Is the director bent today?

[Who comes from the mountains, rivers, lakes and seas, but is confined to day and night, the kitchen and love - go to the kitchen]

A refreshing week has begun again, and it may be more accurate for some to call it a week of overtime.

A well-known car brand has a slogan "Don't talk about the mountains you have climbed, only the morning peak" is widely circulated.

Is it embarrassing to climb the morning peak? We also climb the evening peak, the peak of the small holiday, the peak of the [-]th, and the peak of the Spring Festival.

Winning or losing in life does not depend on how many peaks you have climbed, but on whether you can reach the finish line safely during the process of passing each peak. No, the three cars in front collided again.

It was past ten o'clock when Gao Xiaotian drove up and down to the company.

As soon as he arrived at the office, he arranged two meetings, one in the morning and one in the afternoon to discuss the juice promotion plan.

For lunch, he and the fat man ordered a takeaway. The vegetarian dishes in the set meal were tasteless, and the meat dishes were so fat and greasy that they were almost unpalatable.

Recalling the big fish and meat that I ate last night, it was really delicious in the world!

Gao Xiaotian and Fatty were discussing whether to re-order the meal, Tina sneaked into Gao Xiaotian's office, her eyes were shining like a female weasel who successfully stole a chicken: "Boss, there is fish soup, do you want to try it?"

"Fish soup?" Gao Xiaotian frowned slightly.

"Sister, why don't you ask me if I drink?" The fat man pretended to be displeased.

Tina flicked her face: "Whether you like to drink or not, the pool designer brought it."

really.

When Gao Xiaotian heard these words from Designer Chi, he already started to salivate automatically.

He felt that this was very inappropriate, and he spurned himself and comforted himself: I caught it!

He stopped Tina: "Don't tell me, where are you?"

"The pantry."

Gao Xiaotian and Fatty came to the tea room, and saw a lot of people around a big bucket holding soup in paper cups.

Chi Luyang stood on the side, surrounded by a group of sisters and sisters smiling, praising him for being so good at making soup, why it tastes so good, and why it doesn't smell at all... It's a foul for being so handsome to cook so well!

Seeing Gao Xiaotian coming in, Chi Luyang quickly ended the conversation with the fans, and filled a bowl of soup with a spoon.

He handed the soup to Gao Xiaotian and said, "Taste it."

"When did you make it?" Gao Xiaotian took the paper cup, very curious.

"This morning, it's still hot." After finishing speaking, Chi Luyang whispered next to his ear, "There are too many fish, and we can't finish them all, so I will borrow flowers to offer Buddha."

Chi Luyang's breath made Gao Xiaotian's ears tingle, he turned his head to the side, there was still a thin layer of fat floating on the milky white fish soup in the cup, not to mention the scent, he tasted it Small mouthful, extremely sweet.

The fat man salivated when he saw it: "Hey, is it delicious? Why is no one serving it for me? It's amazing to spread dog food!"

Gao Xiaotian almost didn't spit out a mouthful of fish soup, he almost forgot about it, Gao Xiaotian threw him a slap in the face for this cheap fat man: "Drink it, it won't burn you to death!"

"Then you have to drink it first." The fat man went to serve the soup on his own.

Chi Luyang didn't care about the fat man's teasing at all, and only asked Gao Xiaotian if he wanted another bowl.

"No more." Gao Xiaotian went back with a bad face, and the rest of the heartless fat man ate fish and soup to make up for the lack of lunch.

In the afternoon, everyone came to a meeting to discuss the bidding plan for juice.

Gao Xiaotian snuffled his hair: "Who did the research on products and competing products, let's talk about it first."

"I made it." Xiao Hei adjusted his huge glasses, "M Juice is a high-end fruit juice product launched by Wheatfield last year. It mainly promotes the concept of NFC. NFC is the abbreviation of NotFromConcentrate in English. "Juice" is to wash the fresh raw fruit and squeeze out the juice, which is directly sterilized and canned directly, without concentration and recovery, and completely retains the original fresh flavor of the fruit."

