Bright Star Road [Entertainment]

Yongli Advertising Company and Mayo Public Relations Company belong to the same parent company, but Mayo Public Relations Company's reputation is too great, causing other subsidiaries of the parent company to be submerged in the brilliance of Mayo Public Relations Company.Yongli Advertising Company is famous for making advertisements, and it is also quite influential in the fashion industry, and has cooperated with many brands.It is precisely because of the relationship between Yongli and Mayo that Li Wei decided to go to their interview site to see.

Unlike Mayo PR who likes to set up offices in the CBD, the offices of Yongli Advertising are generally located in some very distinctive places.The Donghai office of Yongli Advertising is located in an abandoned industrial area in Donghai. They bought a three-story building as their own office building.Not to mention, this shabby and decadent feeling made Yongli Advertising Donghai Office the most fashionable office in the fashion circle.However, working in this kind of place is hard for an individual model like Li Wei, because most of the buses don't go here, and in the end they can only take a taxi, and the cost is immediately high.

Same as the previous interview, Li Wei still appeared in the office of Yongli Advertising in a white T-shirt, dark blue jeans and black sneakers.Fortunately, there will be a special guide sign for this kind of interview. Li Wei carried his messenger bag and followed the sign to the interview place at the back door on the first floor.Not only is the channel of the interview area full of people, but even the waiting area is already very crowded.

Li Wei saw these people in groups of three or four, and knew that most of them were newcomers from major modeling agencies, who were arranged by the companies to test the waters.Because the business catalog of this kind of clothing brand is basically the lowest-level job in the model circle, but it is still a job after all, and it can be put in the model card as a work resume.Moreover, major brands also have the habit of selecting suitable advertising models or catwalk models from their own commercial catalogs. Who knows if a newcomer will be famous because of this by the design director?

Li Wei, who was wearing sunglasses and a mask, was not conspicuous among the crowd, so the group of models did not look at him directly.You must know that the models of some agency companies completely look down on individual models. In their eyes, individual models are wild models.This kind of wild model just mixes into the fashion circle to plate herself with gold, and then she can let her "dinner price" sit on the floor, and finally ruin the reputation of the model circle.But Li Wei didn't care, after all, he planned to follow the idol singer route, and modeling was just his side job.

After waiting for about an hour, it was finally Li Wei's turn to go for an interview.When Li Wei walked into the interview office, the previous male model was still busy getting dressed.At this point, the three interviewers had already shown expressions of impatience.Experienced models will choose clothes that are easy to put on and take off when they come to this kind of interview, so that they can quickly change clothes and leave after measuring the size and taking photos.And the most important thing is that the clothes on your body should be the kind of clothes that are not easy to see the brand, because God knows whether the brand you are interviewing for will compete with the brand you are wearing.Of course, this is for new models.The old models already know the brand and needs before coming to the interview, so they will never come here aimlessly.

According to the rules, Li Wei handed in his model card.Of course, Li Wei's model card at this time is still very simple. Apart from his body photos and related data, there are only a few photos of his life.According to the rules of model selection, people are not interested in this kind of life photos, they want to see your hard photos or blockbusters.To put it bluntly, it depends on the photos you have cooperated with brands (especially big brands and magazines).But Li Wei's conditions are indeed good, his body data is almost perfect in Asia, and a few photos of his life also show the characteristics of this big boy.Fortunately, the selection this time is for casual clothing brands aimed at young people. If it is high-end fashion, it is estimated that Li Wei will really be brushed off.

The interviewer's first impression of Li Wei was good, and then he took off his clothes and asked the assistant to take archive photos.Li Wei wore only underwear as required and took a close-up of the head, a full-body frontal photo, and a full-body profile photo before the height chart.The interviewer is also quite satisfied with Li Wei's figure, because Li Wei's body and complexion belong to the oriental aesthetics.

The so-called strongness of the oriental people means that they look thin when they wear clothes, and they have flesh when they take off their clothes. If you really cultivate into an inverted triangle or muscle-filled appearance like a strong western man, then many oriental brands will not dare to ask you to take pictures.Because orientals have an oriental body shape, you may take a look at the photos of your western body type. Most orientals have no intention of buying.

Especially this overly western body shape is a kind of provocation for oriental men. If you put this photo on your counter, doesn't that mean you will drive away all your potential customers?Even if Eastern brands seek cooperation with Western models, they prefer to use British and other European models.Because the body types of European models are all slender, while American male models are mostly muscular men, who are only suitable for advertising for fitness brands or sports brands.

At the request of the interviewer, Li Wei changed into several representative works of this season and took several photos.Generally speaking, when an interviewer asks you to be photographed wearing a client's clothes, it means that you are high on their recommendation list.Since the brand adopts a simple and casual style, a clean and student-like model like Li Wei is very suitable.

The three interviewers looked at each other and decided to settle on Li Wei.So after Li Wei changed his clothes, he asked his assistant to arrange for him to meet with the legal department.

"You guys should take the model contract from the Paradigm commercial catalog stipulated by the Huaxia Models Union! There are so many traps in your contract, why are you ashamed to call yourself CK?" Li Wei glanced at the contract and pushed it back.

