Bright Star Road [Entertainment]

On the third day after the end of the "UTV New Year's Eve Music Festival", the "Dragon and Phoenix Blessings of the New Year Ballad Competition" also released a press release to major media.The content of the draft is nothing more than three themes. The first theme is to announce the contestants and the order of the contestants in the Dragon and Phoenix teams of the Grand Challenge; "Shake to send red envelopes" activity, the total amount of red envelopes is as high as 2000 million yuan, which is not inferior to the "UTV New Year's Eve Music Festival"; the third theme is that WeChat users only need to end the live broadcast at zero Collect five different "blessings" before you can win the 1 million yuan grand prize sponsored by WeChat.

The first two contents were okay, but the latter contents made the audience in the entire Huaxia Kingdom go crazy, 1 million yuan!What activity has a bonus of 1 million yuan?And the program team also said that if only one person collects the five blessing characters, then the money will belong to him alone.Such a sky-high bonus instantly ignited the enthusiasm of the people across China, and the number of WeChat registrations and installations grew at a nearly linear growth rate.

In the WeChat wallet, most users can get a "friendly blessing", but the other four blessings are blank.After users fumbled for two weeks, someone began to disclose the "Fu character collection strategy" on social media.Friendly blessings are the easiest to obtain. As long as the user has 10 friends, he can get a guaranteed friendly blessing, and after that, he can get a friendly blessing every time he adds 50 friends.Aiguofu is for those who have 5 employees in public security or scientific research units in the circle of friends, they will have a chance to get one, and if there are no more than 10 such friends in the future, they will get another one; Harmony blessing requires friends in the cultural, educational or sports circles; Fuqiang Fu is to require practitioners in industry, commerce and finance.However, the method of obtaining Jingye Fu is not yet clear.

Due to the launch of WeChat red envelopes and wallets, WeChat now uses real-name authentication in the background, so everyone's occupation is bound and cannot be changed casually.Fortunately, the lucky characters can be transferred to each other, but most people only get three lucky characters after more than two weeks of hard work. If they are lucky, they will get four lucky characters.However, just the day before the live broadcast of "Longfeng Chengxiang New Year Ballad Competition", someone finally posted his WeChat wallet on social media, because he collected all five lucky characters.

Seeing such a screenshot, his Weibo retweeted over ten thousand in an instant. Some of the comments were congratulatory and some were sour, but most of them were asking how to make up the five blessings.The first person to make up the five blessings is not stupid. He knows that if he is the only one who makes up the five blessings after the live broadcast, then the 1 million yuan bonus will be his own.Before such a huge wealth, he decisively chose silence.

But since there is the first user who collects five blessings, there will be a second one.Eight hours before the start of the live broadcast, the second and third users who collected five blessings also posted their results on social media.Immediately, the people's craziness became higher and higher. At first, everyone thought that this would be a default decision, but now it seems that the chance of being a default decision is very low.Two hours before the live broadcast, there are already ten users across the country who have collected all the blessings.Users who didn’t collect all of them flocked to WeChat or PTV and other Weibo-authenticated accounts to ask for tips.You have to be anxious, the live broadcast is about to start, which means that you only have four hours.If there is no No.11 user, then the 1 million bonus will be taken away by these ten people.

Finally, the Dragon and Phoenix Prosperity New Year Ballad Challenge program group announced on the official Weibo that during the four-hour live broadcast, the program host will randomly hand out lucky characters.Although this microblog is suspected of boosting the ratings of its own program, it is also the only officially released strategy about Jiwufu, so everyone locked the TV station to PTV.Therefore, although the live broadcast of the Chinese New Year Song Ballad of Dragon and Phoenix has not yet started, the ratings of PTV have begun to rise steadily.

Although as a public media, PTV does not need to worry about the ratings, but as a media, it is still very face-saving to have a high ratings.As a public media, PTV still has a special status among the five major TV networks in China.For example, according to the "China Terrestrial Television Network Management Measures", commercial broadcasters can only own one TV network, and since they have chosen terrestrial wireless transmission channels, they cannot use satellite transmission methods in China.But PTV is different. PTS itself has two terrestrial networks, PTS Comprehensive and PTS Education; it also has two domestic satellite channels (PTS Sports and PTS Entertainment) and a A set of overseas satellite channels (PTV International).As PTV's trump card Chinese New Year special program, Dragon and Phoenix Prosperity New Year's Song Ballad Arena was broadcast live on five of its channels in parallel. One can imagine how big its coverage is.

"Mr. Li, this cooperation with PTV has not only boosted our domestic registrations, but also boosted our overseas registrations." Fu Zhicheng, the team leader of WeChat, reported in surprise.