"The vast majority of pure fresh fruit juices on the market today are actually just ordinary concentrated and reduced fruit juices, which are concentrated fruit juices mixed with water, sugar, preservatives, etc. to reduce them into drinkable fruit juices."

"Due to the complex process of concentration and reduction, its freshness and taste cannot be compared with NFC products. Of course, the commodity price will be more expensive than traditional concentrated and reduced juice..."

"Dong dong dong" as the glass door was knocked, everyone looked at the door together, and a tall beauty with short hair hurriedly pushed the door in: "I'm late, Director Senior, why didn't you call us for the meeting?" ?”

Guan Ning's high-heeled shoes stepped on the ground, and there was a "click" sound. The wrap-around dress outlined a good figure. Her nose bridge was high, her lips were thin, and her chin was pointed. Even a smile on her face gave people a sense of A sense of alienation from above.

Gao Xiaotian got up, and said seriously: "When did Mr. Guan come back? We just started, it's just some research, and when the information is sorted out, I will definitely send it to you, so I won't waste your time listening to a lot of useless things."

"Director Gao is really considerate." Guan Ning walked to Gao Xiaotian's side, supported his shoulders, and a burst of fragrance came to his face, "We are not busy recently, let's meet together in future meetings."

After speaking, he sat down next to Gao Xiaotian, and the two subordinates who came in with him also sat on the side.

Guan Ning's team will be in charge of the TVC for this bidding. Uncle Pan also explained it before. Gao Xiaotian sniffed and twitched his brows: "That's fine, let's have a meeting together in the future. Tina wants to call Mr. Guan next time."

Tina responded.

Gao Xiaotian explained again: "Xiao Hei, let's briefly say the previous one again, and then continue."

"Okay." Xiao Hei stared, repeated what he said just now, and then began to analyze competing products, competing product characteristics, slogans, market share, spokespersons...still continued his meticulous attention to detail. style of.

After the product research and analysis, Gao Xiaotian asked, "Who did the user research?"

Tina: "I did it. I asked customers to die hard and gave me some data. Their users are still concentrated among women aged 25-35. These women are well-educated, have a certain economic foundation, and pursue health. Juice has higher quality requirements, so it is not particularly price-sensitive.”

Gao Xiaotian turned the marker pen in his hand: "Actually, the core selling point of the product is very clear. The problem is how to package this selling point and how to communicate with consumers."

He picked up a marker pen and wrote the words "product selling point" on the plexiglass on the wall, drew a big circle and then drew an arrow, pointing to the next circle "slogan (communication theme)" and pointing to the last circle " Transmission Rhythm".Finally, "NFC" was written under "Brand Positioning", and a lot of radioactive lines were drawn outside the circle of "Communication Rhythm".

"The general logic is this, and it's time to test everyone's imagination." Gao Xiaotian looked up, and the fat man was almost falling asleep. The marker pen in his hand flew out with a "swish", hitting the fat man on the forehead.

The fat man immediately cheered up: "That's right, I thought so too..."

This time, he was not wronged at all.

There was a low laugh in the meeting room.

"Are you sleepy?" Gao Xiaotian sat on the table, "Is it too full at noon? Drink something to refresh yourself. Fatty treats guests, you are welcome."

Fatty: "..."

Tina: "Let's just drink this M juice. I'll buy it. We sell it in the convenience store downstairs."

Gao Xiaotian interrupted her: "No, I'll go with Fatty and smoke a cigarette by the way. Mr. Guan, take a break." He said, dragging his human wallet and going downstairs.

smoking zone.

Gao Xiaotian began to criticize the fat man: "Can you still do it, sleep for me in front of outsiders, you have eaten too much at noon!"

"It's because I ate a lot. I ate all the fish. Hey, why don't you eat more? Aren't you full at noon? The fish is very delicious, don't tell me, the little beauty crafts really not bad."

