negative distance relationship

"Come on, take a look at this." Li Yangxu sat next to Lele, and put a stack of documents in front of Lele.

"What's this?" Lele leaned against him to find a comfortable position, and then flipped through the documents. His eyes were straightened, and he sat up straight again, surprised: "You guys Do you want us to do the advertising for the next quarter?"

"No." Li Yangxu was very satisfied with his expression, looked at him with a smile, "I let you do it."

Lele's eyes lit up suddenly, but then dimmed again.

Li Yangxu was originally waiting for him to happily hug him, rubbing here and there, and the two of them could take the opportunity to hug and flirt. Why did he look so happy just now, but suddenly changed his appearance?He pinched Lele's face and said, "What's the matter, I'm afraid I can't do well?"

Lele's face was deformed by his pinching, and the wind leaked out of his mouth and said: "No." He patted Li Yangxu's hand to let him go, "If you let me do it, I will definitely do it with 120 points." You do a good job, but this project is too big, and it probably won't be my turn."

Li Yangxu understood right away. The last project he did for Pengfei was a small project costing hundreds of thousands of dollars. Of course, it is understandable for him to be in charge of a small supervisor. In his hands, not only the cooperation of traditional print media and print media, but also new media launch, online variety show oral broadcast, and even a project plan for implantation of online dramas, the advertising budget exceeds 500 million, such a large project , it is certainly impossible to be dominated by a small supervisor.

This is the first time that Li Yangxu directly assigns the company's business to the people around him regardless of public and private interests. At first, he thought it would be a bit awkward, but after he really did this, he found that opening the back door is really a very strange thing. It's a refreshing thing, no wonder people all over the world like to be a relationship household.

Li Yangxu himself wanted to coax this kid before handing over the entire advertising plan to him. Of course, he also considered that Lele had Pengfei as a strong backing behind him.I heard Lele talk about his boss's behavior policy before. To be honest, he will not imitate that approach, but he has to admire this person's mind, and his ability to minimize the damage under such circumstances and make overall arrangements Therefore, he believed that even if Lele took the lead in this case, and there were capable people behind him to help watch over it, he would not be able to destroy Pengfei's brand no matter what.

He rubbed Lele's head and said firmly: "It's okay, if you give it to you, it's yours. I'll ask Xiaofang to tell your leader."

Lele listened for a second, when the cloudy weather turned sunny, and her eyes were shining again. She hugged the stack of documents and kissed them twice, and then kept flipping through them, reading each word with gusto.

Li Yangxu was still waiting for him to throw himself into his arms, but this guy could only see the pile of torn papers, which made him extremely helpless. He squeezed Lele's waist to remind him, but the child's waist was twisted crookedly but he insisted Don't look at him.

Li Yangxu laughed angrily, pulled out the document in his hand and said, "Did you forget something?"

"What?" Lele couldn't react for a moment, her eyes followed the file.

Li Yangxu said: "I entrust you with such a big project, why don't you say something?"

Lele immediately came to his senses, and said frantically to Li Yangxu, "Thank you, thank you, thank you!"

"Little friend," Li Yangxu put one hand around his waist and shook his index finger with the other hand, "I remember telling you that gratitude is not so superficial."

Lele paused for a moment, and immediately realized that her cheeks flushed, and her movements were very conscious. She leaned forward and gnawed at Li Yangxu's lips, and said thank you every time she pecked. The person under him took off his clothes.

Li Yangxu accepted the little guy's enthusiasm with satisfaction, and thought that being a financial supporter could be so enjoyable.

……

Inside the office building of Joyoung Tea Industry.

Li Risheng, that is, Li Yangxu's father looked at the project proposal presented by the secretary, tapped his index finger on the table a few times, and asked the secretary, "We have cooperated with this company before?"

"Yes." The secretary replied respectfully: "President Li was in charge of the last project, which was the promotion of the new tea. It cost 46 at that time. The project was executed well. The conversion rate of self-media exceeded 26%, and the conversion rate of online videos exceeded 65%, and the sales volume has increased by 78% year-on-year, which is better than the previous launch effect.”

Li Risheng's expression looked better now, but his brows were still furrowed, and he asked again: "Did our company have a long-term cooperative advertising company before?"

The secretary seemed to have expected that he would ask this, and replied unhurriedly: "I have cooperated with several advertising companies in the past, but none of them established long-term cooperative relationships. They were just advertising promotion for a single project. This is the first time An advertising promotion plan that lasts half a year for the first time."

