Bright Star Road [Entertainment]

If there is no announced itinerary of his own, Li Wei usually goes to work at the company at nine o'clock.First of all, Li Wei is drinking coffee, watching various media reports and several major newspapers compiled by his secretary office; secondly, at 09:30, Li Wei will open the mailbox to deal with some not-so-urgent matters from last night and this morning At ten o'clock, Li Wei's chief assistant, Emily, will give Li Wei a briefing, which covers reports from various subsidiaries, emails from major executives, and things Li Wei is interested in.

"The above is the content of today's briefing. Finally, Mr. Li, the child you ordered to take care of has already signed up at the Qilin Art Training School. According to the preliminary screening, the chances of this child staying are very high." Emily left after finishing speaking .

It has been almost two years since the Kirin Art Training School was established, and it has already become somewhat famous in Donghai City.The annual rookie selection SHOWCASE has also been paid attention to, and many children come from afar.And this time, there was a child named Wu Lei who enrolled in the class. Originally, Qilin Art School planned to decline it. After all, the current Qilin Art School has no shortage of candidates.But this child's mother took out Li Wei's business card, which made the teachers of the art school have to devote 100% of their energy to treat this child.

We must know that Li Wei has always had the reputation of "Bole" in the company. Are there any people selected by him who are popular?Look at EVA, if these three girls stand there alone, you might just think it's okay.But after Li Wei debuted the three of them in a group, they now vaguely have the momentum of an Asian girl group.Looking at Miracle Girls again, Li Wei asked them to recreate the retro DISCO, which was affirmed by the international music scene.Citigroup has already invited Miracle Girl to perform at a performance company, and the company is still evaluating it internally.As for the Times Girls who debuted less than a month ago, they became popular at an astonishing speed, even the two master sister groups EVA and Miracle Girls had to give way.Relying on the simple and addictive melody of the song and the uniform blade dance, the fan base of Times Girls soared to 500 million within a month, making it the No. 1 girl group in China.

So when Wu Lei's mother took out her business card and said that it was introduced by Li Wei, the teachers of the art school began to look at Wu Lei one after another.Since Wu Lei's mother can have the dream of a star mother, it is enough to prove that Wu Lei's appearance is still passable, and the teachers also found two characteristics: this child has a stage edge, and at the same time, his eyes are particularly playful.

It is a very ambiguous term to have a stage edge, but you can't deny that there are a few artists who were born with golden rice bowls from their ancestors, and the audience is willing to praise them as soon as they stand.Wu Lei is obviously a child with a reputation, as long as his acting skills are not too bad in the future, he will be able to gain a firm foothold in the film and television industry.And his eyes are simply breathtaking, eyes that can tell stories at first glance.The film industry loves such eyes, because once the close-up is pushed up, the actor can still act for you with his eyes, and suddenly your entire movie is full of content.This kind of content may not be seen by ordinary audiences, but when you show it to a film festival, it will definitely move a lot of film critics.

Several teachers glanced at each other, too!If such a talented child is not accepted, it is simply a pity for my own blood.Therefore, Wu Lei's test scores were green all the way. In the file created for Wu Lei by the art school, he was the only existence whose potential value was rated as five stars.Of course, this file will not be released to the public, and the injury to Zhongyong cannot happen, otherwise the group of teachers would not cry to death.Just like that, this newcomer who was favored by Li Wei signed a ten-year contract with Qilin Broker and entered the Qilin Art School.

However, Li Wei has no time to pay attention to Wu Lei for the time being. He is rushing to the headquarters of United TV Station in Donghai with the director of Kirin Interactive Entertainment Marketing Center and the promotion specialist of WeChat development team.United TV is the most senior TV network in China. Its predecessor was jointly established by China Commercial Broadcasting Company, Donghai City Broadcasting Company and Asia International Broadcasting Corporation. It has many "firsts" in the history of Chinese TV, such as: the first TV network ; the first TV network to broadcast color TV signals; the first TV network to have news programs, the first TV network to have entertainment variety shows... and the "UTV" produced by United Vision and broadcast at the end of the year "New Year's Eve Music Festival" is also the first domestic New Year's special program. With a 75-year broadcast history, it is already a cultural relic-level program.Although the program has a long history, its ratings are not low at all. The average ratings in the past five years have remained at around 45%, which can be regarded as a national program.

Because the program is so important, every year the United Television Company must deploy the most elite production team to be responsible for the production.And the investment promotion of the show is also a very important part. After all, if you want a beautiful stage effect and a star-studded artist team, money is still very important.While the advertising department was still worrying about the advertisement, they suddenly received a sponsorship request from Qilin Entertainment Group.Kirin Group is willing to sponsor 5000 million yuan for the program, but hopes to have in-depth cooperation with the program.

After the advertising department fed back this request to the production team, the chief director agreed to come over and have a chat.Although the program was short of money, the chief director also decided not to put too much commercial value in the program.At the beginning, PTV's "Longfeng Chengxiang New Year Ballad Competition" was scolded by the audience because of commercial implantation, which led to the ratings of the past few years being suppressed at around 20%. It is very comfortable.Because of this, the director team is against commercial implants, at least not so bluntly.