Gao Xiaotian didn't say anything: "That fish is fucking..." I caught it, can it be delicious?

When the words came to his lips, he swallowed the second half of the sentence, it's better not to dig a hole for himself.

"what is it?"

"It's nothing." Gao Xiaotian looked up at the sky and sighed.

The fat man narrowed his eyes and asked again: "Who is that, does he still miss you?"

Gao Xiaotian knew who he was talking about: "No, he has such a high spirit, can he see me?"

"Hey, tell me, what kind of career woman does she have to look for? He doesn't like those who are not as capable as her, but those who are more capable than her are all looking for little girls." The fat man shook his head, " I still think she's pretty good with you."

"Hey, you are possessed by an emotional mentor again. Can you stop using me to practice? Match me with a man today and a woman tomorrow. Why am I so versatile?"

The fat man held his forehead, and laughed straight away: "Oh, I almost forgot that you and the little beauty are a couple, and you two deserve it." A look of "Are you satisfied this time?"

Gao Xiaotian really wanted to beat him up, but he was afraid that animal protection organizations would say that he was abusing pigs, so he suddenly put his arms around Fatty affectionately and said, "I suddenly had a flash of inspiration and felt that this bidding proposal must be written by Fat Aiqing, Fat Aiqing How do you feel?"

The fat man knew it was not a good thing: "Your Majesty, I'm afraid this servant has little knowledge, and I'm afraid it will be difficult for me to take on this important task..."

This showman!

"Are you resisting the decree!"

"The slave dare not, the slave knows his mistake, and the slave obeys the order!"

"That's great, Fatty Aiqing, follow me to buy juice." Gao Xiaotian put his arms around the fat man, "Have you brought any money?"

"The slave has Alipay."

The two returned to the meeting room with a big bag of M juice, and the melon eaters grabbed it all.

Everyone turned on the complaint mode while drinking other people's juice.

"The packaging is too low, I have no desire to buy it at all."

"Such a low-package is so expensive, it's not as affordable as that C juice."

"I couldn't find it in the supermarket. It took me a long time to find it."

"..."

Perhaps, all great ideas start from complaining about products.

Although everyone had clear thinking and heated discussions under the blessing of coffee and juice, there were no flashy ideas.

Getting off work soon, Gao Xiaotian received a WeChat message from Chi Luyang.

Yang Baa: Do you want to work overtime?

Gao Xiaotian answered "yes", and then... nothing more.

He was a little absent-minded in the next meeting, didn't he agree to eat fish?Anything that cooks every day is a lie.

Seeing that everyone didn't have any ideas, Gao Xiaotian didn't let everyone stay too late.

He drove on the road. On the one hand, he didn't want to get home quickly, because he was afraid that Yang Baa hadn't sent a WeChat message when he got home. On the other hand, he wanted to get home quickly. He didn't eat well at noon, and he was already hungry.

As soon as he entered the house, before he had time to change his shoes, the WeChat rang.

Gao Xiaotian looked at the screen expectantly.

Yang Baa: Are you back?

Gao Xiaotian: How do you know?I just came home.

Yang baa baa: Come to eat.I have something to tell you.

Gao Xiaotian didn't like Chi Luyang's tone, it wasn't sincere at all.

He dawdled for a while before going to Chi Luyang's house to knock on the door.

"The door is unlocked." Chi Luyang's voice came from the room.

Gao Xiaotian pushed the door open and entered, and a scent of chopped peppers rushed over his face, almost piercing his stomach.

He walked to the kitchen and squinted at the pot: "Eat chopped pepper fish head?"

"Double Pepper Fish Head. Are you hungry? It's ready in 5 minutes."

Not only was he hungry, but he would directly mix chopped peppers with rice.

Chi Luyang is not cooking, he is simply making a biochemical weapon - a biochemical weapon that makes the salivary glands secrete saliva non-stop.

Chi Luyang put two plates of vegetables and two bowls of rice on the dining table, and asked Gao Xiaotian, "Is the fish soup delicious at noon?"

