In this era, it seems that no large enterprise will spend huge capital to train marketers.

They believe that human beings need face, and in many occasions it is still difficult to use face for marketing, but robots can.They don't get angry, and they can go to the trouble of selling the same product to the same person over and over again, until the other person buys what they are selling.

For starship enterprises, there is no need for marketing personnel.

Buyers can learn about all inquiries about the starship on the official website. When they arrive at the starship exhibition hall, there will be a full-coverage floating projection screen and holographic images to show them how excellent this starship is.

At this time, buyers are immersed in the feast of performance and vision, and have no time to care about what people around them are introducing.

Therefore, a showroom only needs three or five people to pay the bill, and the rest of the people are redundant.

Chung seems to be going against the grain of the times.

Even in the factory, they have invested a lot of manpower, not to mention the dealership showroom, which is in direct contact with buyers?

This time, Zhong Ji did not accompany the salesman training, but Wen Zhenghe was in charge of it all the way.

Each dealer only gave three places, two marketing staff and one supervisor.

During the one-week marketing training, many courses were taught by Wen Zhenghe himself.

They were surprised to find that the sales executive, who had misled the host in the two interviews, this time, every sentence he said fit the theme very well.

For example, someone raised a question-"How to make some buyers with bad personality feel good about and depend on us?"

They struggled in the front line of marketing, met many strange and difficult customers, and some of them took all their anger on the marketing staff because of their unhappy life.

Because those bastards firmly believe that these low-level people who do services will not resist. Resistance means being complained, and complaint means deducting wages or even firing.

This is also the reason why many starship companies refuse to use manual marketing methods.

They can't stop complaints, and they can't ignore the unreasonable troubles of customers. In the end, it is the front-line employees and the reputation of the company that are injured.

Regarding this question, Wen Zhenghe gently shook the training textbook in his hand: "This is what I will talk about tomorrow, and there is a detailed analysis in the textbook. Since someone asked today, I will first solve everyone's doubts."

The training room was temporarily remodeled from the conference hall on the top floor. Hundreds of people from twelve constellations and one main star crowded together to fill the entire training room.

It was very quiet at the moment.

Even if they usually have enough energy to deal with those difficult customers, it's not a problem to keep laughing like this. They are human beings, and they will feel tired and tired, feel oppressed and want to resist.

Wen Zhenghe stood on the temporary podium, and when he glanced over, there were curious and expectant faces.

"They are difficult and unreasonable because of two reasons. One is that their lives are not going well and they want to find someone to vent to. The other is that they are pampered at home and no one will disobey them."

"It's not difficult to appease them. To sum it up - don't let those scumbags get caught in your words. He says his, you do yours, meet their reasonable needs, ignore their hints and vulgarity When he yells and you just smile, the gazes from the people next to him are enough to make him ashamed enough to shut his mouth obediently."

Someone asked: "This is just to calm things down, not appease. We usually rely on this method to survive?"

Wen Zhenghe said: "Can you guarantee that when you meet this kind of guest, you can always maintain a calm mind and smile amiably?"

The man was dumb.

Wen Zhenghe said again: "The breakthrough point of this question is not what you want to do, but your own mentality. A friend once taught me a very simple and practical psychological hint - no matter what the other party says, you must remember yourself You can't fight back, you don't need to feel depressed and wronged, just say 'rebound', 'rebound', 'rebound' to yourself."

Everyone present laughed.

What kind of naive ghost would say "rebound"?

It seems to be an endless loop of two three-year-old children who have not been implanted with encyclopedia chips scolding each other, and finally all become "rebound".

They were laughing and laughing, and they couldn't laugh anymore when they saw the calm appearance of the all-powerful Alexia sales executive on the podium.

When they thought Wen Zhenghe was naive, Wen Zhenghe would definitely be able to hear the general idea from the laughter in the hall.

But that person did it, always indifferent and easy-going, with a peaceful smile.

"They come to cause trouble, in addition to venting and elevating their own identities, they also want to see you downcast, frustrated, and miserable. Human beings are very vicious life forms. When they see others unhappy, they will feel happy themselves. What I teach is not to appease, but to forcibly pour a bucket of cold water on them, so that they understand that the soft persimmons they are looking for today are hard-to-hand."

The seat returned to calm.

Wen Zhenghe finally mentioned another key word of this issue, "How to make some buyers with bad personality feel good and depend on us", "dependence on favorability".

"Goodwill is cultivated, and dependence is a deeper feeling than goodwill. We are a showroom selling starships, not a coffee shop. How to make buyers feel good and friendly depends on your hard work. For example, free Coffee supply, limited free afternoon tea every weekend, starship owners will send them a small potted plant during maintenance..."

"Sending our hearts to them with a friendly tone and attitude will make them feel happy, and even think of a pleasant afternoon in the Alexia showroom when they are happy, as comfortable and comfortable as staying in a high-end coffee shop."

……

There is a reason why Zhong Ji did not participate in this training.

Xin Chen seems to be free this week.

Whenever he had a chance, he went to Xin Chen's place for a couple of laps, bought his favorite refreshments along the way, and when he arrived at the military area, he closed the door of his house and enjoyed afternoon tea in Xin Chen's office.

That's the end of a nice afternoon.

After Xin Chen finished his work, he accompanied him back to Zhong's headquarters building for a walk, and took a look at Wen Zhenghe's training situation, but he heard such a seemingly ordinary description.

He doubted whether Wen Zhenghe was monitoring his chic life.

Not long ago, although he brought his own refreshments, he spent a pleasant afternoon in Xin Chen's office peacefully and leisurely, just like staying in a high-end coffee shop...

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