Bright Star Road [Entertainment]

"Mr. Ji, it doesn't make much sense for the two of us to be entangled here. How about this, when you invite the person in charge of program procurement from Nanguang to come over, how about we talk together? After all, you are just a talker, talk There's always going to be problems in passing back and forth."

Li Wei knew that Ji Ziming was only here to test his pioneers, and expected to be entangled with Ji Ziming here, so it would be better to talk to the decision makers behind the scenes.Li Wei has Liu Wendi as a cheating tool, and his head is full of various variety shows on the earth plane.For the song talent show alone, Li Wei can come up with two or three mature programs that have been successfully operated for several seasons.

The reason why Li Wei has never set foot in the film and television production industry is that Kirin Production was still a young seedling and could not complete such a level of production.However, with these several cooperative productions, Kirin Production has reached a certain level both in terms of personnel reserve and technical preparation.That's why Li Wei planned to take the route of independent production and platform co-broadcasting.The current Pacific Media Group is obviously a very good partner. The newly launched Nanguang is bound to be suppressed by the other three commercial TV networks. Therefore, they can get the support of an ally, and neither Pacific nor Nanguang will give up.

More importantly, Hulu now has tens of millions of registered users, and the number of paying users is as high as 3000 million.Phoenix Productions has started to produce some small online variety shows broadcast on Hulu.com's original channel, and the number of views and comments is still good.

Ji Ziming also knew that he could not speak to Li Wei on behalf of Southern Television Network, so he brought his own words along anyway, so the rest of the matter had nothing to do with him.However, Ji Ziming made a special appointment on the weekend and hoped to meet Li Wei again, saying that someone would come to discuss with Li Wei in detail.Li Wei responded with a smile, and then continued to be busy exercising.

Li Wei is very clear that the current "Asian Avenue of Stars" and "Super Idol" are actually taking the route of "American Idol" (American Idol) on the earth plane. There is no threshold for registration, and then the audience will turn grass roots into stars.On the earth plane, music talent shows comparable to "American Idol" include "The Voice" and "The XFactory".

However, in terms of ratings and influence, "The Voice in America" ​​obviously cannot be compared with "American Idol".In fact, there is no problem with the production of the stage and special effects of "The Voice of America" ​​completely by Kirin, but the judge team and contestant team need a large media platform to participate.

Unlike "American Idol" which has no threshold, "The Voice" wants professional singers.The contestants who can pass the "Voice of America" ​​audition are basically equivalent to the level of domestic novice singers.To attract such good players, it is best to cooperate with media like Neng Nanguang.In addition, the sharing system of the brokerage contract also made the judges more attentive. After all, whether one's own players will be famous in the future has a great relationship with their future income.

On Friday night, Ji Ziming asked Li Wei to meet at a private restaurant.When Li Wei arrived, he found that there were two other people present.Ji Ziming introduced that one person is Zhou Feng, the senior manager of the Entertainment Department of Nanguang Program Center, and the other is Liu Yijun, the editor-in-chief of the Southern Television Network Editing Center.Basically, these two people decide which programs will be purchased by Southern Television Network, and whether these programs will be broadcast on Southern Television Network.

Everyone's topic started with "Battle of the Century". This drama established the status of the New South TV Network in one fell swoop. The current ratings have approached 50%, and it is estimated that it will be no problem to break through 50% in the finale.Li Wei's performance of Ye Jinwen has been praised by many drama critics, who think the acting is extremely natural.At the same time, the audience also loves and hates it. Basically, the scenes where Ye Jinwen appears will be the time when the ratings are high.Therefore, the people in Nanguang are still very grateful to Li Wei, but when they talked about the variety show cooperation this time, everyone suddenly remembered that Li Wei also has the identity of the chairman of the entertainment group.

According to Ji Ziming's introduction, Qilin Productions and MTV Television Company cooperated with "Eve's Diary", "Miracle Girl's Miracle Music Journey" and "Let's Be a Guest at Eve's House!" " and other programs have achieved excellent ratings on the MTV channel.According to the vision of the two of them, even if these three programs are put on the terrestrial TV network, they will still have good ratings.The important thing is that Li Wei's vision and philosophy are far ahead of everyone else. No one thought that an idol group could also record their debut group drama when they made their debut. As a result, after the two debut group dramas of EVA and Miracle Girl both scored good ratings, each group They all began to get involved in the production of debut group dramas.The idol-titled program is an existing program format, and the local tourism program is also an existing program format. Unexpectedly, Li Wei combined the two program formats and created a brand-new variety show.To the desperation of other production companies, there is no way for them to be responsible!First of all, they couldn't find a strange combination form like EVA, secondly, they couldn't find a host like Hu Yiwen, and finally they couldn't find the three regular members of Li Jianwen.

After drinking for three rounds, Zhou Feng said: "Mr. Li, we know about your program creativity, but we can't just agree to your purchase request. At least, I want to know about the relationship between this program and the current situation." What is the difference between the music talent show, and why is it worth our investment?"