Li Risheng nodded, his brows relaxed a bit, he waved his hand to let the secretary leave, and asked him to call Li Yangxu in before the other party was about to leave.

Not long after, Li Yangxu pushed the door open and came in, and sat down on the chair opposite him under Li Risheng's gesture. With a glance at the project book on the desk, he probably knew what it was for this time.

"I heard from Xiao Lu that you plan to allocate 500 million yuan for advertising expenses?" Xiao Lu is the secretary who just left. These years, since Li Yangxu graduated and returned, Li Risheng has gradually retreated behind the scenes. Secretary Lu became a "tool" to convey information, allowing Li Risheng to know the company's internal trends at any time.

Joyoung is a family business, which has built a solid foundation in the past. Even if Li Risheng let go at any time, the company can continue to operate normally. Therefore, it only took Li Yangxu a short time to get started easily.

But it is precisely because of this kind of precipitation that many companies that cooperate with Joyoung have recognized Li Risheng as the old master, so this strange phenomenon has formed-Li Yangxu is the actual decision maker, but Li Risheng is the real master. One wants to pick it up but can't, and the other wants to shake it off but can't.

Some time ago, Li Risheng was extremely anxious when faced with this situation, but gradually he relaxed his mind. Li Yangxu is the only heir in the family. Jiuyang is not his today, and it will certainly be in the future, while he himself is the heir. Take advantage of this handover period to see if this guy has the ability to take over such a large company.

That's why he holds the title of chairman and does the work of "parents checking children's homework". Every decision made by Li Yangxu will be heard by him. Over the years, there have been no mistakes, and the company's performance has gradually improved. However, this time the advertising case was the one that puzzled Li Risheng the most.

How could Li Yangxu not know what his father was thinking, and explained truthfully: "Yes. I have seen the advertising policy of Joyoung in the past, and they were almost all for the promotion of a single product. We already have a certain number of old customers. Even if they do not advertise, they can gain their trust by word of mouth. But for new users, they only know about one or two products of Joyoung. This time, the marketing is successful, and the user stickiness is not high. big."

He cited several promotion cases, and then said: "I have been thinking about how to increase user stickiness by building a brand image, and in this regard, a series of long-term advertising promotions are very necessary. Pengfei is The advertising company I personally inspected through the last cooperation is not the leading advertising company in the industry, but it is more cost-effective and has a successful cooperation with us, so I decided to advertise this time for half a year. launch plan."

Li Risheng has always trusted Li Yangxu blindly, thinking that his son has performed very well since he was a student, and this excellence has never disappointed him since he joined Jiuyang.

Before talking with Li Yangxu, he had already guessed his son's intentions, and just wanted to hear his real thoughts. Now Li Yangxu listed a number of data to support his point of view, and what he said was not very different from what he thought. Li Risheng Then completely relieved.

He nodded to express his approval to Li Yangxu, and the two discussed it again. In the end, Li Risheng let Li Yangxu do it freely. If the money is not enough, he can continue to add more.

Li Yangxu, who was a little selfish at work for the first time, was still a little guilty, but now that Li Risheng agreed, he was naturally relieved.

On this side, he was still dealing with his old father, thinking about how to get some benefits from Lele at night. On the other side, Li Risheng finished talking about business, closed the file, and said to Li Yangxu earnestly: "Son, what age are you this year?" It's not too small."

Li Yangxu's heart was shocked, and he immediately pulled out of his charming thoughts, and replied cautiously: "You are still young, and there are still many things to learn."

Li Risheng sighed and said: "You know your mother whispers in my ear every day, saying that you have never seen you talk to a few friends since you came back from graduation. We know you are a good boy. We used to ask you to go to school. I don't want to rush you, but you see that you have been back from graduation for several years, and you have never seen a few girls around you, so why didn't you fall in love with them?"

Li Yangxu frowned, and shook his head lightly, not even daring to answer.

"That won't work." Li Risheng sighed again, "Look, you go back to the company every day, and then you go back to your home after work. You must be busy with work when you get home. You don't have any free time all year round. Friends go out to relax. I think so, your mother is throwing some kind of party at home next week. I don’t understand as an old man. I just say that it is to thank the customers who have been working with us before and let them bring their own children. Come here, and you will follow along to see if there is any girl who is more pleasing to the eye."

Li Yangxu didn't dare to directly refuse this disguised group blind date banquet even if he knew the reason. Explain clearly to Lele.

The author has something to say: the title of this chapter should be read together with the summary