While the director team and the people from the advertising department were discussing the possible cooperation methods of the Kirin Group, Li Wei rushed to the meeting room with his own team.

After the exchange of pleasantries between the two sides, the manager of the advertising department who was in charge of recalling said: "Everyone's time is precious, so we don't need to talk too much. I think Mr. Li has already seen our advertisement quotation, but he wants to come to Mr. Li. I am not satisfied with such a simple cooperation. We do not reject the in-depth cooperation, but we need to listen to your proposal. If it is too commercial implantation, we still have to consider the likes and dislikes of the audience, and we may not be able to accept your proposal plan."

"I know." Li Wei is not against this kind of vaccination. Everyone draws the bottom line first, so that we can talk. "We want to split the sponsorship fee of 5000 million yuan into two plans. The first plan is the overall naming of Hulu.com; the second is the implantation of WeChat's red envelope interactive link. The overall naming is no stranger, Hulu.com In addition to the overall title, I also hope to get the two titles of the exclusive webcast platform and the exclusive cooperative media of this episode. The exclusive webcast platform should be easy to understand? It means that the webcast right is handed over to Hulu.com, and at the same time, Hulu.com We have unlimited free rebroadcast rights for this program in the next year; and the exclusive cooperative media means that when we do not disclose the content of the program, we allow entertainment reporters from Hulu.com to conduct interviews and side shots in the background and make it into an entertainment news program. All of our interview content will be broadcast after you review it, how about it?"

Li Wei's first request was not too harsh. After all, the traditional TV broadcasting media hadn't noticed the importance of the Internet. Apart from opening an official website on the Internet to introduce the company, there was no webcast service at all.The director team has also heard of Hulu.com, knowing that the website has a lot of traffic and members, so they think that free live broadcast can be regarded as attracting more viewers.After thinking about it, everyone agreed, and then asked about the WeChat interaction.Although the director team and the advertising department have read the project proposal sent by Li Wei, they still feel a little strange about the WeChat interaction.For example, you give us the advertising fee to place your advertisement, and your advertisement is to send money to the audience.Doesn't this mean that you spend money to buy audiences for us?What are you drawing?

Regarding the partner's doubts, Li Wei replied with a smile: "What I want is users! I also want to spend money to buy users, but there is no place to buy them, right? Now, taking advantage of the super high ratings of your program, I’ll spend some money to buy a time slot, but at this time you spend money to buy viewers.”

Li Wei's explanation made the director team and the advertising department breathe a sigh of relief, and Li Wei continued, "We will not only buy time slots, but also sign one-night sponsorship agreements for name rights and portrait rights with some of your show's guests. Think about it, when Deng Fei came on stage to sing, the screen reminded Deng Fei to give everyone a red envelope, do you think there are fans who will immediately download our WeChat to grab Deng Fei’s red envelope? We will probably find 15 For 20 to 100 such artists, the amount of red envelopes depends on their status, and the minimum amount of red envelopes for each star is no less than [-] million yuan, what do you think?"

"Wow! 100 million yuan?" The people at the United Television Company were stunned, "If this news is released, it says that if you watch the show, you will have a chance to win a cash prize of 2000 million yuan. Do you think the audience has not locked in on our show all night? This ratings..."

At this time, the chief director was also very excited. This Qilin Group is really considerate. Not only did they pay us for the production fee, but they also used the money to help us buy viewers. The ratings are still going up?The chief director stood up, held Li Wei's hand and said, "I won't say anything else. If this party is not as exciting as last year, I don't bother you to say anything, I will resign and go home to take the children!"

"Don't tell me, director, you are taking it too seriously." Li Wei quickly dissuaded him.

For a while, the entire meeting room was full of laughter, and everyone had no problem with this sponsorship agreement.So the rest is the process of the legal departments of both parties, and Li Wei suggested that everyone go to dinner together.Li Wei ordered a banquet to be held at Donghai Jinghua Hotel and invited all members of the production team to have dinner.

Donghai Regent Hotel is the earliest Michelin three-star hotel in Asia, and it has also won a ten-star restaurant from "Mobil Travel Magazine" and a rating of 9.6 points from "Gourmet Guide".Therefore, meals at Regent Hotel are not only expensive, but also extremely difficult to make reservations.In order to be able to eat the food of this restaurant at any time, Li Wei became one of the top ten shareholders of the hotel without hesitation.Li Wei usually does not participate in the board of directors, the only requirement is to give himself the privilege of making an appointment at any time.

For many people in the production team, Donghai Jinghua Hotel is still only known by its name. It is really worth showing off to be able to go in and have a good meal this time.

Li Wei saw that many people were taking pictures at the hotel, and thought, I haven't sent out the big killer of Moments yet.Li Wei is very clear that as long as WeChat launches the service of Moments, it will ruin the roots of all other social media.Therefore, Li Wei has very strict requirements on the service of Moments, and the people in the WeChat technical team are about to be driven crazy by Li Wei.

Those demands put forward by Li Wei are simply perverted, making programmers and siege lions miserable.

To be continued...