Bright Star Road [Entertainment]

After handling the company's projects, Li Wei began to pay attention to the company's first girl group EVA.Relying on the success of "A Little Love", EVA's first album was on the HOT200 album list within a week of its release. Although it is still outside the top [-], it is already the best performance among the singers who have released recently.The album charts are usually the annual list, so Li Wei doesn't care, and EVA also learned the common sense of the entertainment circle after being nervous for a while.

For idol groups, the top 100 singles list, the dog music pop chart, and the tomato video network music video list are the most critical, followed by the network of the four major music stations. "Love is a little bit" has been ranked No. [-] on the Fengyun chart and the pop chart for two consecutive weeks; and the PV is also in the top three positions on the video chart.For any combination that has just debuted, EVA has taken the leading position of all combinations almost immediately after their debut.

After the song became popular, EVA also began to receive invitations from many variety shows and music shows.Li Wei took a look at the itinerary of the three little girls, it was full from Monday to Sunday.Fortunately, Li Wei strictly stipulates that singers and groups under Kylin Brokerage must ensure at least six hours of sleep every day, otherwise EVA will have more schedules.

Just when EVA's second single "Starlight Amusement Park" began to hit the charts, Li Wei called EVA back to the company.Seeing the three little girls standing in his office with some restraint, Li Wei smiled and said, "Sit down! I have some good news to tell you, and I want to ask your opinions."

Seeing that Li Wei's expression was not fake, the three girls sat down.

"You should know that in addition to Mandarin, nearly 10% to 15% of the people in Huaxia speak Cantonese. my country's Guangdong Province, Guangxi Province, Annan Province and Nanyang Province are all Cantonese-speaking areas, and other Southeast Asian countries are also Cantonese-speaking areas , so our country has formed a Cantonese media center in Mingzhu City. Southern Broadcasting Corporation owns the Southern Television Network broadcast in Mandarin and the Nanyang Television Network broadcast in Cantonese, and the production center of Nanyang Television Network is in Mingzhu City.

In addition to this TV network, there are three Cantonese radio stations in Mingzhu City.Let’s not discuss Pearl Public Radio. They, PBS and NPR are all under the jurisdiction of the Huaxia Public Broadcasting and Television Foundation, and generally seldom have in-depth cooperation with our entertainment industry.

I'm talking about Pearl Commercial Radio, which is a leisure radio station that focuses on entertainment, sports and talk shows, just opposite to another Pearl City radio station.Pearl Commercial Radio originally had two broadcasting lines, Xindong FM 899 and AM900.Now they are going to open up a third broadcasting line called Huayang FM 921.Although Huayang FM and Xindong FM are both leisure broadcasts based on music entertainment, Huayang FM is more aimed at the student population, especially the middle school student population.

Ms. Zeng Keqi, their channel director, has taken a fancy to you and wants to invite you to be the first celebrity anchor of Huayang FM.In fact, I just ask you to help them record some sound promotional materials, and it would be even better if you can help them sing a song at the same time.The problem is, it requires you to do it in Cantonese. "

The three members of EVA looked at each other. As idols, they naturally included language as part of their training.In addition to languages ​​such as English, Japanese, and Korean, which are necessary to enter overseas markets in the future, dialects that are widely used internally, such as Cantonese and Hokkien, are also learning targets.

In the end, Elizabeth, the team leader, said: "Mr. Li, it may be a bit difficult for us to communicate with users in Cantonese-speaking areas in real time. But if we only sing Cantonese songs and record Cantonese materials, we have no problem. We I very much hope to get this opportunity to sing a promotional song for Pearl Commercial Radio Huayang FM."

"Sure, since you have no questions, I will answer them here." Li Wei smiled and nodded, "After they confirm the promotional song, I will let VMusicStudio Ltd. notify you to record it. This Cantonese single We will only release the sound source and do a limited online release. But I believe this song will make you popular in the southern provinces and Nanyang region."

After speaking, Li Wei let the three girls leave.And Li Wei sent Zeng Keqi the demo of "The Next Stop Diva" on the computer.In addition to being a Cantonese song, this song also incorporates a lot of place names in Mingzhu City in the lyrics. The local listeners will naturally have a special sense of intimacy, especially for students who often take public transportation.

In fact, Li Wei did not expect that someone from Mingzhu would come to him for cooperation. You must know that Mingzhu City and Donghai City are the two major entertainment center cities and media core cities in China.It’s just that Donghai City mainly produces Mandarin content, covering the whole country; while Mingzhu City mainly produces Cantonese content, mainly for the southern provinces and Nanyang region.Although the media coverage in Mingzhu City is not as wide as that in Donghai City, their users are very targeted, so the loyalty of the audience is very high.

Therefore, Li Wei still has great confidence in the newly opened Huayang FM of Pearl Commercial Radio Station. If EVA can serve as the star anchor of this radio station for a year, it will be very helpful for them to develop the market in Cantonese-speaking regions.After all, users in Cantonese-speaking areas can also listen to Mandarin records, but they don't have much desire to buy them, and they need Cantonese-language media to recommend them.