Although it was only when I signed the contract that I found out that the brand I was looking for to shoot the commercial catalog was Calvin Klein, which is a sub-brand of the famous CK, CK JEANS.

Although CKJEANS mainly focuses on jeans, compared with Li Pai and Reeves, it is an unknown younger brother.Fortunately, Lee and Reeves focus on the young mature male market aged 25 to 35, while CKJEANS regards the college market aged 20 to 25 as a potential target.This season is the period when CKJEANS intends to promote it on a large scale, so we specially found Yongli Advertising to cooperate with it.

However, the big brand belongs to the big brand, and Li Wei will not sign the contract of sale casually.In the aspect of taking photos of models, endorsement models have the price tags of endorsement models; advertising models have the price tags of advertising models; commercial catalog models also have the price tags of commercial catalog models.The so-called commercial catalog is that the brand makes its new season's new brochures into brochures, or distributes them to passers-by or potential customers, or puts them in its own counters or specialty stores for customers to ask for.But according to the standard contract, Li Wei's image rights can only be used in commercial catalogs, and the authorization period is only six months.Six months later, CK had to sign a new contract with Li Wei if he wanted to continue using it.

What makes Li Wei angry is that they not only made the authorization period indefinite, but also extended the scope of authorization to store decorations, store posters and other places.To put it bluntly, it is equivalent to Li Wei taking the money of a commercial catalog model, but doing the work of an advertising model.In particular, the other party actually filled in CalvinKlein as the authorized party instead of CKJEANS.Li Wei does not mind cooperating with CalvinKlein, but the scope of cooperation must be specified.For example, CalvinKlein's most representative underwear advertisement will never be shot.

Of course, Li Wei knows that the underwear male models selected by Calvin Klein can become popular all over the world, but Li Wei's current route is a small and fresh idol route, and he suddenly accepts an underwear commercial, which does not match his image.When it really comes time for him to transform, Li Wei can still cooperate with some sexy|sexy and mature photo albums, and there is no need to shoot underwear advertisements so cheaply.

Li Wei also knew that it was because the advertising company bullied him that he didn't have a brokerage company, so he deliberately set so many traps.If I am a model of IMG or NEXT, I am afraid that the legal officer will not have the courage.

The legal officer looked at the place Li Wei circled with a red pencil, and his face turned red.If Li Wei took this contract and reported it to the Huaxia Model Union, not only would CK strangle him to death, maybe Yongli Ads would fire him immediately to calm his anger, right?

The legal officer took the contract back in embarrassment, and then brought out another contract, "Mr. Li, can you take a look?"

Li Wei saw the words "Supervised by the Huaxia Model Union" printed on the cover of the contract, so he nodded and opened it to continue reading.In this standard four-party contract, in addition to Party A Yongli Advertising and Party B Li Wei, there are also China Models Union and Asia Pacific Insurance.This is the standard model contract. In addition to Party A and Party B, the model union also needs to file, and the contract insurance company of the model union will also pay attention.Because if there is a breach of contract between Party A and Party B, the insurance company will compensate immediately.It's a pity that such a good supervision rule is only adopted by the model circle and the film and television circle, and the music circle has not yet adopted it.

After Li Wei signed the four contracts, he returned them to the legal counsel, and the legal counsel said, "Mr. Li, your contract will arrive in about three working days."

After leaving the legal office, Li Wei was taken to a small meeting room by his assistant.At this time, there were about seven or eight models in the meeting room, and half of them were male and half.After waiting in the conference room for a short time, we saw an old man with long hair come in.

"No more nonsense, my name is Daxiong, and I am the photographer of this CKJEANS commercial catalog." The man said lightly, "A week later, we will go to 503 Creative Park to shoot this catalog. There will be about two-thirds Most of the photos were taken in a studio, and the rest of the photos needed to be taken at the abandoned train station near 503 Creative Park.

On the day of the shoot, no makeup!No perfume!If you don't understand me, I'll let you sit by the side.You should know that in addition to the basic salary, the bulk of your income is the number of photos you use.So, don't mess with me! "

After speaking, Nobita got up and left.

After Nobita left, several models began to chat.Naturally, Li Wei, who was born as an individual model, was ignored again.But Li Wei didn't care about anything, just put on sunglasses and a mask and left.

But after he left, a female model said lightly: "I don't know what kind of luck this wild model has had to take over the job of CKJEANS. I think after he goes back, he should be able to talk to his benefactors." Show off, right? Tsk tsk, the price of the next meal is likely to double again. Sigh, sometimes I really envy these wild models, who can get a bag back when they go out for dinner. Us, at the end of the year Prizes are not enough."

"Ah Chun, you are still crying poor!" Another model said with a smile, "I heard that Ibes spent a lot of money to hire you as an endorsement. Tsk tsk, you have an endorsement contract, and you have an endorsement contract with me. Why are we robbing these businesses?"

"Ibes? Of course not as famous as CKJEANS." Another female model said sourly, "I don't need money to come here!"

To be continued...