Gao Xiaotian looked at the pot, absent-mindedly: "Well, it's quite delicious."

"You didn't drink much at noon, did you? I made some more. Will you have another bowl later?"

"Okay." Looking at Chef Chi's busy back, Gao Xiaotian couldn't help sighing: How virtuous!

The fish head is finally on the table, the red and green chopped peppers are shiny, steaming hot and full of fragrance.

"Eat, I see you are hungry."

Gao Xiaotian moved his fingers wildly, took a chopstick of fish meat, dipped it in the soup, and put it in his mouth.

With the fish head tumbling in the mouth, the aroma of pepper quickly occupied all the taste buds in the mouth. It was fresh, spicy and fragrant. Gao Xiaotian had never eaten such a delicious fish head with chopped peppers. After one bite, all the taste cells in the mouth got it Great comfort, like coming to a fishing village in the southwest, with a rustic farmhouse taste.

"What kind of designer are you with this craft, you go to open a restaurant and make sure it becomes popular." This is the truth.

Chi Luyang smiled: "I'll save enough start-up capital first. Your little boy, call me Cao Lei, call me."

"And then?" Gao Xiaotian ate without raising his head.

"Take me to his boxing gym when you have time."

"Go by yourself, I'll tell you the address. It's the two of you's business from now on, so I won't get involved."

"He let you go."

Gao Xiaotian raised his head: "That's the weekend, I'm usually not free."

Chi Luyang served him a bowl of soup to cool down: "Are you busy with the juice?"

"Well, those are the routines, but come on, it has to be packaged. I don't have any ideas." Don't talk about work during the meal, it's too disappointing.

Chi Luyang took a piece of fish for Gao Xiaotian: "I heard that eating more fish is smart, you may have an idea if you eat more."

Damn, it's hard to eat!Gao Xiaotian squeezed out a constipated smile for him.

After eating and drinking enough, according to the agreement, Gao Xiaotian cleared the table and put all the bowls in the dishwasher.

The price of this meal is really low to the Mariana Trench.

"Is there any fish offal?" Gao Xiaotian thought of his brother Ben'er.

"I've already fed it."

Gao Xiaotian: "..."

Chi Luyang added: "I heard you calling 'Ben'ertou' on the balcony that day. I tried calling it today, and it came over."

If you have milk, you are a mother!

For the next two days, Gao Xiaotian's dinners were all settled at Chi Luyang's house, and there was no repetition of the meal.

Stewed in sauce, stewed, steamed, boiled, braised in brown sauce, sweet and sour... Although I eat fish every day, I never get tired of it.Gao Xiaotian is a kitchen idiot, he really kneels down to Chef Chi's craftsmanship.Every time he saw Chef Chi doing his job step by step in front of the kitchen counter, Gao Xiaotian felt that it would be a no-brainer if he were to be a full-fledged banquet.

He suddenly remembered the famous lyrics of Wannianqing Hotel, which was used as a gourmet copywriting: who came from mountains, rivers, lakes and seas, but was confined to day and night, kitchen and love.

No matter where people come from or where they will end up going, once they get together in this small room, they will have food, rice, oil, salt, frying and frying. color.

It's beautiful.

Maybe he will never find a girl to live such a long life in his life.

The author has something to say: Who is from the mountains, rivers, lakes and seas, but is confined to day and night, kitchen and love - go to the kitchen, the source of this copywriting is the song "Worried Jokes and Long Daydreams" by Universal Youth Hotel

Chi Luyang: If you can't find a girl, you can find a guy to have a good time with each other.

Gao Xiaotian: Get lost!

The author has something to say:

The author has something to say: Who is from the mountains, rivers, lakes and seas, but is confined to day and night, kitchen and love - go to the kitchen, the source of this copywriting is the song "Worried Jokes and Long Daydreams" by Universal Youth Hotel

Chi Luyang: If you can't find a girl, you can find a guy to have a good time with each other.

Gao Xiaotian: Get lost!