And just when Li Wei was complacent about EVA's upcoming entry into the Cantonese market, Ji Ziming, the president of MTV Television Company, contacted Li Wei.Secretary Emily said that Ji Ziming specially invited Li Wei to have a meal in order to thank "Eve's Diary" for the last cooperation, and the place to eat was L'Atelier de Jo?l Robuchon in the Donghai Center Building, one of the three Michelin restaurants, with Mainly French cuisine.

Li Wei knew that Ji Ziming's invitation to dinner was definitely not just to thank him, but Li Wei, who had already decided to make friends with the entire MTV network, would naturally not refuse Ji Ziming's kindness.So Li Wei asked Emily to give all of her noon schedule to Ji Ziming.

At lunch time, Li Wei found Ji Ziming at L'Atelier de Jo?l Robuchon.Since both of them had their own affairs in the afternoon, they chose their set lunch menu.After the appetizers were served, Li Wei smiled and said, "Mr. Ji, I don't need to mention the thank you. After all, the program is produced by you, and the ultimate beneficiary is my artist."

"Even so, your program boosted our ratings at midnight and made the people in the advertising department happy for a while." Ji Ziming replied with a smile, "We admire Director Li's planning ability very much internally. I don’t know if we still have a chance to cooperate on another variety show? If Director Li has a good plan, we can have a more in-depth cooperation.”

"Variety shows can basically be divided into outdoor and indoor, and the current mainstream variety shows are still indoors. We can also divide indoor variety shows into three grades: large, medium and small according to the size of the studio. "Since everyone has cast the bait, it would be foolish for me not to take the bait.

"Small indoor variety shows are the so-called talk shows and talk shows that everyone can see on various cable channels; medium indoor variety shows include so-called dating shows and puzzle shows; and large indoor variety shows are game shows, Both reality shows are considered. In addition, talent show variety shows are special indoor variety shows, which have the characteristics of both indoor variety shows and outdoor variety shows, but mainly focus on indoor variety shows. At present, our main popular outdoor variety shows are Variety shows are large-scale game competition shows, competition shows, and travel and food shows. As far as the types of variety shows are concerned, our planning team has achieved the ultimate.

But the problem is, there are not many of these variety shows that are completely suitable for stars?Most of them are amateur variety shows, although this is in line with the audience's expectation of 'grassroots stars'.But with the emergence of such programs in large numbers, the audience's aesthetics will be very tired.Therefore, we need stars to bless variety shows, but there are not many variety shows suitable for stars.Therefore, we need to tailor a variety show for stars. "

"A star-titled show again?" Ji Ziming frowned. "Star-titled shows are already in decline."

"Although this is a celebrity-sponsored program, it's not just a celebrity-sponsored program." Li Wei said with a smile, "My celebrity-sponsored program is no longer about allowing idols to sit in the studio and talk about their thoughts. Gossip, but to let them go to the wilderness without makeup. My program is called "Come to Eve's House!", I hope MTV can hand over the host to our EVA, and I also hope that our unicorn Production Co., Ltd. joined the production.

This program adopts a weekly season broadcast format, allowing the three little girls of EVA to live in an abandoned residential house in a certain rural area, and invite guests to come every week. The task of EVA and the guests is to turn this abandoned residential house into a comfortable home with limited funds. Before it becomes a comfortable home, everyone can only live in a crude way.The way to get cash or other daily necessities is to participate in the tasks of the program group. If the tasks cannot be completed, then everyone will be hungry and sleep in sleeping bags.

Mr. Ji, isn't it interesting to see a group of idols who don't work hard and don't distinguish grains living in the countryside?And if it's done well, it will help shorten the distance between idols and fans.But there is one thing we must abide by when making, that is 'truth'!Can't falsify. "

Ji Ziming closed his eyes and meditated for a moment, and then a huge wave surged in his heart.Each season let the three girls challenge different Burrows, this kind of 'torturing' idol show will definitely attract great attention. "Mr. Li, I agree to all your conditions. But you have to provide the proposal. Also, three girls like EVA may not be able to support such a show, right?"

"Of course." Of course Li Wei knew that EVA is definitely not suitable to be the host of the field control, and can only be the deputy host, or even the assistant host. "So we have to find a senior male host to control the show for this show. The image of the head of the EVA family will appear, and Alexandrina can appear as the favored little sister as the deputy host of the show. Elizabeth and Victoria are the hostesses of the family. The silly and cute elder sister and the black-bellied second sister are the assistant hosts of the show.

Then we need to arrange at least two male guests as a fixed team, appearing in the image of the big brother who is bullied and the younger brother who is always being trained.Then try to arrange male guests in the early stage of the program, and arrange female guests to participate after the Burrow has basic living conditions. "

"You still plan to reverse the status of men and women and let male guests be 'bullied' on the show?" Ji Ziming discovered another hot spot of controversy on the show.

I have to say that China's programs are still very "pale-christian", and most of the girls appear in the image of vases.But in Li Wei's program, he seems to want to break this established impression.

To be continued...