A famous mouth [entertainment circle]

For a variety show, the most important thing is the ratings, but the ratings cannot accurately summarize its commercial value. The core purpose should be to use the ratings and other popularity effects to create advertising value and thus bring profits.Therefore, the "funders", that is, program sponsors, title sponsors or advertisers, can only exchange for greater profits if they are satisfied.As one of the important members of the program team, the anchor must find a delicate balance between the audience's sensitivity and commercial value.Whether they can win more and better advertising and commercial resources for the program or themselves is also one of the core values ​​of the anchors themselves.

However, is it really good to just call him a "golden master"?Shan Yang was once again moved by the integrity of the program group.

There are a total of five players participating in the resurrection competition, all of whom have performed well in previous competitions.As for how the list for the rematch was generated, the program team did not give a detailed explanation.Among the contestants in the resurgence, Shan Yang is more familiar with Jiang Ziliu. The other three have never cooperated or confronted in the previous competition, so they can only be regarded as acquaintances.

The detailed rules of the resurrection match are as follows: each contestant will face the assessment of twelve "gold masters" individually. The "gold masters" come from the executives of major companies, the advertising department, the marketing department and the leaders, or the heads of the public relations planning team. Each "gold master" has a virtual investment of 1000 million. , the player with the highest investment will win, and will enter the final knockout round with the other four players who have been promoted normally, competing for the top three seats. The "gold masters" will randomly assign a program draft to each contestant. The contestants need to explain their conception, arrangement plan, and value-added plan of the program in the form of a speech within the specified time, and win the "gold master" award. recognized.

From Shan Yang's point of view, the content of this competition is more difficult than the previous ones.In the previous competition, no matter how difficult the program group set, it was basically still within the normal range for assessing the quality of the host.But this time, when it comes to business operations, it is necessary to be able to convince investors, but not to explain all the rules of the industry to the public.Reasonable, but not explicit, but also smart.This is actually a point that a senior anchor will pay special attention to. It is difficult to reflect it on most of the players who have not yet been called an anchor. It is no longer just a verbal skill. .

And in the "golden master" seat, there are many business favorites, and some are even familiar faces to the public.Their joining also added a highlight to the show.The logic of attention has always been extreme. The one with the prettiest face, the richest one with money, and the most controversial one is not "extreme" and doesn't care.Taking money out of the pockets of humanoid coffers is one of the most popular forms of entertainment for audiences.

Shan Yang sighed sadly, he would have asked Miao Qianxiu some bidding skills if he knew it earlier - although he didn't have it himself, he had enough experience in eating pork.Shan Yang believed that if he could convince Miao Qianxiu, all the "golden masters" present would be no problem.

The duration of this episode will be shortened, within one hour, it will be broadcast as a special episode before the final knockout match.Each contestant has 6 minutes, 1 minute to prepare, 2 minutes to make a personal statement, and 3 minutes to ask and answer "gold master".Shan Yang was the second to enter the stage. The proposal he received was that a certain beverage company exclusively title an indoor reality challenge program, and the requirement was to integrate the beverage brand into the program as much as possible.

In the 1-minute preparation time, Shan Yang needs to read the entire draft as quickly as possible, and then conceive the content of the speech.Business speeches are different from other subjects, and the most important characteristics are logic and persuasiveness.Therefore, he focused his thinking on how to organize the speech framework, and tried to remember the big data about the program itself provided in the draft as much as possible.Speaking with data will touch the hearts of "golden owners" more than beautiful words.Soon, Shan Yang decided on the speech plan, and went through it quickly in his mind. At this time, the countdown to the preparation time also stopped, and the official countdown began.

At the beginning of his speech, Shan Yang quoted a comment from the mainstream media on the program, and pointed out the program's current ratings and ranking at the same time.Then, he divided his speech into four parts, each with only one-word keywords: who, what, measurement, and money.At the beginning, he did not start from the influence of the program itself, but made a simple analogy analysis of the customer base of the drink and the audience of the program, and came to the conclusion that the main audience groups overlap. Performance, increase the confidence of sponsors.A key focus will then be on how to better integrate the ad into the programming process. "Nowadays, it is an era of radio and television where audiences are gradually shifting from passive acceptance to active choice. How to do a good job in broadcasting, in fact, the key point should not be how to cover up, but to be open, interesting and beautiful." Then Shan Yang From the audition of advertising lines, the transformation of the brand image mascot into the assistant of the host, the setting of the game session and other specific details, a brief explanation of the plan is made.The last two keywords, one is big data forecasting, the other is budget analysis, and there are specializations in the technical field. Shan Yang will not elaborate in his speech, but he will still take these two points into his plan and let the structure More complete——Shan Yang couldn't help thanking him for his experience of watching pigs run when he was doing economic talk shows when he was an editor in the radio station.

During the question-and-answer session, the "funders" questioned the feasibility of the plan and other directions.As expected of an elite in the shopping mall, many questions were asked from very sharp angles, and it was also difficult for Shan Yang to fully explain them fluently.But this is an impromptu performance after all, as long as you show confidence and can generally justify yourself. After all, the most important assessment point is whether the anchor can consider his role and views on the program from the core perspective of the program.

After the players' competitions are over, the "gold masters" will make a unified comment, and finally "throw money".In order to better achieve the effect of spending a lot of money, the program team specially designed props in the shape of US dollar bills, and the contestants each carried a sack.The item coins are in units of 100, and a stack of [-] million is smashed into the player's sack, which is quite impressive.

In the end, Shan Yang won a whole sack of prop coins, a total of 800 million, becoming the recipient of the highest amount.

So far, Shan Yang has won the championship of this game, successfully revived, and will join the competition for the top three.

He was carrying a sack full of "money", and his expression was a little dazed.From elimination to resurrection, in less than a week, it was like acting, everything had no sense of reality.After he retreated backstage, receiving blessings and encouragement from other contestants, Shan Yang fluttered his thanks, exchanged contact information with Jiang Ziliu, bid farewell to the program team, and went home alone.

Street lights are the stars of the earth.

Under the lights, Shan Yang walked towards the small building that he thought was a temporary residence, but now it looks more and more like a home.Downstairs, in front of the flower garden, there is a hot earthy aroma in the air.

There was a person standing in the dim yellow light, looking at him impatiently.

Shan Yang suddenly felt that it was real.