"My singing talent show is called "The Voice of China". The process of the program is divided into three stages: 'audition', 'training camp' and 'live competition'." Li Wei explained, "We start from the 'audition' Part of it is different from everyone else. Other music talent shows pay attention to zero threshold, but we do the opposite. We require contestants who participate in the audition to have a certain musical foundation. Therefore, we do not adopt the registration system, but the recommendation system .So I need us and Southern Television Network to recruit unsigned folk singers who are good at singing, which is why I hope to cooperate with large broadcasting platforms.

In addition to setting the threshold, the judges will turn their backs to the contestants for selection.If they feel that the player meets their expectations, they can press a button to turn around and watch the player.If only one judge turns around, the contestant will be directly included in the judge's group; if more than two judges turn around, the contestant can choose one of the judges who turned around to join; if no judge turns around, the contestant will be eliminated immediately. "

Li Wei talked according to the proposal, but Zhou Feng and Liu Yijun extinguished the idea of ​​plagiarism or reference when they saw the intellectual property number in the upper right corner of the proposal.If Li Wei can talk to himself generously with the proposal, then he must have found an intellectual property lawyer to take relevant countermeasures behind the scenes.If you dare to do it yourself, then tomorrow the sky-high price ticket will float out of the court.

What's more, the novelty of this program is really hard to put it down. You must know that for the audience, the more strange or novel the content can get their attention.Zhou Feng and Liu Yijun already knew the value of this proposal, not to mention the marketing plan behind the proposal.Those marketing plans seemed incredible to Zhou Feng and Liu Yijun, but they were reasonable.After a little reasoning, I found that the effect is definitely not as simple as the proposal said.

Thinking of this, both of them felt that all the Nanguang Market Center should be fired. The person in front of them is the best marketing director of the Nanguang Market Center!

After Zhou Feng and Liu Yijun looked at each other, Liu Yijun said, "Mr. Li, we must admit that "The Voice of China" is indeed a very innovative and sincere program. And from the proposal and marketing plan you made Look, we can also predict the future of this show. But the audience has a habit of watching, and we don’t think we can win other talent shows immediately.”

"How do you know if you don't try?" Li Wei asked rhetorically, "We might as well sign a VAM agreement. Taking "Super Idol" as the standard, if my program can't win "Super Idol", then sign according to your requirements." Agreement; if "Super Idol" is won, then sign the agreement according to my requirements; if "Asian Avenue of Stars" is also won, then I will ask for more. Don't you think my show can't challenge other talent shows? ? Then I will show my confidence, how about it?"

"Mr. Li, this matter is very important. The two of us can't answer you yet. Could you give us some time?" Zhou Feng asked.

"Of course." Li Wei nodded, "I really want to cooperate with you. If you don't want to, I will put this proposal on hold for a few years. But when I come out again, I don't necessarily have to I'm going to cooperate with you."

After the dinner was over, Zhou Feng and Liu Yijun had to return to the company, so they took a ride and left together. "Why does he dare to say that he doesn't care about cooperating with us in a few years? Does he still plan to be the sixth TV network?" Liu Yijun wondered.

"I have his investigation report here. According to the evaluation of professional organizations, the largest and most potential wealth in his hands is Hulu." Zhou Feng replied, "Although at first I thought it was just another shoddy It’s just a video station, but according to the analysis report and my experience in the past few days, I found that Li Wei’s Hulu.com is not just a video station. He has a lot of ideas, and the layout of the entire Hulu.com is very refreshing, not too much Advertisement interference. Hulu’s advertisements mainly appear in pre-roll ads, end-roll ads and pause ads. Can you see that? This form of advertising is completely the habit of TV channels!

Moreover, compared with Fanshu.com, Hulu.com has more sophisticated content. They have purchased a large number of copyrights for overseas movies, TV dramas, variety shows and cartoons, which are no different from TV stations!Importantly, they are profitable!You can choose to pay on demand, or you can choose to pay for a monthly subscription, and the monthly subscription fee for different channels is also different.How is this different from the subscription fee for a cable channel?What worries me the most is that they've started producing original shows!

Although they are currently producing low-cost talk shows and short dramas, do you dare to say that they will not be able to produce large-scale variety shows in the future?That's why I hope to reach a cooperation with Li Wei and acquire their Hulu.com in the future. "

"Did you decide that Li Wei himself would not understand the importance of his own products?" Liu Yijun expressed doubts.

"Of course I know." Zhou Feng replied, "As an Internet product, Hulu.com will definitely go public in the future. Then, financing is indispensable. Nanguang must participate in the stock, otherwise we will lose the important market of the Internet. By the way , according to my understanding, Li Wei has established Hulu Video Network Technology Co., Ltd., and he will definitely go public."

Hearing the idea of ​​going public, everyone suddenly fell into silence.

To be continued...