The Book of Mountains and Seas Takes Me to Get Rich

When it came to the sales situation, Fang Yuan let out a long sigh.

It's really nothing, he knows what's good about the new drug, and everyone in the factory knows it, but how can the pharmacy clerk know such details?

What they can do to sell these medicines is to try their best to let the prescription sales staff know the advantages of their products. This is equivalent to training the clerks of the terminal outlets, and then explaining them to customers through their mouths.

But the difficulty lies in this 'training'.

You say to give lectures to others, who will bother you when they go to work?Invite people to dinner after work, most of them eat in a hurry, and leave after hearing what you said, who knows if they don't care?

During this period of time, besides dealing with the managers of various chain pharmacies, Fang Yuan and the others took care of the clerks of these pharmacies, but it really had little effect.

But even these clerks don't know much about the new medicine. Even if a customer sees the new medicine and asks about it, and the clerk explains it unclearly, it will be strange if they can really buy it.

The new drug has been on the market for a month, except that after Jiang Ling introduced it to people around her, a few outlets in the city gradually saw some sales, most of the outlets did not sell a single box, which is really frustrating.

Fangyuan chatted with Ai Mang alternately, and made four dishes in a short while.

Going into the kitchen in the summer is really not a comfortable thing. Fang Yuanyuan brought out the dishes in sweat, but he had no appetite at all. He simply went into the bathroom to take a shower, and came out to get dressed. Zhou Shu, Guo Jun and the others almost there.

As soon as Guo Jun entered the door, he made a noise: "Fang Zi, hurry up! It's so hot today, do you have any iced drinks?"

Zhou Shu pushed him, and wiped the sweat from his brow with his hand: "You can keep your voice down, it's already hot, and it's even more disturbing when you make noise."

When the two of them were choking, the sensible little Fang Zhou had already taken out the chilled mung bean water from the refrigerator, and Ai Mang directly took two sea bowls and poured them out, and brought them over.

Zhou Shu was still drinking in sips. Guo Jun had already poured it down with his neck up, and he put down the bowl and sighed: "Refreshing! Hey, it's too hot today. Where's Fang Zi?"

After Fangyuan got dressed, he opened the bathroom door and came out: "Here, my good guy, it's very lively when you come here."

Zhou Shu drank mung bean soup and smiled: "With him here, the air conditioner doesn't work well, so I have to make people noisy and irritable."

Guo Jun didn't take it seriously when he was teased, "Fang Zi, where is the medicine? Get me more!"

Fang Yuan was taken aback: "...what do you want?"

"Medicine!" Guo Jun Da Lai stretched out his hand, "Anyway, what you produce now is under pressure in the warehouse, so you just give me more of it, and see how my brother can help you sell it!"

Fang Yuan hurriedly interrupted him: "No, wait a minute...you came here today for this matter? Who told you that the medicines in the pharmaceutical factory can't be sold?"

"Great Lingzi! Who else is there?" Guo Jun yelled, his eyes widened, as if he couldn't understand why Fang Yuan asked more questions... Fang Yuan quickly turned to Zhou Shu who was sitting on the sofa look over.

Zhou Shu put down the bowl unhurriedly, "Boy, if my dad didn't find out about this on the phone with Brother Ji, are you planning to keep it a secret?"

Fang Yuan looked at Zhou Shu's smiling and inconspicuous face, and suddenly felt full of energy.

He laughed: "Actually, I didn't intend to hide anything from you. It's normal for new drugs to be difficult to market and promote. If you can't solve the case and find clues, it's useless to find me. If my pharmaceutical factory's products can't be promoted, what can you do? You still don't know." Can you worry about me?"

Guo Jun didn't want to hear what he said: "Fang Zi, why do you look down on people? Let me tell you, there are quite a lot of online store owners who deliver express delivery at my place. Judging by the quantity they deliver, there are serious The business in several stores is good, and if you sell this item on their behalf, the sales volume will gradually increase..."

Fang Yuan was taken aback by what he said, and Zhou Shu also chimed in beside him: "Fang Zi, don't listen to Guo Jun, he has completely lost his mind. In fact, this is also a solution that Ling Zi thought of. Among the customers of Grasshopper, apart from opening the Internet There are also several small Internet celebrities in the store, you give them things to use, at worst, spend some money, and they will promote it for you, isn’t it better than you running outside and breaking your legs?”

Yup!

Fang Yuan has been in a daze for a while, and only remembered this after being reminded of this - their factory has also registered an online store, but because of the fierce competition for similar products before, the sales of the online store have been half-dead.The efficiency of the online store is not good, and Fangyuan gradually ignores the power of the Internet.This time when the new drug was launched, the online store of course also put the product on the shelves, but their click-through rate was low, and the staff in charge of putting it on the shelves were all made by themselves, so Fang Yuan really didn't expect this.

The online flagship store of their factory is already a five-year-old store, but because the sales volume has not been increasing before, there are not many loyal customers.There are no clicks, no sales, and the employees below have not reported, so why don’t you just forget about it?

