equipment such as lights and reflectors are prepared in case of emergency.

Because the makeup has already been applied during the studio shooting, so the makeup artist only needs to touch up the makeup a little bit when coming here.Therefore, the models were fine for the time being, so they gathered together in twos and threes to chat.Because Li Wei was not familiar with them, and they had inexplicable hostility towards Li Wei, so Li Wei simply sat down on the sofa in the corner of the tent, and then flipped through fashion magazines.

Although Li Wei did not regard the modeling industry as his main business, since he is still in this circle, at least the four major magazines still have to look through it.Whether it is "VOGUE" and "ELLE" for female readers, or "GQ" and "Esquire" for male readers, the unified characteristic of these fashion magazines is thick and heavy.In order to reflect the texture of the photos in their publications, everyone turned to the coated paper with the highest grammage.Li Wei stuffed these heavy magazines into the backpack rather narrowly, and when he was exercising, it was regarded as weight training.

While Li Wei was flipping through the magazine, a male model appeared in front of him.He said rather arrogantly: "You are Li Wei, right? Don't think that if you sing well, you can come to our fashion circle! Let me tell you, this circle has never welcomed outsiders! Let me tell you, my name is Gao Feng, The newcomer promoted by Titan Models. You are still lucky to stand in front of me today. At this time next year, I will already be the top supermodel in China, and we will never meet again! In the future, you will see me in Milan Fashion When Zhou walks for Versace, mark my words, modeling is not easy!"

Li Wei stared dumbfounded at this young man who seemed to be suffering from a second-year-old child as he walked in front of him, then left a shameful remark, and finally left so calmly.But Li Wei's surprise didn't last long, because the photography assistant had already come in and urged the models to go to the scene to take pictures.

Because it was outdoors and bare feet were required, several female models couldn't help complaining.But when the marketing director's murderous eyes glanced over, these female models shut their mouths again.

At this time, in front of everyone is a former seaport overgrown with grass. In the distance, there are some rotten containers that have not been cleaned up, and the seaport cranes are nearby.The cold concrete pillars and the red steel structure have rust spots of yellowish brown, revealing rough colors everywhere.

Li Wei has now realized that CKJEANS is not reconciled to only being a youth brand, because CKJEANS has aimed at the current three major denim brands from design to advertising shooting.Reeves is known as the favorite of the industrial and mining class; Lee is the favorite of the urban yuppie; and Wiger is the symbol of the western cowboy.

No matter who they are, their basic positioning is rough and manly, which actually conflicts with the early design of CKJEANS. The early style of CKJEANS was too flexible, which caused many male users to avoid it.It seems that this time the designer intends to retrieve the basic spirit of jeans and inject some male hormones into CKJEANS.

Because outdoor shooting has very strict requirements on light, the photographer seized the time to ask everyone to shoot.The current camera equipment is very developed. Once the photographer finishes shooting, the finished product will be displayed on the big computer screen next to him.The photographer can not only observe the completion of the finished product immediately, but also edit the film on the spot.

But Nobita was not so excited about the shooting, because most of the models were too dumb!The model must interpret the characteristics of the clothes on her body, while pouring her own emotion and character.But for these low-level models who shoot commercial catalogs, this requirement is too harsh.After all, the top model can become the top actor, but the top actor may not be the top model.

Of course, when Li Wei appeared in Nobita's camera again, Daxiong immediately became excited.Instead of just squatting or standing in a fixed place to shoot, he started to move.He asked Li Wei to spin, jump, and then close his eyes. The beautiful light shone amazingly on his bronze skin.And as long as he gives Li Wei an emotion, Li Wei can immediately express this emotion.Or joyful, or full of sadness.Not surprisingly, Li Wei left the most photos.

The more photos the photographer leaves, the higher the final settlement salary, and the greater the chance of being famous.A commercial catalog is full of [-] to [-] photos, and ten models can have two to three personal photos on average.Once you have more personal photos, it is bound to be less of my personal photos and even group photos.This is unforgivable for every model who dreams of being famous!

While Li Wei was shooting a commercial catalog for CKJEANS, Su Li picked up Li Qiulan at Donghai Pearl International Airport.Li Qiulan, who has become the president of the Barron Clothing Group, walked out of the VIP passage with a whole body of dignity, and a few simple jewelry shook Su Li's eyes.

After Su Li and Li Qiulan hugged each other, they said angrily: "A famous lady is a famous lady, and she has to wear a 3-carat pink diamond ring from Cartier to board a plane. And this watch, is it new from Bulgari? I can only Check it out."

"Come on, don't cry poorly in front of me!" Li Qiulan patted Su Li's head, "It's like winning an Oscar at the airport. You have no money? Tsk tsk, the price of the platinum bag in your hand is missing How much cheaper than a diamond ring? ——Okay, this time I’m here to discuss business with you, where is the spokesperson you recommended to me? I don’t have much time in Donghai, and I have to go to Tokyo tomorrow.”