Fu Zhicheng's internal position in Kirin Group is the leader of the WeChat operation team, but his external title is the CEO of WeChat Software Technology Co., Ltd.According to Li Wei's promise, WeChat will conduct Series A financing in the first quarter of next year.From that moment on, he was a real executive of a software company.Moreover, Li Wei also promised to give each of the five executives including him 1% of the company's shares, while all the company's employees will enjoy 5% of the shares.Although these shares will not be officially traded until three years later, Fu Zhicheng believes that the WeChat company in five years' time must be a large company with assets of more than one billion, so his 1% shares will be worth at least 1000 million yuan.At the same time, I enjoy a high annual salary of 50 yuan in WeChat company, and according to the performance of WeChat company, there will be a year-end bonus of more than 10 yuan at the end of the year.Fu Zhicheng is confident that he will enter the ranks of high-end wage earners with an annual salary of one million in three years. At that time, he will be the legendary diamond collar.

"Of course. After all, the "Administrative Measures for China Terrestrial Television Network" restricts the development of commercial TV networks." Li Wei mourned for a minute of silence for the four major TV networks including United TV, "Although this method limits the possibility of domestic media oligarchy gender, but it also undermines the strength of our television media to go out and compete."

From the past to the present, the transmission of TV signals has gone through three stages: wireless TV, cable TV and satellite TV.Satellite TV is the cheapest in terms of transmission costs.Your TV station only needs to rent a channel of a TV relay satellite, and then set up a satellite signal transmission antenna at the headquarters of your TV station, and your program can theoretically cover one-third of the satellites.Within the coverage of the satellite, any user with a satellite TV signal receiver can receive your signal and become your viewing user.

But in fact it is not that simple. The transmission of satellite signals will be degraded. If there is no professional equipment, there is no way to see the received content.So when satellite TV was on the rise, satellite TV companies also appeared.They provide professional TV relay satellite and terrestrial receiving equipment. Since they have many satellite TV channels (paid or free), they also have different packages for users to choose from.Users are not necessarily familiar with TV broadcasting companies, and generally choose according to the recommendations of satellite TV companies.So just like the cable TV market, cable TV channel companies are held hostage by cable TV operating companies, and it is miserable.

But PTV is different, although according to the constitution and relevant laws, China is not allowed to own state-run television stations.However, PTV represents the country to a certain extent, and the Public Broadcasting Foundation, a consortium to which it belongs, owns free satellite channels with the support of the state, but they have landed in many places.

The Public Broadcasting and Television Foundation, a consortium legal person, also owns two broadcasting networks, the National Public Broadcasting Network, the Weather and Ocean Forecasting Broadcasting Network, and one cable TV channel, the Public Affairs Television Network.The National Public Broadcasting Network is the broadcast network with the largest coverage in China, and it is also a national emergency broadcasting channel; the Weather and Ocean Forecast Broadcasting Network listens to the weather; as for the Public Affairs TV Network, it is almost the cable TV with the lowest ratings in the country Channel, because people's first channel broadcasts congressional debates, the second channel broadcasts various hearings, and the third channel broadcasts election activities.Basically, nobody pays attention except politicians or political commentators.

With the live broadcast of Dragon and Phoenix Chengxiang New Year Ballad Arena, more and more people have been blessed with dedication.At this time, the surprise level of Jingyefu users also began to decline. After all, there are more people who share money, so they must not be so happy.The most disappointing thing for the audience is that in the last blessing event before the clock strikes midnight on New Year's Eve, the number of users who have collected five blessings soared to one million in the same year, so no one in the end got a bonus of [-] yuan.

For such a result, most users just complain about it.After all, it was a pleasant surprise to get a few hundred yuan for free.However, some people with bad mentality are dissatisfied with not being able to get the million-level bonus, and they keep attacking the Dragon and Phoenix Chengxiang New Year Ballad Challenge program group and WeChat company on social media.

Whether it's complaints or criticisms, WeChat has thoroughly established its name through the "UTV New Year's Eve Music Festival" and "Dragon and Phoenix Blessings for New Year's Ballad Competition".WeChat also took the opportunity to publish its user data, including installations, registrations, daily active users, seven-day login rate, fourteen-day login rate, and thirty-day login rate.As soon as these data were released, the entire Internet industry was blinded.It is no exaggeration to say that [-]% of Huaxia's smartphone users have become WeChat users, and WeChat has quietly become the largest wireless channel in Huaxia.

After the gorgeous data, WeChat finally announced the A round of financing.WeChat is willing to give up 20% of the shares, and the financing amount is as high as 2.5 million yuan.As soon as this financing plan is announced, it means that WeChat has announced that its market value has exceeded 10 billion yuan.Gosh!This is a company that has been established for less than half a year.But don't tell me, although this amount scares away many people, it also attracts countless capital predators.Whether it is domestic Brilliant Holdings, Huayin International; or overseas Barclays Capital, Morgan Stanley, these well-known investment banks have sent their most capable investment managers to consult.Because behind them, there are countless capitals staring at WeChat.

"What's there to be afraid of?" Li Wei looked at the senior executives of the WeChat company and said with a smile, "Isn't it normal for a female family to beg? Since the prospects of WeChat are so promising, we can naturally use the price to pay for it." Don't be intimidated by these capital predators, believe me, as long as we can maintain this status and vitality, we are the most favored princesses in their capital empire. But, please remember, princesses are not our goal, The queen is!"

To be continued...