"Is that what Da Lingzi means?" Guo Jun finally came to his senses and slapped his head, "That's right. I remember that your factory has its own online store, so you can't make the business cheaper for others."

Guo Jun thought for a while, and said to Fangyuan: "Don't tell me, I know an internet celebrity, and I know her very well. She posts photos on the Internet and sells clothes. She has been couriering with our family from the beginning. Cooperation. If you find her, you can buy a few promotions for not much money."

"Yes, this is the way." Zhou Shu nodded, "Anyway, Fang Zi, your products are so effective, as long as someone buys them, the positive reviews will naturally come up, and the market will be opened at that time. Now that online stores are so developed, Maybe in the future, you don’t need to run outside, and you can just deliver the goods directly in the factory.”

Fangyuan's eyes became brighter and brighter, and the aggrieved depression of the past few days was swept away.But then he turned his head and thought about it again, and asked, "Junzi, how much does it cost to invite an internet celebrity to promote it once? Do you know any other internet celebrities? Can I just hire a few more?"

Guo Jun took out his mobile phone: "Wait a minute, I'll ask you." After speaking, he contacted the Internet celebrity he knew.

Fang Yuan sat down and listened to him chatting for five or six minutes, Guo Jun put down the phone: "She is quite busy... That girl said, ask her to send a promotion of 6 per time, and if there are more times, there will be a discount, and she can also help to contact Some Internet celebrities she knows are of similar grades, so give her a part of it. If you want to find a particularly popular one, you can post it for six or seven thousand, but she can't get in touch. "

This is about the same price as publishing a newspaper, but the network traffic is much larger! "Okay!" Fang Yuan slapped Guo Jun on the back hard, "You boy, you helped me a lot!"

Guo Jun grinned at him, and Zhou Shu was unhappy when he heard it: "What about me? This is my wife's idea, Fang Zi, you are not thanking the wrong person?!"

"Thank you, thank you!" Fang Yuan dragged the two friends up to the table, "Don't say anything, and when the new medicine is sold, I will treat everyone to a big meal!"

The three of them came to the table together with Aimang Fangzhou, eating happily.

After sending away Zhou Shu and Guo Jun who actually took the time to unravel him, Fang Yuan turned around and went online to check the information of well-known Internet celebrities.

Not to mention, I didn't think of this before, but once I realized it, the more Fang Yuan thought about it, the more he felt that this path would work.

It's not that the products they produced have not been advertised before, but if they publish in newspapers, people don't pay attention to the position of the big tofu cubes. It is also because the coverage of traditional paper media is not high now, so this kind of advertisement is not very useful.Advertising on TV has a wide coverage, but the cost is too high, so Fang's pharmaceutical factory's previous publicity has always been a failure, so Fang Yuan can't think of the publicity.

Now it seems that there is still a need for publicity, and the supplementary health products for weight loss like theirs really correspond to the Internet crowd.

You said that if you want to promote a high-calcium tablet deep-sea fish oil or something, newspapers are actually the best medium, because the elderly have the habit of reading newspapers.If promoting kidney tonic or menopausal health care products, TV commercials are most useful, because middle-aged people are used to watching TV.

If you want to promote weight-loss drugs, the Internet is really the most powerful.

Who would most like to lose weight?Except for those who are really overweight, aren't they just young girls?

How many young people read newspapers?How many people watch TV every day without surfing the Internet?Most of them are online!

After finding the direction, Fangyuan took action the next day.

He recalled the sales staff who were running outside, and held an internal meeting to determine the direction of the next publicity.

The employees who were originally in charge of the online store were of mediocre ability, so Fangyuan simply paid a sum of money and outsourced a programmer who specially designed for the online store decoration. Various patent certificates were scanned and uploaded. After everything was done, I started to contact Internet celebrities for promotion.

The Internet celebrity introduced by Guo Jun has more than 200 million fans, which can be regarded as a medium-sized professional Internet celebrity.This girl introduced another eleven Internet celebrities of the same level to Fang Yuan, all of whom were her partners on the Internet.

This small internet celebrity group hugs each other and recommends each other. Although a large part of their fans overlap with each other, the combined fan base is quite impressive.

Fangyuan gritted his teeth and took out 10 yuan, and bought two promotions.

In fact, he gave too much, but Fangyuan also has a request, that is, to pass on the complete information of the new drug, and also express several bottles of the new drug, requiring these Internet celebrities to try it themselves or those around them before releasing and promoting it. .

The boss of the pharmaceutical factory doubled the price, and there are various patents for new drugs, as well as reports on the discovery of new varieties of plants at that time, and the manufacturers are also regular, with all kinds of national food and health characters.After reading the information, these Internet celebrities also understood that this new health care product is not a three-no product produced by black processing, so they really tried it out in half-belief.

Before the advertisement was published, these Internet celebrities went to the online store of the pharmaceutical factory to place a batch of orders.