"I'm really busy, let's go to the hotel first." Su Li stuffed Li Qiulan into her car, and then drove straight to the Waldorf Astoria Hotel on the Golden Beach of the East China Sea.

As the most luxurious metropolis in Asia and even the Eastern Hemisphere, Donghai City has gathered all five-star hotels in the world, and Waldorf Astoria Hotel has become the leader among them due to its qualifications and location.When Li Qiulan comes to the East China Sea, she must stay in the Supreme River View Suite of the Waldorf Astoria Hotel, so Su Li is also aware of her friend's hobby.After Li Qiulan tidied up in the hotel, the two of them went to the Pelham restaurant in the hotel.Because it was not meal time, the two ordered a dessert each.

"Look at this man, how about it?" Su Li took out the photos of Li Wei on the platform of the Château de Roussian, as well as the photos he took for CKJEANS.Originally Li Wei was recommended by Su Li to CKJEANS, so it was not difficult to get a few photos.

"The height is not bad, but the skin is a bit white, but makeup should be able to cover it." Li Qiulan immediately took out her professional eyes and began to examine.

"Actually, the new brand that Barron Clothing will be launching this time is a bit similar to CKJEANS, but we cover a wider range. You also know that my three sub-brands are the most popular in our family, and the printed spectrum is European and American hip-hop style. , White Berry Japanese and Korean trendy style, although these two brands are popular, it is difficult to enter the second and third tier markets, because their aesthetics are too advanced, and they are only suitable for development in metropolitan cities. Although Sapling’s style is relatively conservative, But our positioning for it is too high, it is only suitable for 30% of the high-end market.

Although in the past few years because of our outstanding style, we have won over many consumers, but the profit growth rate in the past one or two years has not been as good as before.So, I came up with the idea of ​​creating a fourth sub-brand. "Li Qiulan took out a few photos, "This is my new sub-brand 'Feel' (Feel), which is aimed at the student class aged 15 to 25. The price ranges from 45 yuan to 150 yuan for spring and summer; The payment is between 90 yuan and 300 yuan.The lowest price can be about 30 yuan for a T-shirt, and the highest price is only about 600 yuan for a down jacket.

The overall style is mainly casual, with a small amount of sports elements; the design sense is a little more radical than Saplein, but a little more conservative than Yinpu and Baiberry.how do you feel? "

Although Su Li has never been in the clothing industry, she has no objection to Li Qiulan's positioning.Li Qiulan's Barron clothing is currently lacking a brand similar to CKJEANS, and the price can be more affordable.You should know that the out-of-season discounts for Yinpu and Bai Berry's clothes are rarely less than 150 yuan, and Sapling almost never has discounts all year round.Although Li Qiulan has caught all the middle and high-end users of young users, but the low-end users?Most of the student families are not rich. What they desire are clothes that cost around 100 yuan but still have a sense of style and fashion.Obviously, Fei is here for them.

"I think Li Wei will be suitable for your brand. Don't complain about his fair complexion. If you ask him to shoot a denim advertisement or a print advertisement, it is indeed too pale. But his complexion is relatively normal in Asia, let alone Asia. People generally like fair complexion, and even words like "butterfly boy" are not considered insults but praises in the East. The important thing is that Li Wei's image is very intimate. He can perform high-end fashion, but when you see his He has a certain boy-next-door vibe when it comes to life."

"If you have so much confidence in him, then ask him to come to No. 137 Seventh Avenue tomorrow!" Li Qiulan said, "It's Future's flagship store in Asia. At the same time, there is a designer studio on the second floor, you can Let customers come up and visit."

"You're not targeting low-end customers, why are you making it the same as the top international brands?" Su Li was a little puzzled.

"You can sell your products very cheaply, but you can't make your customers feel that they are buying very cheaply." Li Qiulan explained, "My clothes can only sell you 100 yuan, but I hope you wear them It feels like 500 yuan, or even 1000 yuan. In the future, I will distribute goods in the form of counters or specialty stores in shopping malls, and will not open a separate specialty store because the cost is too high. So my Asian flagship store is actually for What the media saw was just a marketing campaign.”

"I understand what you mean, I will let Li Wei come to you tomorrow." Su Li understood Li Qiulan's thoughts.

After Li Wei took the last photo, he could finally go to the shower room to take a shower.After all, this set of makeup is not suitable for taking public transportation home, so Li Wei wanted to go to the studio to remove the makeup.

On the way home, Li Wei received a phone call while half asleep and half awake.

To be continued...

The author has something to say: the price has been adjusted.

Could it be that you are used to quotations in US dollars when shopping overseas recently?